<html><head><meta http-equiv="Content-Type" content="text/html; charset=utf-8"></head><body style="word-wrap: break-word; -webkit-nbsp-mode: space; line-break: after-white-space;" class="">Hi Jeff: <div class=""><br class=""></div><div class="">As Marc has just indicated, I think we owe a duty to ICANN to provide them with an implementable policy. I don’t think it is acceptable to leave very difficult or intractable problems with an implementation team, or else we will spend another extended period on what is already an embarrassingly long duration between rounds. </div><div class=""><br class=""></div><div class="">As you know, my original point of view was that the public interest test is not workable.We do not have workable definitions for public interest, a generic word, or a single-registrant TLD. To draw a parallel, the Community Priority Examination was a failure in that it could not be applied evenly, nor did it result in the hoped-for public benefit. The Public Interest test, with its additional unknown dimensions, presents multiples of that difficulty. </div><div class=""><br class=""></div><div class="">The model you present here confirms and heightens these concerns. As I read each defitioniton and criteria set you propose, I wonder, “How do you test for that,” and “what could be the scoring for that”? From someone who spend days and days inn a conference room weighing many ersatz applications against CPE criteria and scoring regimes, I can say that this cannot be effectively done.</div><div class=""><br class=""></div><div class="">To flesh out your plan into actionable criteria would take another extended period, the criteria will not lead to consistent results, and the scheme, when finally implemented will not achieve the hoped-for goals. </div><div class=""><br class=""></div><div class="">All these will denigrate the reputation of the ICANN policy-making process generally as well as the ICANN model. There were four categories inn the previous round. All were problematic, none were as complex as this. </div><div class=""><br class=""></div><div class="">Those who are speaking against this new, additional categorization are not for an “anything goes” or “no strings attached” approach. I think I can speak for others and say we want to develop a policy that will serve ICANN and the ICANN model well.</div><div class=""><br class=""></div><div class="">On the other side of the issue, I agree with Marc that we would be better off banning closed-generics rather than attempting to implement this test. However, I am more bullish on their worth and am afraid we would be effectively banning innovation with such a prohibition. If we are not here to encourage some type of innovation, why are we here?</div><div class=""><br class=""></div><div class="">ICANN has created with its contracts an environment that restricts TLD usage to the same, tired operating model. Closed generics would cause a reconsideration of gTLD rules in a way that encourages innovation. For example, closed generics would cause ICANN to reconsider the existing fee structure and just that fee structure has been an effective ban to innovation. </div><div class=""><br class=""></div><div class="">Who has a better chance to utilize .book, an innovative firm that has the wherewithal to experiment, present innovative approaches and improve upon them, or some schmo that will seek to maximize domain registrations with discounts and flash sales? I vote for innovation. </div><div class=""><br class=""></div><div class="">In any event, I think it is important that the final report indicates, so the GNSO Council and Board know, that we discussed these issues and the described the potential perils of the public interest approach so that they can take advantage of the analysis and thought product done to date. </div><div class=""><br class=""></div><div class="">Thanks very much,</div><div class=""><br class=""></div><div class="">Kurt</div><div class=""><br class=""></div><div class=""><br class=""></div><div class=""><div><br class=""><blockquote type="cite" class=""><div class="">On Aug 3, 2020, at 3:38 PM, Marc Trachtenberg via Gnso-newgtld-wg <<a href="mailto:gnso-newgtld-wg@icann.org" class="">gnso-newgtld-wg@icann.org</a>> wrote:</div><br class="Apple-interchange-newline"><div class=""><div class="WordSection1" style="page: WordSection1; caret-color: rgb(0, 0, 0); font-family: Helvetica; font-size: 12px; font-style: normal; font-variant-caps: normal; font-weight: normal; letter-spacing: normal; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration: none;"><div style="margin: 0in 0in 