<html xmlns:v="urn:schemas-microsoft-com:vml" xmlns:o="urn:schemas-microsoft-com:office:office" xmlns:w="urn:schemas-microsoft-com:office:word" xmlns:x="urn:schemas-microsoft-com:office:excel" xmlns:p="urn:schemas-microsoft-com:office:powerpoint" xmlns:a="urn:schemas-microsoft-com:office:access" xmlns:dt="uuid:C2F41010-65B3-11d1-A29F-00AA00C14882" xmlns:s="uuid:BDC6E3F0-6DA3-11d1-A2A3-00AA00C14882" xmlns:rs="urn:schemas-microsoft-com:rowset" xmlns:z="#RowsetSchema" xmlns:b="urn:schemas-microsoft-com:office:publisher" xmlns:ss="urn:schemas-microsoft-com:office:spreadsheet" xmlns:c="urn:schemas-microsoft-com:office:component:spreadsheet" xmlns:odc="urn:schemas-microsoft-com:office:odc" xmlns:oa="urn:schemas-microsoft-com:office:activation" xmlns:html="http://www.w3.org/TR/REC-html40" xmlns:q="http://schemas.xmlsoap.org/soap/envelope/" xmlns:rtc="http://microsoft.com/officenet/conferencing" xmlns:D="DAV:" xmlns:Repl="http://schemas.microsoft.com/repl/" xmlns:mt="http://schemas.microsoft.com/sharepoint/soap/meetings/" xmlns:x2="http://schemas.microsoft.com/office/excel/2003/xml" xmlns:ppda="http://www.passport.com/NameSpace.xsd" xmlns:ois="http://schemas.microsoft.com/sharepoint/soap/ois/" xmlns:dir="http://schemas.microsoft.com/sharepoint/soap/directory/" xmlns:ds="http://www.w3.org/2000/09/xmldsig#" xmlns:dsp="http://schemas.microsoft.com/sharepoint/dsp" xmlns:udc="http://schemas.microsoft.com/data/udc" xmlns:xsd="http://www.w3.org/2001/XMLSchema" xmlns:sub="http://schemas.microsoft.com/sharepoint/soap/2002/1/alerts/" xmlns:ec="http://www.w3.org/2001/04/xmlenc#" xmlns:sp="http://schemas.microsoft.com/sharepoint/" xmlns:sps="http://schemas.microsoft.com/sharepoint/soap/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns:udcs="http://schemas.microsoft.com/data/udc/soap" xmlns:udcxf="http://schemas.microsoft.com/data/udc/xmlfile" xmlns:udcp2p="http://schemas.microsoft.com/data/udc/parttopart" xmlns:wf="http://schemas.microsoft.com/sharepoint/soap/workflow/" xmlns:dsss="http://schemas.microsoft.com/office/2006/digsig-setup" xmlns:dssi="http://schemas.microsoft.com/office/2006/digsig" xmlns:mdssi="http://schemas.openxmlformats.org/package/2006/digital-signature" xmlns:mver="http://schemas.openxmlformats.org/markup-compatibility/2006" xmlns:m="http://schemas.microsoft.com/office/2004/12/omml" xmlns:mrels="http://schemas.openxmlformats.org/package/2006/relationships" xmlns:spwp="http://microsoft.com/sharepoint/webpartpages" xmlns:ex12t="http://schemas.microsoft.com/exchange/services/2006/types" xmlns:ex12m="http://schemas.microsoft.com/exchange/services/2006/messages" xmlns:pptsl="http://schemas.microsoft.com/sharepoint/soap/SlideLibrary/" xmlns:spsl="http://microsoft.com/webservices/SharePointPortalServer/PublishedLinksService" xmlns:Z="urn:schemas-microsoft-com:" xmlns:st="" xmlns="http://www.w3.org/TR/REC-html40">

