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<p class=MsoNormal><font size=3 color=blue face=Arial><span style='font-size:
12.0pt;font-family:Arial;color:blue'>Well said, Steve.&nbsp; Perfect analogy!<o:p></o:p></span></font></p>

<p class=MsoNormal><font size=3 color=blue face=Arial><span style='font-size:
12.0pt;font-family:Arial;color:blue'><o:p>&nbsp;</o:p></span></font></p>

<p class=MsoNormal><font size=3 color=blue face=Arial><span style='font-size:
12.0pt;font-family:Arial;color:blue'>Kind regards,<o:p></o:p></span></font></p>

<p class=MsoNormal><font size=3 color=blue face=Arial><span style='font-size:
12.0pt;font-family:Arial;color:blue'><o:p>&nbsp;</o:p></span></font></p>

<p class=MsoNormal><font size=3 color=blue face=Arial><span style='font-size:
12.0pt;font-family:Arial;color:blue'>RA<o:p></o:p></span></font></p>

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12.0pt;font-family:Arial;color:blue'><o:p>&nbsp;</o:p></span></font></p>

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<p class=MsoNormal><font size=2 color=blue face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:blue'>Ronald N. Andruff</span></font><font
color=blue><span style='color:blue'><o:p></o:p></span></font></p>

<p class=MsoNormal><font size=2 color=blue face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:blue'>RNA Partners, Inc.<o:p></o:p></span></font></p>

<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'><ns0:Street w:insAuthor="Owner"
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color=blue><span style='color:blue'><o:p>&nbsp;</o:p></span></font></span></font></p>

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<p class=MsoNormal><b><font size=2 face=Tahoma><span style='font-size:10.0pt;
font-family:Tahoma;font-weight:bold'>From:</span></font></b><font size=2
face=Tahoma><span style='font-size:10.0pt;font-family:Tahoma'>
owner-bc-gnso@icann.org [mailto:owner-bc-gnso@icann.org] <b><span
style='font-weight:bold'>On Behalf Of </span></b>Steve DelBianco<br>
<b><span style='font-weight:bold'>Sent:</span></b> Monday, June 20, 2011 10:38
PM<br>
<b><span style='font-weight:bold'>To:</span></b> 'bc-GNSO@icann.org GNSO list'<br>
<b><span style='font-weight:bold'>Subject:</span></b> [bc-gnso] CircleID Post:
ICANN approves expansion plan for top-level domains (TLDs)</span></font><o:p></o:p></p>

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<p class=MsoNormal><font size=2 color=black face=Arial><span style='font-size:
10.5pt;font-family:Arial;color:black'>Here's my post regarding ICANN Board
approval of expansion plan for top-level domains (TLDs).&nbsp;<o:p></o:p></span></font></p>

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<p class=MsoNormal><font size=2 color=black face=Arial><span style='font-size:
10.5pt;font-family:Arial;color:black'><o:p>&nbsp;</o:p></span></font></p>

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<p class=MsoNormal><font size=2 color=black face=Arial><span style='font-size:
10.5pt;font-family:Arial;color:black'>See below or&nbsp;<a
href="http://www.circleid.com/posts/20110620_now_begins_the_third_stage_of_icanns_tld_triathlon/">link</a><o:p></o:p></span></font></p>

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<p class=MsoNormal><font size=2 color=black face=Arial><span style='font-size:
10.5pt;font-family:Arial;color:black'><o:p>&nbsp;</o:p></span></font></p>

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<h3 style='margin:0in;margin-bottom:.0001pt;border-style:initial;border-color:
initial'><b><font size=5 color=black face=Arial><span style='font-size:17.5pt;
font-family:Arial;color:black'><a
href="http://www.circleid.com/posts/20110620_now_begins_the_third_stage_of_icanns_tld_triathlon/"
style='outline-style: none;outline-width: initial;outline-color: initial'><font
color="#003366"><span style='color:#003366;text-decoration:none'>Now Begins the
Third Stage of ICANN's TLD Triathlon</span></font></a><o:p></o:p></span></font></b></h3>

