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<div class=Section1>
<p class=MsoNormal><font size=3 color=blue face=Arial><span style='font-size:
12.0pt;font-family:Arial;color:blue'>Good catch, Barry. The article certainly
supports that truism that information is our friend.<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=3 color=blue face=Arial><span style='font-size:
12.0pt;font-family:Arial;color:blue'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=3 color=blue face=Arial><span style='font-size:
12.0pt;font-family:Arial;color:blue'>Kind regards,<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=3 color=blue face=Arial><span style='font-size:
12.0pt;font-family:Arial;color:blue'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=3 color=blue face=Arial><span style='font-size:
12.0pt;font-family:Arial;color:blue'>RA<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=3 color=blue face=Arial><span style='font-size:
12.0pt;font-family:Arial;color:blue'><o:p> </o:p></span></font></p>
<div>
<p class=MsoNormal><font size=2 color=blue face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:blue'>Ronald N. Andruff</span></font><font
color=blue><span style='color:blue'><o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=blue face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:blue'>RNA Partners, Inc.<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'><ns13:Street w:insAuthor="Owner"
w:insDate="2010-10-26T16:01:00Z" w:endInsAuthor="Owner"
w:endInsDate="2010-10-26T16:01:00Z"><ns13:address w:insAuthor="Owner"
w:insDate="2010-10-26T16:01:00Z" w:endInsAuthor="Owner"
w:endInsDate="2010-10-26T16:01:00Z"></ns13:address></ns13:Street><ns13:place
w:insAuthor="Owner" w:insDate="2010-10-26T16:01:00Z" w:endInsAuthor="Owner"
w:endInsDate="2010-10-26T16:01:00Z"><ns13:City w:insAuthor="Owner"
w:insDate="2010-10-26T16:01:00Z" w:endInsAuthor="Owner"
w:endInsDate="2010-10-26T16:01:00Z"></ns13:City><ns13:State w:insAuthor="Owner"
w:insDate="2010-10-26T16:01:00Z" w:endInsAuthor="Owner"
w:endInsDate="2010-10-26T16:01:00Z"></ns13:State><ns13:PostalCode
w:insAuthor="Owner" w:insDate="2010-10-26T16:01:00Z" w:endInsAuthor="Owner"
w:endInsDate="2010-10-26T16:01:00Z"></ns13:PostalCode></ns13:place><font
color=blue><span style='color:blue'><o:p> </o:p></span></font></span></font></p>
<p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'><font
size=3 color=blue face="Times New Roman"><span style='font-size:12.0pt;
color:blue'> </span></font><o:p></o:p></p>
</div>
<div>
<div class=MsoNormal align=center style='text-align:center'><font size=3
face="Times New Roman"><span style='font-size:12.0pt'>
<hr size=2 width="100%" align=center tabindex=-1>
</span></font></div>
<p class=MsoNormal><b><font size=2 face=Tahoma><span style='font-size:10.0pt;
font-family:Tahoma;font-weight:bold'>From:</span></font></b><font size=2
face=Tahoma><span style='font-size:10.0pt;font-family:Tahoma'>
owner-bc-gnso@icann.org [mailto:owner-bc-gnso@icann.org] <b><span
style='font-weight:bold'>On Behalf Of </span></b>Berry Cobb<br>
<b><span style='font-weight:bold'>Sent:</span></b> Tuesday, October 26, 2010
1:33 PM<br>
<b><span style='font-weight:bold'>To:</span></b> bc-gnso@icann.org<br>
<b><span style='font-weight:bold'>Subject:</span></b> RE: [bc-gnso] Blog post</span></font><o:p></o:p></p>
</div>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 color="#1f497d" face=Calibri><span
style='font-size:11.0pt;font-family:Calibri;color:#1F497D'>This is an
interesting read about Brands and gTLDs<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color="#1f497d" face=Calibri><span
style='font-size:11.0pt;font-family:Calibri;color:#1F497D'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 color="#1f497d" face=Calibri><span
style='font-size:11.0pt;font-family:Calibri;color:#1F497D'><a
href="http://domainincite.com/survey-reveals-demand-for-brand-tlds/">http://domainincite.com/survey-reveals-demand-for-brand-tlds/</a><o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color="#1f497d" face=Calibri><span
style='font-size:11.0pt;font-family:Calibri;color:#1F497D'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 color="#1f497d" face=Calibri><span
style='font-size:11.0pt;font-family:Calibri;color:#1F497D'><o:p> </o:p></span></font></p>
<div>
<p class=MsoNormal><font size=2 color="#1f497d" face=Calibri><span
style='font-size:11.0pt;font-family:Calibri;color:#1F497D'><o:p> </o:p></span></font></p>
<p class=MsoNormal><st1:State w:st="on"><st1:place w:st="on"><font size=2
color="#1f497d" face=Calibri><span style='font-size:11.0pt;font-family:Calibri;
color:#1F497D'>Berry</span></font></st1:place></st1:State><font size=2
color="#1f497d" face=Calibri><span style='font-size:11.0pt;font-family:Calibri;
color:#1F497D'> Cobb<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color="#1f497d" face=Calibri><span
style='font-size:11.0pt;font-family:Calibri;color:#1F497D'>Infinity Portals LLC<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color="#1f497d" face=Calibri><span
style='font-size:11.0pt;font-family:Calibri;color:#1F497D'>berrycobb@infinityportals.com<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color="#1f497d" face=Calibri><span