<head>
<META HTTP-EQUIV="Content-Type" CONTENT="text/html; charset=us-ascii">
<meta name=Generator content="Microsoft Word 12 (filtered medium)">
<title>Re: Audiocast details</title>
<style>
<!--
 /* Font Definitions */
 @font-face
        {font-family:"Cambria Math";
        panose-1:2 4 5 3 5 4 6 3 2 4;}
@font-face
        {font-family:Calibri;
        panose-1:2 15 5 2 2 2 4 3 2 4;}
@font-face
        {font-family:Tahoma;
        panose-1:2 11 6 4 3 5 4 4 2 4;}
 /* Style Definitions */
 p.MsoNormal, li.MsoNormal, div.MsoNormal
        {margin:0in;
        margin-bottom:.0001pt;
        font-size:12.0pt;
        font-family:"Times New Roman","serif";}
a:link, span.MsoHyperlink
        {mso-style-priority:99;
        color:blue;
        text-decoration:underline;}
a:visited, span.MsoHyperlinkFollowed
        {mso-style-priority:99;
        color:purple;
        text-decoration:underline;}
span.EmailStyle17
        {mso-style-type:personal;
        font-family:"Calibri","sans-serif";
        color:#1F497D;}
span.EmailStyle18
        {mso-style-type:personal-reply;
        font-family:"Calibri","sans-serif";
        color:#1F497D;}
.MsoChpDefault
        {mso-style-type:export-only;
        font-size:10.0pt;}
@page WordSection1
        {size:8.5in 11.0in;
        margin:1.0in 1.0in 1.0in 1.0in;}
div.WordSection1
        {page:WordSection1;}
-->
</style>
<!--[if gte mso 9]><xml>
 <o:shapedefaults v:ext="edit" spidmax="1026" />
</xml><![endif]--><!--[if gte mso 9]><xml>
 <o:shapelayout v:ext="edit">
  <o:idmap v:ext="edit" data="1" />
 </o:shapelayout></xml><![endif]-->
</head>

<body lang=EN-US link=blue vlink=purple>

<div class=WordSection1>

<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'>Marika,<o:p></o:p></span></p>

<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'><o:p> </o:p></span></p>

<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'>I support Adrian’s request for our next meeting on 5 August and
would add that similar information will also be useful as we evaluate the trial,
i.e., how many used the service.<o:p></o:p></span></p>

<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'><o:p> </o:p></span></p>

<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'>Chuck<o:p></o:p></span></p>

<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'><o:p> </o:p></span></p>

<div style='border:none;border-left:solid blue 1.5pt;padding:0in 0in 0in 4.0pt'>

<div>

<div style='border:none;border-top:solid #B5C4DF 1.0pt;padding:3.0pt 0in 0in 0in'>

<p class=MsoNormal><b><span style='font-size:10.0pt;font-family:"Tahoma","sans-serif"'>From:</span></b><span
style='font-size:10.0pt;font-family:"Tahoma","sans-serif"'>
owner-council@gnso.icann.org [mailto:owner-council@gnso.icann.org] <b>On Behalf
Of </b>Adrian Kinderis<br>
<b>Sent:</b> Thursday, July 15, 2010 4:11 AM<br>
<b>To:</b> Marika Konings; Council GNSO<br>
<b>Subject:</b> [council] RE: Audiocast details<o:p></o:p></span></p>

</div>

</div>

<p class=MsoNormal><o:p> </o:p></p>

<p class=MsoNormal><span lang=EN-AU style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'>Best if this is requested by Chuck.<o:p></o:p></span></p>

<p class=MsoNormal><span lang=EN-AU style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'><o:p> </o:p></span></p>

<div>

<p class=MsoNormal style='margin-bottom:12.0pt'><b><span lang=EN-AU
style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>Adrian
Kinderis</span></b><span lang=EN-AU style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:black'><o:p></o:p></span></p>

</div>

<p class=MsoNormal><span lang=EN-AU style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'><o:p> </o:p></span></p>

<div>

<div style='border:none;border-top:solid #B5C4DF 1.0pt;padding:3.0pt 0in 0in 0in'>

