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<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'>Hi Jarkko,<o:p></o:p></span></p>

<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'><o:p>&nbsp;</o:p></span></p>

<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'>I believe you are correct on all points.<o:p></o:p></span></p>

<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'><o:p>&nbsp;</o:p></span></p>

<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'>It is unsurprising that some who seek to avoid competition for
their TLDs would seek to &#8216;parallel track&#8217; .brand TLDs into a different policy
process.  Of course if I was going to run .sport, I would fear .nfl, .nba,
.fifa, .mlb, .epl etc. stealing some of the market for sport-related domains,
and I probably wouldn&#8217;t like to see .basketball or .hockey either (and we&#8217;ve
see .sport take the ludicrous position that they should not be allowed).  Anyway
the self interest in Ron&#8217;s recommendation is self-evident, and should not have
any traction with others.<o:p></o:p></span></p>

<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'><o:p>&nbsp;</o:p></span></p>

<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'>Best,<o:p></o:p></span></p>

<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'>Mike<o:p></o:p></span></p>

<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'><o:p>&nbsp;</o:p></span></p>

<div>

<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'>Mike Rodenbaugh<o:p></o:p></span></p>

<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'>RODENBAUGH LAW<o:p></o:p></span></p>

<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'>tel/fax:  +1 (415) 738-8087<o:p></o:p></span></p>

<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'><a href="http://rodenbaugh.com/"><span style='color:blue'>http://rodenbaugh.com</span></a><o:p></o:p></span></p>

</div>

<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'><o:p>&nbsp;</o:p></span></p>

<div>

<div style='border:none;border-top:solid #B5C4DF 1.0pt;padding:3.0pt 0in 0in 0in'>

<p class=MsoNormal><b><span style='font-size:10.0pt;font-family:"Tahoma","sans-serif"'>From:</span></b><span
style='font-size:10.0pt;font-family:"Tahoma","sans-serif"'> owner-bc-gnso@icann.org
[mailto:owner-bc-gnso@icann.org] <b>On Behalf Of </b>jarkko.ruuska@nokia.com<br>
<b>Sent:</b> Tuesday, October 26, 2010 5:38 AM<br>
<b>To:</b> randruff@rnapartners.com; bc-gnso@icann.org<br>
<b>Subject:</b> RE: [bc-gnso] Blog post<o:p></o:p></span></p>

</div>

</div>

<p class=MsoNormal><o:p>&nbsp;</o:p></p>

<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'>Hello Ron (and all),<o:p></o:p></span></p>

<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'><o:p>&nbsp;</o:p></span></p>

<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'>I agree that there are things that could be done to clarify the
overall gTLD process for everyone. Communication campaign to reach all the
companies around the globe just being one of them. Unfortunately, it seems that
we are running out of time and we just have play with the cards we&#8217;ve been
dealt. For potential brand applicants it means the submission of their applications
with the rest of the standard TLDs. &nbsp;Only time will tell how the rules are
changed for the subsequent rounds (Whenever they will happen).<o:p></o:p></span></p>

<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'><o:p>&nbsp;</o:p></span></p>

<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'>Up until now, I&#8217;ve never heard anything about brands not being
able to apply as standard TLDs. In the Vertical Integration Working Group
(which I am also a member of) there was a certain reluctance towards granting
exceptions to any special TLDs (including brands, communities, orphans , etc.)
regarding vertical integration, but I fail to recall any discussion about
disqualifying brands as potential TLD applicants. &nbsp;After all, the WG was
chartered to solve the cross-ownership between registries and registrars, not
to specify who is eligible to apply.<o:p></o:p></span></p>

<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'><o:p>&nbsp;</o:p></span></p>

<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'>As a summary, my understanding about the current ICANN ruling is
that they are not excluding any type applicants and that all applicants have to
live with the same rules &nbsp;(Geographical and Community type of applicants
being the only exceptions). <o:p></o:p></span></p>

<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'><o:p>&nbsp;</o:p></span></p>

<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'>Undoubtedly DAG5 will tell us more about this.<o:p></o:p></span></p>

<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'><o:p>&nbsp;</o:p></span></p>

