[Alac-sc-outreach] The new ICANN's Fellows and Nextgen video is great except.....

Beran Dondeh berandondeh at yahoo.com
Wed May 3 12:29:41 UTC 2017


Dear All

My question is can we raise it with staff to have it changed ? 

Beran 

Sent from my iPhone

> On 3 May 2017, at 13:19, Alfredo Calderon <calderon.alfredo at gmail.com> wrote:
> 
> Hello to all:
> 
> I agree with @Dev that the video promotion has a good intention, but it does not convey the expected message of volunteerism.  How can you invite individuals to get involved if you do not use actual photos of the community? How do yo expect to get people involved if one of the organizations RALO's is not mentioned (only ICANN as a multistakeholder organization)? How many watching the video understand the concept?
> 
> I would expect a follow-up video to focus, not on NextGen and Fellowship Programs, but the sort of "technical or skills" (mentioned on video) one should have to apply.  If I have to navigate to another site for more details the video is lacking its purpose.
> 
> Finally, who is going to watch the video? People already involved in ICANN, people curious about what ICANN is all about. This brings me back to the idea of "outreach and engagement". What is the goal? Are we effectively recruiting the audience we seek?
> 
> My 2cents worth.
> 
>  	
> Alfredo Calderon
> eLearning Consultant 
> calderon.alfredo at gmail.com | http://aprendizajedistancia.blogspot.com | Skype: Alfredo_1212 | wiseintro.co/alfredocalderon
> 							
> Get a signature like this: Click here! 
> 
>> On Mon, May 1, 2017 at 7:49 PM, Niran Beharry <nbeharrytt at gmail.com> wrote:
>> +1 Dev i think the at-large and alac should get recognized as a part of the community 
>> 
>>> On Mon, May 1, 2017 at 7:47 PM, Glenn McKnight <mcknight.glenn at gmail.com> wrote:
>>> Its more than just poor  product placement. It reduces the  fellows and netgen into small uniform animated characters  vs the use of actual pictures. Tons of  good quality pictures exist demonstrating diversity and equity across the globe. 
>>> It fails also to acknowledge the use of subtitles which all  US 501C are obligated to use.  
>>> 
>>> G
>>> 
>>> Glenn McKnight
>>> mcknight.glenn at gmail.com
>>> skype  gmcknight
>>> twitter gmcknight
>>> 289-830 6259
>>> .
>>> 
>>>> On Mon, May 1, 2017 at 6:50 PM, Dev Anand Teelucksingh <devtee at gmail.com> wrote:
>>>> A new ICANN video titled "NextGen & Fellows Video" promoting how one
>>>> can get involved in ICANN via the Nextgen and Fellows program. It also
>>>> tries to explain what is the DNS and ICANN in a simple way.
>>>> 
>>>> https://youtu.be/nrV_ZkDEfIQ
>>>> 
>>>> I think its a good video.
>>>> 
>>>> HOWEVER,
>>>> 
>>>> At the 36 second mark where the voiceover mentions the volunteer
>>>> community, all of the ACs and SOs are listed to the left side of the
>>>> spinning globe in a fashion like
>>>> 
>>>> ICANN | <acronym of AC or SO>
>>>> <name of AC and SO>
>>>> 
>>>> EXCEPT
>>>> 
>>>> for ICANN At-Large - the At-Large logo is displayed. (screenshot attached)
>>>> 
>>>> The result:
>>>> 
>>>> 1) Because ICANN At-Large is treated differently, we appear invisible
>>>> and not part of the community - because the target audience is not
>>>> aware of the At-Large logo, I suspect many will not see At-Large at
>>>> all and treat the logo as some sort of arbitrary graphic floating
>>>> around.
>>>> 
>>>> 2) The completely different styling makes us be seen as outside the
>>>> legitimate multi-stakeholder community.
>>>> 
>>>> We should have been treated and displayed equally as the other ACs and SOs.
>>>> 
>>>> 
>>>> Regards,
>>>> 
>>>> Dev Anand
>>>> 
>>>> _______________________________________________
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>>>> Alac-sc-outreach at atlarge-lists.icann.org
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>>>> 
>>> 
>>> 
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>> 
>> 
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