<html><body><span style="font-family:Verdana; color:#000000; font-size:10pt;"><div>Marilyn,</div><div><br></div><div>As we consider a rewrite of the Business Constituency's mission to better reflect who we are, we might begin with a review of the self-descriptors used in the round of introductions at our meeting with the new ICANN finance team. The characteristics fell in two bucket:</div><div><br></div><div>To <b>prevent</b>:</div><div><br></div><div>Fraud</div><div>Brand abuse</div><div>Malware</div><div>Phishing</div><div>Cybersquatting</div><div>Barriers to e.commerce<br></div><div><br></div><div>To<b> promote</b>:</div><div><br></div><div>Domain portfolio management</div><div>Technology architecture</div><div>Risk management</div><div>Innovation</div><div>Efficiency</div><div>Security</div><div>Easier e.commerce</div><div>IP rights</div><div>Trademarks</div><div><br></div><div>From this, we can build a case for membership in the BC that may resonate with companies.</div><div><br></div><div>Just some raw material for consideration.</div><div><br></div><div>Berard<br></div><blockquote id="replyBlockquote" webmail="1" style="border-left: 2px solid blue; margin-left: 8px; padding-left: 8px; font-size: 10pt; color: black; font-family: verdana;"> </blockquote></span></body></html>