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    +1 Totally agree.  As a lurker who has been trying to read
    everything, I find the language pretty opaque.  If ICANN addicts
    don't get it, outsiders have no hope.<br>
    Stephanie Perrin<br>
    <br>
    <div class="moz-cite-prefix">On 2015-09-28 15:18, James Gannon
      wrote:<br>
    </div>
    <blockquote
      cite="mid:7682D34D-67C2-48DE-BA6D-F200BF998224@cyberinvasion.net"
      type="cite">
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          <div>This is solid advice. Everyone should read this and take
            it onboard.</div>
          <div>Thank you for this one Kieren.</div>
          <div><br>
          </div>
          <div>_james</div>
          <div>
          </div>
        </div>
      </div>
      <div><br>
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          BORDER-RIGHT: medium none; PADDING-TOP: 3pt">
          <span style="font-weight:bold">From: </span>&lt;<a
            moz-do-not-send="true"
            href="mailto:accountability-cross-community-bounces@icann.org"><a class="moz-txt-link-abbreviated" href="mailto:accountability-cross-community-bounces@icann.org">accountability-cross-community-bounces@icann.org</a></a>&gt;
          on behalf of Kieren McCarthy<br>
          <span style="font-weight:bold">Date: </span>Monday 28
          September 2015 20:06<br>
          <span style="font-weight:bold">To: </span>Dr Eberhard W Lisse<br>
          <span style="font-weight:bold">Cc: </span>Lisse Eberhard,
          CCWG Accountability<br>
          <span style="font-weight:bold">Subject: </span>Re:
          [CCWG-ACCT] Communications Ideas<br>
        </div>
        <div><br>
        </div>
        <div>
          <div>
            <div dir="ltr">To get back to the initial theme of this
              email thread: communications.
              <div><br>
              </div>
              <div>Yes, the CCWG report as it currently stands is
                severely lacking in clear communications.</div>
              <div><br>
              </div>
              <div>I doubt that clear communications will resolve the
                current impasse but I have yet to see a single situation
                where clear communications has not helped.</div>
              <div><br>
              </div>
              <div>Here is my advice to this group, based on having been
                a comms professional for 20 years.</div>
              <div><br>
              </div>
              <div><br>
              </div>
              <div>1. Keep your report. It is how this group works.
                Trying to bend it into clear communications for the rest
                of the world will be a tiring and pointless task.</div>
              <div><br>
              </div>
              <div>2. Write a second report specifically designed for
                non-ICANNers to read. Think: Congressmen, your own
                senior VPs whose eyes rollover whenever you mention the
                word "ICANN". Smart people who couldn't care less about
                ICANN but do want to be up-to-date and informed about
                important developments.</div>
              <div><br>
              </div>
              <div>3. Create a sub-group of people who actually write
                those kinds of reports for a living to produce the
                second report.</div>
              <div><br>
              </div>
              <div>4. Here is what is missing in what the CCWG is
                currently proposing:</div>
              <div><br>
              </div>
              <div>* This is no clear rationale for why these changes
                are needed</div>
              <div>* There is no clear explanation for why these
                solutions were chosen</div>
              <div>* There is no clear explanation for what happens if
                these things aren't done</div>
              <div><br>
              </div>
              <div>5. Here are the components of the current CCWG plans
                that undermine it:</div>
              <div><br>
              </div>
              <div>* It is both too vague and too detailed</div>
              <div>* Too vague: the overall scaffolding is not explained
                sufficiently or clearly.</div>
              <div>* Too detailed: no one but not one outside the 50
                GNSO obsessives in this world want anything to do with
                obscure voting procedures that they will never
                participate in. And no one but no one wants to read
                pages about the process you followed except in the most
                enormously general terms.</div>
              <div><br>
              </div>
              <div>* It is too complex</div>
              <div>* If you want the internet community to override the
                Board, then it needs to be clear to people outside ICANN
                how that works. Just imagine a completely different
                organization. </div>
              <div><br>
              </div>
              <div>Imagine you are reading a report about how the car
                industry is allowed to overrule the international body
                that regulates emissions. If you are faced with a dozen
                pages over how a specific subgroup of the car industry,
                under a weighted voting system, is able to overrule a
                decision not withstanding a challenge from a specific
                group of plant union workers who would then be expected
                to enter an as-yet unspecified arbitration process whose
                final result would require a separate process, also
                under weighted voting, that would reconsider the results
                of the report and decides whether to empower a new
                group....</div>
              <div><br>
              </div>
              <div>You see that and you say: this is a mess and won't
                ever work.</div>
              <div><br>
              </div>
              <div>But if you read: an override would require all groups
                from the manufacturers to the dealers to the pant worker