<p class=MsoNormal><b><span style='font-size:10.0pt;font-family:"Tahoma","sans-serif"'>From:</span></b><span
style='font-size:10.0pt;font-family:"Tahoma","sans-serif"'> Marika Konings
[mailto:marika.konings@icann.org] <br>
<b>Sent:</b> Thursday, 15 July 2010 6:05 PM<br>
<b>To:</b> Adrian Kinderis; Council GNSO<br>
<b>Subject:</b> Re: Audiocast details<o:p></o:p></span></p>

</div>

</div>

<p class=MsoNormal><span lang=EN-AU><o:p> </o:p></span></p>

<p class=MsoNormal style='margin-bottom:12.0pt'><span lang=EN-AU
style='font-size:11.0pt;font-family:"Calibri","sans-serif"'>Yes, if you want to
see the scrubbed information, I will request this. I don’t know exactly how
much time it will take to provide that information, but as soon as I receive
it, I will forward it to the Council.<br>
<br>
With best regards,<br>
<br>
Marika<br>
<br>
On 15/07/10 09:58, "Adrian Kinderis" <<a
href="adrian@ausregistry.com.au">adrian@ausregistry.com.au</a>> wrote:</span><span
lang=EN-AU><o:p></o:p></span></p>

<p class=MsoNormal style='margin-bottom:12.0pt'><span lang=EN-AU
style='font-size:11.0pt;font-family:"Calibri","sans-serif"'>Thanks a bunch
Marika (sorry for causing more work!).<br>
 <br>
Can I assume we are waiting on final numbers?<br>
 <br>
<br>
<b>Adrian Kinderis<br>
</b></span><span lang=EN-AU style='font-size:9.0pt;font-family:"Calibri","sans-serif"'>.<br>
</span><span lang=EN-AU style='font-size:11.0pt;font-family:"Calibri","sans-serif"'><br>
 <br>
<br>
</span><b><span lang=EN-AU style='font-size:10.0pt;font-family:"Calibri","sans-serif"'>From:</span></b><span
lang=EN-AU style='font-size:10.0pt;font-family:"Calibri","sans-serif"'> Marika
Konings [<a href="mailto:marika.konings@icann.org">mailto:marika.konings@icann.org</a>]
<br>
<b>Sent:</b> Thursday, 15 July 2010 4:44 PM<br>
<b>To:</b> Adrian Kinderis; Council GNSO<br>
<b>Subject:</b> Re: Audiocast details<br>
</span><span lang=EN-AU><br>
</span><span lang=EN-AU style='font-size:11.0pt;font-family:"Calibri","sans-serif"'>Dear
Adrian,<br>
<br>
Apologies, but as the information in relation to mp3 recordings has to come
from MDR, there is some delay in our response. Below you will find the rough
statistics for recent calls. These are rough as they have not yet been fully
scrubbed to eliminate crawlers like Yahoo, Google etc. -- which are not genuine
users accessing the recordings. Please let us know if you have further
questions or would like to receive further details.<br>
<br>
With best regards,<br>
<br>
Marika<br>
<br>
Recurring monthly calls:<br>
<u><span style='color:blue'><a
href="http://audio.icann.org/gnso/gnso-council-20100107.mp3">http://audio.icann.org/gnso/gnso-council-20100107.mp3</a></span></u>
[341]<br>
<u><span style='color:blue'><a
href="http://audio.icann.org/gnso/gnso-council-20100128.mp3">http://audio.icann.org/gnso/gnso-council-20100128.mp3</a></span></u>
[311]<br>
<u><span style='color:blue'><a
href="http://audio.icann.org/gnso/gnso-council-20100218.mp3">http://audio.icann.org/gnso/gnso-council-20100218.mp3</a></span></u>
[237]<br>
<u><span style='color:blue'><a
href="http://audio.icann.org/gnso/gnso-council-20100401.mp3">http://audio.icann.org/gnso/gnso-council-20100401.mp3</a></span></u>
[296]<br>
<u><span style='color:blue'><a
href="http://audio.icann.org/gnso/gnso-council-20100421.mp3">http://audio.icann.org/gnso/gnso-council-20100421.mp3</a></span></u>
[296]<br>
<u><span style='color:blue'><a