<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'>Thanks,<o:p></o:p></span></p>

<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'><o:p>&nbsp;</o:p></span></p>

<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'>-jr<o:p></o:p></span></p>

<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'><o:p>&nbsp;</o:p></span></p>

<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'>&nbsp;&nbsp;&nbsp;&nbsp;<o:p></o:p></span></p>

<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'><o:p>&nbsp;</o:p></span></p>

<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'><o:p>&nbsp;</o:p></span></p>

<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'><o:p>&nbsp;</o:p></span></p>

<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'><o:p>&nbsp;</o:p></span></p>

<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'><o:p>&nbsp;</o:p></span></p>

<div>

<p class=MsoNormal><span style='font-size:10.0pt;font-family:"Nokia Sans Wide";
color:#1F497D'>JARKKO RUUSKA<o:p></o:p></span></p>

<p class=MsoNormal><span style='font-size:10.0pt;font-family:"Nokia Sans Wide";
color:#1F497D'>Head of Internet Domain Initiatives<br>
Compatibility and Industry Collaboration<o:p></o:p></span></p>

<p class=MsoNormal><span style='font-size:10.0pt;font-family:"Nokia Sans Wide";
color:#1F497D'>Nokia Corporation<o:p></o:p></span></p>

<p class=MsoNormal style='margin-bottom:12.0pt'><span style='font-size:10.0pt;
font-family:"Nokia Sans Wide";color:#1F497D'>Visiokatu 1, 33720 Tampere,
Finland<br>
Tel: +358 50 324 7507<br>
E-Mail: </span><u><span style='font-size:10.0pt;font-family:"Nokia Sans Wide";
color:blue'><a href="jarkko.ruuska@nokia.com">jarkko.ruuska@nokia.com</a></span></u><span
style='font-size:10.0pt;font-family:"Nokia Sans Wide";color:#1F497D'><o:p></o:p></span></p>

</div>

<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'><o:p>&nbsp;</o:p></span></p>

<div>

<div style='border:none;border-top:solid #B5C4DF 1.0pt;padding:3.0pt 0in 0in 0in'>

<p class=MsoNormal><b><span style='font-size:10.0pt;font-family:"Tahoma","sans-serif"'>From:</span></b><span
style='font-size:10.0pt;font-family:"Tahoma","sans-serif"'> ext Ron Andruff
[mailto:randruff@rnapartners.com] <br>
<b>Sent:</b> 25. lokakuuta 2010 19:47<br>
<b>To:</b> Ruuska Jarkko (Nokia-CIC/Tampere); bc-gnso@icann.org<br>
<b>Subject:</b> RE: [bc-gnso] Blog post<o:p></o:p></span></p>

</div>

</div>

<p class=MsoNormal><o:p>&nbsp;</o:p></p>

<p class=MsoNormal><span style='font-family:"Arial","sans-serif";color:blue'>Jarrko
and all,<o:p></o:p></span></p>

<p class=MsoNormal><span style='font-family:"Arial","sans-serif";color:blue'><o:p>&nbsp;</o:p></span></p>

<p class=MsoNormal><span style='font-family:"Arial","sans-serif";color:blue'>I
don&#8217;t disagree with your rationale for brands being &#8216;good stewards&#8217; and, more
importantly, I was not suggesting brands go to the end of the queue.&nbsp;
Having listened closely at the BC Washington meeting presentation on &#8216;Brands as
gTLDs&#8217; by Fred Felman, Debbie Hughes and Kristina Rossette and correlating that
to the discussions that we have had on this topic within the Vertical
Integration Working Group (VIWG), the realization of what needs to be done
before the we will see brand names in the root became very clear to me.&nbsp;
Hence my recommendation to establish a separate, <u>parallel</u> path for
brands to address the issues that abound in that &#8216;segment&#8217; of potential
applicants. &nbsp;<o:p></o:p></span></p>

<p class=MsoNormal><span style='font-family:"Arial","sans-serif";color:blue'><o:p>&nbsp;</o:p></span></p>

