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<DIV><FONT size=2 face=Arial><SPAN class=328023907-19042010>Marilyn and those
anonymous members who helped on this,</SPAN></FONT></DIV>
<DIV><FONT size=2 face=Arial><SPAN class=328023907-19042010>it is certainly a
good idea to update the BC member recruitment materials.</SPAN></FONT></DIV>
<DIV><FONT size=2 face=Arial><SPAN class=328023907-19042010>Key updates
are needed on headline policy.</SPAN></FONT></DIV>
<DIV><FONT size=2 face=Arial><SPAN class=328023907-19042010>I note the previous
version was 2 pages long and contained 948 words.</SPAN></FONT></DIV>
<DIV><FONT size=2 face=Arial><SPAN class=328023907-19042010>The proposed new
version is 7 pages long and contains 1635 words.</SPAN></FONT></DIV>
<DIV><FONT size=2 face=Arial><SPAN class=328023907-19042010>Maybe this is why
Berry proposed an executive summary.</SPAN></FONT></DIV>
<DIV><FONT size=2 face=Arial><SPAN
class=328023907-19042010></SPAN></FONT> </DIV>
<DIV><FONT size=2 face=Arial><SPAN class=328023907-19042010>Before offering any
edits, it may be useful to step back a little a think what this document is
for.</SPAN></FONT></DIV>
<DIV><FONT size=2 face=Arial><SPAN class=328023907-19042010>Past feedback from
potential and leaving members has been petty
consistent.</SPAN></FONT></DIV>
<DIV><FONT size=2 face=Arial><SPAN class=328023907-19042010>"ICANN is too remote
to my immediate business needs" "ICANN is too time consuming to
follow".</SPAN></FONT></DIV>
<DIV><FONT size=2 face=Arial><SPAN class=328023907-19042010>These are the
barrier our words must overcome.</SPAN></FONT></DIV>
<DIV><FONT size=2 face=Arial><SPAN
class=328023907-19042010></SPAN></FONT> </DIV>
<DIV><FONT size=2 face=Arial><SPAN class=328023907-19042010>Anyone considering
joining is in the first instance directed to the Join us section of our web
site.</SPAN></FONT></DIV>
<DIV><FONT size=2 face=Arial><SPAN class=328023907-19042010>The text of the Join
Us section should be available as now in a form that can be e-mailed or printed.
</SPAN></FONT></DIV>
<DIV><FONT size=2 face=Arial><SPAN class=328023907-19042010>But whatever the
channel of communication, its objective is the same:</SPAN></FONT></DIV>
<DIV><FONT size=2 face=Arial><SPAN class=328023907-19042010>a) it <FONT
size=2 face=Arial><SPAN class=328023907-19042010>should be in one
digestible bite a compelling reason to join</SPAN></FONT></SPAN></FONT></DIV>
<DIV><FONT size=2 face=Arial><SPAN class=328023907-19042010><FONT size=2
face=Arial><SPAN class=328023907-19042010>b) </SPAN></FONT></SPAN></FONT><FONT
size=2 face=Arial><SPAN class=328023907-19042010>It should make them interested
to learn more by either exploring other pages of the web site or asking
questions of those recruiting them.</SPAN></FONT></DIV>
<DIV><FONT size=2 face=Arial><SPAN
class=328023907-19042010></SPAN></FONT> </DIV>
<DIV><FONT size=2 face=Arial><SPAN class=328023907-19042010>For me what it
should not do is try to explain the ICANN process or even ICANN policy in any
detail. That must come later after the potential member has made the connection
between ICANN output and relevance to their business. </SPAN></FONT></DIV>
<DIV><FONT size=2 face=Arial><SPAN
class=328023907-19042010></SPAN></FONT> </DIV>
<DIV><FONT size=2 face=Arial><SPAN class=328023907-19042010>So lets ask
ourselves does this 7 page document meet these objectives?</SPAN></FONT></DIV>
<DIV><FONT size=2 face=Arial><SPAN
class=328023907-19042010></SPAN></FONT> </DIV>
<DIV><FONT size=2 face=Arial><SPAN
class=328023907-19042010>Philip</SPAN></FONT></DIV>
<DIV><FONT size=2 face=Arial><SPAN
class=328023907-19042010></SPAN></FONT> </DIV>
<DIV><FONT size=2 face=Arial><SPAN
class=328023907-19042010></SPAN></FONT> </DIV>
<DIV><FONT size=2 face=Arial><SPAN
class=328023907-19042010></SPAN></FONT> </DIV></BODY></HTML>