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<p class=MsoNormal><font size=3 color=blue face=Arial><span style='font-size:
12.0pt;font-family:Arial;color:blue'>Jarrko and all,<o:p></o:p></span></font></p>

<p class=MsoNormal><font size=3 color=blue face=Arial><span style='font-size:
12.0pt;font-family:Arial;color:blue'><o:p>&nbsp;</o:p></span></font></p>

<p class=MsoNormal><font size=3 color=blue face=Arial><span style='font-size:
12.0pt;font-family:Arial;color:blue'>I don&#8217;t disagree with your rationale
for brands being &#8216;good stewards&#8217; and, more importantly, I was not
suggesting brands go to the end of the queue.  Having listened closely at the
BC Washington meeting presentation on &#8216;Brands as gTLDs&#8217; by Fred
Felman, Debbie Hughes and Kristina Rossette and correlating that to the discussions
that we have had on this topic within the Vertical Integration Working Group
(VIWG), the realization of what needs to be done before the we will see brand
names in the root became very clear to me.  Hence my recommendation to establish
a separate, <u>parallel</u> path for brands to address the issues that abound
in that &#8216;segment&#8217; of potential applicants.  <o:p></o:p></span></font></p>

<p class=MsoNormal><font size=3 color=blue face=Arial><span style='font-size:
12.0pt;font-family:Arial;color:blue'><o:p>&nbsp;</o:p></span></font></p>

<p class=MsoNormal><font size=3 color=blue face=Arial><span style='font-size:
12.0pt;font-family:Arial;color:blue'>Two key aspects formed the basis for my recommendation,
as follows:<o:p></o:p></span></font></p>

<p class=MsoNormal><font size=3 color=blue face=Arial><span style='font-size:
12.0pt;font-family:Arial;color:blue'><o:p>&nbsp;</o:p></span></font></p>

<ol style='margin-top:0in' start=1 type=1>
 <li class=MsoNormal style='color:blue;mso-list:l0 level1 lfo3'><font size=3
     color=blue face=Arial><span style='font-size:12.0pt;font-family:Arial'>The
     VIWG has barely scratched the surface on the topic of Single Registrar
     Single User (SRSU &#8211; loosely defined as brands being restricted to using
     domain names solely for products and services) and still less discussion
     has been had regarding Single Registrant Multiple User (SRMU &#8211;
     loosely defined as brands providing domain names to customers or
     subscribers).  These topics need to be discussed in greater detail and
     policies need to be put in place prior to brands entering the application
     phase, IMHO.  At this point in time, the VIWG appears to be stuck in the
     doldrums awaiting a push from either the Board of GNSO vis-à-vis where it
     goes from here so I don&#8217;t know who or when these important topics
     will be taken up.<o:p></o:p></span></font></li>
</ol>

<p class=MsoNormal style='margin-left:.25in;text-indent:.25in'><font size=3
color=blue face=Arial><span style='font-size:12.0pt;font-family:Arial;
color:blue'><o:p>&nbsp;</o:p></span></font></p>

<p class=MsoNormal style='margin-left:.5in'><font size=3 color=blue face=Arial><span
style='font-size:12.0pt;font-family:Arial;color:blue'>Moreover, I am not personally
aware of anyone on the VIWG who supports allowing brands to queue up in the &#8216;standard&#8217;
or &#8216;community-based&#8217; application lines to submit their documentation
like any other applicant.  My understanding is that it is not simply a question
of whether brands will accept the ICANN principle of equal access for all
registrars to sell all domain names; rather brand name gTLDs is a new addition
to the heretofore categories of &#8216;generic&#8217; and &#8216;country code&#8217;
TLDs and therein lays the issue.<o:p></o:p></span></font></p>

<p class=MsoNormal style='margin-left:.5in'><font size=3 color=blue face=Arial><span
style='font-size:12.0pt;font-family:Arial;color:blue'><o:p>&nbsp;</o:p></span></font></p>

