<html><head></head><body style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space;"><div>Hello all,</div><div><br></div><div>This is the email that is noted in the agenda as the April 29 email from ICANN Communications to the Chairs.</div><div><br></div><div>Please let me know if you have any questions.</div><div><br></div><div>Thanks!</div><div>Hillary</div><div><br></div><div><br></div><div><div style="font-family: Calibri; font-size: 11pt; border-width: 1pt medium medium; border-style: solid none none; padding: 3pt 0in 0in; border-top-color: rgb(181, 196, 223);"><span style="font-weight: bold;">From: </span>Hillary Jett <<a href="mailto:hillary.jett@icann.org">hillary.jett@icann.org</a>><br><span style="font-weight: bold;">Date: </span>Wednesday, April 29, 2015 at 2:20 PM<br><span style="font-weight: bold;">To: </span>Mathieu Weill <<a href="mailto:mathieu.weill@afnic.fr">mathieu.weill@afnic.fr</a>>, León Felipe Sánchez Ambía <<a href="mailto:leonfelipe@sanchez.mx">leonfelipe@sanchez.mx</a>>, Jim Trengrove <<a href="mailto:jim.trengrove@icann.org">jim.trengrove@icann.org</a>><br><span style="font-weight: bold;">Cc: </span>Thomas Rickert <<a href="mailto:rickert@anwaelte.de">rickert@anwaelte.de</a>>, Adam Peake <<a href="mailto:adam.peake@icann.org">adam.peake@icann.org</a>>, Alice Jansen <<a href="mailto:alice.jansen@icann.org">alice.jansen@icann.org</a>><br><span style="font-weight: bold;">Subject: </span>Re: CCWG & Comms support<br></div><div style="font-size: 13px; font-family: Helvetica, sans-serif;"><br></div><div><div style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space;"><div style="font-family: Helvetica, sans-serif; font-size: 13px;">Hi Mathieu, Thomas, León,</div><div style="font-family: Helvetica, sans-serif; font-size: 13px;"><br></div><div style="font-family: Helvetica, sans-serif; font-size: 13px;">In light of this conversation about communications support I wanted to outline what ICANN is prepared to do in supporting the CCWG through the public comment next week. This is obviously in addition to the resources being created by XPLANE, and is open to suggestions or questions!</div><div style="font-family: Helvetica, sans-serif; font-size: 13px;"><br></div><div style="font-family: Helvetica, sans-serif; font-size: 13px;">Thanks!</div><div style="font-family: Helvetica, sans-serif; font-size: 13px;">Hillary</div><div style="font-family: Helvetica, sans-serif; font-size: 13px;"><br></div><div style="font-family: Helvetica, sans-serif; font-size: 13px;"><br></div><div><div style="font-size: 13px;"><font face="Helvetica,sans-serif"><b>1. ICANN will use social media to share the public comment.</b></font></div><div style="font-size: 13px;"><font face="Helvetica,sans-serif"><br></font></div><div style="font-size: 13px;"><font face="Helvetica,sans-serif">Example, from the CWG-Public comment, ICANN’s 2 tweets received this feedback:</font></div><div style="font-size: 13px;"><font face="Helvetica,sans-serif"><br></font></div><div style="font-size: 13px;"><font face="Helvetica,sans-serif">CWG #IANA Draft to Develop #IANASteward Proposal on Naming Related Functions posted for Public Comment #ICANN <a href="https://www.icann.org/public-comments/cwg-stewardship-draft-proposal-2015-04-22-en">https://www.icann.org/public-comments/cwg-stewardship-draft-proposal-2015-04-22-en</a> …</font></div><div style="font-size: 13px;"><font face="Helvetica,sans-serif"><br></font></div><div style="font-size: 13px;"><font face="Helvetica,sans-serif">18 retweets, 3 favorites</font></div><ul style="font-size: 13px;"><li><font face="Helvetica,sans-serif">3,281 impressions (total number of people who saw the tweet on their timeline)</font></li><li><font face="Helvetica,sans-serif">61 engagements (total number of people who expanded, clicked or interacted with the tweet