<div dir="ltr">The proposal presented by the CLUB Registry to allocate 15% of the ICANN auction proceeds to establish a global awareness campaign for new TLD program is reasonable and has my full support.  I would argue more of the funds should be allocated. <div><br></div><div>New TLDs offer increased choice and competition, for individuals, businesses, organizations, not for profits and others to build digital experiences on a domain label that best represents who they are and for their audiences to identify digital experiences that resonate. </div><div><br></div><div><div>Driving greater awareness around the world is to the benefit of all stakeholders including ICANN, Registries, Registrars, Registrants and to individuals who will consume services in these new spaces. </div><div><br></div><div><div><div>-- <br><div dir="ltr" class="gmail_signature" data-smartmail="gmail_signature"><div dir="ltr"><div dir="ltr"><div dir="ltr"><div dir="ltr"><p style="margin:0cm 0cm 0.0001pt;background-image:initial;background-position:initial;background-repeat:initial"><span style="font-size:9.5pt;font-family:"Roboto Condensed";color:#666666">Peter LaMantia, CEO</span><span style="font-size:9.5pt;font-family:"Roboto Condensed""></span></p><p style="margin:0cm 0cm 0.0001pt;background-image:initial;background-position:initial;background-repeat:initial"><a href="http://authenticweb.com/" target="_blank" style="font-family:"Roboto Condensed";font-size:9.5pt">authenticweb.com</a><br></p><p style="margin:0cm 0cm 0.0001pt;background-image:initial;background-position:initial;background-repeat:initial"><span style="font-size:9.5pt;font-family:"Roboto Condensed""></span></p><p style="margin:0cm 0cm 0.0001pt;background-image:initial;background-position:initial;background-repeat:initial"><br><br></p><p style="margin:0cm 0cm 0.0001pt;background-image:initial;background-position:initial;background-repeat:initial"><span style="font-size:9.5pt;font-family:"Roboto Condensed""></span></p></div></div></div></div></div></div></div></div></div></div>