<ol style='margin-top:0in' start=2 type=1>
 <li class=MsoNormal style='color:blue;mso-list:l0 level1 lfo3'><font size=3
     color=blue face=Arial><span style='font-size:12.0pt;font-family:Arial'>Corporations
     the world over function on the basis of annual budgets.  Without a
     prescribed budget, it is problematic to initiate any new activity within a
     company.  Therefore, any brand that is planning on submitting an
     application when the window opens <u>must</u> have included all of the necessary
     costs around applying for a gTLD in their fiscal 2011 budget, which means
     that discussions will have to be already had within the executive suite,
     legal, technical, communications, marketing and financial departments to
     get the go-ahead on such an initiative.  With all of the open issues that
     still remain with regard to the Applicant Guidebook, I question how many brands
     have taken these steps within the 50-150 companies you mention.  My
     experience working in the corporate world is that very few executives will
     put their careers on the line by taking such bold action as to promote
     participation in something that is yet to be defined in absolute terms, as
     is our current DAGv4, or internally within their companies.<o:p></o:p></span></font></li>
</ol>

<p class=MsoNormal style='margin-left:.25in;text-indent:.25in'><font size=3
color=blue face=Arial><span style='font-size:12.0pt;font-family:Arial;
color:blue'><o:p>&nbsp;</o:p></span></font></p>

<p class=MsoNormal style='margin-left:.5in'><font size=3 color=blue face=Arial><span
style='font-size:12.0pt;font-family:Arial;color:blue'>Without a budget in place
and determined executive suite leadership, very few brands will tread into
ICANN waters when the application window for new gTLDs opens, in my view.  A
few, perhaps like Nokia, who have long been involved in the ICANN community and
therefore can draw on that experience, may be prepared to go forward.  However,
most brands, in my view, will wait and watch to learn from the experience of
those few companies that step forward when the time comes. <o:p></o:p></span></font></p>

<p class=MsoNormal><font size=3 color=blue face=Arial><span style='font-size:
12.0pt;font-family:Arial;color:blue'><o:p>&nbsp;</o:p></span></font></p>

<p class=MsoNormal><font size=3 color=blue face=Arial><span style='font-size:
12.0pt;font-family:Arial;color:blue'>Having participated for the better part of
a year on the VIWG, the overall position that I have come to with regard to new
gTLDs is that: <o:p></o:p></span></font></p>

<p class=MsoNormal><font size=3 color=blue face=Arial><span style='font-size:
12.0pt;font-family:Arial;color:blue'><o:p>&nbsp;</o:p></span></font></p>

<ol style='margin-top:0in' start=1 type=1>
 <li class=MsoNormal style='color:blue;mso-list:l2 level1 lfo4'><font size=3
     color=blue face=Arial><span style='font-size:12.0pt;font-family:Arial'>with
     all of the moving parts of an untested, new gTLD process we should not introduce
     yet another set of critical issues (VI) on top of that unless and until we
     have gained some experience vis-à-vis how the proposed process functions
     in real life;<o:p></o:p></span></font></li>
</ol>

<p class=MsoNormal><font size=3 color=blue face=Arial><span style='font-size:
12.0pt;font-family:Arial;color:blue'><o:p>&nbsp;</o:p></span></font></p>

<ol style='margin-top:0in' start=2 type=1>
 <li class=MsoNormal style='color:blue;mso-list:l2 level1 lfo4'><font size=3
     color=blue face=Arial><span style='font-size:12.0pt;font-family:Arial'>the
     compliance department needs a highly-qualified leader and significantly more
     staff to enforce the contracts (old and new alike)  This is one area that
     has been sorely lacking in the first decade of ICANN&#8217;s existence and
     going forward to the coming 10 years the number of TLDs compliance will watch
     over is expected to increase by an order of magnitude of ten.<o:p></o:p></span></font></li>
</ol>

<p class=MsoNormal><font size=3 color=blue face=Arial><span style='font-size:
12.0pt;font-family:Arial;color:blue'><o:p>&nbsp;</o:p></span></font></p>

<ol style='margin-top:0in' start=3 type=1>
 <li class=MsoNormal style='color:blue;mso-list:l2 level1 lfo4'><font size=3
     color=blue face=Arial><span style='font-size:12.0pt;font-family:Arial'>the
     compliance department needs new policies to address all of the nefarious
     activities that are currently happening in the &#8216;user-registrar-registry
     domain name registration&#8217; chain of activities, which the VIWG
     unearthed during its deliberations; and finally, <o:p></o:p></span></font></li>
</ol>

<p class=MsoNormal><font size=3 color=blue face=Arial><span style='font-size:
12.0pt;font-family:Arial;color:blue'><o:p>&nbsp;</o:p></span></font></p>