beyond reading on their timeline)</font></li></ul><div style="font-size: 13px;"><span style="font-family: Helvetica, sans-serif;">ICYMI: CWG #IANA posted 2nd draft proposal for public comment. Will hold 2 Webinars tomorrow to walk through it <a href="https://www.icann.org/news/announcement-2015-04-16-en">https://www.icann.org/news/announcement-2015-04-16-en</a> …</span></div><div style="font-size: 13px;"><font face="Helvetica,sans-serif"><br></font></div><div style="font-size: 13px;"><font face="Helvetica,sans-serif">7 retweets, 4 favorites</font></div><ul style="font-size: 13px;"><li><font face="Helvetica,sans-serif">2,601 impressions (total number of people who saw the tweet on their timeline)</font></li><li><font face="Helvetica,sans-serif">21 engagements (total number of people who expanded, clicked or interacted with the tweet beyond reading on their timeline)</font></li></ul><div style="font-size: 13px;"><span style="font-family: Helvetica, sans-serif;">These statistics are from Twitter, but they are also shared out on Facebook, Google+ and LinkedIn (Including from our regional ICANN accounts)</span></div><div style="font-size: 13px;"><span style="font-family: Helvetica, sans-serif;"><br></span></div><div style="font-size: 13px;"><font face="Helvetica,sans-serif"><b><br></b></font></div><div style="font-size: 13px;"><font face="Helvetica,sans-serif"><b>2. We send out a news alert to journalists that have inquired about the process anytime between last March and now. This includes a very broad reach through our regional communications team.</b></font></div><div style="font-size: 13px;"><font face="Helvetica,sans-serif"><br></font></div><div style="font-size: 13px;"><font face="Helvetica,sans-serif">Articles written about the CWG public comment:</font></div><div style="font-size: 13px;"><font face="Helvetica,sans-serif"> </font></div><div style="font-size: 13px;"><font face="Helvetica,sans-serif">The Register:</font></div><div style="font-size: 13px;"><font face="Helvetica,sans-serif"><a href="http://www.theregister.co.uk/2015/04/24/internet_kingmakers_drop_ego_devise_future_of_the_internet/?mt=1430150936140">http://www.theregister.co.uk/2015/04/24/internet_kingmakers_drop_ego_devise_future_of_the_internet/?mt=1430150936140</a></font></div><div style="font-size: 13px;"><span style="font-family: Helvetica, sans-serif;"> </span></div><div style="font-size: 13px;"><font face="Helvetica,sans-serif">Telesintense: <a href="http://www.telesintese.com.br/icann-abre-nova-consulta-sobre-transicao-de-funcoes-iana">http://www.telesintese.com.br/icann-abre-nova-consulta-sobre-transicao-de-funcoes-iana</a>/</font><font face="Helvetica,sans-serif"> </font><span style="font-family: Helvetica, sans-serif;">(Portuguese)</span></div><div style="font-size: 13px;"><font face="Helvetica,sans-serif"><br></font></div><div style="font-size: 13px;"><font face="Helvetica,sans-serif">Abranet: <a href="http://www.abranet.org.br/Noticias/ICANN-lanca-ultima-consulta-publica-para-definir-seu-futuro-na-Internet-564.html#.VT70PpPzl4M">http://www.abranet.org.br/Noticias/ICANN-lanca-ultima-consulta-publica-para-definir-seu-futuro-na-Internet-564.html#.VT70PpPzl4M</a></font><span style="font-family: Helvetica, sans-serif;"> (Portuguese) </span></div><div style="font-size: 13px;"><font face="Helvetica,sans-serif"><br></font></div><div style="font-size: 13px;"><font face="Helvetica,sans-serif">We have also had inquiries from 3-5 additional sources that have shown interest in writing a story in the coming days.