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<p class=MsoNormal><font size=2 color=black face=Arial><span style='font-size:
10.5pt;font-family:Arial;color:black'><o:p>&nbsp;</o:p></span></font></p>

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<p style='margin:0in;margin-bottom:.0001pt;line-height:18.0pt;border-style:
initial;border-color:initial'><font size=2 color=black face=Arial><span
style='font-size:11.0pt;font-family:Arial;color:black'>The ICANN community here
in <st1:country-region w:st="on"><st1:place w:st="on">Singapore</st1:place></st1:country-region>
is celebrating after the historic vote to expand top-level domains (TLDs). And
while I wouldn't begrudge anyone a few Singapore Slings, I think it's a little
early to start celebrating. The marathon effort ICANN began 5 years ago isn't
even close to reaching the finish line.<o:p></o:p></span></font></p>

<p style='margin:0in;margin-bottom:.0001pt;line-height:18.0pt;border-style:
initial;border-color:initial'><font size=2 color=black face=Arial><span
style='font-size:11.0pt;font-family:Arial;color:black'>Actually, marathon is
probably the wrong analogy. Try this:<o:p></o:p></span></font></p>

<p style='margin:0in;margin-bottom:.0001pt;line-height:18.0pt;border-style:
initial;border-color:initial'><font size=2 color=black face=Arial><span
style='font-size:11.0pt;font-family:Arial;color:black'>A month from now, our
host city of <st1:country-region w:st="on"><st1:place w:st="on">Singapore</st1:place></st1:country-region>
will welcome competitors to the 10th International Triathlon. What makes a
triathlon so uniquely challenging is that after you complete a grueling swim
and punishing bike race, you still have the hardest stage ahead of you: a
long-distance run.<o:p></o:p></span></font></p>

<p style='margin:0in;margin-bottom:.0001pt;line-height:18.0pt;border-style:
initial;border-color:initial'><font size=2 color=black face=Arial><span
style='font-size:11.0pt;font-family:Arial;color:black'>That's where the ICANN
community is now &#8212; just off the starting line for the longest and hardest stage
of the race. How we run this stage will determine whether or not new TLDs
succeed from the standpoint of the stakeholder groups that really matter:
domain registrants and Internet users.<o:p></o:p></span></font></p>

<p style='margin:0in;margin-bottom:.0001pt;line-height:18.0pt;border-style:
initial;border-color:initial'><font size=2 color=black face=Arial><span
style='font-size:11.0pt;font-family:Arial;color:black'>The first stage of the
TLD triathlon &#8212; the open-water swim &#8212; was a painstaking, community-driven
policy development process that took the better part of five years. It had all
the feeling of a swim in the open sea, requiring constant movement without much
forward progress. But we eventually stumbled onto the beach only to begin an
unexpectedly contentious stage two.<o:p></o:p></span></font></p>

<p style='margin:0in;margin-bottom:.0001pt;line-height:18.0pt;border-style:
initial;border-color:initial'><font size=2 color=black face=Arial><span
style='font-size:11.0pt;font-family:Arial;color:black'>The second stage of the TLD
triathlon &#8212; the bike race &#8212; was the ICANN Board's six-month saga of
high-pressure, high-stakes negotiations with the Government Advisory Committee.
Like a bike race, it was fast and dangerous, putting at risk everything that
was accomplished in the prior stage. Monday's 13-1 vote in favor of TLD
expansion was like the race stage, where you feel grateful just for having
survived.<o:p></o:p></span></font></p>

