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<p class="MsoNormal"><b><span style="font-size:10.0pt;font-family:"Tahoma","sans-serif";color:navy">Philip S. Corwin, Founding Principal</span></b><span style="font-size:10.0pt;font-family:"Tahoma","sans-serif";color:black"><o:p></o:p></span></p>
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<p class="MsoNormal"><b><span style="font-size:10.0pt;font-family:"Tahoma","sans-serif";color:navy">Twitter: @VlawDC</span></b><span style="color:black"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Tahoma","sans-serif";color:black"> <o:p></o:p></span></p>
<p class="MsoNormal"><b><i><span style="font-size:10.0pt;font-family:"Tahoma","sans-serif";color:navy">"Luck is the residue of design" -- Branch Rickey</span></i></b><span style="font-size:10.0pt;font-family:"Tahoma","sans-serif";color:black"><o:p></o:p></span></p>
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<p class="MsoNormal"><b><span style="font-size:10.0pt;font-family:"Tahoma","sans-serif"">From:</span></b><span style="font-size:10.0pt;font-family:"Tahoma","sans-serif""> gnso-newgtld-wg-bounces@icann.org [mailto:gnso-newgtld-wg-bounces@icann.org]
<b>On Behalf Of </b>Michele Neylon - Blacknight<br>
<b>Sent:</b> Monday, April 03, 2017 10:56 AM<br>
<b>To:</b> Kurt Pritz; Jeff Neuman; avri@apc.org<br>
<b>Cc:</b> gnso-newgtld-wg@icann.org<br>
<b>Subject:</b> Re: [Gnso-newgtld-wg] Domain Name Promotion<o:p></o:p></span></p>
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<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal"><span lang="EN-GB" style="font-size:11.0pt;font-family:"Calibri","sans-serif"">Kurt<o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-GB" style="font-size:11.0pt;font-family:"Calibri","sans-serif""><o:p> </o:p></span></p>
<p class="MsoNormal"><span lang="EN-GB" style="font-size:11.0pt;font-family:"Calibri","sans-serif"">What “cash surplus”?<o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-GB" style="font-size:11.0pt;font-family:"Calibri","sans-serif"">Do you mean the auction funds or something else?<o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-GB" style="font-size:11.0pt;font-family:"Calibri","sans-serif""><o:p> </o:p></span></p>
<p class="MsoNormal"><span lang="EN-GB" style="font-size:11.0pt;font-family:"Calibri","sans-serif"">If you’re talking about the auction funds then those are not a “surplus”. Sure, they’re extra money, but that’s not quite the same thing and to describe the
money as such is misleading.<o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-GB" style="font-size:11.0pt;font-family:"Calibri","sans-serif""><o:p> </o:p></span></p>
<p class="MsoNormal"><span lang="EN-GB" style="font-size:11.0pt;font-family:"Calibri","sans-serif"">Regards<o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-GB" style="font-size:11.0pt;font-family:"Calibri","sans-serif""><o:p> </o:p></span></p>
<p class="MsoNormal"><span lang="EN-GB" style="font-size:11.0pt;font-family:"Calibri","sans-serif"">Michele<o:p></o:p></span></p>
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<p class="MsoNormal"><span lang="EN-GB" style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:black">--<o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-GB" style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:black">Mr Michele Neylon<o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-GB" style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:black">Blacknight Solutions<o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-GB" style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:black">Hosting, Colocation & Domains<o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-GB" style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:black"><a href="https://www.blacknight.com/">https://www.blacknight.com/</a><o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-GB" style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:black"><a href="http://blacknight.blog/">http://blacknight.blog/</a><o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-GB" style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:black">Intl. +353 (0) 59 9183072<o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-GB" style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:black">Direct Dial: +353 (0)59 9183090<o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-GB" style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:black">Personal blog:
<a href="https://michele.blog/">https://michele.blog/</a><o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-GB" style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:black">Some thoughts:
<a href="https://ceo.hosting/">https://ceo.hosting/</a> <o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-GB" style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:black">-------------------------------<o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-GB" style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:black">Blacknight Internet Solutions Ltd, Unit 12A,Barrowside Business Park,Sleaty<o:p></o:p></span></p>
