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<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'>Thanks Ron for sharing this.<o:p></o:p></span></p>

<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'><o:p>&nbsp;</o:p></span></p>

<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'>The blog post was a pretty accurate and thorough description of what
has been going on lately with ICANN and the gTLD program. I agree with you for
the most part, but some things you wrote didn&#8217;t make any sense to me and
left me in state of confusion.<o:p></o:p></span></p>

<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'><o:p>&nbsp;</o:p></span></p>

<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'>More specifically the topic related to the brand TLDs was the
one that caught my eye. You stated that the schedule of so called brand TLDs
should be pushed further compared to the regular TLDs. And the reason for this would
be the unfinished work with the definition of SRSU and other brand TLD related
issues. <o:p></o:p></span></p>

<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'><o:p>&nbsp;</o:p></span></p>

<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'>I really fail to see the logic in this. Let me list a couple of
reasons why brand TLDs should be delegated first rather than be put to the end
of the queue.   <o:p></o:p></span></p>

<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'><o:p>&nbsp;</o:p></span></p>

<p class=MsoListParagraph style='text-indent:-18.0pt;mso-list:l0 level1 lfo1'><![if !supportLists]><span
style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><span
style='mso-list:Ignore'>1)<span style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
</span></span></span><![endif]><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'>The companies behind brand TLDs are usually in good financial
standing and can afford well-known back-end registry service provider or
skilled enough people to run the registry properly thus posing no threat to
stability or security of the root.<o:p></o:p></span></p>

<p class=MsoListParagraph style='text-indent:-18.0pt;mso-list:l0 level1 lfo1'><![if !supportLists]><span
style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><span
style='mso-list:Ignore'>2)<span style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
</span></span></span><![endif]><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'>The brands by definition have a reputation to maintain. That
thing alone guarantees that the TLDs are properly operated to avoid any
negative publicity. <o:p></o:p></span></p>

<p class=MsoListParagraph style='text-indent:-18.0pt;mso-list:l0 level1 lfo1'><![if !supportLists]><span
style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><span
style='mso-list:Ignore'>3)<span style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
</span></span></span><![endif]><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'>The requirement of having to use registrars (Which SRSU model is
supposed to fix) is nothing but a small inconvenience and cost item  for big
corporations. Nothing really keeps them from applying a standard TLD and bear
the added minor financial impact of contracting a registrar.<o:p></o:p></span></p>

<p class=MsoListParagraph style='text-indent:-18.0pt;mso-list:l0 level1 lfo1'><![if !supportLists]><span
style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><span
style='mso-list:Ignore'>4)<span style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
</span></span></span><![endif]><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'>ICANN can&#8217;t really say no to the money these kind of easy
and safe TLD applications would bring on the table (it is estimated that there
would be at least 50-150 of them, $185,000 each, you can do the math). <o:p></o:p></span></p>

<p class=MsoListParagraph style='text-indent:-18.0pt;mso-list:l0 level1 lfo1'><![if !supportLists]><span
style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><span
style='mso-list:Ignore'>5)<span style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
</span></span></span><![endif]><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'>Last but not least ICANN could be facing legal implications of
delaying the brand TLDs as the big corporations might find it as a discriminatory
approach <o:p></o:p></span></p>

<p class=MsoNormal style='margin-left:18.0pt'><span style='font-size:11.0pt;
font-family:"Calibri","sans-serif";color:#1F497D'><o:p>&nbsp;</o:p></span></p>

<p class=MsoNormal style='margin-left:18.0pt'><span style='font-size:11.0pt;
font-family:"Calibri","sans-serif";color:#1F497D'><o:p>&nbsp;</o:p></span></p>

<p class=MsoNormal style='margin-left:18.0pt'><span style='font-size:11.0pt;
font-family:"Calibri","sans-serif";color:#1F497D'>Thanks,<o:p></o:p></span></p>

<p class=MsoNormal style='margin-left:18.0pt'><span style='font-size:11.0pt;
font-family:"Calibri","sans-serif";color:#1F497D'><o:p>&nbsp;</o:p></span></p>

<p class=MsoNormal style='margin-left:18.0pt'><span style='font-size:11.0pt;
font-family:"Calibri","sans-serif";color:#1F497D'>-jr<o:p></o:p></span></p>

<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'><o:p>&nbsp;</o:p></span></p>

<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'><o:p>&nbsp;</o:p></span></p>

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<p class=MsoNormal><span style='font-size:10.0pt;font-family:"Nokia Sans Wide","sans-serif";
color:#1F497D'>JARKKO RUUSKA<o:p></o:p></span></p>

<p class=MsoNormal><span style='font-size:10.0pt;font-family:"Nokia Sans Wide","sans-serif";
color:#1F497D'>Head of Internet Domain Initiatives<br>
Compatibility and Industry Collaboration<o:p></o:p></span></p>

<p class=MsoNormal><span style='font-size:10.0pt;font-family:"Nokia Sans Wide","sans-serif";
color:#1F497D'>Nokia Corporation<o:p></o:p></span></p>