href="http://audio.icann.org/gnso/gnso-council-20100520.mp3">http://audio.icann.org/gnso/gnso-council-20100520.mp3</a></span></u>
[207]<br>
<u><span style='color:blue'><a
href="http://audio.icann.org/gnso/gnso-council-20100610.mp3">http://audio.icann.org/gnso/gnso-council-20100610.mp3</a></span></u>
[133]<br>
<br>
Nairobi Open Council:<br>
<u><span style='color:blue'><a
href="http://audio.icann.org/meetings/nairobi2010/gnso-open-council-1-10mar10-en.mp3">http://audio.icann.org/meetings/nairobi2010/gnso-open-council-1-10mar10-en.mp3</a></span></u>
[77]<br>
<u><span style='color:blue'><a
href="http://audio.icann.org/meetings/nairobi2010/gnso-open-council-2-10mar10-en.mp3">http://audio.icann.org/meetings/nairobi2010/gnso-open-council-2-10mar10-en.mp3</a></span></u>
[243]<br>
<u><span style='color:blue'><a
href="http://audio.icann.org/meetings/nairobi2010/gnso-open-council-3-10mar10-en.mp3">http://audio.icann.org/meetings/nairobi2010/gnso-open-council-3-10mar10-en.mp3</a></span></u>
[238]<br>
<br>
Brussels Open Council:<br>
<u><span style='color:blue'><a
href="http://audio.icann.org/meetings/brussels2010/gnso-council-open-23jun10-en.mp3">http://audio.icann.org/meetings/brussels2010/gnso-council-open-23jun10-en.mp3</a></span></u>
[101]<br>
<br>
<br>
On 15/07/10 01:44, "Adrian Kinderis" <<a
href="adrian@ausregistry.com.au">adrian@ausregistry.com.au</a>> wrote:<br>
I’ll ask my question a different way;<br>
 <br>
Chuck, can you please ask staff to find out how many times the mp3 recording
has been downloaded previously (month to month)?<br>
 <br>
Also, has anyone done a study of success for the implementation of the
audiocast to determine its ROI? Will it be seen as “valuable” if 50 people
listen in? 25? 5? 1? At what point do we consider the cost and effort outweighs
the perceived value?<br>
 <br>
In my business, I try to only implement initiatives after determining demand
and setting success criteria. <br>
 <br>
So a good start may be;<br>
 <br>
-         Why are we performing this initiative?<br>
<br>
-         What are hoping to achieve?<br>
<br>
-         How much will it cost?<br>
<br>
-         How will we define success?<br>
<br>
-         How will we measure success?<br>
<br>
 <br>
It is never too late to apply these type of questions....<br>
 <br>
<br>
<b>Adrian Kinderis<br>
</b><br>
<br>
 <br>
<br>
</span><b><span lang=EN-AU style='font-size:10.0pt;font-family:"Calibri","sans-serif"'>From:</span></b><span
lang=EN-AU style='font-size:10.0pt;font-family:"Calibri","sans-serif"'> <a
href="owner-council@gnso.icann.org">owner-council@gnso.icann.org</a> [<a
href="mailto:owner-council@gnso.icann.org">mailto:owner-council@gnso.icann.org</a>]
<b>On Behalf Of </b>Marika Konings<br>
<b>Sent:</b> Thursday, 15 July 2010 5:37 AM<br>
<b>To:</b> Council GNSO<br>
<b>Subject:</b> [council] Audiocast details<br>
</span><span lang=EN-AU><br>
</span><span lang=EN-AU style='font-size:11.0pt;font-family:"Calibri","sans-serif"'>Dear
All,<br>
<br>
The audiocast for tomorrow’s GNSO Council meeting will be available from <a
href="http://stream.icann.org/gnso/">http://stream.icann.org/gnso/</a>. Please
do note that this is a trial so it might not be perfect (yet). We would,
however, appreciate any feedback you, members of your stakeholder groups /
constituencies or others participating have on the audiocast so we can take it
into account going forward.<br>
<br>
With best regards,<br>
<br>
Marika</span><span lang=EN-AU> <o:p></o:p></span></p>

</div>

</div>

</body>

</html>