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    <p><font face="Times New Roman, Times, serif">Hi Greg. I totally
        second what you are saying here -- we should set out the
        conditions under which such a sale could happen and point out
        that Ethos does not, as yet, appear to meet them.</font></p>
    <p><font face="Times New Roman, Times, serif">Conditions would
        include need to retain the public interest aspect of the
        registry, and elements about how the board is constituted and
        conditions for transparency. The most recent info. from the PIR
        response to ICANN presents serious issues about the board of
        this organization -- whose members they not prepared to reveal.</font></p>
    <p><font face="Times New Roman, Times, serif">Marita</font><br>
    </p>
    <div class="moz-cite-prefix">On 1/12/2020 5:33 PM, Greg Shatan
      wrote:<br>
    </div>
    <blockquote type="cite"
cite="mid:CAGQ5VrUF7UFJvEXuF-0stMpddKs6neAV8O92+Tn_D0ujJ12rtg@mail.gmail.com">
      <meta http-equiv="content-type" content="text/html; charset=UTF-8">
      <div dir="ltr">
        <div dir="ltr">
          <div class="gmail_default"
            style="font-family:verdana,sans-serif">
            <div class="gmail_default" style="font-size:13.3333px">I
              think it's critical that At Large focuses on what the
              future of .org will look like, and how we get there.</div>
            <div class="gmail_default" style="font-size:13.3333px"><span
                style="font-size:13.3333px"><br>
              </span></div>
            <div class="gmail_default" style="font-size:13.3333px"><span
                style="font-size:13.3333px">I don't think there is any
                legal basis for the .org contract to be terminated with
                PIR. </span></div>
            <div class="gmail_default" style="font-size:13.3333px"><span
                style="font-size:13.3333px">Similarly, I don't think
                there is any legal basis for ISOC's control of PIR to be
                terminated against the will of ISOC.</span></div>
            <div class="gmail_default" style="font-size:13.3333px"><span
                style="font-size:13.3333px">It's a waste of time to
                consider solutions based on these end results, whether
                from the Coalition or otherwise.</span></div>
            <div class="gmail_default" style="font-size:13.3333px"><span
                style="font-size:13.3333px"><br>
              </span></div>
            <div class="gmail_default" style="font-size:13.3333px"><span
                style="font-size:13.3333px">However, it is entirely
                realistic (even it seems unlikely) to think that ICANN
                could block the sale to Ethos Capital.  </span></div>
            <div class="gmail_default" style="font-size:13.3333px"><span
                style="font-size:13.3333px">If ICANN does block the
                sale, the result will be the <i>status quo ante</i>:
                ISOC will continue to control PIR and PIR will continue
                to be the registry operator for .org.</span></div>
            <div class="gmail_default" style="font-size:13.3333px"><span
                style="font-size:13.3333px">Same thing if the sale
                doesn't go through for other reasons (e.g., Pennsylvania
                Attorney General review, which appears to be required
                under these circumstances).  ISOC/PIR/.org remain
                linked.</span></div>
            <div class="gmail_default" style="font-size:13.3333px"><span
                style="font-size:13.3333px">At that point, ISOC either
                ends this exploration or looks at other options.</span></div>
            <div class="gmail_default" style="font-size:13.3333px"><span
                style="font-size:13.3333px"><br>
              </span></div>
            <div class="gmail_default" style="font-size:13.3333px"><span
                style="font-size:13.3333px">Alternatively, it's
                realistic to think that ICANN could put binding
                conditions on its approval of the sale.</span></div>
            <div class="gmail_default" style="font-size:13.3333px"><span
                style="font-size:13.3333px"><br>
              </span></div>
            <div class="gmail_default" style="font-size:13.3333px"><span
                style="font-size:13.3333px">Therefore, I suggest that we
                concentrate on providing advice to the ICANN Board on
                how it should review and analyze this sale.  We should
                consider what criteria ICANN should use, and how these
                relate to ICANN Bylaws, the .org contract, etc. This
                analysis could result in ICANN blocking the sale or
                imposing conditions on the sale.  If the latter, we
                should advise what those conditions are, and how they
                would be enforced.</span><br>
            </div>
            <div class="gmail_default" style="font-size:13.3333px"><span
                style="font-size:13.3333px"><br>
              </span></div>
            <div class="gmail_default" style="font-size:13.3333px"><span
                style="font-size:13.3333px">There are multiple
                legitimate reasons to critique the sale, the seller and
                the buyer -- both the process and the result, and the
                actions and statements throughout.  Unfortunately, there
                are also multiple criticisms driven by self-interest,
                score-settling, animus, stereotype, exaggeration or lack
                of information; the latter type tends to obscure the