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<p class="MsoNormal"><span lang="EN-GB" style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:black">Road,Graiguecullen,Carlow,R93 X265,Ireland Company No.: 370845</span><span lang="EN-GB" style="font-size:11.0pt;font-family:"Calibri","sans-serif""><o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-GB" style="font-size:11.0pt;font-family:"Calibri","sans-serif""><o:p> </o:p></span></p>
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<p class="MsoNormal"><b><span lang="EN-GB" style="font-family:"Calibri","sans-serif";color:black">From:
</span></b><span lang="EN-GB" style="font-family:"Calibri","sans-serif";color:black"><<a href="mailto:gnso-newgtld-wg-bounces@icann.org">gnso-newgtld-wg-bounces@icann.org</a>> on behalf of Kurt Pritz <<a href="mailto:kurt@kjpritz.com">kurt@kjpritz.com</a>><br>
<b>Date: </b>Sunday 2 April 2017 at 23:16<br>
<b>To: </b>Jeff Neuman <<a href="mailto:jeff.neuman@comlaude.com">jeff.neuman@comlaude.com</a>>, "<a href="mailto:avri@apc.org">avri@apc.org</a>" <<a href="mailto:avri@apc.org">avri@apc.org</a>><br>
<b>Cc: </b>"<a href="mailto:gnso-newgtld-wg@icann.org">gnso-newgtld-wg@icann.org</a>" <<a href="mailto:gnso-newgtld-wg@icann.org">gnso-newgtld-wg@icann.org</a>><br>
<b>Subject: </b>[Gnso-newgtld-wg] Domain Name Promotion<o:p></o:p></span></p>
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<p class="MsoNormal"><span lang="EN-GB"><o:p> </o:p></span></p>
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<p class="MsoNormal"><span lang="EN-GB">Hi Jeff, Avri, et al: <o:p></o:p></span></p>
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<p class="MsoNormal"><span lang="EN-GB"><o:p> </o:p></span></p>
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<p class="MsoNormal"><span lang="EN-GB">I saw that this has been published. <a href="https://www.icann.org/en/system/files/correspondence/diaz-to-atallah-et-al-14mar17-en.pdf">https://www.icann.org/en/system/files/correspondence/diaz-to-atallah-et-al-14mar17-en.pdf</a><o:p></o:p></span></p>
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<p class="MsoNormal"><span lang="EN-GB"><o:p> </o:p></span></p>
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<p class="MsoNormal"><span lang="EN-GB">The reason I am writing is in reference to the proposal that: “ICANN create a fund, to be seeded with US$3M at start-up, to promote universal awareness of new gTLDs to the general Internet user community, and universal
acceptance of new gTLDs across the Internet.”<o:p></o:p></span></p>
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<p class="MsoNormal"><span lang="EN-GB"><o:p> </o:p></span></p>
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<p class="MsoNormal"><span lang="EN-GB">In the past, when ICANN staff members have been asked in public fora to begin an effort to promote the use of domain names, the response has generally been that it is not ICANN’s role to promote the use of domain names
and domain name registries. <o:p></o:p></span></p>
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<p class="MsoNormal"><span lang="EN-GB"><o:p> </o:p></span></p>
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<p class="MsoNormal"><span lang="EN-GB">To me, this is not an operations question; this is a policy question. <o:p></o:p></span></p>
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<p class="MsoNormal"><span lang="EN-GB"><o:p> </o:p></span></p>
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<p class="MsoNormal"><span lang="EN-GB">In the current environment, i.e., absent a policy statement, ICANN can easily proceed to take up the RySG recommendation, especially for this relatively small seed fund. I hope we all urge that ICANN do this. <o:p></o:p></span></p>
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<p class="MsoNormal"><span lang="EN-GB"><o:p> </o:p></span></p>
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<p class="MsoNormal"><span lang="EN-GB">However, if ICANN hesitates to take up an awareness campaign regarding the benefits of domain names (Including how they can be used and their efficacy as a strategic tool), then a policy statement could direct such an
action. <o:p></o:p></span></p>
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<p class="MsoNormal"><span lang="EN-GB"><o:p> </o:p></span></p>
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<p class="MsoNormal"><span lang="EN-GB">ICANN is for two things, the allocation of domain names and IP addresses. Who else is to inform the largely ignorant public on the utility of domain names if not ICANN? <o:p></o:p></span></p>
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<p class="MsoNormal"><span lang="EN-GB"><o:p> </o:p></span></p>
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<p class="MsoNormal"><span lang="EN-GB">All of us argued about how best to introduce and govern domain name usage - but we are all in favor of domain name uptake and the safe and stable growth of the domain name industry. All of us show up at ICANN meetings
to talk about the best way to delegate and register names. If we and ICANN are not for their usage - why be part of this?<o:p></o:p></span></p>