<p class=MsoNormal><span style='font-family:"Arial","sans-serif";color:blue'>Two
key aspects formed the basis for my recommendation, as follows:<o:p></o:p></span></p>

<p class=MsoNormal><span style='font-family:"Arial","sans-serif";color:blue'><o:p>&nbsp;</o:p></span></p>

<ol style='margin-top:0in' start=1 type=1>
 <li class=MsoNormal style='color:blue;mso-list:l0 level1 lfo1'><span
     style='font-family:"Arial","sans-serif"'>The VIWG has barely scratched the
     surface on the topic of Single Registrar Single User (SRSU &#8211; loosely
     defined as brands being restricted to using domain names solely for
     products and services) and still less discussion has been had regarding
     Single Registrant Multiple User (SRMU &#8211; loosely defined as brands
     providing domain names to customers or subscribers).&nbsp; These topics
     need to be discussed in greater detail and policies need to be put in
     place prior to brands entering the application phase, IMHO. &nbsp;At this
     point in time, the VIWG appears to be stuck in the doldrums awaiting a
     push from either the Board of GNSO vis-à-vis where it goes from here so I
     don&#8217;t know who or when these important topics will be taken up.<o:p></o:p></span></li>
</ol>

<p class=MsoNormal style='margin-left:.25in;text-indent:.25in'><span
style='font-family:"Arial","sans-serif";color:blue'><o:p>&nbsp;</o:p></span></p>

<p class=MsoNormal style='margin-left:.5in'><span style='font-family:"Arial","sans-serif";
color:blue'>Moreover, I am not personally aware of anyone on the VIWG who
supports allowing brands to queue up in the &#8216;standard&#8217; or &#8216;community-based&#8217;
application lines to submit their documentation like any other applicant.&nbsp;
My understanding is that it is not simply a question of whether brands will
accept the ICANN principle of equal access for all registrars to sell all
domain names; rather brand name gTLDs is a new addition to the heretofore
categories of &#8216;generic&#8217; and &#8216;country code&#8217; TLDs and therein lays the issue.<o:p></o:p></span></p>

<p class=MsoNormal style='margin-left:.5in'><span style='font-family:"Arial","sans-serif";
color:blue'><o:p>&nbsp;</o:p></span></p>

<ol style='margin-top:0in' start=2 type=1>
 <li class=MsoNormal style='color:blue;mso-list:l0 level1 lfo1'><span
     style='font-family:"Arial","sans-serif"'>Corporations the world over
     function on the basis of annual budgets.&nbsp; Without a prescribed
     budget, it is problematic to initiate any new activity within a
     company.&nbsp; Therefore, any brand that is planning on submitting an
     application when the window opens <u>must</u> have included all of the
     necessary costs around applying for a gTLD in their fiscal 2011 budget,
     which means that discussions will have to be already had within the
     executive suite, legal, technical, communications, marketing and financial
     departments to get the go-ahead on such an initiative.&nbsp; With all of
     the open issues that still remain with regard to the Applicant Guidebook,
     I question how many brands have taken these steps within the 50-150
     companies you mention.&nbsp; My experience working in the corporate world
     is that very few executives will put their careers on the line by taking
     such bold action as to promote participation in something that is yet to
     be defined in absolute terms, as is our current DAGv4, or internally
     within their companies.<o:p></o:p></span></li>
</ol>

<p class=MsoNormal style='margin-left:.25in;text-indent:.25in'><span
style='font-family:"Arial","sans-serif";color:blue'><o:p>&nbsp;</o:p></span></p>

<p class=MsoNormal style='margin-left:.5in'><span style='font-family:"Arial","sans-serif";
color:blue'>Without a budget in place and determined executive suite
leadership, very few brands will tread into ICANN waters when the application
window for new gTLDs opens, in my view.&nbsp; A few, perhaps like Nokia, who
have long been involved in the ICANN community and therefore can draw on that
experience, may be prepared to go forward.&nbsp; However, most brands, in my
view, will wait and watch to learn from the experience of those few companies
that step forward when the time comes. <o:p></o:p></span></p>

<p class=MsoNormal><span style='font-family:"Arial","sans-serif";color:blue'><o:p>&nbsp;</o:p></span></p>

