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<p class="BodyTextSingle" style="text-align: left; color: rgb(0, 0, 0); font-family: Calibri, sans-serif; font-size: 16px;">
The Business Constituency (BC) appreciates the opportunity to provide comments regarding the proposed amendments to the .PIONEER, .FUJITSU, .OBI, .SHARP, .TOYOTA, and .LEXUS registry agreements submitted through the Registry Services Evaluation Policy (“RSEP”)
on 03-Mar.-2017 (for .PIONEER and .FUJITSU), 17-Feb.-2017 (for .OBI), and 29-April-2017 (for .SHARP, .TOYOTA, and .LEXUS), respectively, and posted for public comment on 08-May-2017 at
<a href="https://www.icann.org/public-comments/ctn-release-tlds-2017-05-08-en">https://www.icann.org/public-comments/ctn-release-tlds-2017-05-08-en</a> .<o:p></o:p></p>
<p class="BodyTextSingle" style="text-align: left; color: rgb(0, 0, 0); font-family: Calibri, sans-serif; font-size: 16px; margin-bottom: 0.0001pt;">
<u>The .PIONEER, .FUJITSU, .OBI, .SHARP, .TOYOTA, and .LEXUS Requests<o:p></o:p></u></p>
<p class="BodyTextSingle" style="text-align: left; color: rgb(0, 0, 0); font-family: Calibri, sans-serif; font-size: 16px; margin-bottom: 0.0001pt;">
<o:p> </o:p></p>
<p class="BodyTextSingle" style="text-align: left; color: rgb(0, 0, 0); font-family: Calibri, sans-serif; font-size: 16px; margin-bottom: 0.0001pt;">
In their respective RSEP requests, Registry Operators Pioneer Corporation, Fujitsu Limited, OBI Group Holding SE & Co. KgaA, Sharp Corporation, and Toyota Motor Corporation seek the release of all country and territory names, as defined in Section 4 of Specification
5 of the Registry Agreement, at all levels of the .PIONEER, .FUJITSU, .OBI, .SHARP, .TOYOTA, and .LEXUS TLDs. The BC fully supports these requests submitted by .BRAND registries. [1]<o:p></o:p></p>
<p class="BodyTextSingle" style="text-align: left; color: rgb(0, 0, 0); font-family: Calibri, sans-serif; font-size: 16px; margin-bottom: 0.0001pt;">
<o:p> </o:p></p>
<p class="BodyTextSingle" style="text-align: left; color: rgb(0, 0, 0); font-family: Calibri, sans-serif; font-size: 16px; margin-bottom: 0.0001pt;">
As set forth in our previous comments supporting similar RSEP requests, the BC believes that the use of country and territory names will allow .BRAND registries to create customized and relevant localized content for consumers in various countries and regions
across the world, especially in developing nations with predominantly non-English-speaking populations. This geographic segmentation will not only bring greater efficacy to .BRAND TLDs, but it will benefit businesses and consumers alike by fueling economic
development in regions which currently have limited choice with respect to linguistically and culturally tailored domain names and content.<o:p></o:p></p>
<p class="BodyTextSingle" style="text-align: left; color: rgb(0, 0, 0); font-family: Calibri, sans-serif; font-size: 16px; margin-bottom: 0.0001pt;">
<o:p> </o:p></p>
<p class="BodyTextSingle" style="text-align: left; color: rgb(0, 0, 0); font-family: Calibri, sans-serif; font-size: 16px; margin-bottom: 0.0001pt;">
In addition, we firmly believe that the release of country and territory names for .BRAND TLDs will enhance security and trust in online commerce by permitting businesses to exercise more control over the security and stability of their customized web sites.<o:p></o:p></p>
<p class="BodyTextSingle" style="text-align: left; color: rgb(0, 0, 0); font-family: Calibri, sans-serif; font-size: 16px; margin-bottom: 0.0001pt;">
<o:p> </o:p></p>