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif;" class=""><a name="_MailEndCompose" class="">Jeff,<o:p class=""></o:p></a></div><div style="margin: 0in 0in 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif;" class=""><span class=""><o:p class=""> </o:p></span></div><div style="margin: 0in 0in 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif; vertical-align: baseline;" class=""><span class="">While I appreciate your effort I cannot support a proposal that is complex, creates more ICANN bureaucracy. and will undoubtedly result in more disputes because it does not rely on any objective criteria. I also don’t see any reason why if there is</span><span class=""><span style="background-color: white;" class=""><span class="Apple-converted-space"> </span>more than one other application for the same or a confusingly similar string (eg., there is a contention set for the string), then none of those applications will be allowed to be a Closed Generic. That is like saying if there is a contention set that no Community Applications are permitted.<o:p class=""></o:p></span></span></div><div style="margin: 0in 0in 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif; vertical-align: baseline;" class=""><span class=""><span style="background-color: white;" class=""><o:p class=""> </o:p></span></span></div><div style="margin: 0in 0in 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif; vertical-align: baseline;" class=""><span class=""><span style="background-color: white;" class="">As it is obvious by now, I strongly believe that closed generics should be permitted and that there is no reasonable justification to exclude them or put a public interest or other restriction on them and will advocate for this outcome as best I can. However, if that does not come to pass I think it would be better to have no closed generics than an public interest restriction that cannot be implemented and will only result in disputes, uncertainty, and delay in the next round.<o:p class=""></o:p></span></span></div><div style="margin: 0in 0in 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif; vertical-align: baseline;" class=""><span class=""><span style="background-color: white;" class=""><o:p class=""> </o:p></span></span></div><div style="margin: 0in 0in 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif; vertical-align: baseline;" class=""><span class=""><span style="background-color: white;" class="">Generally and overall, I believe that if we want to have any hope that the next round will be successful in any way, that we should be seeking simpler solutions that are easier and more realistic to implement and are based on objective criteria and avoiding more complex and subjective solutions, especially those that require the creation of new panels and other structures, at all costs.</span></span><span class=""><span style="" class=""><o:p class=""></o:p></span></span></div><div style="margin: 0in 0in 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif;" class=""><span class=""><o:p class=""> </o:p></span></div><div style="margin: 0in 0in 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif;" class=""><span class="">Best regards,<o:p class=""></o:p></span></div><div style="margin: 0in 0in 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif;" class=""><span class=""><o:p class=""> </o:p></span></div><div class=""><div style="margin: 0in 0in 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif;" class=""><span class=""><b class=""><span style="font-size: 8pt; font-family: "Trebuchet MS", sans-serif; color: rgb(0, 51, 89);" class="">Marc H. Trachtenberg</span></b></span><span class=""><span style="font-size: 8pt; font-family: "Trebuchet MS", sans-serif;" class=""><br class="">Shareholder<span class="Apple-converted-space"> </span></span></span><span class=""><span style="color: rgb(31, 73, 125);" class=""><br class=""></span></span><span class=""><span style="font-size: 8pt; font-family: "Trebuchet MS", sans-serif;" class="">Greenberg Traurig, LLP | 77 West Wacker Drive | Suite 3100 | Chicago, IL 60601<br class="">Tel 312.456.1020<span class="Apple-converted-space"> </span><o:p class=""></o:p></span></span></div><div style="margin: 0in 0in 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif;" class=""><span class=""><span style="font-size: 8pt; font-family: "Trebuchet MS", sans-serif;" class="">Mobile 773.677.3305<o:p class=""></o:p></span></span></div><div style="margin: 0in 0in 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif;" class=""><span class=""></span><a href="mailto:trac@gtlaw.com" style="color: rgb(149, 79, 114); text-decoration: underline;" class=""><span class=""><span