style='font-size:11.0pt;font-family:Calibri;color:#1F497D'>http://infinityportals.com<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color="#1f497d" face=Calibri><span
style='font-size:11.0pt;font-family:Calibri;color:#1F497D'>720.839.5735<o:p></o:p></span></font></p>
</div>
<p class=MsoNormal><font size=2 color="#1f497d" face=Calibri><span
style='font-size:11.0pt;font-family:Calibri;color:#1F497D'><o:p> </o:p></span></font></p>
<div>
<div style='border:none;border-top:solid #B5C4DF 1.0pt;padding:3.0pt 0in 0in 0in'>
<p class=MsoNormal><b><font size=2 face=Tahoma><span style='font-size:10.0pt;
font-family:Tahoma;font-weight:bold'>From:</span></font></b><font size=2
face=Tahoma><span style='font-size:10.0pt;font-family:Tahoma'>
owner-bc-gnso@icann.org [mailto:owner-bc-gnso@icann.org] <b><span
style='font-weight:bold'>On Behalf Of </span></b>jarkko.ruuska@nokia.com<br>
<b><span style='font-weight:bold'>Sent:</span></b> Tuesday, October 26, 2010
5:38 AM<br>
<b><span style='font-weight:bold'>To:</span></b> randruff@rnapartners.com;
bc-gnso@icann.org<br>
<b><span style='font-weight:bold'>Subject:</span></b> RE: [bc-gnso] Blog post<o:p></o:p></span></font></p>
</div>
</div>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 color="#1f497d" face=Calibri><span
style='font-size:11.0pt;font-family:Calibri;color:#1F497D'>Hello Ron (and all),<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color="#1f497d" face=Calibri><span
style='font-size:11.0pt;font-family:Calibri;color:#1F497D'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 color="#1f497d" face=Calibri><span
style='font-size:11.0pt;font-family:Calibri;color:#1F497D'>I agree that there
are things that could be done to clarify the overall gTLD process for everyone.
Communication campaign to reach all the companies around the globe just being
one of them. Unfortunately, it seems that we are running out of time and we
just have play with the cards we’ve been dealt. For potential brand
applicants it means the submission of their applications with the rest of the
standard TLDs. Only time will tell how the rules are changed for the
subsequent rounds (Whenever they will happen).<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color="#1f497d" face=Calibri><span
style='font-size:11.0pt;font-family:Calibri;color:#1F497D'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 color="#1f497d" face=Calibri><span
style='font-size:11.0pt;font-family:Calibri;color:#1F497D'>Up until now,
I’ve never heard anything about brands not being able to apply as
standard TLDs. In the Vertical Integration Working Group (which I am also a
member of) there was a certain reluctance towards granting exceptions to any
special TLDs (including brands, communities, orphans , etc.) regarding vertical
integration, but I fail to recall any discussion about disqualifying brands as
potential TLD applicants. After all, the WG was chartered to solve the
cross-ownership between registries and registrars, not to specify who is
eligible to apply.<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color="#1f497d" face=Calibri><span
style='font-size:11.0pt;font-family:Calibri;color:#1F497D'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 color="#1f497d" face=Calibri><span
style='font-size:11.0pt;font-family:Calibri;color:#1F497D'>As a summary, my
understanding about the current ICANN ruling is that they are not excluding any
type applicants and that all applicants have to live with the same rules
(Geographical and Community type of applicants being the only
exceptions). <o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color="#1f497d" face=Calibri><span
style='font-size:11.0pt;font-family:Calibri;color:#1F497D'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 color="#1f497d" face=Calibri><span
style='font-size:11.0pt;font-family:Calibri;color:#1F497D'>Undoubtedly DAG5
will tell us more about this.<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color="#1f497d" face=Calibri><span
style='font-size:11.0pt;font-family:Calibri;color:#1F497D'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 color="#1f497d" face=Calibri><span
style='font-size:11.0pt;font-family:Calibri;color:#1F497D'>Thanks,<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color="#1f497d" face=Calibri><span
style='font-size:11.0pt;font-family:Calibri;color:#1F497D'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 color="#1f497d" face=Calibri><span
style='font-size:11.0pt;font-family:Calibri;color:#1F497D'>-jr<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color="#1f497d" face=Calibri><span
style='font-size:11.0pt;font-family:Calibri;color:#1F497D'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 color="#1f497d" face=Calibri><span
style='font-size:11.0pt;font-family:Calibri;color:#1F497D'> <o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color="#1f497d" face=Calibri><span
style='font-size:11.0pt;font-family:Calibri;color:#1F497D'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 color="#1f497d" face=Calibri><span
