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</o:shapelayout></xml><![endif]--></head><body lang=EN-US link="#0563C1" vlink="#954F72"><div class=WordSection1><p class=MsoNormal>I believe the LAC Strategic Plan should take into account the significant impact of COVID-19 on the way people conduct their business and personal affairs. The Internet has become an essential and predominant resource during these challenging times. For the last few years, the adoption of domain names has shown limited growth as social networks such as Instagram and Facebook have gained popularity as a means to securing identity in the Internet. Now, small businesses around the world have been forced to convert their business activities to online and e-commerce operations in order to service customers who are in diverse situations of lockdown. Perhaps it is a good time to consider some strategies that can help people to adapt to this digital transformation which has been forecasted for several years and now, due to this pandemic, has become an urgent necessity. Domain names constitute the most professional way to have a digital identity, and people, in general, may need to be reminded of this option and how they can access a domain name and benefit from adopting one. It would seem an opportunity for the LAC Strategy Group to contribute in helping Latin American communities to address their online needs.<o:p></o:p></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal>Tony Harris<o:p></o:p></p><p class=MsoNormal>Executive Director <o:p></o:p></p><p class=MsoNormal>CABASE<o:p></o:p></p></div></body></html>