<ol style='margin-top:0in' start=4 type=1>
 <li class=MsoNormal style='color:blue;mso-list:l2 level1 lfo4'><font size=3
     color=blue face=Arial><span style='font-size:12.0pt;font-family:Arial'>every
     activity undertaken by ICANN must be done with the view of building institutional
     confidence to ensure that the ICANN experiment is not overtaken by a
     zealous ITU or other such multilateral organization.<o:p></o:p></span></font></li>
</ol>

<p class=MsoNormal><font size=3 color=blue face=Arial><span style='font-size:
12.0pt;font-family:Arial;color:blue'><o:p>&nbsp;</o:p></span></font></p>

<p class=MsoNormal><font size=3 color=blue face=Arial><span style='font-size:
12.0pt;font-family:Arial;color:blue'>I trust that my blog post with regard to
brands falls in line with that position.<o:p></o:p></span></font></p>

<p class=MsoNormal><font size=3 color=blue face=Arial><span style='font-size:
12.0pt;font-family:Arial;color:blue'><o:p>&nbsp;</o:p></span></font></p>

<p class=MsoNormal><font size=3 color=blue face=Arial><span style='font-size:
12.0pt;font-family:Arial;color:blue'>I hope that this rather long posting adds
more clarity to the matter, but am happy to discuss this further should you so
wish.<o:p></o:p></span></font></p>

<p class=MsoNormal><font size=3 color=blue face=Arial><span style='font-size:
12.0pt;font-family:Arial;color:blue'><o:p>&nbsp;</o:p></span></font></p>

<p class=MsoNormal><font size=3 color=blue face=Arial><span style='font-size:
12.0pt;font-family:Arial;color:blue'>Kind regards,<o:p></o:p></span></font></p>

<p class=MsoNormal><font size=3 color=blue face=Arial><span style='font-size:
12.0pt;font-family:Arial;color:blue'><o:p>&nbsp;</o:p></span></font></p>

<p class=MsoNormal><font size=3 color=blue face=Arial><span style='font-size:
12.0pt;font-family:Arial;color:blue'>RA  <o:p></o:p></span></font></p>

<p class=MsoNormal><font size=3 color=blue face=Arial><span style='font-size:
12.0pt;font-family:Arial;color:blue'><o:p>&nbsp;</o:p></span></font></p>

<div>

<p class=MsoNormal><font size=2 color=blue face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:blue'>Ronald N. Andruff</span></font><font
color=blue><span style='color:blue'><o:p></o:p></span></font></p>

<p class=MsoNormal><font size=2 color=blue face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:blue'>President<o:p></o:p></span></font></p>

<p class=MsoNormal><font size=3 color=blue face="Times New Roman"><span
style='font-size:12.0pt;color:blue'>&nbsp;<o:p></o:p></span></font></p>

<p class=MsoNormal><font size=2 color=blue face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:blue'>RNA Partners, Inc.<o:p></o:p></span></font></p>

<p class=MsoNormal><font size=2 color=blue face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:blue'>220 </span></font><font size=2 face=Arial><span
style='font-size:10.0pt;font-family:Arial'><ns0:Street w:insAuthor="Owner"
 w:insDate="2010-10-25T11:24:00Z" w:endInsAuthor="Owner"
 w:endInsDate="2010-10-25T11:24:00Z"><ns0:address w:insAuthor="Owner"
  w:insDate="2010-10-25T11:24:00Z" w:endInsAuthor="Owner"
  w:endInsDate="2010-10-25T11:24:00Z"><st1:Street w:st="on"><st1:address w:st="on"><font
    color=blue><span style='color:blue'>Fifth Avenue</span></font></st1:address></st1:Street></ns0:address></ns0:Street><font
color=blue><span style='color:blue'><o:p></o:p></span></font></span></font></p>