<p style='margin:0in;margin-bottom:.0001pt;line-height:18.0pt;border-style:
initial;border-color:initial'><font size=2 color=black face=Arial><span
style='font-size:11.0pt;font-family:Arial;color:black'>That brought us to what
I and several board members called &quot;<a
href="http://www.circleid.com/posts/decision_day_for_icann_the_end_of_the_beginning_or_the_beginning_of_the_end/"
style='outline-style: none;outline-width: initial;outline-color: initial'><font
color="#003366"><span style='color:#003366'>the end of the beginning</span></font></a>&#8221;.
Now ICANN faces stage three: the long-haul work of implementing the most
ambitious undertaking yet.<o:p></o:p></span></font></p>

<p style='margin:0in;margin-bottom:.0001pt;line-height:18.0pt;border-style:
initial;border-color:initial'><font size=2 color=black face=Arial><span
style='font-size:11.0pt;font-family:Arial;color:black'>This next stage is no
victory lap. The global Internet community &#8212; including many stakeholders who
weren't satisfied with the outcome of the policy development process &#8212; will be
watching ICANN's every move to find an excuse to supplant its multi-stakeholder
model with traditional multi-government models like the UN.<o:p></o:p></span></font></p>

<p style='margin:0in;margin-bottom:.0001pt;line-height:18.0pt;border-style:
initial;border-color:initial'><font size=2 color=black face=Arial><span
style='font-size:11.0pt;font-family:Arial;color:black'>ICANN board resolution
leaves enough unfinished business for stakeholders to spend the next year
tweaking the &quot;final&quot; guidebook, even as ICANN's foot-weary staff does
the difficult work of putting it into effect.<o:p></o:p></span></font></p>

<p style='margin:0in;margin-bottom:.0001pt;line-height:18.0pt;border-style:
initial;border-color:initial'><font size=2 color=black face=Arial><span
style='font-size:11.0pt;font-family:Arial;color:black'>During this stage of the
race, ICANN must uphold its signature commitments to accountability and
transparency. As the process evolves in keeping with today's resolution, ICANN
must also uphold the multistakeholder model and avoid any closed-door,
staff-driven shortcuts that might seem expedient as the running gets harder.<o:p></o:p></span></font></p>

<p style='margin:0in;margin-bottom:.0001pt;line-height:18.0pt;border-style:
initial;border-color:initial'><font size=2 color=black face=Arial><span
style='font-size:11.0pt;font-family:Arial;color:black'>Given the timeline
approved this week, we're likely to see our first new gTLDs sometime in 2013.
If we all start running now, we can finish the TLD Triathlon and throw a real
party &#8212; in about two years.<o:p></o:p></span></font></p>

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<p class=MsoNormal><font size=2 color=black face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:black'><o:p>&nbsp;</o:p></span></font></p>

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<p class=MsoNormal><font size=2 color=black face=Arial><span style='font-size:
10.5pt;font-family:Arial;color:black'>-- <o:p></o:p></span></font></p>

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<p class=MsoNormal><font size=2 color=black face=Arial><span style='font-size:
10.5pt;font-family:Arial;color:black'>Steve DelBianco<o:p></o:p></span></font></p>

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<p class=MsoNormal><font size=2 color=black face=Arial><span style='font-size:
10.5pt;font-family:Arial;color:black'>Executive Director<o:p></o:p></span></font></p>

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<p class=MsoNormal><font size=2 color=black face=Arial><span style='font-size:
10.5pt;font-family:Arial;color:black'>NetChoice<o:p></o:p></span></font></p>

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<p class=MsoNormal><font size=2 color=black face=Arial><span style='font-size:
10.5pt;font-family:Arial;color:black'><a href="http://www.NetChoice.org">http://www.NetChoice.org</a>
and <a href="http://blog.netchoice.org">http://blog.netchoice.org</a> <o:p></o:p></span></font></p>

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<p class=MsoNormal><font size=2 color=black face=Arial><span style='font-size:
10.5pt;font-family:Arial;color:black'>+1.202.420.7482 <o:p></o:p></span></font></p>

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<p class=MsoNormal><font size=2 color=black face=Arial><span style='font-size:
10.5pt;font-family:Arial;color:black'><o:p>&nbsp;</o:p></span></font></p>

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