<p class=MsoNormal><span style='font-family:"Arial","sans-serif";color:blue'>Having
participated for the better part of a year on the VIWG, the overall position
that I have come to with regard to new gTLDs is that: <o:p></o:p></span></p>

<p class=MsoNormal><span style='font-family:"Arial","sans-serif";color:blue'><o:p>&nbsp;</o:p></span></p>

<ol style='margin-top:0in' start=1 type=1>
 <li class=MsoNormal style='color:blue;mso-list:l2 level1 lfo2'><span
     style='font-family:"Arial","sans-serif"'>with all of the moving parts of
     an untested, new gTLD process we should not introduce yet another set of
     critical issues (VI) on top of that unless and until we have gained some
     experience vis-à-vis how the proposed process functions in real life;<o:p></o:p></span></li>
</ol>

<p class=MsoNormal><span style='font-family:"Arial","sans-serif";color:blue'><o:p>&nbsp;</o:p></span></p>

<ol style='margin-top:0in' start=2 type=1>
 <li class=MsoNormal style='color:blue;mso-list:l2 level1 lfo2'><span
     style='font-family:"Arial","sans-serif"'>the compliance department needs a
     highly-qualified leader and significantly more staff to enforce the
     contracts (old and new alike)&nbsp; This is one area that has been sorely
     lacking in the first decade of ICANN&#8217;s existence and going forward to the
     coming 10 years the number of TLDs compliance will watch over is expected
     to increase by an order of magnitude of ten.<o:p></o:p></span></li>
</ol>

<p class=MsoNormal><span style='font-family:"Arial","sans-serif";color:blue'><o:p>&nbsp;</o:p></span></p>

<ol style='margin-top:0in' start=3 type=1>
 <li class=MsoNormal style='color:blue;mso-list:l2 level1 lfo2'><span
     style='font-family:"Arial","sans-serif"'>the compliance department needs
     new policies to address all of the nefarious activities that are currently
     happening in the &#8216;user-registrar-registry domain name registration&#8217; chain
     of activities, which the VIWG unearthed during its deliberations; and
     finally, <o:p></o:p></span></li>
</ol>

<p class=MsoNormal><span style='font-family:"Arial","sans-serif";color:blue'><o:p>&nbsp;</o:p></span></p>

<ol style='margin-top:0in' start=4 type=1>
 <li class=MsoNormal style='color:blue;mso-list:l2 level1 lfo2'><span
     style='font-family:"Arial","sans-serif"'>every activity undertaken by
     ICANN must be done with the view of building institutional confidence to ensure
     that the ICANN experiment is not overtaken by a zealous ITU or other such
     multilateral organization.<o:p></o:p></span></li>
</ol>

<p class=MsoNormal><span style='font-family:"Arial","sans-serif";color:blue'><o:p>&nbsp;</o:p></span></p>

<p class=MsoNormal><span style='font-family:"Arial","sans-serif";color:blue'>I
trust that my blog post with regard to brands falls in line with that position.<o:p></o:p></span></p>

<p class=MsoNormal><span style='font-family:"Arial","sans-serif";color:blue'><o:p>&nbsp;</o:p></span></p>

<p class=MsoNormal><span style='font-family:"Arial","sans-serif";color:blue'>I
hope that this rather long posting adds more clarity to the matter, but am
happy to discuss this further should you so wish.<o:p></o:p></span></p>

<p class=MsoNormal><span style='font-family:"Arial","sans-serif";color:blue'><o:p>&nbsp;</o:p></span></p>

<p class=MsoNormal><span style='font-family:"Arial","sans-serif";color:blue'>Kind
regards,<o:p></o:p></span></p>

<p class=MsoNormal><span style='font-family:"Arial","sans-serif";color:blue'><o:p>&nbsp;</o:p></span></p>

<p class=MsoNormal><span style='font-family:"Arial","sans-serif";color:blue'>RA&nbsp;
<o:p></o:p></span></p>

<p class=MsoNormal><span style='font-family:"Arial","sans-serif";color:blue'><o:p>&nbsp;</o:p></span></p>