                union to agree... well then you can have some confidence
                in it.</div>
              <div><br>
              </div>
              <div>The shorter version of this point is: the GNSO needs
                to pull its head out its ass.</div>
              <div><br>
              </div>
              <div><br>
              </div>
              <div><br>
              </div>
              <div>Now to get to the nub of it:</div>
              <div><br>
              </div>
              <div>There are several very, very good reasons why there
                should be a "member" of ICANN. Focus on them (at least
                in the second, clear comms, report).</div>
              <div><br>
              </div>
              <div>Two of the biggest I would say are:</div>
              <div><br>
              </div>
              <div>* Without a member, the internet community will never
                be able to legally separate IANA from ICANN. That is the
                one, single, unquestionable power that the NTIA
                currently has: to cut that contract. Under the Board's
                MEM plan, that unquestionable right does not and will
                not exist.</div>
              <div><br>
              </div>
              <div>* Without a member, the Board can pass a two-thirds
                resolution to move its headquarters to Beijing and there
                is nothing the rest of the internet community can do
                about it. The Board's MEM approach is so convoluted that
                it could be tied up in pseudo-legislation for the next
                decade. The member approach provides a legal,
                unassailable right to reject that and at the same time
                kick the Board off for good measure.</div>
              <div><br>
              </div>
              <div><br>
              </div>
              <div>These are clear scenarios that would currently never
                happen because the NTIA is in charge. When the NTIA is
                gone, they have to become impossible. And the member
                model is the clear path, written into existing US
                corporate law i.e. not some special hodge-podge of ideas
                dreamed up in the penthouse suite of an LA hotel. </div>
              <div><br>
              </div>
              <div>Tell that to Congress and then let ICANN Corporate
                explain why their approach is better.</div>
              <div><br>
              </div>
              <div><br>
              </div>
              <div><br>
              </div>
              <div>* Last suggestion: stop calling it the "single member
                model". Call it something that makes immediate sense to
                everyone and has a positive feel to it. That way people
                can understand it. And you give the Board a way to save
                face.</div>
              <div><br>
              </div>
              <div><br>
              </div>
              <div>Hope this is helpful.</div>
              <div><br>
              </div>
              <div><br>
              </div>
              <div>Kieren</div>
              <div><br>
              </div>
              <div><br>
              </div>
              <div><br>
              </div>
              <div class="gmail_extra"><br>
                <div class="gmail_quote">On Sun, Sep 27, 2015 at 3:23
                  PM, Dr Eberhard W Lisse <span dir="ltr">
                    &lt;<a moz-do-not-send="true"
                      href="mailto:el@lisse.na" target="_blank">el@lisse.na</a>&gt;</span>
                  wrote:<br>
                  <blockquote class="gmail_quote" style="margin:0 0 0
                    .8ex;border-left:1px #ccc solid;padding-left:1ex">
                    <div dir="auto">
                      <div>Paul,</div>
                      <div><br>
                      </div>
                      <div>to be precise, categoric and emphatic, we
                        want the reasons (WHY).</div>
                      <div><br>
                      </div>
                      <div>We have seen shared the understanding of WHAT
                        the Board is saying.</div>
                      <div><br>
                      </div>
                      <div>And apparently we need to find out how to ask
                        the Board, because they seem to have issues with
                        it.</div>
                      <span class="">
                        <div><br>
                        </div>
                        <div>el<br>
                          <br>
                          -- 
                          <div>Sent from Dr Lisse's iPad mini</div>
                        </div>
                      </span>
                      <div>
                        <div class="h5">
                          <div><br>
                            On 27 Sep 2015, at 15:15, Paul Rosenzweig
                            &lt;<a moz-do-not-send="true"
                              href="mailto:paul.rosenzweig@redbranchconsulting.com"
                              target="_blank">paul.rosenzweig@redbranchconsulting.com</a>&gt;
                            wrote:<br>
                            <br>
                          </div>
                          <blockquote type="cite">
                            <div>
                              <p style="margin-top:0px" dir="ltr">Yes
                                oracle of Delphi.  What is the Board
                                view?  Nobody asked you say.    We are
                                asking now?</p>
                              <p dir="ltr">--<br>
                                Paul<br>
                                Sent from myMail app for Android</p>
                              Sunday, 27 September 2015, 06:09PM -04:00
                              from Dr Eberhard W Lisse &lt;<a
                                moz-do-not-send="true"
                                href="mailto:epilisse@gmail.com"
                                target="_blank"><a class="moz-txt-link-abbreviated" href="mailto:epilisse@gmail.com">epilisse@gmail.com</a></a>&gt;:<br>
                              <br>