<p class="BodyTextSingle" style="text-align: left; color: rgb(0, 0, 0); font-family: Calibri, sans-serif; font-size: 16px; margin-bottom: 0.0001pt;">
Finally, the BC considers that use of country and territory names within a .BRAND registry will always avoid confusion with an official government web property. Indeed, the very basis of the .BRAND TLD model is for the brand to serve a unique source identifying
function at the top-level, and for geographic names to serve a purely descriptive function at the second level. Thus, especially given the context of the underlying commercial sites, consumers directed to country.brand domain names will always be aware that
they are engaging with a geographically-targeted version of a company’s official web site as opposed to a government property. The BC also notes the historical availability of country and territory names at all levels in all legacy TLDs. .BRAND TLDs should
be afforded the same opportunity to allocate such names, given that the risk of abuse or confusion by the use of such names in a .BRAND registry is low.<o:p></o:p></p>
<p class="BodyTextSingle" style="text-align: left; color: rgb(0, 0, 0); font-family: Calibri, sans-serif; font-size: 16px; margin-bottom: 0.0001pt;">
<o:p> </o:p></p>
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<o:p><br>
</o:p></p>
<p class="BodyTextSingle" style="text-align: left; margin-bottom: 0.0001pt;"><o:p><font face="Calibri">[1] The BC has consistently supported the release of country and territory names at all levels in .BRAND TLDs; this comment aligns with those prior comments:</font></o:p></p>
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<o:p></o:p></p>
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<span style="font-family: Calibri;"><br>
</span></p>
<p class="MsoFootnoteText" style="text-align: left; font-size: 16px; font-family: Calibri, sans-serif;">
<font face="Calibri"><a href="http://forum.icann.org/lists/comments-ctn-release-neustar-19sep14/pdfjYdQmbpklt.pdf">Comment on Neustar's Proposal for Country and Territory Names</a> (Nov. 8, 2014); </font></p>
<p class="MsoFootnoteText" style="text-align: left; font-size: 16px; font-family: Calibri, sans-serif;">
<font face="Calibri"><a href="http://forum.icann.org/lists/comments-bmw-mini-amendment-11dec14/msg00001.html">Comment on the Release of Country and Territory Names in the .BMW and .MINI TLDs</a> (Jan. 24, 2015); </font></p>
<p class="MsoFootnoteText" style="text-align: left; font-size: 16px; font-family: Calibri, sans-serif;">
<font face="Calibri"><a href="http://forum.icann.org/lists/comments-emerck-hamburg-berlin-amendment-02mar15/msg00000.html">Comment on Release of Country and Territory Names for the .EMERCK, .BERLIN, and .HAMBURG TLDs</a> (April 1, 2015); </font></p>
<p class="MsoFootnoteText" style="text-align: left; font-size: 16px; font-family: Calibri, sans-serif;">
<font face="Calibri"><a href="http://forum.icann.org/lists/comments-ctn-release-tlds-31mar15/msg00000.html">Comment on Release of Country and Territory Names for the .HONDA, .AXA, .EPSON, .HSBC, .XYZ and .COLLEGE TLDs</a> (April 28, 2015); </font></p>
<p class="MsoFootnoteText" style="text-align: left; font-size: 16px; font-family: Calibri, sans-serif;">
<font face="Calibri"><a href="http://www.bizconst.org/wp-content/uploads/2015/06/BC-comment-on-Release-of-countryterritory-names-in-.SONY-.ARCHI-.BIO-.SAARLAND.pdf">Comment on Release of Country and Territory Names for the .SONY, .ARCHI, .BIO and .SAARLAND
TLDs</a> (June 14, 2015); </font></p>
<p class="MsoFootnoteText" style="text-align: left; font-size: 16px; font-family: Calibri, sans-serif;">