style='font-size:11.0pt;font-family:Calibri;color:#1F497D'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 color="#1f497d" face=Calibri><span
style='font-size:11.0pt;font-family:Calibri;color:#1F497D'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 color="#1f497d" face=Calibri><span
style='font-size:11.0pt;font-family:Calibri;color:#1F497D'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 color="#1f497d" face=Calibri><span
style='font-size:11.0pt;font-family:Calibri;color:#1F497D'><o:p> </o:p></span></font></p>
<div>
<p class=MsoNormal><font size=2 color="#1f497d" face="Nokia Sans Wide"><span
style='font-size:10.0pt;font-family:"Nokia Sans Wide";color:#1F497D'>JARKKO
RUUSKA<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color="#1f497d" face="Nokia Sans Wide"><span
style='font-size:10.0pt;font-family:"Nokia Sans Wide";color:#1F497D'>Head of
Internet Domain Initiatives<br>
Compatibility and Industry Collaboration<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color="#1f497d" face="Nokia Sans Wide"><span
style='font-size:10.0pt;font-family:"Nokia Sans Wide";color:#1F497D'>Nokia
Corporation<o:p></o:p></span></font></p>
<p class=MsoNormal style='margin-bottom:12.0pt'><font size=2 color="#1f497d"
face="Nokia Sans Wide"><span style='font-size:10.0pt;font-family:"Nokia Sans Wide";
color:#1F497D'>Visiokatu 1, 33720 <st1:place w:st="on"><st1:City w:st="on">Tampere</st1:City>,
<st1:country-region w:st="on">Finland</st1:country-region></st1:place><br>
Tel: +358 50 324 7507<br>
E-Mail: </span></font><u><font size=2 color=blue face="Nokia Sans Wide"><span
style='font-size:10.0pt;font-family:"Nokia Sans Wide";color:blue'><a
href="jarkko.ruuska@nokia.com">jarkko.ruuska@nokia.com</a></span></font></u><font
size=2 color="#1f497d" face="Nokia Sans Wide"><span style='font-size:10.0pt;
font-family:"Nokia Sans Wide";color:#1F497D'><o:p></o:p></span></font></p>
</div>
<p class=MsoNormal><font size=2 color="#1f497d" face=Calibri><span
style='font-size:11.0pt;font-family:Calibri;color:#1F497D'><o:p> </o:p></span></font></p>
<div>
<div style='border:none;border-top:solid #B5C4DF 1.0pt;padding:3.0pt 0in 0in 0in'>
<p class=MsoNormal><b><font size=2 face=Tahoma><span style='font-size:10.0pt;
font-family:Tahoma;font-weight:bold'>From:</span></font></b><font size=2
face=Tahoma><span style='font-size:10.0pt;font-family:Tahoma'> ext Ron Andruff
[mailto:randruff@rnapartners.com] <br>
<b><span style='font-weight:bold'>Sent:</span></b> 25. lokakuuta 2010 19:47<br>
<b><span style='font-weight:bold'>To:</span></b> Ruuska Jarkko
(Nokia-CIC/Tampere); bc-gnso@icann.org<br>
<b><span style='font-weight:bold'>Subject:</span></b> RE: [bc-gnso] Blog post<o:p></o:p></span></font></p>
</div>
</div>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=3 color=blue face=Arial><span style='font-size:
12.0pt;font-family:Arial;color:blue'>Jarrko and all,<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=3 color=blue face=Arial><span style='font-size:
12.0pt;font-family:Arial;color:blue'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=3 color=blue face=Arial><span style='font-size:
12.0pt;font-family:Arial;color:blue'>I don’t disagree with your rationale
for brands being ‘good stewards’ and, more importantly, I was not
suggesting brands go to the end of the queue. Having listened closely at
the BC Washington meeting presentation on ‘Brands as gTLDs’ by Fred
Felman, Debbie Hughes and Kristina Rossette and correlating that to the
discussions that we have had on this topic within the Vertical Integration Working
Group (VIWG), the realization of what needs to be done before the we will see
brand names in the root became very clear to me. Hence my recommendation
to establish a separate, <u>parallel</u> path for brands to address the issues
that abound in that ‘segment’ of potential applicants. <o:p></o:p></span></font></p>
<p class=MsoNormal><font size=3 color=blue face=Arial><span style='font-size:
12.0pt;font-family:Arial;color:blue'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=3 color=blue face=Arial><span style='font-size:
12.0pt;font-family:Arial;color:blue'>Two key aspects formed the basis for my
recommendation, as follows:<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=3 color=blue face=Arial><span style='font-size:
12.0pt;font-family:Arial;color:blue'><o:p> </o:p></span></font></p>
<ol style='margin-top:0in' start=1 type=1>
<li class=MsoNormal style='color:blue;mso-list:l0 level1 lfo1'><font size=3
color=blue face=Arial><span style='font-size:12.0pt;font-family:Arial'>The
VIWG has barely scratched the surface on the topic of Single Registrar
Single User (SRSU – loosely defined as brands being restricted to
using domain names solely for products and services) and still less
discussion has been had regarding Single Registrant Multiple User (SRMU
– loosely defined as brands providing domain names to customers or
subscribers). These topics need to be discussed in greater detail
and policies need to be put in place prior to brands entering the
application phase, IMHO. At this point in time, the VIWG appears to
be stuck in the doldrums awaiting a push from either the Board of GNSO