<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'><ns0:place w:insAuthor="Owner" w:insDate="2010-10-25T11:24:00Z"
 w:endInsAuthor="Owner" w:endInsDate="2010-10-25T11:24:00Z"><ns0:City
  w:insAuthor="Owner" w:insDate="2010-10-25T11:24:00Z" w:endInsAuthor="Owner"
  w:endInsDate="2010-10-25T11:24:00Z"><st1:place w:st="on"><st1:City w:st="on"><font
    color=blue><span style='color:blue'>New York</span></font></st1:City></ns0:City></st1:place><font
 color=blue><span style='color:blue'>, </span></font><ns0:State
  w:insAuthor="Owner" w:insDate="2010-10-25T11:24:00Z" w:endInsAuthor="Owner"
  w:endInsDate="2010-10-25T11:24:00Z"><st1:State w:st="on"><font color=blue><span
   style='color:blue'>New York</span></font></st1:State></ns0:State><font
 color=blue><span style='color:blue'> </span></font><ns0:PostalCode
  w:insAuthor="Owner" w:insDate="2010-10-25T11:24:00Z" w:endInsAuthor="Owner"
  w:endInsDate="2010-10-25T11:24:00Z"><st1:PostalCode w:st="on"><font
   color=blue><span style='color:blue'>10001</span></font></st1:PostalCode></ns0:PostalCode></ns0:place><font
color=blue><span style='color:blue'><o:p></o:p></span></font></span></font></p>

<p class=MsoNormal><font size=2 color=blue face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:blue'>+ 1 212 481 2820 ext. 11<o:p></o:p></span></font></p>

<p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'><font
size=3 color=blue face="Times New Roman"><span style='font-size:12.0pt;
color:blue'>&nbsp;</span></font><o:p></o:p></p>

</div>

<div>

<div class=MsoNormal align=center style='text-align:center'><font size=3
face="Times New Roman"><span style='font-size:12.0pt'>

<hr size=2 width="100%" align=center tabindex=-1>

</span></font></div>

<p class=MsoNormal><b><font size=2 face=Tahoma><span style='font-size:10.0pt;
font-family:Tahoma;font-weight:bold'>From:</span></font></b><font size=2
face=Tahoma><span style='font-size:10.0pt;font-family:Tahoma'>
owner-bc-gnso@icann.org [mailto:owner-bc-gnso@icann.org] <b><span
style='font-weight:bold'>On Behalf Of </span></b>jarkko.ruuska@nokia.com<br>
<b><span style='font-weight:bold'>Sent:</span></b> Monday, October 25, 2010
2:59 AM<br>
<b><span style='font-weight:bold'>To:</span></b> randruff@rnapartners.com;
bc-gnso@icann.org<br>
<b><span style='font-weight:bold'>Subject:</span></b> RE: [bc-gnso] Blog post</span></font><o:p></o:p></p>

</div>

<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'><o:p>&nbsp;</o:p></span></font></p>

<p class=MsoNormal><font size=2 color="#1f497d" face=Calibri><span
style='font-size:11.0pt;font-family:Calibri;color:#1F497D'>Thanks Ron for
sharing this.<o:p></o:p></span></font></p>

<p class=MsoNormal><font size=2 color="#1f497d" face=Calibri><span
style='font-size:11.0pt;font-family:Calibri;color:#1F497D'><o:p>&nbsp;</o:p></span></font></p>

<p class=MsoNormal><font size=2 color="#1f497d" face=Calibri><span
style='font-size:11.0pt;font-family:Calibri;color:#1F497D'>The blog post was a
pretty accurate and thorough description of what has been going on lately with
ICANN and the gTLD program. I agree with you for the most part, but some things
you wrote didn&#8217;t make any sense to me and left me in state of confusion.<o:p></o:p></span></font></p>

<p class=MsoNormal><font size=2 color="#1f497d" face=Calibri><span
style='font-size:11.0pt;font-family:Calibri;color:#1F497D'><o:p>&nbsp;</o:p></span></font></p>

<p class=MsoNormal><font size=2 color="#1f497d" face=Calibri><span
style='font-size:11.0pt;font-family:Calibri;color:#1F497D'>More specifically
the topic related to the brand TLDs was the one that caught my eye. You stated
that the schedule of so called brand TLDs should be pushed further compared to
the regular TLDs. And the reason for this would be the unfinished work with the
definition of SRSU and other brand TLD related issues. <o:p></o:p></span></font></p>

<p class=MsoNormal><font size=2 color="#1f497d" face=Calibri><span
style='font-size:11.0pt;font-family:Calibri;color:#1F497D'><o:p>&nbsp;</o:p></span></font></p>

<p class=MsoNormal><font size=2 color="#1f497d" face=Calibri><span
style='font-size:11.0pt;font-family:Calibri;color:#1F497D'>I really fail to see
the logic in this. Let me list a couple of reasons why brand TLDs should be
delegated first rather than be put to the end of the queue. &nbsp;&nbsp;<o:p></o:p></span></font></p>

