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<p class="MsoNormal"><span style="font-size:11.0pt">Good morning, Colleagues-</span><o:p></o:p></p>
<p class="MsoNormal"><span style="font-size:11.0pt"> </span><o:p></o:p></p>
<p class="MsoNormal"><span style="font-size:11.0pt">During yesterday’s call, a few folks mentioned that ICANN’s Bylaws contain commitments to uphold “Competition” and “Consumer Choice/Consumer Trust”.   These references to the Bylaws were offered in support
 of the proposed Use Case that RDS data should be a primary resource for consumers who are seeking to verify the operator of a website, or check the reputation of business, or to dispute a commercial transaction.</span><o:p></o:p></p>
<p class="MsoNormal"><span style="font-size:11.0pt"> </span><o:p></o:p></p>
<p class="MsoNormal"><span style="font-size:11.0pt">For clarity, it’s worth noting that the predominant context for “competition” in ICANN’s Bylaws is specific to the domain name industry, esp. Registries and Registrars.  And this makes sense, given that the
 industry prior to ICANN had no concept of “competition” or “consumer choice”; all domain transactions were handled by a single provider.</span><o:p></o:p></p>
<p class="MsoNormal"><span style="font-size:11.0pt"> </span><o:p></o:p></p>
<p class="MsoNormal"><span style="font-size:11.0pt">Additionally, mentions of “consumer protection”, “consumer choice”, and “consumer trust” within the Bylaws are contained within Section 4.6(d), which outlines the “Periodic Reviews”, and are an element of
 the 2012 New gTLD program.  These sections were ported to the Bylaws from the Affirmation of Commitments, and were drafted when many feared that new gTLDs would confuse consumers and undermine trust/confidence in the DNS.</span><o:p></o:p></p>
<p class="MsoNormal"><span style="font-size:11.0pt"> </span><o:p></o:p></p>
<p class="MsoNormal"><span style="font-size:11.0pt">Taken together, it’s not correct to conclude that WHOIS/RDS data is intended to replace or preempt more widely recognized alternative tools for online consumers, like:</span><o:p></o:p></p>
<ul style="margin-top:0in" type="disc">
<li class="MsoListParagraph" style="margin-left:0in;mso-list:l1 level1 lfo3"><span style="font-size:11.0pt">SSL certificates, verified by Certificate Authorities (CA) and supported by all modern browsers</span><o:p></o:p></li><li class="MsoListParagraph" style="margin-left:0in;mso-list:l1 level1 lfo3"><span style="font-size:11.0pt">Trust certificates (issued by organizations like the Better Business Bureau, Trustwave, McAffee, SiteLock, and card processors like Visa/Mastercard)
</span><o:p></o:p></li><li class="MsoListParagraph" style="margin-left:0in;mso-list:l1 level1 lfo3"><span style="font-size:11.0pt">Reputation/review services like Google ratings, Yelp, and Facebook or Amazon reviews, and</span><o:p></o:p></li><li class="MsoListParagraph" style="margin-left:0in;mso-list:l1 level1 lfo3"><span style="font-size:11.0pt">The “About Us” or “Contact Us” or “Customer Support” links on merchant websites, which are omnipresent for legitimate businesses and required by law
 in many areas.</span><o:p></o:p></li></ul>
<p class="MsoNormal"><span style="font-size:11.0pt"> </span><o:p></o:p></p>
<p class="MsoNormal"><span style="font-size:11.0pt">But if this is still a point of divergence among the EPDP members, then perhaps we could consult ICANN Legal about the extent of their “Competition” and “Consumer Trust” mandate, and whether they believe ICANN
 is on the hook for the integrity & consumer satisfaction for all commercial activity taking place anywhere on the Internet.</span><o:p></o:p></p>
<p class="MsoNormal"><span style="font-size:11.0pt"> </span><o:p></o:p></p>
<p class="MsoNormal"><span style="font-size:11.0pt">J.</span><o:p></o:p></p>
<p class="MsoNormal"><span style="font-size:11.0pt"> </span><o:p></o:p></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Helvetica Neue Light";color:black">-------------</span><o:p></o:p></p>
<p class="MsoNormal"><b><span style="font-size:11.0pt;font-family:"Helvetica Neue Light";color:black">James Bladel</span></b><o:p></o:p></p>
<p class="MsoNormal"><b><span style="font-size:11.0pt;font-family:"Helvetica Neue Light";color:#00B050">GoDaddy</span></b><o:p></o:p></p>
<p class="MsoNormal"><span style="color:black"> </span><o:p></o:p></p>
<p class="MsoNormal"> <o:p></o:p></p>
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