vis-à-vis where it goes from here so I don’t know who or when these
important topics will be taken up.<o:p></o:p></span></font></li>
</ol>
<p class=MsoNormal style='margin-left:.25in;text-indent:.25in'><font size=3
color=blue face=Arial><span style='font-size:12.0pt;font-family:Arial;
color:blue'><o:p> </o:p></span></font></p>
<p class=MsoNormal style='margin-left:.5in'><font size=3 color=blue face=Arial><span
style='font-size:12.0pt;font-family:Arial;color:blue'>Moreover, I am not
personally aware of anyone on the VIWG who supports allowing brands to queue up
in the ‘standard’ or ‘community-based’ application
lines to submit their documentation like any other applicant. My
understanding is that it is not simply a question of whether brands will accept
the ICANN principle of equal access for all registrars to sell all domain
names; rather brand name gTLDs is a new addition to the heretofore categories
of ‘generic’ and ‘country code’ TLDs and therein lays
the issue.<o:p></o:p></span></font></p>
<p class=MsoNormal style='margin-left:.5in'><font size=3 color=blue face=Arial><span
style='font-size:12.0pt;font-family:Arial;color:blue'><o:p> </o:p></span></font></p>
<ol style='margin-top:0in' start=2 type=1>
<li class=MsoNormal style='color:blue;mso-list:l0 level1 lfo1'><font size=3
color=blue face=Arial><span style='font-size:12.0pt;font-family:Arial'>Corporations
the world over function on the basis of annual budgets. Without a
prescribed budget, it is problematic to initiate any new activity within a
company. Therefore, any brand that is planning on submitting an
application when the window opens <u>must</u> have included all of the
necessary costs around applying for a gTLD in their fiscal 2011 budget,
which means that discussions will have to be already had within the
executive suite, legal, technical, communications, marketing and financial
departments to get the go-ahead on such an initiative. With all of
the open issues that still remain with regard to the Applicant Guidebook,
I question how many brands have taken these steps within the 50-150 companies
you mention. My experience working in the corporate world is that
very few executives will put their careers on the line by taking such bold
action as to promote participation in something that is yet to be defined
in absolute terms, as is our current DAGv4, or internally within their
companies.<o:p></o:p></span></font></li>
</ol>
<p class=MsoNormal style='margin-left:.25in;text-indent:.25in'><font size=3
color=blue face=Arial><span style='font-size:12.0pt;font-family:Arial;
color:blue'><o:p> </o:p></span></font></p>
<p class=MsoNormal style='margin-left:.5in'><font size=3 color=blue face=Arial><span
style='font-size:12.0pt;font-family:Arial;color:blue'>Without a budget in place
and determined executive suite leadership, very few brands will tread into
ICANN waters when the application window for new gTLDs opens, in my view.
A few, perhaps like Nokia, who have long been involved in the ICANN community
and therefore can draw on that experience, may be prepared to go forward.
However, most brands, in my view, will wait and watch to learn from the
experience of those few companies that step forward when the time comes. <o:p></o:p></span></font></p>
<p class=MsoNormal><font size=3 color=blue face=Arial><span style='font-size:
12.0pt;font-family:Arial;color:blue'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=3 color=blue face=Arial><span style='font-size:
12.0pt;font-family:Arial;color:blue'>Having participated for the better part of
a year on the VIWG, the overall position that I have come to with regard to new
gTLDs is that: <o:p></o:p></span></font></p>
<p class=MsoNormal><font size=3 color=blue face=Arial><span style='font-size:
12.0pt;font-family:Arial;color:blue'><o:p> </o:p></span></font></p>
<ol style='margin-top:0in' start=1 type=1>
<li class=MsoNormal style='color:blue;mso-list:l2 level1 lfo2'><font size=3
color=blue face=Arial><span style='font-size:12.0pt;font-family:Arial'>with
all of the moving parts of an untested, new gTLD process we should not
introduce yet another set of critical issues (VI) on top of that unless
and until we have gained some experience vis-à-vis how the proposed
process functions in real life;<o:p></o:p></span></font></li>
</ol>
<p class=MsoNormal><font size=3 color=blue face=Arial><span style='font-size:
12.0pt;font-family:Arial;color:blue'><o:p> </o:p></span></font></p>
<ol style='margin-top:0in' start=2 type=1>
<li class=MsoNormal style='color:blue;mso-list:l2 level1 lfo2'><font size=3
color=blue face=Arial><span style='font-size:12.0pt;font-family:Arial'>the
compliance department needs a highly-qualified leader and significantly
more staff to enforce the contracts (old and new alike) This is one
area that has been sorely lacking in the first decade of ICANN’s
existence and going forward to the coming 10 years the number of TLDs
compliance will watch over is expected to increase by an order of
magnitude of ten.<o:p></o:p></span></font></li>
</ol>
<p class=MsoNormal><font size=3 color=blue face=Arial><span style='font-size:
