<div dir="ltr">Apologies, I forgot to kindly offer to this WG to join the 2,500+ members of the new gTLD group on LinkedIn: <a href="https://www.linkedin.com/groups/1840166">https://www.linkedin.com/groups/1840166</a>.<div><br></div><div>Posting about new gTLDs is free and requires just a few clicks. You are all welcome to "raise awareness". :-)</div></div><div class="gmail_extra"><br><div class="gmail_quote">On Tue, Apr 4, 2017 at 6:14 PM, Michele Neylon - Blacknight <span dir="ltr"><<a href="mailto:michele@blacknight.com" target="_blank">michele@blacknight.com</a>></span> wrote:<br><blockquote class="gmail_quote" style="margin:0 0 0 .8ex;border-left:1px #ccc solid;padding-left:1ex">
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<p class="MsoNormal"><span style="font-size:11.0pt;font-family:Calibri">No. ICANN did a very bad campaign to promote the application window, not the actual domains themselves.<u></u><u></u></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:Calibri"><br>
I’d also disagree with using LinkedIn for marketing most things – the audience simply isn’t there. It might have been a couple of years ago, but the numbers don’t lie.<u></u><u></u></span></p><span class="">
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:Calibri"><u></u> <u></u></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:Calibri"><u></u> <u></u></span></p>
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<p class="MsoNormal"><span style="font-size:11.0pt;font-family:Calibri;color:black">--<u></u><u></u></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:Calibri;color:black">Mr Michele Neylon<u></u><u></u></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:Calibri;color:black">Blacknight Solutions<u></u><u></u></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:Calibri;color:black">Hosting, Colocation & Domains<u></u><u></u></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:Calibri;color:black"><a href="https://www.blacknight.com/" target="_blank">https://www.blacknight.com/</a><u></u><u></u></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:Calibri;color:black"><a href="http://blacknight.blog/" target="_blank">http://blacknight.blog/</a><u></u><u></u></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:Calibri;color:black">Intl. <a href="tel:+353%2059%20918%203072" value="+353599183072" target="_blank">+353 (0) 59 9183072</a><u></u><u></u></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:Calibri;color:black">Direct Dial: <a href="tel:+353%2059%20918%203090" value="+353599183090" target="_blank">+353 (0)59 9183090</a><u></u><u></u></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:Calibri;color:black">Personal blog: <a href="https://michele.blog/" target="_blank">https://michele.blog/</a><u></u><u></u></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:Calibri;color:black">Some thoughts: <a href="https://ceo.hosting/" target="_blank">https://ceo.hosting/</a>
<u></u><u></u></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:Calibri;color:black">------------------------------<wbr>-<u></u><u></u></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:Calibri;color:black">Blacknight Internet Solutions Ltd, Unit 12A,Barrowside Business Park,Sleaty<u></u><u></u></span></p>
</div>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:Calibri;color:black">Road,Graiguecullen,Carlow,R93 X265,Ireland Company No.: 370845</span><span style="font-size:11.0pt;font-family:Calibri"><u></u><u></u></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:Calibri"><u></u> <u></u></span></p>
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<p class="MsoNormal"><b><span style="font-family:Calibri;color:black">From: </span>
</b><span style="font-family:Calibri;color:black"><<a href="mailto:gnso-newgtld-wg-bounces@icann.org" target="_blank">gnso-newgtld-wg-bounces@<wbr>icann.org</a>> on behalf of Jean Guillon <<a href="mailto:jean@guillon.com" target="_blank">jean@guillon.com</a>><br>
<b>Date: </b>Tuesday 4 April 2017 at 17:12<br>
<b>To: </b>"Austin, Donna" <<a href="mailto:Donna.Austin@neustar.biz" target="_blank">Donna.Austin@neustar.biz</a>><br>
<b>Cc: </b>"<a href="mailto:gnso-newgtld-wg@icann.org" target="_blank">gnso-newgtld-wg@icann.org</a>" <<a href="mailto:gnso-newgtld-wg@icann.org" target="_blank">gnso-newgtld-wg@icann.org</a>><span class=""><br>
<b>Subject: </b>Re: [Gnso-newgtld-wg] Domain Name Promotion<u></u><u></u></span></span></p>
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<p class="MsoNormal"><u></u> <u></u></p>
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<p class="MsoNormal">ICANN did a campaign to promote new gTLDs in round one. The problem is that very few saw/understood it. Five years after, new gTLDs start to be understood by those "forced" to deal with them and the still very few to launch a website with
them. ICANN has no capacity/knowledge to raise awareness for new gTLDs: registrars have tried for the past 5 years... In fact, no one does.