<p class=MsoNormal><font size=2 color="#1f497d" face=Calibri><span
style='font-size:11.0pt;font-family:Calibri;color:#1F497D'><o:p>&nbsp;</o:p></span></font></p>

<p class=msolistparagraph style='text-indent:-.25in;mso-list:l1 level1 lfo2'><![if !supportLists]><font
size=2 color="#1f497d" face=Calibri><span style='font-size:11.0pt;font-family:
Calibri;color:#1F497D'><span style='mso-list:Ignore'>1)<font size=1
face="Times New Roman"><span style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
</span></font></span></span></font><![endif]><font size=2 color="#1f497d"
face=Calibri><span style='font-size:11.0pt;font-family:Calibri;color:#1F497D'>The
companies behind brand TLDs are usually in good financial standing and can
afford well-known back-end registry service provider or skilled enough people
to run the registry properly thus posing no threat to stability or security of
the root<o:p></o:p></span></font></p>

<p class=msolistparagraph style='text-indent:-.25in;mso-list:l1 level1 lfo2'><![if !supportLists]><font
size=2 color="#1f497d" face=Calibri><span style='font-size:11.0pt;font-family:
Calibri;color:#1F497D'><span style='mso-list:Ignore'>2)<font size=1
face="Times New Roman"><span style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
</span></font></span></span></font><![endif]><font size=2 color="#1f497d"
face=Calibri><span style='font-size:11.0pt;font-family:Calibri;color:#1F497D'>The
brands by definition have a reputation to maintain. That thing alone guarantees
that the TLDs are properly operated to avoid any negative publicity. <o:p></o:p></span></font></p>

<p class=msolistparagraph style='text-indent:-.25in;mso-list:l1 level1 lfo2'><![if !supportLists]><font
size=2 color="#1f497d" face=Calibri><span style='font-size:11.0pt;font-family:
Calibri;color:#1F497D'><span style='mso-list:Ignore'>3)<font size=1
face="Times New Roman"><span style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
</span></font></span></span></font><![endif]><font size=2 color="#1f497d"
face=Calibri><span style='font-size:11.0pt;font-family:Calibri;color:#1F497D'>The
requirement of having to use registrars (Which SRSU model is supposed to fix)
is nothing but a small inconvenience and cost item &nbsp;for big corporations.
Nothing really keeps them from applying a standard TLD and bear the added minor
financial impact of contracting a registrar.<o:p></o:p></span></font></p>

<p class=msolistparagraph style='text-indent:-.25in;mso-list:l1 level1 lfo2'><![if !supportLists]><font
size=2 color="#1f497d" face=Calibri><span style='font-size:11.0pt;font-family:
Calibri;color:#1F497D'><span style='mso-list:Ignore'>4)<font size=1
face="Times New Roman"><span style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
</span></font></span></span></font><![endif]><font size=2 color="#1f497d"
face=Calibri><span style='font-size:11.0pt;font-family:Calibri;color:#1F497D'>ICANN
can&#8217;t really say no to the money these kind of easy and safe TLD
applications would bring on the table (it is estimated that there would be at
least 50-150 of them, $185,000 each, you can do the math). <o:p></o:p></span></font></p>

<p class=msolistparagraph style='text-indent:-.25in;mso-list:l1 level1 lfo2'><![if !supportLists]><font
size=2 color="#1f497d" face=Calibri><span style='font-size:11.0pt;font-family:
Calibri;color:#1F497D'><span style='mso-list:Ignore'>5)<font size=1
face="Times New Roman"><span style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
</span></font></span></span></font><![endif]><font size=2 color="#1f497d"
face=Calibri><span style='font-size:11.0pt;font-family:Calibri;color:#1F497D'>Last
but not least ICANN could be facing legal implications of delaying the brand
TLDs as the big corporations might find it as a discriminatory approach <o:p></o:p></span></font></p>

<p class=MsoNormal style='margin-left:.25in'><font size=2 color="#1f497d"
face=Calibri><span style='font-size:11.0pt;font-family:Calibri;color:#1F497D'><o:p>&nbsp;</o:p></span></font></p>

<p class=MsoNormal style='margin-left:.25in'><font size=2 color="#1f497d"
face=Calibri><span style='font-size:11.0pt;font-family:Calibri;color:#1F497D'><o:p>&nbsp;</o:p></span></font></p>

<p class=MsoNormal style='margin-left:.25in'><font size=2 color="#1f497d"
face=Calibri><span style='font-size:11.0pt;font-family:Calibri;color:#1F497D'>Thanks,<o:p></o:p></span></font></p>