                former, because the latter are more sensational.  We
                need to separate the wheat from the chaff -- a
                frustrating but necessary step -- and provide the best
                advice we can based on legitimate concerns about this
                transaction.  And it's not a bright line between the
                two.</span></div>
            <div class="gmail_default" style="font-size:13.3333px"><span
                style="font-size:13.3333px"><br>
              </span></div>
            <div class="gmail_default" style="font-size:13.3333px">Take,
              for example, the non-profit status of the .org registry
              operator. I see no reason or evidence to show that ICANN
              or PIR or ISOC were mandated or required to preserve the
              non-commercial status of PIR.  Claims that they were have
              led to some fairly scorching allegations.  But this is a
              distraction.  The better question is forward looking --
              being confronted with this fork in the road, should the
              .org registry operator be required to remain a
              non-profit?  If so, on what basis?  If not, on what
              basis?  In either case, what are we trying to protect and
              preserve about .org as it is and as it should be (but not
              as some wish it had been but wasn't -- e.g., an official
              non-profit registry)?</div>
            <div class="gmail_default" style="font-size:13.3333px"><br>
            </div>
            <div class="gmail_default" style="font-size:13.3333px">If we
              can keep our discussion on track, we will get to a result
              more quickly.</div>
            <div class="gmail_default" style="font-size:13.3333px"><br>
            </div>
            <div class="gmail_default" style="font-size:13.3333px">Best
              regards,</div>
            <div class="gmail_default" style="font-size:13.3333px"><br>
            </div>
            <div class="gmail_default" style="font-size:13.3333px">Greg </div>
            <div class="gmail_default" style="font-size:13.3333px"><span
                style="font-size:13.3333px"><br>
              </span></div>
            <div class="gmail_default" style="font-size:13.3333px"><br>
            </div>
            <div class="gmail_default" style="font-size:13.3333px"> </div>
            <div class="gmail_default" style="font-size:13.3333px"><br>
            </div>
          </div>
        </div>
        <br>
        <div class="gmail_quote">
          <div dir="ltr" class="gmail_attr">On Sat, Jan 11, 2020 at 7:44
            PM Holly Raiche <<a
              href="mailto:h.raiche@internode.on.net"
              moz-do-not-send="true">h.raiche@internode.on.net</a>>
            wrote:<br>
          </div>
          <blockquote class="gmail_quote" style="margin:0px 0px 0px
            0.8ex;border-left:1px solid
            rgb(204,204,204);padding-left:1ex">
            <div style="overflow-wrap: break-word;">A really good
              summation of what has happened, and why.  The outstanding
              question for ALAC in this context is whether it was ever
              in ICANN’s mandate to preserve the non-commercial mission
              of PIR - or whether it should have been - and whether
              there are steps that can be taken that can mitigate the
              for-profit nature of the takeover  - in Katherine Maher’s
              words, preserve the long term commitment to the open and
              non-commercial nature of PIR  - now in  the hands of a
              for-profit corporation.
              <div><br>
              </div>
              <div>Holly<br>
                <div><br>
                  <blockquote type="cite">
                    <div>On Jan 12, 2020, at 3:48 AM, David Mackey <<a
                        href="mailto:mackey361@gmail.com"
                        target="_blank" moz-do-not-send="true">mackey361@gmail.com</a>>
                      wrote:</div>
                    <br>
                    <div>
                      <div dir="ltr">
                        <div dir="ltr">Roberto,
                          <div><br>
                          </div>
                          <div>"I believe that our two assessment by and
                            large coincide"</div>
                          <div><br>
                          </div>
                          <div>Agreed!</div>
                        </div>
                      </div>
                      <br>
                      <div class="gmail_quote">
                        <div dir="ltr" class="gmail_attr">On Sat, Jan
                          11, 2020 at 11:27 AM Roberto Gaetano <<a
                            href="mailto:mail.roberto.gaetano@gmail.com"
                            target="_blank" moz-do-not-send="true">mail.roberto.gaetano@gmail.com</a>>
                          wrote:<br>
                        </div>
                        <blockquote class="gmail_quote"
                          style="margin:0px 0px 0px
                          0.8ex;border-left:1px solid
                          rgb(204,204,204);padding-left:1ex">
                          <div style="overflow-wrap: break-word;">
                            <div dir="auto" style="overflow-wrap:
                              break-word;">David,
                              <div>Just a point of clarification.</div>
                              <div>When I was talking about valuation, I
                                was not talking about the sale price but
                                about an assessment of the PIR assets
                                according to financial standards.