<u></u><u></u></p><div><div class="h5">
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<p class="MsoNormal"><u></u> <u></u></p>
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<p class="MsoNormal">If money is to be spend to raise awareness, I suggest to do it with those who "are" on internet and LinkedIn is a good place for this.<u></u><u></u></p>
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</div></div></div><div><div class="h5">
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<p class="MsoNormal"><u></u> <u></u></p>
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<p class="MsoNormal">On Tue, Apr 4, 2017 at 3:12 PM, Austin, Donna <<a href="mailto:Donna.Austin@neustar.biz" target="_blank">Donna.Austin@neustar.biz</a>> wrote:<u></u><u></u></p>
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<p class="MsoNormal"><span lang="EN-US" style="font-size:11.0pt;font-family:Calibri;color:#1f497d">Kurt, all</span><span lang="EN-US"><u></u><u></u></span></p>
<p class="MsoNormal"><span lang="EN-US" style="font-size:11.0pt;font-family:Calibri;color:#1f497d"> </span><span lang="EN-US"><u></u><u></u></span></p>
<p class="MsoNormal"><span lang="EN-US" style="font-size:11.0pt;font-family:Calibri;color:#1f497d">I believe ICANN have a responsibility to conduct some type of communication/awareness campaign as it
related to new gTLDs under the 2012 round, perhaps not explicitly to promote domain names but certainly to raise awareness about the program. I’m not sure whether this was baked into the 2007 policy or the AGB. I don’t believe this was ever done to anyone’s
satisfaction and has been raised with ICANN during the last two GDD Summits as a universal awareness rather than a universal acceptance issue. We had some good interaction on the subject with the Board members present during the Summit in Amsterdam last year.</span><span lang="EN-US"><u></u><u></u></span></p>
<p class="MsoNormal"><span lang="EN-US" style="font-size:11.0pt;font-family:Calibri;color:#1f497d"> </span><span lang="EN-US"><u></u><u></u></span></p>
<p class="MsoNormal"><span lang="EN-US" style="font-size:11.0pt;font-family:Calibri;color:#1f497d">I appreciate that some do not support the idea that ICANN should actively promote domain names, but
I do believe that ICANN has a responsibility to inform consumers about the single most important change to the Internet in years. So just like the Australian Government and other governments have run consumer awareness campaigns about the changeover from analog
to digital television, ICANN should be responsible for a consumer awareness campaign regarding the introduction of thousands of new TLDs. I have previously suggested this to Akram during interactions with the GDD and the GNSO Council and his response has been
that ICANN cannot promote one TLD over another. During the same discussion James Bladel also suggested that ICANN has a responsibility to inform all consumers about any policy changes that have the potential to impact them, referring at the time to changes
to verifying WHOIS that had been causing some issues at the time.</span><span lang="EN-US"><u></u><u></u></span></p>
<p class="MsoNormal"><span lang="EN-US" style="font-size:11.0pt;font-family:Calibri;color:#1f497d"> </span><span lang="EN-US"><u></u><u></u></span></p>
<p class="MsoNormal"><span lang="EN-US" style="font-size:11.0pt;font-family:Calibri;color:#1f497d">I guess my question is if this PDP WG is the wrong place, as some suggest, to consider this as a policy
issue—what would be the right place?</span><span lang="EN-US"><u></u><u></u></span></p>
<p class="MsoNormal"><span lang="EN-US" style="font-size:11.0pt;font-family:Calibri;color:#1f497d"> </span><span lang="EN-US"><u></u><u></u></span></p>
<p class="MsoNormal"><span lang="EN-US" style="font-size:11.0pt;font-family:Calibri;color:#1f497d">Donna</span><span lang="EN-US"><u></u><u></u></span></p>
<p class="MsoNormal"><span lang="EN-US" style="font-size:11.0pt;font-family:Calibri;color:#1f497d"> </span><span lang="EN-US"><u></u><u></u></span></p>