<div>

<p class=MsoNormal><span style='font-size:10.0pt;font-family:"Arial","sans-serif";
color:blue'>Ronald N. Andruff</span><span style='color:blue'><o:p></o:p></span></p>

<p class=MsoNormal><span style='font-size:10.0pt;font-family:"Arial","sans-serif";
color:blue'>President<o:p></o:p></span></p>

<p class=MsoNormal><span style='color:blue'>&nbsp;<o:p></o:p></span></p>

<p class=MsoNormal><span style='font-size:10.0pt;font-family:"Arial","sans-serif";
color:blue'>RNA Partners, Inc.<o:p></o:p></span></p>

<p class=MsoNormal><span style='font-size:10.0pt;font-family:"Arial","sans-serif";
color:blue'>220 </span><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'><ns0:Street><ns0:address><span
  style='color:blue'>Fifth Avenue</span></ns0:address></ns0:Street><span
style='color:blue'><o:p></o:p></span></span></p>

<p class=MsoNormal><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'><ns0:place><ns0:City><span
  style='color:blue'>New York</span></ns0:City><span style='color:blue'>, </span><ns0:State><span
  style='color:blue'>New York</span></ns0:State><span style='color:blue'> </span><ns0:PostalCode><span
  style='color:blue'>10001</span></ns0:PostalCode></ns0:place><span
style='color:blue'><o:p></o:p></span></span></p>

<p class=MsoNormal><span style='font-size:10.0pt;font-family:"Arial","sans-serif";
color:blue'>+ 1 212 481 2820 ext. 11<o:p></o:p></span></p>

<p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'><span
style='color:blue'>&nbsp;</span><o:p></o:p></p>

</div>

<div>

<div class=MsoNormal align=center style='text-align:center'>

<hr size=2 width="100%" align=center>

</div>

<p class=MsoNormal><b><span style='font-size:10.0pt;font-family:"Tahoma","sans-serif"'>From:</span></b><span
style='font-size:10.0pt;font-family:"Tahoma","sans-serif"'>
owner-bc-gnso@icann.org [mailto:owner-bc-gnso@icann.org] <b>On Behalf Of </b>jarkko.ruuska@nokia.com<br>
<b>Sent:</b> Monday, October 25, 2010 2:59 AM<br>
<b>To:</b> randruff@rnapartners.com; bc-gnso@icann.org<br>
<b>Subject:</b> RE: [bc-gnso] Blog post</span><o:p></o:p></p>

</div>

<p class=MsoNormal><o:p>&nbsp;</o:p></p>

<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'>Thanks Ron for sharing this.<o:p></o:p></span></p>

<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'><o:p>&nbsp;</o:p></span></p>

<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'>The blog post was a pretty accurate and thorough description of
what has been going on lately with ICANN and the gTLD program. I agree with you
for the most part, but some things you wrote didn&#8217;t make any sense to me and
left me in state of confusion.<o:p></o:p></span></p>

<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'><o:p>&nbsp;</o:p></span></p>

<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'>More specifically the topic related to the brand TLDs was the
one that caught my eye. You stated that the schedule of so called brand TLDs
should be pushed further compared to the regular TLDs. And the reason for this
would be the unfinished work with the definition of SRSU and other brand TLD
related issues. <o:p></o:p></span></p>

<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'><o:p>&nbsp;</o:p></span></p>

<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'>I really fail to see the logic in this. Let me list a couple of
reasons why brand TLDs should be delegated first rather than be put to the end
of the queue. &nbsp;&nbsp;<o:p></o:p></span></p>

<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'><o:p>&nbsp;</o:p></span></p>

<p class=MsoListParagraph style='text-indent:-.25in;mso-list:l1 level1 lfo3'><![if !supportLists]><span
style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><span
style='mso-list:Ignore'>1)<span style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
</span></span></span><![endif]><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'>The companies behind brand TLDs are usually in good financial standing
and can afford well-known back-end registry service provider or skilled enough
people to run the registry properly thus posing no threat to stability or
security of the root<o:p></o:p></span></p>

