[CCWG-ACCT] Feedback requested - CCWG Engagement plan

Kieren McCarthy kieren at kierenmccarthy.com
Wed Apr 15 22:22:44 UTC 2015

Hi all,

Re: outreach. What you have is good from the perspective of getting the
information across but it assumes that people will find out about this, or
will care enough to turn up to listen.

If you want a broad range of voices, I would suggest that the first step is
to identify all those that you wish to comment, and all those that have
expressed interest in the past and develop a system for actively
approaching them.

And then ask them what *they* want to hear about - it may be different from
what you want to tell them.

Also, I think it would pay off significantly if you spent some time
figuring out how to let people provide you with feedback in the easiest
possible way for them (i.e. not adopt the default of emailed responses to a
20-page document).

Hope these observations are helpful.


On Wed, Apr 15, 2015 at 1:09 PM, Jordan Carter <jordan at internetnz.net.nz>

> Mathieu, all:
> I think that this looks like a good plan at a high level.
> I guess to make it work will be necessary to get the materials and
> scheduling available ASAP once our First Public Comment Report is done.
> Given our schedule, I wonder if 29 April is too early for the webinar, but
> happy to be flexible about it.
> cheers
> Jordan
> On 10 April 2015 at 08:34, Mathieu Weill <mathieu.weill at afnic.fr> wrote:
>> Dear all,
>> As discussed, we are moving this discussion to the list as our time on
>> the calls is pretty busy with more urgent matters.
>> We have put together a proposed engagement plan to help disseminate and
>> socialize the progress we have made to date. Attached and below you will
>> find an outline of our suggested toolkit for your consideration. The
>> engagement plan was essentially designed to help set the stage for our
>> public comment period and prepare for discussions to be held at the ICANN
>> meeting in Buenos Aires. As we ran out of time on our call last week to
>> discuss the plan, we would be very grateful if you could please share any
>> objections or comments you may have by 16/04.
>> Webinars
>> Webinars are an excellent tool to walk interested individuals through our
>> milestones and initial conclusions. Together with a Q&A, it is a great way
>> to provide a comprehensive overview of our mandate, activities and collect
>> some initial feedback to guide us through our next steps or identify areas
>> that need clarification, if any. We suggest organizing a repeat session to
>> accommodate all timezones. Webinars are recorded, transcribed and ICANN may
>> also book language services, as deemed needed. We suggest locking
>> 09:00-10:30 UTC and 18:00-19:30 UTC on Wednesday, 29 April.
>> Interviews
>> Interviews are a great way for us to share our unique perspectives and to
>> explain the process in our own words. We suggest continuing this outreach
>> effort as work evolves.
>> Videos
>> We suggest creating a video which would be a compilation of pods
>> assembling storytelling information and progress updates using, among other
>> things, excerpts from interviews,  nteractive graphics to facilitate and
>> deepen understanding of our work and of how it is bridged to other
>> processes. The Xplane team would help translate the process into graphics.
>> The video could be a good way to reach a broader audience.
>> Mailing-List
>> We would like to suggest setting up a mailing-list where anyone would be
>> in a position to send feedback or comments on an ongoing basis. This list
>> would be an additional avenue for the community to submit feedback. We
>> suggest kicking this off after our public comment closes to allow for
>> continuous feedback. This is a tool that has been very useful in some
>> processes: the ATRT for instance.
>> Members
>> Activities led by members of the CCWG to update their respective
>> memberships (and beyond) are of essence in socializing the work of the CCWG
>> and Cochairs recognize all the efforts that are being conducted. It is a
>> key component of the engagement plan altogether. Sharing discussions held
>> with your communities and flagging issues that were brought up – if any –
>> will help us prepare for the public comment period and proactively unearth
>> some of the issues and concerns that might be raised to address them before
>> our report is issued. Receiving this information will help us get a sense
>> of what will be problematic and optimize the outcome of our public comment
>> period.
>> We look forward to your feedback.
>> Thanks,
>> Best regards
>> Mathieu
>> --
>> *****************************
>> Mathieu WEILL
>> AFNIC - directeur général
>> Tél: +33 1 39 30 83 06
>> mathieu.weill at afnic.fr
>> Twitter : @mathieuweill
>> *****************************
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> --
> Jordan Carter
> Chief Executive
> *InternetNZ*
> 04 495 2118 (office) | +64 21 442 649 (mob)
> jordan at internetnz.net.nz
> Skype: jordancarter
> *A better world through a better Internet *
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