<p class=MsoNormal style='margin-left:.25in'><font size=2 color="#1f497d"
face=Calibri><span style='font-size:11.0pt;font-family:Calibri;color:#1F497D'><o:p>&nbsp;</o:p></span></font></p>

<p class=MsoNormal style='margin-left:.25in'><font size=2 color="#1f497d"
face=Calibri><span style='font-size:11.0pt;font-family:Calibri;color:#1F497D'>-jr<o:p></o:p></span></font></p>

<p class=MsoNormal><font size=2 color="#1f497d" face=Calibri><span
style='font-size:11.0pt;font-family:Calibri;color:#1F497D'><o:p>&nbsp;</o:p></span></font></p>

<p class=MsoNormal><font size=2 color="#1f497d" face=Calibri><span
style='font-size:11.0pt;font-family:Calibri;color:#1F497D'><o:p>&nbsp;</o:p></span></font></p>

<div>

<p class=MsoNormal><font size=2 color="#1f497d" face="Nokia Sans Wide"><span
style='font-size:10.0pt;font-family:"Nokia Sans Wide";color:#1F497D'>JARKKO
RUUSKA<o:p></o:p></span></font></p>

<p class=MsoNormal><font size=2 color="#1f497d" face="Nokia Sans Wide"><span
style='font-size:10.0pt;font-family:"Nokia Sans Wide";color:#1F497D'>Head of
Internet Domain Initiatives<br>
Compatibility and Industry Collaboration<o:p></o:p></span></font></p>

<p class=MsoNormal><font size=2 color="#1f497d" face="Nokia Sans Wide"><span
style='font-size:10.0pt;font-family:"Nokia Sans Wide";color:#1F497D'>Nokia
Corporation<o:p></o:p></span></font></p>

<p class=MsoNormal style='margin-bottom:12.0pt'><font size=2 color="#1f497d"
face="Nokia Sans Wide"><span style='font-size:10.0pt;font-family:"Nokia Sans Wide";
color:#1F497D'>Visiokatu 1, 33720 Tampere, Finland<br>
Tel: +358 50 324 7507<br>
E-Mail: </span></font><u><font size=2 color=blue face="Nokia Sans Wide"><span
style='font-size:10.0pt;font-family:"Nokia Sans Wide";color:blue'><a
href="jarkko.ruuska@nokia.com">jarkko.ruuska@nokia.com</a></span></font></u><font
size=2 color="#1f497d" face="Nokia Sans Wide"><span style='font-size:10.0pt;
font-family:"Nokia Sans Wide";color:#1F497D'><o:p></o:p></span></font></p>

</div>

<p class=MsoNormal><font size=2 color="#1f497d" face=Calibri><span
style='font-size:11.0pt;font-family:Calibri;color:#1F497D'><o:p>&nbsp;</o:p></span></font></p>

<div>

<div style='border:none;border-top:solid #B5C4DF 1.0pt;padding:3.0pt 0in 0in 0in'>

<p class=MsoNormal><b><font size=2 face=Tahoma><span style='font-size:10.0pt;
font-family:Tahoma;font-weight:bold'>From:</span></font></b><font size=2
face=Tahoma><span style='font-size:10.0pt;font-family:Tahoma'>
owner-bc-gnso@icann.org [mailto:owner-bc-gnso@icann.org] <b><span
style='font-weight:bold'>On Behalf Of </span></b>ext Ron Andruff<br>
<b><span style='font-weight:bold'>Sent:</span></b> 23. lokakuuta 2010 0:53<br>
<b><span style='font-weight:bold'>To:</span></b> 'bc - GNSO list'<br>
<b><span style='font-weight:bold'>Subject:</span></b> [bc-gnso] Blog post<o:p></o:p></span></font></p>

</div>

</div>

<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'><o:p>&nbsp;</o:p></span></font></p>

<p class=MsoNormal><font size=3 face=Arial><span style='font-size:12.0pt;
font-family:Arial'>Dear all,<o:p></o:p></span></font></p>

<p class=MsoNormal><font size=3 face=Arial><span style='font-size:12.0pt;
font-family:Arial'><o:p>&nbsp;</o:p></span></font></p>