<p class="MsoNormal"><span lang="EN-US" style="font-size:11.0pt;font-family:Calibri;color:#1f497d"> </span><span lang="EN-US"><u></u><u></u></span></p>
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<div style="border:none;border-top:solid #e1e1e1 1.0pt;padding:3.0pt 0cm 0cm 0cm">
<p class="MsoNormal"><b><span lang="EN-US" style="font-size:11.0pt;font-family:Calibri">From:</span></b><span lang="EN-US" style="font-size:11.0pt;font-family:Calibri">
<a href="mailto:gnso-newgtld-wg-bounces@icann.org" target="_blank">gnso-newgtld-wg-bounces@icann.<wbr>org</a> [mailto:<a href="mailto:gnso-newgtld-wg-bounces@icann.org" target="_blank">gnso-newgtld-wg-<wbr>bounces@icann.org</a>]
<b>On Behalf Of </b>Kurt Pritz<br>
<b>Sent:</b> Sunday, April 02, 2017 11:17 PM<br>
<b>To:</b> Jeff Neuman <<a href="mailto:jeff.neuman@comlaude.com" target="_blank">jeff.neuman@comlaude.com</a>>;
<a href="mailto:avri@apc.org" target="_blank">avri@apc.org</a><br>
<b>Cc:</b> <a href="mailto:gnso-newgtld-wg@icann.org" target="_blank">gnso-newgtld-wg@icann.org</a><br>
<b>Subject:</b> [Gnso-newgtld-wg] Domain Name Promotion</span><span lang="EN-US"><u></u><u></u></span></p>
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<p class="MsoNormal"><span lang="EN-US"> <u></u><u></u></span></p>
<p class="MsoNormal"><span lang="EN-US">Hi Jeff, Avri, et al:<u></u><u></u></span></p>
<div>
<p class="MsoNormal"><span lang="EN-US"> <u></u><u></u></span></p>
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<p class="MsoNormal"><span lang="EN-US">I saw that this has been published. <a href="https://urldefense.proofpoint.com/v2/url?u=https-3A__www.icann.org_en_system_files_correspondence_diaz-2Dto-2Datallah-2Det-2Dal-2D14mar17-2Den.pdf&d=DwMFaQ&c=MOptNlVtIETeDALC_lULrw&r=4A3LwUUER9_CePZ11QJsr56eryGQiPHEqv4TL7JH87w&m=RTaBqz8dTcB5YLgS72pPgwrf_aISgWznTdJCQLIbsFg&s=sOJAk3oFHL4c3S5yrt0bxrRR8nQrP3y35I-xmZCcVmA&e=" target="_blank">https://www.icann.<wbr>org/en/system/files/<wbr>correspondence/diaz-to-<wbr>atallah-et-al-14mar17-en.pdf</a><u></u><u></u></span></p>
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<p class="MsoNormal"><span lang="EN-US"> <u></u><u></u></span></p>
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<p class="MsoNormal"><span lang="EN-US">The reason I am writing is in reference to the proposal that: “ICANN create a fund, to be seeded with US$3M at start-up, to promote universal awareness of new
gTLDs to the general Internet user community, and universal acceptance of new gTLDs across the Internet.”<u></u><u></u></span></p>
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<p class="MsoNormal"><span lang="EN-US"> <u></u><u></u></span></p>
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<p class="MsoNormal"><span lang="EN-US">In the past, when ICANN staff members have been asked in public fora to begin an effort to promote the use of domain names, the response has generally been that
it is not ICANN’s role to promote the use of domain names and domain name registries. <u></u><u></u></span></p>
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<div>
<p class="MsoNormal"><span lang="EN-US"> <u></u><u></u></span></p>
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<p class="MsoNormal"><span lang="EN-US">To me, this is not an operations question; this is a policy question. <u></u><u></u></span></p>
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<p class="MsoNormal"><span lang="EN-US"> <u></u><u></u></span></p>
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<p class="MsoNormal"><span lang="EN-US">In the current environment, i.e., absent a policy statement, ICANN can easily proceed to take up the RySG recommendation, especially for this relatively small
seed fund. I hope we all urge that ICANN do this. <u></u><u></u></span></p>
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<div>
<p class="MsoNormal"><span lang="EN-US"> <u></u><u></u></span></p>