                              <blockquote style="border-left:1px solid
                                #fc2c38;margin:0px 0px 0px
                                10px;padding:0px 0px 0px 10px"
                                cite="http://14433917980000079312">
                                <div>
                                  <div>
                                    <div>
                                      <div>Than what is it, what you are
                                        stating?</div>
                                      <div><br>
                                      </div>
                                      <div><br>
                                      </div>
                                      <div>el<br>
                                        <br>
                                        -- 
                                        <div>Sent from Dr Lisse's iPad
                                          mini</div>
                                      </div>
                                      <div>
                                        <div><br>
                                          On 27 Sep 2015, at 14:14,
                                          Chris Disspain &lt;<a
                                            moz-do-not-send="true"
                                            href="https://e-aj.my.com/compose/?mailto=mailto%3aceo@auda.org.au"
                                            target="_blank"><a class="moz-txt-link-abbreviated" href="mailto:ceo@auda.org.au">ceo@auda.org.au</a></a>&gt;
                                          wrote:<br>
                                          <br>
                                        </div>
                                        <blockquote type="cite">
                                          <div><span
                                              style="font-family:'Verdana';font-size:13px;color:rgb(102,102,102)">No
                                              El, that is emphatically,
                                              categorically and
                                              precisely not what I am
                                              stating.<br>
                                              <div>
                                                <p
style="margin:0px;font-style:normal;font-variant:normal;font-weight:normal;font-size:12px;line-height:normal;font-family:Helvetica;min-height:14px;color:rgb(0,0,0);letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px"><br>
                                                  <br>
                                                </p>
                                                <p
style="margin:0px;font-style:normal;font-variant:normal;font-weight:normal;font-size:13px;line-height:normal;font-family:Verdana;color:rgb(148,67,251);letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px">Cheers,</p>
                                                <p
style="margin:0px;font-style:normal;font-variant:normal;font-weight:normal;font-size:13px;line-height:normal;font-family:Verdana;color:rgb(148,67,251);min-height:16px;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px"><br>
                                                </p>
                                                <p
style="margin:0px;font-style:normal;font-variant:normal;font-weight:normal;font-size:13px;line-height:normal;font-family:Verdana;color:rgb(148,67,251);letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px">Chris</p>
                                              </div>
                                              <br>
                                              <div>
                                                <blockquote type="cite">
                                                  <div>On 28 Sep 2015,
                                                    at 07:06 , Dr
                                                    Eberhard W Lisse
                                                    &lt;<a
                                                      moz-do-not-send="true"
href="https://e-aj.my.com/compose/?mailto=mailto%3aepilisse@gmail.com"
                                                      target="_blank"><a class="moz-txt-link-abbreviated" href="mailto:epilisse@gmail.com">epilisse@gmail.com</a></a>&gt;
                                                    wrote:</div>
                                                  <br>
                                                  <div>
                                                    <div>
                                                      <div
                                                        name="messageBodySection">Chris,<br>
                                                        <br>
                                                        are you
                                                        seriously
                                                        stating that the
                                                        Board does not
                                                        have to give
                                                        reasons because
                                                        it was unaware
                                                        we would like to
                                                        unserstand why,
                                                        or are are
                                                        saying "You
                                                        gotta ask me
                                                        nicely"? (Jack
                                                        Nicholson as Col
                                                        Jessup in "A few
                                                        good men")<br>
                                                        <br>
                                                        greetings, el</div>
                                                      <div
                                                        name="messageSignatureSection"><br>
                                                        --<br>
                                                        Sent from Dr