<p class=MsoNormal><font size=3 face=Arial><span style='font-size:12.0pt;
font-family:Arial'>As it may have relevance to members of the BC, I thought I
should make you aware of a blog post I made on CircleID regarding the long
delays and long timelines that lay ahead vis-à-vis new gTLDs [ <a
href="http://www.circleid.com/posts/and_then_there_was_the_issue_of_time/">http://www.circleid.com/posts/and_then_there_was_the_issue_of_time/</a>
].&nbsp; <o:p></o:p></span></font></p>

<p class=MsoNormal><font size=3 face=Arial><span style='font-size:12.0pt;
font-family:Arial'><o:p>&nbsp;</o:p></span></font></p>

<p class=MsoNormal><font size=3 face=Arial><span style='font-size:12.0pt;
font-family:Arial'>The October 12<sup>th</sup> BC meeting in Washington,
particularly the session on &#8220;brands as gTLDs&#8221; that Fred Felman
chaired, was extremely valuable in fleshing out the complexities around brands
as TLDs and got me to thinking more about how ICANN best handle this important
aspect.&nbsp; I recommend that members go back and read the transcripts or
listen to the MP3 to learn more if they didn&#8217;t participate
remotely.&nbsp; It got me to thinking more about what still needs to be done
and how we should address that.&nbsp; In my post, I suggest putting all brands
on a separate path towards gTLDs until such time as the issues around SRSU and
the like have been properly considered and appropriate recommendations are put
in place.&nbsp; I believe that this would address a number of concerns from
different groups and build institutional confidence in ICANN.<o:p></o:p></span></font></p>

<p class=MsoNormal><font size=3 face=Arial><span style='font-size:12.0pt;
font-family:Arial'><o:p>&nbsp;</o:p></span></font></p>

<p class=MsoNormal><font size=3 face=Arial><span style='font-size:12.0pt;
font-family:Arial'>Kind regards,<o:p></o:p></span></font></p>

<p class=MsoNormal><font size=3 face=Arial><span style='font-size:12.0pt;
font-family:Arial'><o:p>&nbsp;</o:p></span></font></p>

<p class=MsoNormal><font size=3 face=Arial><span style='font-size:12.0pt;
font-family:Arial'>RA<o:p></o:p></span></font></p>

<p class=MsoNormal><font size=3 face=Arial><span style='font-size:12.0pt;
font-family:Arial'><o:p>&nbsp;</o:p></span></font></p>

<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>Ronald N. Andruff</span></font><o:p></o:p></p>

<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>President<o:p></o:p></span></font></p>

<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'>&nbsp;<o:p></o:p></span></font></p>

<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>RNA Partners, Inc.<o:p></o:p></span></font></p>

<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>220 <ns0:Street w:insAuthor="Unknown"
 w:insDate="2010-10-25T11:24:00Z" w:endInsAuthor="Unknown"
 w:endInsDate="2010-10-25T11:24:00Z"><ns0:address w:insAuthor="Unknown"
  w:insDate="2010-10-25T11:24:00Z" w:endInsAuthor="Unknown"
  w:endInsDate="2010-10-25T11:24:00Z">Fifth Avenue</ns0:address></ns0:Street><o:p></o:p></span></font></p>

<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'><ns0:place w:insAuthor="Unknown"
 w:insDate="2010-10-25T11:24:00Z" w:endInsAuthor="Unknown"
 w:endInsDate="2010-10-25T11:24:00Z"><ns0:City w:insAuthor="Unknown"
  w:insDate="2010-10-25T11:24:00Z" w:endInsAuthor="Unknown"
  w:endInsDate="2010-10-25T11:24:00Z">New York</ns0:City>, <ns0:State
  w:insAuthor="Unknown" w:insDate="2010-10-25T11:24:00Z" w:endInsAuthor="Unknown"
  w:endInsDate="2010-10-25T11:24:00Z">New York</ns0:State> <ns0:PostalCode
  w:insAuthor="Unknown" w:insDate="2010-10-25T11:24:00Z" w:endInsAuthor="Unknown"
  w:endInsDate="2010-10-25T11:24:00Z">10001</ns0:PostalCode></ns0:place><o:p></o:p></span></font></p>

<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>+ 1 212 481 2820 ext. 11<o:p></o:p></span></font></p>

<p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'><font
size=3 face="Times New Roman"><span style='font-size:12.0pt'>&nbsp;<o:p></o:p></span></font></p>

<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'><o:p>&nbsp;</o:p></span></font></p>

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