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<p class="MsoNormal"><span lang="EN-US">However, if ICANN hesitates to take up an awareness campaign regarding the benefits of domain names (Including how they can be used and their efficacy as a strategic
tool), then a policy statement could direct such an action. <u></u><u></u></span></p>
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<div>
<p class="MsoNormal"><span lang="EN-US"> <u></u><u></u></span></p>
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<p class="MsoNormal"><span lang="EN-US">ICANN is for two things, the allocation of domain names and IP addresses. Who else is to inform the largely ignorant public on the utility of domain names if
not ICANN? <u></u><u></u></span></p>
</div>
<div>
<p class="MsoNormal"><span lang="EN-US"> <u></u><u></u></span></p>
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<div>
<p class="MsoNormal"><span lang="EN-US">All of us argued about how best to introduce and govern domain name usage - but we are all in favor of domain name uptake and the safe and stable growth of the
domain name industry. All of us show up at ICANN meetings to talk about the best way to delegate and register names. If we and ICANN are not for their usage - why be part of this?<u></u><u></u></span></p>
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<div>
<p class="MsoNormal"><span lang="EN-US"> <u></u><u></u></span></p>
</div>
<div>
<p class="MsoNormal"><span lang="EN-US">Some of us were against the new gTLD program and others were not happy with the final policy or implementation. Does that mean they want to see the program fail?
Of course not. The new gTLD program is the culmination of many years and many thousand people-hours of work. <u></u><u></u></span></p>
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<div>
<p class="MsoNormal"><span lang="EN-US"> <u></u><u></u></span></p>
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<p class="MsoNormal"><span lang="EN-US">With tools and resources for promoting public understanding of domain names readily available, I don’t see how ICANN (the staff or the community) can sit idly
by. With the cash surplus in hand, as Patton said, “we are at the right time in the right place with the right instrument,” to do something to fortify the domain name system and industry. <u></u><u></u></span></p>
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<div>
<p class="MsoNormal"><span lang="EN-US"> <u></u><u></u></span></p>
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<div>
<p class="MsoNormal"><span lang="EN-US">During the slow process of launching new TLDs, search, apps and social media became strong competition for domain name adoption. It is time for us champions of
domain names to use the tools at our disposal, including a small portion of that excess application fee cash, to create public awareness about the domain name industry that we have created. <u></u><u></u></span></p>
</div>
<div>
<p class="MsoNormal"><span lang="EN-US"> <u></u><u></u></span></p>
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<p class="MsoNormal"><span lang="EN-US">My recommendation is that this PDP working group should form a team to consider this issue and make a separate recommendation to the GNSO Council in a timely
manner. A separate team is justifiable because this effects the previous as well as the next round. I also think the current PDP working group can be more nimble as compared to the effort necessary to start a new policy discussion.<u></u><u></u></span></p>
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<p class="MsoNormal"><span lang="EN-US"> <u></u><u></u></span></p>
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<div>
<p class="MsoNormal"><span lang="EN-US">That recommendation could simply be a statement that it
<i>is </i> the role of ICANN to promote awareness of domain names and the benefits of competition and choice in the domain name industry.<u></u><u></u></span></p>
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<div>
<p class="MsoNormal"><span lang="EN-US"> <u></u><u></u></span></p>
</div>
<div>