                                                        Lisse's iPhone
                                                        5s<br>
                                                      </div>
                                                      <div
                                                        name="messageReplySection"><br>
                                                        On 27 Sep 2015,
                                                        13:31 -0700,
                                                        Chris Disspain
                                                        &lt;<a
                                                          moz-do-not-send="true"
href="https://e-aj.my.com/compose/?mailto=mailto%3aceo@auda.org.au"
                                                          target="_blank"><a class="moz-txt-link-abbreviated" href="mailto:ceo@auda.org.au">ceo@auda.org.au</a></a>&gt;,
                                                        wrote:<br>
                                                        <blockquote
                                                          type="cite"><font
color="#666666" size="2" face="Verdana">[...]</font><br>
                                                          <div><span
                                                          style="font-family:'Verdana';font-size:13px;color:rgb(102,102,102)"><br>
                                                          </span></div>
                                                          <div><span
                                                          style="font-family:'Verdana';font-size:13px;color:rgb(102,102,102)">But
                                                          you did not
                                                          ask the Board
                                                          to expand on
                                                          its comments
                                                          or explain why
                                                          it had a
                                                          problem with
                                                          anything in
                                                          the CCWG
                                                          report.<br>
                                                          </span>
                                                          <div><span
                                                          style="font-family:'Verdana';font-size:13px;color:rgb(102,102,102)"></span>
                                                          <div
style="margin:0px;font-style:normal;font-variant:normal;font-weight:normal;font-size:12px;line-height:normal;font-family:Helvetica;min-height:14px;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px"><span
style="font-family:'Verdana';font-size:13px;color:rgb(102,102,102)"><br>
                                                          <br>
                                                          </span></div>
                                                          <div
style="margin:0px;font-style:normal;font-variant:normal;font-weight:normal;font-size:13px;line-height:normal;font-family:Verdana;color:rgb(148,67,251);letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px"><span
style="font-family:'Verdana';font-size:13px;color:rgb(102,102,102)">Cheers,</span></div>
                                                          <div
style="margin:0px;font-style:normal;font-variant:normal;font-weight:normal;font-size:13px;line-height:normal;font-family:Verdana;color:rgb(148,67,251);min-height:16px;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px"><span
style="font-family:'Verdana';font-size:13px;color:rgb(102,102,102)"><br>
                                                          </span></div>
                                                          <div
style="margin:0px;font-style:normal;font-variant:normal;font-weight:normal;font-size:13px;line-height:normal;font-family:Verdana;color:rgb(148,67,251);letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px"><span
style="font-family:'Verdana';font-size:13px;color:rgb(102,102,102)">Chris</span></div>
                                                          </div>
                                                          </div>
                                                        </blockquote>
                                                      </div>
                                                    </div>
                                                  </div>
                                                </blockquote>
                                              </div>
                                            </span></div>
                                        </blockquote>
                                      </div>
                                    </div>
                                  </div>
                                </div>
                              </blockquote>
                            </div>
                          </blockquote>
                        </div>
                      </div>
                    </div>
                    <br>
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                      href="mailto:Accountability-Cross-Community@icann.org">Accountability-Cross-Community@icann.org</a><br>
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href="https://mm.icann.org/mailman/listinfo/accountability-cross-community"
                      rel="noreferrer" target="_blank">https://mm.icann.org/mailman/listinfo/accountability-cross-community</a><br>
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      <pre wrap="">_______________________________________________
Accountability-Cross-Community mailing list
<a class="moz-txt-link-abbreviated" href="mailto:Accountability-Cross-Community@icann.org">Accountability-Cross-Community@icann.org</a>
<a class="moz-txt-link-freetext" href="https://mm.icann.org/mailman/listinfo/accountability-cross-community">https://mm.icann.org/mailman/listinfo/accountability-cross-community</a>
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