12.0pt;font-family:Arial;color:blue'><o:p> </o:p></span></font></p>
<ol style='margin-top:0in' start=3 type=1>
<li class=MsoNormal style='color:blue;mso-list:l2 level1 lfo2'><font size=3
color=blue face=Arial><span style='font-size:12.0pt;font-family:Arial'>the
compliance department needs new policies to address all of the nefarious
activities that are currently happening in the
‘user-registrar-registry domain name registration’ chain of
activities, which the VIWG unearthed during its deliberations; and finally,
<o:p></o:p></span></font></li>
</ol>
<p class=MsoNormal><font size=3 color=blue face=Arial><span style='font-size:
12.0pt;font-family:Arial;color:blue'><o:p> </o:p></span></font></p>
<ol style='margin-top:0in' start=4 type=1>
<li class=MsoNormal style='color:blue;mso-list:l2 level1 lfo2'><font size=3
color=blue face=Arial><span style='font-size:12.0pt;font-family:Arial'>every
activity undertaken by ICANN must be done with the view of building
institutional confidence to ensure that the ICANN experiment is not
overtaken by a zealous ITU or other such multilateral organization.<o:p></o:p></span></font></li>
</ol>
<p class=MsoNormal><font size=3 color=blue face=Arial><span style='font-size:
12.0pt;font-family:Arial;color:blue'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=3 color=blue face=Arial><span style='font-size:
12.0pt;font-family:Arial;color:blue'>I trust that my blog post with regard to
brands falls in line with that position.<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=3 color=blue face=Arial><span style='font-size:
12.0pt;font-family:Arial;color:blue'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=3 color=blue face=Arial><span style='font-size:
12.0pt;font-family:Arial;color:blue'>I hope that this rather long posting adds
more clarity to the matter, but am happy to discuss this further should you so
wish.<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=3 color=blue face=Arial><span style='font-size:
12.0pt;font-family:Arial;color:blue'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=3 color=blue face=Arial><span style='font-size:
12.0pt;font-family:Arial;color:blue'>Kind regards,<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=3 color=blue face=Arial><span style='font-size:
12.0pt;font-family:Arial;color:blue'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=3 color=blue face=Arial><span style='font-size:
12.0pt;font-family:Arial;color:blue'>RA <o:p></o:p></span></font></p>
<p class=MsoNormal><font size=3 color=blue face=Arial><span style='font-size:
12.0pt;font-family:Arial;color:blue'><o:p> </o:p></span></font></p>
<div>
<p class=MsoNormal><font size=2 color=blue face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:blue'>Ronald N. Andruff</span></font><font
color=blue><span style='color:blue'><o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=blue face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:blue'>President<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=3 color=blue face="Times New Roman"><span
style='font-size:12.0pt;color:blue'> <o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=blue face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:blue'>RNA Partners, Inc.<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=blue face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:blue'>220 </span></font><font size=2 face=Arial><span
style='font-size:10.0pt;font-family:Arial'><ns13:Street w:insAuthor="Unknown"
w:insDate="2010-10-26T16:01:00Z" w:endInsAuthor="Unknown"
w:endInsDate="2010-10-26T16:01:00Z"><ns13:address w:insAuthor="Unknown"
w:insDate="2010-10-26T16:01:00Z" w:endInsAuthor="Unknown"
w:endInsDate="2010-10-26T16:01:00Z"><st1:Street w:st="on"><st1:address w:st="on"><font
color=blue><span style='color:blue'>Fifth Avenue</span></font></st1:address></st1:Street></ns13:address></ns13:Street><font
color=blue><span style='color:blue'><o:p></o:p></span></font></span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'><ns13:place w:insAuthor="Unknown"
w:insDate="2010-10-26T16:01:00Z" w:endInsAuthor="Unknown"
w:endInsDate="2010-10-26T16:01:00Z"><ns13:City w:insAuthor="Unknown"
w:insDate="2010-10-26T16:01:00Z" w:endInsAuthor="Unknown"
w:endInsDate="2010-10-26T16:01:00Z"><st1:place w:st="on"><st1:City w:st="on"><font
color=blue><span style='color:blue'>New York</span></font></st1:City></ns13:City></st1:place><font
color=blue><span style='color:blue'>, </span></font><ns13:State
w:insAuthor="Unknown" w:insDate="2010-10-26T16:01:00Z" w:endInsAuthor="Unknown"
w:endInsDate="2010-10-26T16:01:00Z"><st1:State w:st="on"><font color=blue><span
style='color:blue'>New York</span></font></st1:State></ns13:State><font
color=blue><span style='color:blue'> </span></font><ns13:PostalCode
w:insAuthor="Unknown" w:insDate="2010-10-26T16:01:00Z" w:endInsAuthor="Unknown"
w:endInsDate="2010-10-26T16:01:00Z"><st1:PostalCode w:st="on"><font
color=blue><span style='color:blue'>10001</span></font></st1:PostalCode></ns13:PostalCode></ns13:place><font
color=blue><span style='color:blue'><o:p></o:p></span></font></span></font></p>