<p class="MsoNormal"><span lang="EN-US">We can show that we can act. <u></u><u></u></span></p>
</div>
<div>
<p class="MsoNormal"><span lang="EN-US"> <u></u><u></u></span></p>
</div>
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<p class="MsoNormal"><span lang="EN-US">Kurt<u></u><u></u></span></p>
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<p class="MsoNormal"><span lang="EN-US"> <u></u><u></u></span></p>
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<p class="MsoNormal"><span lang="EN-US"> <u></u><u></u></span></p>
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<p class="MsoNormal"><span lang="EN-US" style="font-family:Helvetica;color:black">________________</span><span lang="EN-US"><u></u><u></u></span></p>
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<p class="MsoNormal"><span lang="EN-US" style="font-family:Helvetica;color:black">Kurt Pritz</span><span lang="EN-US"><u></u><u></u></span></p>
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<div>
<p class="MsoNormal"><span lang="EN-US" style="font-family:Helvetica;color:black"><a href="mailto:kurt@kjpritz.com" target="_blank">kurt@kjpritz.com</a></span><span lang="EN-US"><u></u><u></u></span></p>
</div>
<div>
<p class="MsoNormal"><span lang="EN-US" style="font-family:Helvetica;color:black"><a href="tel:+1%20310-400-4184" target="_blank">+1.310.400.4184</a></span><span lang="EN-US"><u></u><u></u></span></p>
</div>
<div>
<p class="MsoNormal"><span lang="EN-US" style="font-family:Helvetica;color:black">Skype: kjpritz</span><span lang="EN-US"><u></u><u></u></span></p>
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<p class="MsoNormal"><span lang="EN-US" style="font-family:Helvetica;color:black"> </span><span lang="EN-US"><u></u><u></u></span></p>
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<p class="MsoNormal"><span lang="EN-US" style="font-family:Helvetica;color:black"> </span><span lang="EN-US"><u></u><u></u></span></p>
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<p class="MsoNormal"><span lang="EN-US" style="font-family:Helvetica;color:black"> </span><span lang="EN-US"><u></u><u></u></span></p>
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<p class="MsoNormal"><span lang="EN-US"> <u></u><u></u></span></p>
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<p class="MsoNormal"><br>
______________________________<wbr>_________________<br>
Gnso-newgtld-wg mailing list<br>
<a href="mailto:Gnso-newgtld-wg@icann.org" target="_blank">Gnso-newgtld-wg@icann.org</a><br>
<a href="https://mm.icann.org/mailman/listinfo/gnso-newgtld-wg" target="_blank">https://mm.icann.org/mailman/<wbr>listinfo/gnso-newgtld-wg</a><u></u><u></u></p>
</blockquote>
</div>
<p class="MsoNormal"><br>
<br clear="all">
<u></u><u></u></p>
<div>
<p class="MsoNormal"><u></u> <u></u></p>
</div>
<p class="MsoNormal">-- <u></u><u></u></p>
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<div>
<p class="MsoNormal"><b>Jean Guillon</b> <u></u><u></u></p>
<div>
<p class="MsoNormal">6 Boulevard du Général De Gaulle<br>
92120 Montrouge<br>
France<br>
<br>
<b>Phone:</b> <a href="tel:06%2031%2010%2098%2037" value="+33631109837" target="_blank">+33.631109837</a><u></u><u></u></p>
</div>
<div>
<p class="MsoNormal"><b>Skype & Twitter:</b> jeanguillon<u></u><u></u></p>
</div>
<div>
<p class="MsoNormal"><b>Web:</b> <a href="http://www.guillon.com" target="_blank">
www.guillon.com</a><u></u><u></u></p>
</div>
</div>
</div>
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</div>
</div></div></div>
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</blockquote></div><br><br clear="all"><div><br></div>-- <br><div class="gmail_signature" data-smartmail="gmail_signature"><div dir="ltr"><div><div dir="ltr"><b>Jean Guillon</b><div>6 Boulevard du Général De Gaulle<br>92120 Montrouge<br>France<br><br><b>Phone:</b> +33.631109837</div><div><b>Skype & Twitter:</b> jeanguillon<br></div><div><b>Web:</b> <a href="http://www.guillon.com" target="_blank">www.guillon.com</a></div></div></div></div></div>
</div>