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<p>Hi,</p>
<p>As the .Best CEO, I strongly believe that a substantive portion
of those auction funds should be used to support the ngtlds
industry with a global awareness campaign. <br>
</p>
<p>Indeed, a Global Awareness Campaign on NgTLDs addressing consumer
can have a real great impact on the community.</p>
<p>6 years after the ngtld program and 1st round, we still need to
educate the community.<br>
</p>
<p>So that, I totally support the specific proposal that would allow
15% of the Auction Funds to be allocated over three years to fund
the hiring of an agency to prepare and execute a global awareness
campaign. <br>
</p>
<p>Of course, the RFP to engage an agency, and management of the
agency, would be handled by a steering committee comprised of
qualified members of the ICANN community.</p>
<p>Also, I think that another part of the funds could also to be set
to advertize all ngtlds (on demand) at ICANN summit First (On
demand all ngtlds should be able to get a free booth at all ICANN
SUMMIT)</p>
<p>I think also that ICANN should promote the ngtld program through
external consumer web summits like websummit in Lisbon, ...</p>
<p>I was shocked and surprised that attending the websummit 2018
this year in Lisbon, only the .com and the .best was participating
at the event.</p>
<p>The community "still" need education on the ngtld program even
before focusing on a new round.<br>
</p>
<p>Best,<br>
</p>
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<p class="MsoNormal" style="margin-bottom:12.0pt"><b
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FREMONT</span></b><span style="font-family:"Futura Lt
BT",sans-serif"> - <span class="GramE">CEO .BEST</span><br>
<span class="SpellE">everybody</span> <span class="SpellE">wants</span>
to <span class="SpellE">be</span> the <b
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<br>
• Tel : +33.610828641 <br>
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<span class="SpellE">domains</span> : <a
href="https://www.go.Best">https://www.go.Best</a></span></p>
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