<p class=MsoNormal><font size=2 color=blue face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:blue'>+ 1 212 481 2820 ext. 11<o:p></o:p></span></font></p>
<p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'><font
size=3 color=blue face="Times New Roman"><span style='font-size:12.0pt;
color:blue'> </span></font><o:p></o:p></p>
</div>
<div>
<div class=MsoNormal align=center style='text-align:center'><font size=3
face="Times New Roman"><span style='font-size:12.0pt'>
<hr size=2 width="100%" align=center>
</span></font></div>
<p class=MsoNormal><b><font size=2 face=Tahoma><span style='font-size:10.0pt;
font-family:Tahoma;font-weight:bold'>From:</span></font></b><font size=2
face=Tahoma><span style='font-size:10.0pt;font-family:Tahoma'>
owner-bc-gnso@icann.org [mailto:owner-bc-gnso@icann.org] <b><span
style='font-weight:bold'>On Behalf Of </span></b>jarkko.ruuska@nokia.com<br>
<b><span style='font-weight:bold'>Sent:</span></b> Monday, October 25, 2010
2:59 AM<br>
<b><span style='font-weight:bold'>To:</span></b> randruff@rnapartners.com;
bc-gnso@icann.org<br>
<b><span style='font-weight:bold'>Subject:</span></b> RE: [bc-gnso] Blog post</span></font><o:p></o:p></p>
</div>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 color="#1f497d" face=Calibri><span
style='font-size:11.0pt;font-family:Calibri;color:#1F497D'>Thanks Ron for
sharing this.<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color="#1f497d" face=Calibri><span
style='font-size:11.0pt;font-family:Calibri;color:#1F497D'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 color="#1f497d" face=Calibri><span
style='font-size:11.0pt;font-family:Calibri;color:#1F497D'>The blog post was a
pretty accurate and thorough description of what has been going on lately with
ICANN and the gTLD program. I agree with you for the most part, but some things
you wrote didn’t make any sense to me and left me in state of confusion.<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color="#1f497d" face=Calibri><span
style='font-size:11.0pt;font-family:Calibri;color:#1F497D'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 color="#1f497d" face=Calibri><span
style='font-size:11.0pt;font-family:Calibri;color:#1F497D'>More specifically
the topic related to the brand TLDs was the one that caught my eye. You stated
that the schedule of so called brand TLDs should be pushed further compared to
the regular TLDs. And the reason for this would be the unfinished work with the
definition of SRSU and other brand TLD related issues. <o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color="#1f497d" face=Calibri><span
style='font-size:11.0pt;font-family:Calibri;color:#1F497D'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 color="#1f497d" face=Calibri><span
style='font-size:11.0pt;font-family:Calibri;color:#1F497D'>I really fail to see
the logic in this. Let me list a couple of reasons why brand TLDs should be
delegated first rather than be put to the end of the queue. <o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color="#1f497d" face=Calibri><span
style='font-size:11.0pt;font-family:Calibri;color:#1F497D'><o:p> </o:p></span></font></p>
<p class=msolistparagraph style='text-indent:-.25in;mso-list:l1 level1 lfo3'><![if !supportLists]><font
size=2 color="#1f497d" face=Calibri><span style='font-size:11.0pt;font-family:
Calibri;color:#1F497D'><span style='mso-list:Ignore'>1)<font size=1
face="Times New Roman"><span style='font:7.0pt "Times New Roman"'>
</span></font></span></span></font><![endif]><font size=2 color="#1f497d"
face=Calibri><span style='font-size:11.0pt;font-family:Calibri;color:#1F497D'>The
companies behind brand TLDs are usually in good financial standing and can
afford well-known back-end registry service provider or skilled enough people
to run the registry properly thus posing no threat to stability or security of
the root<o:p></o:p></span></font></p>
<p class=msolistparagraph style='text-indent:-.25in;mso-list:l1 level1 lfo3'><![if !supportLists]><font
size=2 color="#1f497d" face=Calibri><span style='font-size:11.0pt;font-family:
Calibri;color:#1F497D'><span style='mso-list:Ignore'>2)<font size=1
face="Times New Roman"><span style='font:7.0pt "Times New Roman"'>
</span></font></span></span></font><![endif]><font size=2 color="#1f497d"
face=Calibri><span style='font-size:11.0pt;font-family:Calibri;color:#1F497D'>The
brands by definition have a reputation to maintain. That thing alone guarantees
that the TLDs are properly operated to avoid any negative publicity. <o:p></o:p></span></font></p>
<p class=msolistparagraph style='text-indent:-.25in;mso-list:l1 level1 lfo3'><![if !supportLists]><font
size=2 color="#1f497d" face=Calibri><span style='font-size:11.0pt;font-family:
Calibri;color:#1F497D'><span style='mso-list:Ignore'>3)<font size=1
face="Times New Roman"><span style='font:7.0pt "Times New Roman"'>
</span></font></span></span></font><![endif]><font size=2 color="#1f497d"
face=Calibri><span style='font-size:11.0pt;font-family:Calibri;color:#1F497D'>The
requirement of having to use registrars (Which SRSU model is supposed to fix)
is nothing but a small inconvenience and cost item for big corporations.