<p class=MsoListParagraph style='text-indent:-.25in;mso-list:l1 level1 lfo3'><![if !supportLists]><span
style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><span
style='mso-list:Ignore'>2)<span style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
</span></span></span><![endif]><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'>The brands by definition have a reputation to maintain. That
thing alone guarantees that the TLDs are properly operated to avoid any
negative publicity. <o:p></o:p></span></p>

<p class=MsoListParagraph style='text-indent:-.25in;mso-list:l1 level1 lfo3'><![if !supportLists]><span
style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><span
style='mso-list:Ignore'>3)<span style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
</span></span></span><![endif]><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'>The requirement of having to use registrars (Which SRSU model is
supposed to fix) is nothing but a small inconvenience and cost item &nbsp;for
big corporations. Nothing really keeps them from applying a standard TLD and
bear the added minor financial impact of contracting a registrar.<o:p></o:p></span></p>

<p class=MsoListParagraph style='text-indent:-.25in;mso-list:l1 level1 lfo3'><![if !supportLists]><span
style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><span
style='mso-list:Ignore'>4)<span style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
</span></span></span><![endif]><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'>ICANN can&#8217;t really say no to the money these kind of easy and
safe TLD applications would bring on the table (it is estimated that there
would be at least 50-150 of them, $185,000 each, you can do the math). <o:p></o:p></span></p>

<p class=MsoListParagraph style='text-indent:-.25in;mso-list:l1 level1 lfo3'><![if !supportLists]><span
style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><span
style='mso-list:Ignore'>5)<span style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
</span></span></span><![endif]><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'>Last but not least ICANN could be facing legal implications of
delaying the brand TLDs as the big corporations might find it as a
discriminatory approach <o:p></o:p></span></p>

<p class=MsoNormal style='margin-left:.25in'><span style='font-size:11.0pt;
font-family:"Calibri","sans-serif";color:#1F497D'><o:p>&nbsp;</o:p></span></p>

<p class=MsoNormal style='margin-left:.25in'><span style='font-size:11.0pt;
font-family:"Calibri","sans-serif";color:#1F497D'><o:p>&nbsp;</o:p></span></p>

<p class=MsoNormal style='margin-left:.25in'><span style='font-size:11.0pt;
font-family:"Calibri","sans-serif";color:#1F497D'>Thanks,<o:p></o:p></span></p>

<p class=MsoNormal style='margin-left:.25in'><span style='font-size:11.0pt;
font-family:"Calibri","sans-serif";color:#1F497D'><o:p>&nbsp;</o:p></span></p>

<p class=MsoNormal style='margin-left:.25in'><span style='font-size:11.0pt;
font-family:"Calibri","sans-serif";color:#1F497D'>-jr<o:p></o:p></span></p>

<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'><o:p>&nbsp;</o:p></span></p>

<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'><o:p>&nbsp;</o:p></span></p>

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<p class=MsoNormal><span style='font-size:10.0pt;font-family:"Nokia Sans Wide";
color:#1F497D'>JARKKO RUUSKA<o:p></o:p></span></p>

<p class=MsoNormal><span style='font-size:10.0pt;font-family:"Nokia Sans Wide";
color:#1F497D'>Head of Internet Domain Initiatives<br>
Compatibility and Industry Collaboration<o:p></o:p></span></p>

<p class=MsoNormal><span style='font-size:10.0pt;font-family:"Nokia Sans Wide";
color:#1F497D'>Nokia Corporation<o:p></o:p></span></p>

<p class=MsoNormal style='margin-bottom:12.0pt'><span style='font-size:10.0pt;
font-family:"Nokia Sans Wide";color:#1F497D'>Visiokatu 1, 33720 Tampere,
Finland<br>
Tel: +358 50 324 7507<br>
E-Mail: </span><u><span style='font-size:10.0pt;font-family:"Nokia Sans Wide";
color:blue'><a href="jarkko.ruuska@nokia.com">jarkko.ruuska@nokia.com</a></span></u><span
style='font-size:10.0pt;font-family:"Nokia Sans Wide";color:#1F497D'><o:p></o:p></span></p>