                                Although I am not an expert, and
                                therefore I might be wrong, I do believe
                                that the sale price was higher than the
                                objective valuation of the company,
                                considering the assets including reserve
                                funds, that have been drastically
                                reduced in the last couple of years.</div>
                              <div>The reason why Ethos is ready to pay
                                more than the valuation is that it has a
                                strategy that could extract more value
                                from PIR than ISOC was able to, and this
                                is, IMHO, a key element in the
                                understanding of the importance of the
                                operation. My personal opinion is that
                                Ethos wants to change the business model
                                of PIR - the question is how, and my
                                answer is that this will be realised
                                through vertical integration with
                                Donuts. This might well be done via a
                                sale to a different entity that ensures
                                this vertical integration - in this case
                                I believe that our two assessment by and
                                large coincide.</div>
                              <div>Of course, this is just a personal
                                opinion, and I do not have any
                                information for drawing this conclusion
                                other than what is currently public.</div>
                              <div>Cheers,</div>
                              <div>Roberto</div>
                              <div><br>
                                <div><br>
                                  <blockquote type="cite">
                                    <div>On 09.01.2020, at 01:19, David
                                      Mackey <<a
                                        href="mailto:mackey361@gmail.com"
                                        target="_blank"
                                        moz-do-not-send="true">mackey361@gmail.com</a>>
                                      wrote:</div>
                                    <br>
                                    <div>
                                      <div dir="ltr">
                                        <div dir="ltr">
                                          <div dir="ltr">Roberto, 
                                            <div><br>
                                            </div>
                                            <div>I am not an expert of
                                              finances either. However,
                                              from a broad historical
                                              perspective, I can see the
                                              following...  </div>
                                            <div><br>
                                            </div>
                                            <div>.ORG established in
                                              1985. Estimated Value =
                                              $0.</div>
                                            <div>.ORG transferred from
                                              Verisign to PIR in 2003.
                                              Estimated Value = $0 plus
                                              right for Verisign to
                                              maintain .COM contract</div>
                                            <div>PIR sold from iSOC to
                                              Ethos in 2019. Value =
                                              $1.135 billion (yet to be
                                              closed)</div>
                                            <div><br>
                                            </div>
                                            <div>I don't have any reason
                                              to doubt the valuation of
                                              the proposed transaction.
                                              I trust Ethos has done
                                              their financial homework
                                              properly. I also have no
                                              reason to doubt that iSOC
                                              has not done their
                                              homework too. Ethos and
                                              iSOC seem to believe they
                                              have found fair market
                                              value. </div>
                                            <div><br>
                                            </div>
                                            <div>I think it's irrelevant
                                              to worry about the
                                              valuation of the
                                              transaction in 2019, as
                                              agreed to between Ethos
                                              and PIR. It's up to the
                                              buyer and the seller to
                                              establish a fair market
                                              price. <span><font
                                                  face="arial,
                                                  sans-serif">I also
                                                  think it's a red
                                                  herring to worry about
                                                  any potential .ORG
                                                  domain price
                                                  increases. That ship
                                                  has sailed.</font></span><span
style="font-family:-webkit-standard;font-size:inherit"> </span></div>
                                            <div><br>
                                            </div>
                                            <div>I do think end users
                                              have an interest in
                                              whether PIR is sold as an
                                              asset from iSOC
                                              (non-profit) to Ethos
                                              (for-profit). The mission
                                              of those two organizations
                                              are very different. It is
                                              well accepted that
                                              for-profit companies only
                                              have one mandate to their
                                              shareholders and that is
                                              to make money. It's simple
                                              and should not be
                                              controversial in, and of,
                                              itself. They may want to
                                              protect the value of their
                                              asset, PIR, but their
                                              overriding mission serves
                                              the interests of their
                                              shareholders.  </div>
                                            <div><br>
                                            </div>
                                            <div>I think many people are
                                              missing the nature of
                                              Ethos's investment.
                                              Although ICANN may add
                                              guard rails to protect
                                              against pure-profit
                                              behaviour, I suspect the
                                              investment payoff to Ethos
                                              is when they sell their
                                              asset in the future. A
                                              metaphor that can be used
                                              is when a company
                                              purchases a building. They
                                              maintain it and collect
                                              rent for a number of
                                              years, but the big payoff
                                              is when they sell it for
                                              capital gains in the
                                              future. Capital gains is
                                              the profit motive, not the
                                              rent/revenue that's earned
                                              each year while managing
                                              the asset. Hence, it is
                                              highly likely that Ethos
                                              is making a $1.135 billion
                                              bet that it can maintain
                                              and grow the value of PIR,
                                              so that it will make more
                                              than $1.135 billion in the
                                              future. This is what
                                              private equity companies
                                              do. If Ethos is
                                              successful, PIR will be
                                              worth more than $1.135
                                              billion in the future.
                                              Still the current and
                                              future valuation of PIR is
                                              not relevant to end users.
