[CCWG-ACCT] Feedback requested - CCWG Engagement plan

Mathieu Weill mathieu.weill at afnic.fr
Thu Apr 16 14:26:53 UTC 2015

Dear Colleagues,

Thank you Kieren for these valuable comments. You rightly point out that 
our plan was focusing on the materials and channels rather than the 
stakeholders to engage with. I wonder if you or others have ideas about 
our priorities in that regard.

of course, SO and ACs, as well as the Board, are directly involved in 
the process and are high priority. But beyond that ? Do you feel it's 
more important to engage with stakeholders in Washington, in internet 
governance circles, in the wider community ?

And I am a firm supporter of *listening* (what they want to hear) as the 
best engagement strategy.


Le 16/04/2015 00:22, Kieren McCarthy a écrit :
> Hi all,
> Re: outreach. What you have is good from the perspective of getting 
> the information across but it assumes that people will find out about 
> this, or will care enough to turn up to listen.
> If you want a broad range of voices, I would suggest that the first 
> step is to identify all those that you wish to comment, and all those 
> that have expressed interest in the past and develop a system for 
> actively approaching them.
> And then ask them what *they* want to hear about - it may be different 
> from what you want to tell them.
> Also, I think it would pay off significantly if you spent some time 
> figuring out how to let people provide you with feedback in the 
> easiest possible way for them (i.e. not adopt the default of emailed 
> responses to a 20-page document).
> Hope these observations are helpful.
> Kieren
> On Wed, Apr 15, 2015 at 1:09 PM, Jordan Carter 
> <jordan at internetnz.net.nz <mailto:jordan at internetnz.net.nz>> wrote:
>     Mathieu, all:
>     I think that this looks like a good plan at a high level.
>     I guess to make it work will be necessary to get the materials and
>     scheduling available ASAP once our First Public Comment Report is
>     done.
>     Given our schedule, I wonder if 29 April is too early for the
>     webinar, but happy to be flexible about it.
>     cheers
>     Jordan
>     On 10 April 2015 at 08:34, Mathieu Weill <mathieu.weill at afnic.fr
>     <mailto:mathieu.weill at afnic.fr>> wrote:
>         Dear all,
>         As discussed, we are moving this discussion to the list as our
>         time on the calls is pretty busy with more urgent matters.
>         We have put together a proposed engagement plan to help
>         disseminate and socialize the progress we have made to date.
>         Attached and below you will find an outline of our suggested
>         toolkit for your consideration. The engagement plan was
>         essentially designed to help set the stage for our public
>         comment period and prepare for discussions to be held at the
>         ICANN meeting in Buenos Aires. As we ran out of time on our
>         call last week to discuss the plan, we would be very grateful
>         if you could please share any objections or comments you may
>         have by 16/04.
>         Webinars
>         Webinars are an excellent tool to walk interested individuals
>         through our milestones and initial conclusions. Together with
>         a Q&A, it is a great way to provide a comprehensive overview
>         of our mandate, activities and collect some initial feedback
>         to guide us through our next steps or identify areas that need
>         clarification, if any. We suggest organizing a repeat session
>         to accommodate all timezones. Webinars are recorded,
>         transcribed and ICANN may also book language services, as
>         deemed needed. We suggest locking 09:00-10:30 UTC and
>         18:00-19:30 UTC on Wednesday, 29 April.
>         Interviews
>         Interviews are a great way for us to share our unique
>         perspectives and to explain the process in our own words. We
>         suggest continuing this outreach effort as work evolves.
>         Videos
>         We suggest creating a video which would be a compilation of
>         pods assembling storytelling information and progress updates
>         using, among other things, excerpts from interviews,
>         nteractive graphics to facilitate and deepen understanding of
>         our work and of how it is bridged to other processes. The
>         Xplane team would help translate the process into graphics.
>         The video could be a good way to reach a broader audience.
>         Mailing-List
>         We would like to suggest setting up a mailing-list where
>         anyone would be in a position to send feedback or comments on
>         an ongoing basis. This list would be an additional avenue for
>         the community to submit feedback. We suggest kicking this off
>         after our public comment closes to allow for continuous
>         feedback. This is a tool that has been very useful in some
>         processes: the ATRT for instance.
>         Members
>         Activities led by members of the CCWG to update their
>         respective memberships (and beyond) are of essence in
>         socializing the work of the CCWG and Cochairs recognize all
>         the efforts that are being conducted. It is a key component of
>         the engagement plan altogether. Sharing discussions held with
>         your communities and flagging issues that were brought up – if
>         any – will help us prepare for the public comment period and
>         proactively unearth some of the issues and concerns that might
>         be raised to address them before our report is issued.
>         Receiving this information will help us get a sense of what
>         will be problematic and optimize the outcome of our public
>         comment period.
>         We look forward to your feedback.
>         Thanks,
>         Best regards
>         Mathieu
>         -- 
>         *****************************
>         Mathieu WEILL
>         AFNIC - directeur général
>         Tél: +33 1 39 30 83 06 <tel:%2B33%201%2039%2030%2083%2006>
>         mathieu.weill at afnic.fr <mailto:mathieu.weill at afnic.fr>
>         Twitter : @mathieuweill
>         *****************************
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>     -- 
>     Jordan Carter
>     Chief Executive
>     *InternetNZ*
>     04 495 2118 (office) | +64 21 442 649 <tel:%2B64%2021%20442%20649>
>     (mob)
>     jordan at internetnz.net.nz <mailto:jordan at internetnz.net.nz>
>     Skype: jordancarter
>     /A better world through a better Internet /
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Mathieu WEILL
AFNIC - directeur général
Tél: +33 1 39 30 83 06
mathieu.weill at afnic.fr
Twitter : @mathieuweill

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