[bc-gnso] FW: ICANN releases Phase II economic study

[Steve DelBianco]

New gTLD Economic Study Phase II Report is Released

3 December 2010

Following on from the previously published Economic Framework for the
Analysis of the Expansion of Generic Top-Level Domain Names
<http://www.icann.org/en/topics/new-gtlds/economic-analysis-of-new-gtlds-16
jun10-en.pdf> [334 KB] (June 2010), Phase II of this independent economic
analysis has now been completed.

See Economic Considerations in the Expansion of Generic Top-Level Domain
Names, Phase II Report: Case Studies (Phase II Report)
<http://www.icann.org/en/topics/new-gtlds/phase-two-economic-considerations
-03dec10-en.pdf>[PDF, 782 KB].

In this Phase II Report, Greg Rosston from Stanford University and Michael
Katz from the University of California Berkeley, with the cooperation of
Compass Lexecon and its Theresa Sullivan, provide an analysis including a
taxonomy of gTLD types, potential benefits of new gTLDs, potential costs
of new gTLDs, results from empirical research on the domain names
associated with top international brands, and a high-level summary of the
empirical findings of their overall analysis

All other economic studies performed in preparation for the New gtLD
Program can be found
onhttp://www.icann.org/en/topics/new-gtlds/related-en.htm under the
heading, "TLD Demand and Economic Analysis