                                              End users are often well
                                              served by properly
                                              functioning capital
                                              markets in the right
                                              context. </div>
                                            <div><br>
                                            </div>
                                            <div>However, in this case,
                                              it's the switching of the
                                              organizational mission
                                              from a non-profit, iSOC,
                                              to a for-profit, Ethos,
                                              which causes problems and
                                              risks for many Internet
                                              stakeholders and end
                                              users.<font face="arial,
                                                sans-serif"> <span>Current
                                                  .ORG registrants are
                                                  switching from assumed
                                                  stakeholders to
                                                  Ethos/PIR customers.
                                                  The nature of the
                                                  relationship is
                                                  changed during the
                                                  transaction. </span></font></div>
                                            <div><br>
                                            </div>
                                            <div>Regardless on how this
                                              is done, I believe
                                              Katherine Maher, CEO and
                                              Executive Director of the
                                              Wikimedia Foundation,
                                              makes a valid point in
                                              wanting to preserve "a
                                              longterm commitment to the
                                              open and noncommercial
                                              internet". Hence, I
                                              believe At-Large End Users
                                              interests do not align
                                              with iSOC organizational
                                              interests for purposes of
                                              this transaction.  </div>
                                            <div><br>
                                            </div>
                                            <div>Cheers,</div>
                                            <div>David</div>
                                          </div>
                                        </div>
                                      </div>
                                      <br>
                                      <div class="gmail_quote">
                                        <div dir="ltr"
                                          class="gmail_attr">On Wed, Jan
                                          8, 2020 at 4:06 PM Roberto
                                          Gaetano <<a
                                            href="mailto:mail.roberto.gaetano@gmail.com"
                                            target="_blank"
                                            moz-do-not-send="true">mail.roberto.gaetano@gmail.com</a>>
                                          wrote:<br>
                                        </div>
                                        <blockquote class="gmail_quote"
                                          style="margin:0px 0px 0px
                                          0.8ex;border-left:1px solid
                                          rgb(204,204,204);padding-left:1ex">Hi
                                          David.<br>
                                          One sentence in your email
                                          prompts another element that
                                          we want to consider if we want
                                          to build a complete picture.<br>
                                          <br>
                                          > On 08.01.2020, at 20:51,
                                          David Mackey <<a
                                            href="mailto:mackey361@gmail.com"
                                            target="_blank"
                                            moz-do-not-send="true">mackey361@gmail.com</a>>
                                          wrote:<br>
                                          > <br>
                                          > < ….. ><br>
                                          > <br>
                                          > I guess it's not totally
                                          surprising as we've seen the
                                          Internet expand over decades
                                          across the globe to the point
                                          where organizations like PIR
                                          are valued in the billions of
                                          dollars.<br>
                                          > <br>
                                          > < ….. ><br>
                                          > <br>
                                          <br>
                                          I am not an expert of
                                          finances, but I believe that
                                          the sale price of PIR is
                                          appropriate for granting ISOC
                                          a steady income - once
                                          invested - that is at least
                                          what PIR was providing.<br>
                                          <br>
                                          OTOH, I am not convinced that
                                          the current value of PIR is
                                          above a billion - but I may be
                                          proven wrong. Whatever the
                                          case, we should wonder why
                                          Ethos believes to be able to
                                          extract from PIR a higher
                                          revenue than what PIR produces
                                          today.<br>
                                          IMHO, the ability to raise
                                          price is not the good answer.
                                          This ability is provided by
                                          the contract with ICANN, and
                                          predates the sale - so it is
                                          something that ISOC has
                                          without doubt factored in the
                                          sale price.<br>
                                          The best chance to increase
                                          the profitability comes from a
                                          different business model or a
                                          different corporate structure
                                          (or both, obviously). The
                                          first thing that comes to my
                                          mind, that I have hinted
                                          already in my early comments -
                                          but then not elaborated upon -
                                          is vertical integration. I am
                                          not claiming to be an expert
                                          on the domain name business,
                                          but as co-chair of the
                                          Vertical Integration Working
                                          Group I have learned a lot.<br>
                                          PIR, as registry, has to treat
                                          all the registrars equally.
                                          When PIR owned a registrar, it
                                          was obliged to provide to all
                                          other registrars the same
                                          information given to it.
                                          However, a registrar can pick
                                          and choose registries to
                                          partner with and with whom to
                                          share information even of
                                          strategic nature. Considering
                                          the relationship that folks in
                                          Ethos have with Donuts, it
                                          would not be surprising to see
                                          in the future a collaboration
                                          where - to be compliant with
                                          ICANN rules - Donuts is
                                          running the show, and PIR
                                          would set its business
                                          accordingly.<br>
                                          <br>
                                          Should we take this also into
                                          account to assess the
                                          situation? Maybe we should.
                                          But maybe the first step could
                                          be to discuss whether this is
                                          a reasonable scenario or
                                          whether I am off the mark.<br>
                                          <br>
                                          Cheers,<br>
                                          Roberto<br>
                                          <br>
                                        </blockquote>
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