Nothing really keeps them from applying a standard TLD and bear the added minor
financial impact of contracting a registrar.<o:p></o:p></span></font></p>
<p class=msolistparagraph style='text-indent:-.25in;mso-list:l1 level1 lfo3'><![if !supportLists]><font
size=2 color="#1f497d" face=Calibri><span style='font-size:11.0pt;font-family:
Calibri;color:#1F497D'><span style='mso-list:Ignore'>4)<font size=1
face="Times New Roman"><span style='font:7.0pt "Times New Roman"'>
</span></font></span></span></font><![endif]><font size=2 color="#1f497d"
face=Calibri><span style='font-size:11.0pt;font-family:Calibri;color:#1F497D'>ICANN
can’t really say no to the money these kind of easy and safe TLD
applications would bring on the table (it is estimated that there would be at
least 50-150 of them, $185,000 each, you can do the math). <o:p></o:p></span></font></p>
<p class=msolistparagraph style='text-indent:-.25in;mso-list:l1 level1 lfo3'><![if !supportLists]><font
size=2 color="#1f497d" face=Calibri><span style='font-size:11.0pt;font-family:
Calibri;color:#1F497D'><span style='mso-list:Ignore'>5)<font size=1
face="Times New Roman"><span style='font:7.0pt "Times New Roman"'>
</span></font></span></span></font><![endif]><font size=2 color="#1f497d"
face=Calibri><span style='font-size:11.0pt;font-family:Calibri;color:#1F497D'>Last
but not least ICANN could be facing legal implications of delaying the brand
TLDs as the big corporations might find it as a discriminatory approach <o:p></o:p></span></font></p>
<p class=MsoNormal style='margin-left:.25in'><font size=2 color="#1f497d"
face=Calibri><span style='font-size:11.0pt;font-family:Calibri;color:#1F497D'><o:p> </o:p></span></font></p>
<p class=MsoNormal style='margin-left:.25in'><font size=2 color="#1f497d"
face=Calibri><span style='font-size:11.0pt;font-family:Calibri;color:#1F497D'><o:p> </o:p></span></font></p>
<p class=MsoNormal style='margin-left:.25in'><font size=2 color="#1f497d"
face=Calibri><span style='font-size:11.0pt;font-family:Calibri;color:#1F497D'>Thanks,<o:p></o:p></span></font></p>
<p class=MsoNormal style='margin-left:.25in'><font size=2 color="#1f497d"
face=Calibri><span style='font-size:11.0pt;font-family:Calibri;color:#1F497D'><o:p> </o:p></span></font></p>
<p class=MsoNormal style='margin-left:.25in'><font size=2 color="#1f497d"
face=Calibri><span style='font-size:11.0pt;font-family:Calibri;color:#1F497D'>-jr<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color="#1f497d" face=Calibri><span
style='font-size:11.0pt;font-family:Calibri;color:#1F497D'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 color="#1f497d" face=Calibri><span
style='font-size:11.0pt;font-family:Calibri;color:#1F497D'><o:p> </o:p></span></font></p>
<div>
<p class=MsoNormal><font size=2 color="#1f497d" face="Nokia Sans Wide"><span
style='font-size:10.0pt;font-family:"Nokia Sans Wide";color:#1F497D'>JARKKO
RUUSKA<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color="#1f497d" face="Nokia Sans Wide"><span
style='font-size:10.0pt;font-family:"Nokia Sans Wide";color:#1F497D'>Head of
Internet Domain Initiatives<br>
Compatibility and Industry Collaboration<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color="#1f497d" face="Nokia Sans Wide"><span
style='font-size:10.0pt;font-family:"Nokia Sans Wide";color:#1F497D'>Nokia
Corporation<o:p></o:p></span></font></p>
<p class=MsoNormal style='margin-bottom:12.0pt'><font size=2 color="#1f497d"
face="Nokia Sans Wide"><span style='font-size:10.0pt;font-family:"Nokia Sans Wide";
color:#1F497D'>Visiokatu 1, 33720 Tampere, Finland<br>
Tel: +358 50 324 7507<br>
E-Mail: </span></font><u><font size=2 color=blue face="Nokia Sans Wide"><span
style='font-size:10.0pt;font-family:"Nokia Sans Wide";color:blue'><a
href="jarkko.ruuska@nokia.com">jarkko.ruuska@nokia.com</a></span></font></u><font
size=2 color="#1f497d" face="Nokia Sans Wide"><span style='font-size:10.0pt;
font-family:"Nokia Sans Wide";color:#1F497D'><o:p></o:p></span></font></p>
</div>
<p class=MsoNormal><font size=2 color="#1f497d" face=Calibri><span
style='font-size:11.0pt;font-family:Calibri;color:#1F497D'><o:p> </o:p></span></font></p>
<div>
<div style='border:none;border-top:solid #B5C4DF 1.0pt;padding:3.0pt 0in 0in 0in'>
<p class=MsoNormal><b><font size=2 face=Tahoma><span style='font-size:10.0pt;
font-family:Tahoma;font-weight:bold'>From:</span></font></b><font size=2
face=Tahoma><span style='font-size:10.0pt;font-family:Tahoma'>