</font></div><div style="font-size: 13px;"><br></div><div style="font-size: 13px;"><br></div><div style="font-size: 13px;"><font face="Helvetica,sans-serif"><b>3. Encourage participants of the working groups, plus ICANN Staff around the world to share with their lists:</b></font></div><div style="font-size: 13px;"><font face="Helvetica,sans-serif"><br></font></div><div style="font-size: 13px;"><font face="Helvetica,sans-serif">Example of CWG Public Comment shares outside of IANA mailing lists:</font></div><ul style="font-size: 13px;"><li><font face="Helvetica,sans-serif">ISOC Internet Collaboration List </font></li><li><font face="Helvetica,sans-serif">ISOC Chapters Worldwide </font></li><li><font face="Helvetica,sans-serif">IANAoversight mailing list – AFRINIC</font></li><li><font face="Helvetica,sans-serif">IANAPLAN </font></li><li><font face="Helvetica,sans-serif">Cooperation-WG</font></li></ul><div style="font-size: 13px;"><font face="Helvetica,sans-serif"><b><br></b></font></div><div style="font-size: 13px;"><font face="Helvetica,sans-serif"><b>4. Update ICANN homepage</b></font></div><ul style="font-size: 13px;"><li><font face="Helvetica,sans-serif">Update homepage banner to highlight the public comment on day of Public Comment posting</font></li><li><font face="Helvetica,sans-serif">Sends out alert to anyone who has signed up for ICANN news alerts</font></li></ul><div style="font-size: 13px;"><b style="font-family: Helvetica, sans-serif;"><br></b></div><div style="font-size: 13px;"><b style="font-family: Helvetica, sans-serif;">5. Share on ICANN Regional and Policy Newsletters</b></div><div style="font-size: 13px;"><font face="Helvetica,sans-serif"><br></font></div><div style="font-size: 13px;"><font face="Helvetica,sans-serif">We encourage our teams to share the information in a front and center, prime location on their regional mailing lists.</font></div><div style="font-size: 13px;"><br></div><div style="font-size: 13px;"><b style="color: rgb(255, 0, 0); font-family: Helvetica, sans-serif;"><br></b></div><div style="font-size: 13px;"><b style="color: rgb(255, 0, 0); font-family: Helvetica, sans-serif;">What we encourage from <u>you</u>:</b></div><ul><li style="font-size: 13px;"><font face="Helvetica,sans-serif">Host a Webinar explaining the proposal <b>within the first week</b> of posting for public comment</font></li><ul style="font-size: 13px;"><li><font face="Helvetica,sans-serif">ICANN will also send out to our lists as outlined above</font></li></ul><ul style="font-size: 13px;"><li>ICANN will help with slides (Encourage using XPLANE similar to CWG)</li><li>Record the Webinar and make both the presentations and slides public on the wiki</li></ul><li style="font-size: 13px;"><font face="Helvetica,sans-serif">Suggest that members and participants of the CCWG-Accountability share or give presentations to their home constituencies</font></li><ul><li><font style="font-family: Helvetica, sans-serif;">This is important because liaising with their SO/</font><font face="Helvetica,sans-serif">A<font face="Helvetica">Cs will hold a high weight, and takes some of that responsibility off of </font></font>the Chairs</li><li><font face="Helvetica,sans-serif">However, we do encourage a Chair or Rapporteur to attend a Webinar</font></li></ul></ul></div><div style="font-family: Helvetica, sans-serif; font-size: 13px;"><div>-- </div><div><div><b>Hillary Jett</b></div><div>Communications Coordinator</div><div>Internet Corporation for Assigned Names and Numbers (ICANN)</div><div><br></div><div><div>Interested in the IANA Stewardship Transition? </div><div><span style="font-size: 11px;"><a href="https://www.icann.org/stewardship-accountability">LEARN MORE</a>. <a href="https://www.icann.org/stewardship-accountability#status">STAY UPDATED</a>. <a href="https://twitter.com/icann">FOLLOW</a>. <a href="https://www.icann.org/stewardship-accountability#involved">ENGAGE</a>.</span> </div></div><div><br></div><div>Mobile: +1 (202) 674-3403</div><div>Email: <a href="mailto:hillary.jett@icann.org">hillary.jett@icann.org</a></div></div></div></div></div></div></body></html>