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<p class="MsoNormal"><span lang="EN-GB"><o:p> </o:p></span></p>
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<p class="MsoNormal"><span lang="EN-GB">Some of us were against the new gTLD program and others were not happy with the final policy or implementation. Does that mean they want to see the program fail? Of course not. The new gTLD program is the culmination
of many years and many thousand people-hours of work. <o:p></o:p></span></p>
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<p class="MsoNormal"><span lang="EN-GB"><o:p> </o:p></span></p>
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<p class="MsoNormal"><span lang="EN-GB">With tools and resources for promoting public understanding of domain names readily available, I don’t see how ICANN (the staff or the community) can sit idly by. With the cash surplus in hand, as Patton said, “we are
at the right time in the right place with the right instrument,” to do something to fortify the domain name system and industry. <o:p></o:p></span></p>
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<p class="MsoNormal"><span lang="EN-GB"><o:p> </o:p></span></p>
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<p class="MsoNormal"><span lang="EN-GB">During the slow process of launching new TLDs, search, apps and social media became strong competition for domain name adoption. It is time for us champions of domain names to use the tools at our disposal, including
a small portion of that excess application fee cash, to create public awareness about the domain name industry that we have created. <o:p></o:p></span></p>
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<p class="MsoNormal"><span lang="EN-GB"><o:p> </o:p></span></p>
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<p class="MsoNormal"><span lang="EN-GB">My recommendation is that this PDP working group should form a team to consider this issue and make a separate recommendation to the GNSO Council in a timely manner. A separate team is justifiable because this effects
the previous as well as the next round. I also think the current PDP working group can be more nimble as compared to the effort necessary to start a new policy discussion.<o:p></o:p></span></p>
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<p class="MsoNormal"><span lang="EN-GB"><o:p> </o:p></span></p>
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<p class="MsoNormal"><span lang="EN-GB">That recommendation could simply be a statement that it
<i>is </i> the role of ICANN to promote awareness of domain names and the benefits of competition and choice in the domain name industry.<o:p></o:p></span></p>
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<p class="MsoNormal"><span lang="EN-GB"><o:p> </o:p></span></p>
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<p class="MsoNormal"><span lang="EN-GB">We can show that we can act. <o:p></o:p></span></p>
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<p class="MsoNormal"><span lang="EN-GB"><o:p> </o:p></span></p>
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<p class="MsoNormal"><span lang="EN-GB">Kurt<o:p></o:p></span></p>
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<p class="MsoNormal"><span lang="EN-GB"><o:p> </o:p></span></p>
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<p class="MsoNormal"><span lang="EN-GB"><o:p> </o:p></span></p>
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<p class="MsoNormal"><span lang="EN-GB" style="font-family:"Helvetica","sans-serif";color:black">________________<o:p></o:p></span></p>
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<p class="MsoNormal"><span lang="EN-GB" style="font-family:"Helvetica","sans-serif";color:black">Kurt Pritz<o:p></o:p></span></p>
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<p class="MsoNormal"><span lang="EN-GB" style="font-family:"Helvetica","sans-serif";color:black"><a href="mailto:kurt@kjpritz.com">kurt@kjpritz.com</a><o:p></o:p></span></p>
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<p class="MsoNormal"><span lang="EN-GB" style="font-family:"Helvetica","sans-serif";color:black">+1.310.400.4184<o:p></o:p></span></p>
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<p class="MsoNormal"><span lang="EN-GB" style="font-family:"Helvetica","sans-serif";color:black">Skype: kjpritz<o:p></o:p></span></p>
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<p class="MsoNormal"><span lang="EN-GB" style="font-family:"Helvetica","sans-serif";color:black"><o:p> </o:p></span></p>
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<p class="MsoNormal"><span lang="EN-GB" style="font-family:"Helvetica","sans-serif";color:black"><o:p> </o:p></span></p>
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<p class="MsoNormal"><span lang="EN-GB" style="font-family:"Helvetica","sans-serif";color:black"><o:p> </o:p></span></p>
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<p class="MsoNormal"><span lang="EN-GB"><o:p> </o:p></span></p>
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