owner-bc-gnso@icann.org [mailto:owner-bc-gnso@icann.org] <b><span
style='font-weight:bold'>On Behalf Of </span></b>ext Ron Andruff<br>
<b><span style='font-weight:bold'>Sent:</span></b> 23. lokakuuta 2010 0:53<br>
<b><span style='font-weight:bold'>To:</span></b> 'bc - GNSO list'<br>
<b><span style='font-weight:bold'>Subject:</span></b> [bc-gnso] Blog post<o:p></o:p></span></font></p>
</div>
</div>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=3 face=Arial><span style='font-size:12.0pt;
font-family:Arial'>Dear all,<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=3 face=Arial><span style='font-size:12.0pt;
font-family:Arial'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=3 face=Arial><span style='font-size:12.0pt;
font-family:Arial'>As it may have relevance to members of the BC, I thought I
should make you aware of a blog post I made on CircleID regarding the long
delays and long timelines that lay ahead vis-à-vis new gTLDs [ <a
href="http://www.circleid.com/posts/and_then_there_was_the_issue_of_time/">http://www.circleid.com/posts/and_then_there_was_the_issue_of_time/</a>
]. <o:p></o:p></span></font></p>
<p class=MsoNormal><font size=3 face=Arial><span style='font-size:12.0pt;
font-family:Arial'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=3 face=Arial><span style='font-size:12.0pt;
font-family:Arial'>The October 12<sup>th</sup> BC meeting in Washington,
particularly the session on “brands as gTLDs” that Fred Felman
chaired, was extremely valuable in fleshing out the complexities around brands
as TLDs and got me to thinking more about how ICANN best handle this important
aspect. I recommend that members go back and read the transcripts or
listen to the MP3 to learn more if they didn’t participate remotely.
It got me to thinking more about what still needs to be done and how we should
address that. In my post, I suggest putting all brands on a separate path
towards gTLDs until such time as the issues around SRSU and the like have been
properly considered and appropriate recommendations are put in place. I
believe that this would address a number of concerns from different groups and
build institutional confidence in ICANN.<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=3 face=Arial><span style='font-size:12.0pt;
font-family:Arial'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=3 face=Arial><span style='font-size:12.0pt;
font-family:Arial'>Kind regards,<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=3 face=Arial><span style='font-size:12.0pt;
font-family:Arial'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=3 face=Arial><span style='font-size:12.0pt;
font-family:Arial'>RA<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=3 face=Arial><span style='font-size:12.0pt;
font-family:Arial'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>Ronald N. Andruff</span></font><o:p></o:p></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>President<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'> <o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>RNA Partners, Inc.<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>220 <ns13:Street w:insAuthor="Unknown"
w:insDate="2010-10-26T16:01:00Z" w:endInsAuthor="Unknown"
w:endInsDate="2010-10-26T16:01:00Z"><ns13:address w:insAuthor="Unknown"
w:insDate="2010-10-26T16:01:00Z" w:endInsAuthor="Unknown"
w:endInsDate="2010-10-26T16:01:00Z">Fifth Avenue</ns13:address></ns13:Street><o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'><ns13:place w:insAuthor="Unknown"
w:insDate="2010-10-26T16:01:00Z" w:endInsAuthor="Unknown"
w:endInsDate="2010-10-26T16:01:00Z"><ns13:City w:insAuthor="Unknown"
w:insDate="2010-10-26T16:01:00Z" w:endInsAuthor="Unknown"
w:endInsDate="2010-10-26T16:01:00Z">New York</ns13:City>, <ns13:State
w:insAuthor="Unknown" w:insDate="2010-10-26T16:01:00Z" w:endInsAuthor="Unknown"
w:endInsDate="2010-10-26T16:01:00Z">New York</ns13:State> <ns13:PostalCode
w:insAuthor="Unknown" w:insDate="2010-10-26T16:01:00Z" w:endInsAuthor="Unknown"
w:endInsDate="2010-10-26T16:01:00Z">10001</ns13:PostalCode></ns13:place><o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>+ 1 212 481 2820 ext. 11<o:p></o:p></span></font></p>
<p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'><font
size=3 face="Times New Roman"><span style='font-size:12.0pt'> <o:p></o:p></span></font></p>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'><o:p> </o:p></span></font></p>
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