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<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'><o:p>&nbsp;</o:p></span></p>

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<p class=MsoNormal><b><span style='font-size:10.0pt;font-family:"Tahoma","sans-serif"'>From:</span></b><span
style='font-size:10.0pt;font-family:"Tahoma","sans-serif"'> owner-bc-gnso@icann.org
[mailto:owner-bc-gnso@icann.org] <b>On Behalf Of </b>ext Ron Andruff<br>
<b>Sent:</b> 23. lokakuuta 2010 0:53<br>
<b>To:</b> 'bc - GNSO list'<br>
<b>Subject:</b> [bc-gnso] Blog post<o:p></o:p></span></p>

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</div>

<p class=MsoNormal><o:p>&nbsp;</o:p></p>

<p class=MsoNormal><span style='font-family:"Arial","sans-serif"'>Dear all,<o:p></o:p></span></p>

<p class=MsoNormal><span style='font-family:"Arial","sans-serif"'><o:p>&nbsp;</o:p></span></p>

<p class=MsoNormal><span style='font-family:"Arial","sans-serif"'>As it may
have relevance to members of the BC, I thought I should make you aware of a
blog post I made on CircleID regarding the long delays and long timelines that
lay ahead vis-à-vis new gTLDs [ <a
href="http://www.circleid.com/posts/and_then_there_was_the_issue_of_time/">http://www.circleid.com/posts/and_then_there_was_the_issue_of_time/</a>
].&nbsp; <o:p></o:p></span></p>

<p class=MsoNormal><span style='font-family:"Arial","sans-serif"'><o:p>&nbsp;</o:p></span></p>

<p class=MsoNormal><span style='font-family:"Arial","sans-serif"'>The October
12<sup>th</sup> BC meeting in Washington, particularly the session on &#8220;brands
as gTLDs&#8221; that Fred Felman chaired, was extremely valuable in fleshing out the
complexities around brands as TLDs and got me to thinking more about how ICANN
best handle this important aspect.&nbsp; I recommend that members go back and
read the transcripts or listen to the MP3 to learn more if they didn&#8217;t
participate remotely.&nbsp; It got me to thinking more about what still needs
to be done and how we should address that.&nbsp; In my post, I suggest putting
all brands on a separate path towards gTLDs until such time as the issues
around SRSU and the like have been properly considered and appropriate
recommendations are put in place.&nbsp; I believe that this would address a number
of concerns from different groups and build institutional confidence in ICANN.<o:p></o:p></span></p>

<p class=MsoNormal><span style='font-family:"Arial","sans-serif"'><o:p>&nbsp;</o:p></span></p>

<p class=MsoNormal><span style='font-family:"Arial","sans-serif"'>Kind regards,<o:p></o:p></span></p>

<p class=MsoNormal><span style='font-family:"Arial","sans-serif"'><o:p>&nbsp;</o:p></span></p>

<p class=MsoNormal><span style='font-family:"Arial","sans-serif"'>RA<o:p></o:p></span></p>

<p class=MsoNormal><span style='font-family:"Arial","sans-serif"'><o:p>&nbsp;</o:p></span></p>

<p class=MsoNormal><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>Ronald
N. Andruff</span><o:p></o:p></p>

<p class=MsoNormal><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>President<o:p></o:p></span></p>

<p class=MsoNormal>&nbsp;<o:p></o:p></p>

<p class=MsoNormal><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>RNA
Partners, Inc.<o:p></o:p></span></p>

<p class=MsoNormal><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>220
<ns0:Street><ns0:address>Fifth Avenue</ns0:address></ns0:Street><o:p></o:p></span></p>

<p class=MsoNormal><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'><ns0:place><ns0:City>New
  York</ns0:City>, <ns0:State>New York</ns0:State> <ns0:PostalCode>10001</ns0:PostalCode></ns0:place><o:p></o:p></span></p>

<p class=MsoNormal><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>+
1 212 481 2820 ext. 11<o:p></o:p></span></p>

<p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'>&nbsp;<o:p></o:p></p>

<p class=MsoNormal><o:p>&nbsp;</o:p></p>

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