<font face="Calibri"><a href="http://www.bizconst.org/wp-content/uploads/2015/06/comment-on-proposed-amendments-to-.KOMATSU-and-.RICOH-registry-agreements.pdf">Comment on Release of Country and Territory Names for the .KOMATSU and .RICOH TLDs</a> (June 14,
2015); </font></p>
<p class="MsoFootnoteText" style="text-align: left; font-size: 16px; font-family: Calibri, sans-serif;">
<font face="Calibri"><a href="http://www.bizconst.org/wp-content/uploads/2015/08/BC-comment-on-geo-names-in-GLOBAL-FIRESTONE-etc.pdf">Comment on Release of Country and Territory Names for the .GLOBAL, .BNPPARIBAS, .BRIDGESTONE and .FIRESTONE TLDs</a> (August
2, 2015);</font></p>
<p class="MsoFootnoteText" style="text-align: left; font-size: 16px; font-family: Calibri, sans-serif;">
<font face="Calibri"><a href="http://www.bizconst.org/wp-content/uploads/2015/10/Comment-on-geo-names-in-registry-agreemetnf-for-BROTHER-and-others.pdf">Comment on Release of Country and Territory Names for the .BROTHER .GEA .ACO .SECURITY .PROTECTION .THEATRE
and .RENT TLDs</a> (Oct. 22, 2015); </font></p>
<p class="BodyTextSingle" style="font-size: 16px; font-family: Calibri, sans-serif; margin-bottom: 0.0001pt;">
<o:p></o:p></p>
<p class="MsoFootnoteText" style="text-align: left;"><font face="Calibri"><a href="http://www.bizconst.org/wp-content/uploads/2016/01/BC-comment-on-amending-Registry-Agreements-for-.STUDY-.COURSES-.LAMBORGHINI-.VOLKSWAGEN-.BUGATTI-.AUDI-and-.DELTA_.pdf">Comment
on Release of Country and Territory Names for the .STUDY, .COURSES, .LAMBORGHINI, XN--3OQ18VL8PN36A, .VOLKSWAGEN, .BUGATTI, .AUDI and .DELTA TLDs</a> (Jan. 27, 2016);</font></p>
<p class="MsoFootnoteText" style="text-align: left;"><font face="Calibri"><a href="https://cbu.memberclicks.net/assets/docs/positions-statements/2016/2016_05may%20bc-comment-on-release-of-geo-names-in-toray-and-pictet-tlds.pdf">Comment on Release of Country
and Territory Names for the .TORAY and .PICTET TLDs</a> (May 10, 2016);</font></p>
<p class="MsoFootnoteText" style="text-align: left;"><font face="Calibri"><a href="https://cbu.memberclicks.net/assets/docs/positions-statements/2016/2016_06june_09%20bc%20comment%20on%20release%20of%20geo-names%20in%20.hyundai%20.kia%20and%20.godaddy%20new%20gtlds.pdf">Comment
on Release of Country and Territory Names for the .HYUNDAI, .KIA, and .GODADDY TLDs</a></font><font face="Calibri"> (June 9, 2016);</font></p>
<p class="MsoFootnoteText" style="text-align: left;"><font face="Calibri"><a href="https://forum.icann.org/lists/comments-ctn-release-tlds-19jul16/msg00008.html">Comment on Release of Country and Territory Names for the .SOFTBANK, .CARAVAN, and .ART TLDs</a> (Sept.
6, 2016); </font></p>
<p class="MsoFootnoteText" style="text-align: left;"><font face="Calibri"><a href="https://forum.icann.org/lists/comments-ctn-release-tlds-12jan17/msg00005.html">Comment on Release of Country and Territory Names for the .IKANO, .SAXO, .SCOR, .SANDVIK, .WALTER,
.SANDVIKCOROMANT, .VISTA, .VISTAPRINT, .BARCLAYS, .BARCLAYCARD and .HERMES TLDs</a> (Feb. 24, 2017)</font></p>
<p class="MsoFootnoteText" style="text-align: left; "><font face="Calibri">—</font></p>
<p class="MsoFootnoteText" style="text-align: left;"><font face="Calibri">This comment was drafted by Andy Abrams and approved in accord with the BC Charter. </font></p>
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<div>—</div>
<div>Steve DelBianco</div>
<div>Vice chair for policy coordination</div>
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<div style="font-family: Calibri, sans-serif; font-size: 16px;">ICANN Business Constituency</div>
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