<p class=MsoNormal><span style='font-size:10.0pt;font-family:"Nokia Sans Wide","sans-serif";
color:#1F497D'>Visiokatu 1, 33720 Tampere, Finland<br>
Tel: +358 50 324 7507<br>
E-Mail: </span><u><span style='font-size:10.0pt;font-family:"Nokia Sans Wide","sans-serif";
color:blue'><a href="jarkko.ruuska@nokia.com">jarkko.ruuska@nokia.com</a></span></u><u><span
style='font-size:10.0pt;font-family:"Nokia Sans";color:blue'><br>
<br>
</span></u><span style='font-size:10.0pt;font-family:"Nokia Sans Wide","sans-serif";
color:#1F497D'><o:p></o:p></span></p>

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<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'><o:p>&nbsp;</o:p></span></p>

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<div style='border:none;border-top:solid #B5C4DF 1.0pt;padding:3.0pt 0cm 0cm 0cm'>

<p class=MsoNormal><b><span style='font-size:10.0pt;font-family:"Tahoma","sans-serif"'>From:</span></b><span
style='font-size:10.0pt;font-family:"Tahoma","sans-serif"'>
owner-bc-gnso@icann.org [mailto:owner-bc-gnso@icann.org] <b>On Behalf Of </b>ext
Ron Andruff<br>
<b>Sent:</b> 23. lokakuuta 2010 0:53<br>
<b>To:</b> 'bc - GNSO list'<br>
<b>Subject:</b> [bc-gnso] Blog post<o:p></o:p></span></p>

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<p class=MsoNormal><o:p>&nbsp;</o:p></p>

<p class=MsoNormal><span style='font-family:"Arial","sans-serif"'>Dear all,<o:p></o:p></span></p>

<p class=MsoNormal><span style='font-family:"Arial","sans-serif"'><o:p>&nbsp;</o:p></span></p>

<p class=MsoNormal><span style='font-family:"Arial","sans-serif"'>As it may
have relevance to members of the BC, I thought I should make you aware of a
blog post I made on CircleID regarding the long delays and long timelines that
lay ahead vis-ŕ-vis new gTLDs [ <a
href="http://www.circleid.com/posts/and_then_there_was_the_issue_of_time/">http://www.circleid.com/posts/and_then_there_was_the_issue_of_time/</a>
].&nbsp; <o:p></o:p></span></p>

<p class=MsoNormal><span style='font-family:"Arial","sans-serif"'><o:p>&nbsp;</o:p></span></p>

<p class=MsoNormal><span style='font-family:"Arial","sans-serif"'>The October
12<sup>th</sup> BC meeting in Washington, particularly the session on
&#8220;brands as gTLDs&#8221; that Fred Felman chaired, was extremely valuable
in fleshing out the complexities around brands as TLDs and got me to thinking
more about how ICANN best handle this important aspect.&nbsp; I recommend that
members go back and read the transcripts or listen to the MP3 to learn more if
they didn&#8217;t participate remotely.&nbsp; It got me to thinking more about
what still needs to be done and how we should address that.&nbsp; In my post, I
suggest putting all brands on a separate path towards gTLDs until such time as
the issues around SRSU and the like have been properly considered and
appropriate recommendations are put in place.&nbsp; I believe that this would
address a number of concerns from different groups and build institutional confidence
in ICANN.<o:p></o:p></span></p>

<p class=MsoNormal><span style='font-family:"Arial","sans-serif"'><o:p>&nbsp;</o:p></span></p>

<p class=MsoNormal><span style='font-family:"Arial","sans-serif"'>Kind regards,<o:p></o:p></span></p>

<p class=MsoNormal><span style='font-family:"Arial","sans-serif"'><o:p>&nbsp;</o:p></span></p>

<p class=MsoNormal><span style='font-family:"Arial","sans-serif"'>RA<o:p></o:p></span></p>

<p class=MsoNormal><span style='font-family:"Arial","sans-serif"'><o:p>&nbsp;</o:p></span></p>

<p class=MsoNormal><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>Ronald
N. Andruff</span><o:p></o:p></p>

<p class=MsoNormal><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>President<o:p></o:p></span></p>

<p class=MsoNormal>&nbsp;<o:p></o:p></p>

<p class=MsoNormal><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>RNA
Partners, Inc.<o:p></o:p></span></p>

<p class=MsoNormal><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>220
</span><span style='font-size:10.0pt'><ns0:Street><ns0:address><span
  style='font-family:"Arial","sans-serif"'>Fifth Avenue</span></ns0:address></ns0:Street></span><span
style='font-size:10.0pt;font-family:"Arial","sans-serif"'><o:p></o:p></span></p>

<p class=MsoNormal><span style='font-size:10.0pt'><ns0:place><ns0:City><span
  style='font-family:"Arial","sans-serif"'>New York</span></ns0:City><span
 style='font-family:"Arial","sans-serif"'>, </span><ns0:State><span
  style='font-family:"Arial","sans-serif"'>New York</span></ns0:State><span
 style='font-family:"Arial","sans-serif"'> </span><ns0:PostalCode><span
  style='font-family:"Arial","sans-serif"'>10001</span></ns0:PostalCode></ns0:place></span><span
style='font-size:10.0pt;font-family:"Arial","sans-serif"'><o:p></o:p></span></p>

<p class=MsoNormal><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>+
1 212 481 2820 ext. 11<o:p></o:p></span></p>

<p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'>&nbsp;<o:p></o:p></p>

<p class=MsoNormal><o:p>&nbsp;</o:p></p>

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