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<title>Re: Audiocast details</title>
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<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'>Thanks a bunch Marika (sorry for causing more work!).<o:p></o:p></span></p>

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color:#1F497D'><o:p> </o:p></span></p>

<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'>Can I assume we are waiting on final numbers?<o:p></o:p></span></p>

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color:#1F497D'><o:p> </o:p></span></p>

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<p class=MsoNormal><b><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'>Adrian Kinderis</span></b><span style='font-size:9.0pt;
font-family:"Calibri","sans-serif";color:#1F497D'><o:p></o:p></span></p>

<p class=MsoNormal><span style='font-size:9.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'>.<o:p></o:p></span></p>

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color:black'><o:p> </o:p></span></p>

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color:#1F497D'><o:p> </o:p></span></p>

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<p class=MsoNormal><b><span lang=EN-US style='font-size:10.0pt;font-family:
"Tahoma","sans-serif"'>From:</span></b><span lang=EN-US style='font-size:10.0pt;
font-family:"Tahoma","sans-serif"'> Marika Konings
[mailto:marika.konings@icann.org] <br>
<b>Sent:</b> Thursday, 15 July 2010 4:44 PM<br>
<b>To:</b> Adrian Kinderis; Council GNSO<br>
<b>Subject:</b> Re: Audiocast details<o:p></o:p></span></p>

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<p class=MsoNormal><o:p> </o:p></p>

<p class=MsoNormal style='margin-bottom:12.0pt'><span style='font-size:11.0pt;
font-family:"Calibri","sans-serif"'>Dear Adrian,<br>
<br>
Apologies, but as the information in relation to mp3 recordings has to come
from MDR, there is some delay in our response. Below you will find the rough
statistics for recent calls. These are rough as they have not yet been fully
scrubbed to eliminate crawlers like Yahoo, Google etc. -- which are not genuine
users accessing the recordings. Please let us know if you have further
questions or would like to receive further details.<br>
<br>
With best regards,<br>
<br>
Marika<br>
<br>
Recurring monthly calls:<br>
<u><span style='color:blue'><a
href="http://audio.icann.org/gnso/gnso-council-20100107.mp3">http://audio.icann.org/gnso/gnso-council-20100107.mp3</a></span></u>
[341]<br>
<u><span style='color:blue'><a
href="http://audio.icann.org/gnso/gnso-council-20100128.mp3">http://audio.icann.org/gnso/gnso-council-20100128.mp3</a></span></u>
[311]<br>
<u><span style='color:blue'><a
href="http://audio.icann.org/gnso/gnso-council-20100218.mp3">http://audio.icann.org/gnso/gnso-council-20100218.mp3</a></span></u>
[237]<br>
<u><span style='color:blue'><a
href="http://audio.icann.org/gnso/gnso-council-20100401.mp3">http://audio.icann.org/gnso/gnso-council-20100401.mp3</a></span></u>
[296]<br>
<u><span style='color:blue'><a
href="http://audio.icann.org/gnso/gnso-council-20100421.mp3">http://audio.icann.org/gnso/gnso-council-20100421.mp3</a></span></u>
[296]<br>
<u><span style='color:blue'><a
href="http://audio.icann.org/gnso/gnso-council-20100520.mp3">http://audio.icann.org/gnso/gnso-council-20100520.mp3</a></span></u>
[207]<br>
<u><span style='color:blue'><a
href="http://audio.icann.org/gnso/gnso-council-20100610.mp3">http://audio.icann.org/gnso/gnso-council-20100610.mp3</a></span></u>
[133]<br>
<br>
Nairobi Open Council:<br>
<u><span style='color:blue'><a
href="http://audio.icann.org/meetings/nairobi2010/gnso-open-council-1-10mar10-en.mp3">http://audio.icann.org/meetings/nairobi2010/gnso-open-council-1-10mar10-en.mp3</a></span></u>
[77]<br>
<u><span style='color:blue'><a
href="http://audio.icann.org/meetings/nairobi2010/gnso-open-council-2-10mar10-en.mp3">http://audio.icann.org/meetings/nairobi2010/gnso-open-council-2-10mar10-en.mp3</a></span></u>
[243]<br>
<u><span style='color:blue'><a
href="http://audio.icann.org/meetings/nairobi2010/gnso-open-council-3-10mar10-en.mp3">http://audio.icann.org/meetings/nairobi2010/gnso-open-council-3-10mar10-en.mp3</a></span></u>
[238]<br>
<br>
Brussels Open Council:<br>
<u><span style='color:blue'><a
href="http://audio.icann.org/meetings/brussels2010/gnso-council-open-23jun10-en.mp3">http://audio.icann.org/meetings/brussels2010/gnso-council-open-23jun10-en.mp3</a></span></u>
[101]<br>
<br>
<br>
On 15/07/10 01:44, "Adrian Kinderis" <<a
href="adrian@ausregistry.com.au">adrian@ausregistry.com.au</a>> wrote:</span><o:p></o:p></p>

<p class=MsoNormal style='margin-bottom:12.0pt'><span style='font-size:11.0pt;
font-family:"Calibri","sans-serif"'>I’ll ask my question a different way;<br>
 <br>
Chuck, can you please ask staff to find out how many times the mp3 recording
has been downloaded previously (month to month)?<br>
 <br>
Also, has anyone done a study of success for the implementation of the
audiocast to determine its ROI? Will it be seen as “valuable” if 50
people listen in? 25? 5? 1? At what point do we consider the cost and effort
outweighs the perceived value?<br>
 <br>
In my business, I try to only implement initiatives after determining demand
and setting success criteria. <br>
 <br>
So a good start may be;<br>
 <br>
-         Why are we performing this
initiative?<br>
<br>
-         What are hoping to achieve?<br>
<br>
-         How much will it cost?<br>
<br>
-         How will we define success?<br>
<br>
-         How will we measure success?<br>
<br>
 <br>
It is never too late to apply these type of questions....<br>
 <br>
<br>
<b>Adrian Kinderis<br>
</b><br>
<br>
 <br>
<br>
</span><b><span style='font-size:10.0pt;font-family:"Calibri","sans-serif"'>From:</span></b><span
style='font-size:10.0pt;font-family:"Calibri","sans-serif"'> <a
href="owner-council@gnso.icann.org">owner-council@gnso.icann.org</a> [<a
href="mailto:owner-council@gnso.icann.org">mailto:owner-council@gnso.icann.org</a>]
<b>On Behalf Of </b>Marika Konings<br>
<b>Sent:</b> Thursday, 15 July 2010 5:37 AM<br>
<b>To:</b> Council GNSO<br>
<b>Subject:</b> [council] Audiocast details<br>
</span><br>
<span style='font-size:11.0pt;font-family:"Calibri","sans-serif"'>Dear All,<br>
<br>
The audiocast for tomorrow’s GNSO Council meeting will be available from <a
href="http://stream.icann.org/gnso/">http://stream.icann.org/gnso/</a>. Please
do note that this is a trial so it might not be perfect (yet). We would,
however, appreciate any feedback you, members of your stakeholder groups / constituencies
or others participating have on the audiocast so we can take it into account
going forward.<br>
<br>
With best regards,<br>
<br>
Marika</span> <o:p></o:p></p>

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