style="font-size: 8pt; font-family: "Trebuchet MS", sans-serif; color: blue;" class="">trac@gtlaw.com</span></span><span class=""></span></a><span class=""><span style="font-size: 8pt; font-family: "Trebuchet MS", sans-serif;" class=""><span class="Apple-converted-space"> </span>|<span class="Apple-converted-space"> </span></span></span><a href="http://www.gtlaw.com/" style="color: rgb(149, 79, 114); text-decoration: underline;" class=""><span class=""><span style="font-size: 8pt; font-family: "Trebuchet MS", sans-serif; color: rgb(0, 51, 89);" class="">www.gtlaw.com</span></span><span class=""></span></a><span class=""><span style="font-size: 8pt; font-family: "Trebuchet MS", sans-serif;" class=""> <o:p class=""></o:p></span></span></div><div style="margin: 0in 0in 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif;" class=""><span class=""><span style="font-size: 12pt; color: rgb(31, 73, 125);" class=""><o:p class=""> </o:p></span></span></div><div style="margin: 0in 0in 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif;" class=""><span class=""><span style="color: rgb(31, 73, 125);" class=""><span id="cid:image002.jpg@01D669BC.80127630"><image002.jpg></span><o:p class=""></o:p></span></span></div></div><div style="margin: 0in 0in 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif;" class=""><span class=""><o:p class=""> </o:p></span></div><span class=""></span><div class=""><div style="border-style: solid none none; border-top-width: 1pt; border-top-color: rgb(225, 225, 225); padding: 3pt 0in 0in;" class=""><div style="margin: 0in 0in 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif;" class=""><b class="">From:</b><span class="Apple-converted-space"> </span>Gnso-newgtld-wg [<a href="mailto:gnso-newgtld-wg-bounces@icann.org" style="color: rgb(149, 79, 114); text-decoration: underline;" class="">mailto:gnso-newgtld-wg-bounces@icann.org</a>]<span class="Apple-converted-space"> </span><b class="">On Behalf Of<span class="Apple-converted-space"> </span></b>Jeff Neuman<br class=""><b class="">Sent:</b><span class="Apple-converted-space"> </span>Monday, August 3, 2020 3:51 PM<br class=""><b class="">To:</b><span class="Apple-converted-space"> </span><a href="mailto:gnso-newgtld-wg@icann.org" style="color: rgb(149, 79, 114); text-decoration: underline;" class="">gnso-newgtld-wg@icann.org</a><br class=""><b class="">Subject:</b><span class="Apple-converted-space"> </span>[Gnso-newgtld-wg] Very High Level Proposal on Closed Generics - PERSONAL PROPOSAL<o:p class=""></o:p></div></div></div><div style="margin: 0in 0in 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif;" class=""><o:p class=""> </o:p></div><div class=""><p class="MsoNormal" style="margin: 0in 0in 12pt; font-size: 11pt; font-family: Calibri, sans-serif;"><b class=""><span style="color: rgb(14, 14, 63);" class="">*EXTERNAL TO GT*</span></b><o:p class=""></o:p></p></div><div style="margin: 0in 0in 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif;" class="">This proposal is being sent out by me personally and NOT the Leadership Team (who hasn’t even seen this yet). It is not an indication of where I think we are, but just a VERY HIGH LEVEL approach to solicit comments.<o:p class=""></o:p></div><div style="margin: 0in 0in 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif;" class=""><o:p class=""> </o:p></div><div style="margin: 0in 0in 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif;" class="">I appreciate all of the proposals that have come in recently on how to deal with Closed Generics, but I wanted to try a much higher level proposal that attempts to take points from a number of previous proposals and extract some of the points where I thought we had some agreement. The more in the weeds we get, the more it appears we get stuck. I, at one time, also had a lot of details in my original proposal, but I stripped them all out. <span class="Apple-converted-space"> </span><br class=""><br class="">We need to recognize that there is no definition of public interest. The only real viable ones you can find in legal dictionaries or other treatises and other documents is usually circular – namely public interest is that which the public deems it to be. <o:p class=""></o:p></div><div style="margin: 0in 0in 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif;" class=""><o:p class=""> </o:p></div><div style="margin: 0in 0in 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif;" class="">So, I tried to go back to the basics:<o:p class=""></o:p></div><div style="margin: 0in 0in 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif;" class=""><o:p class=""> </o:p></div><div style="margin: 0in 0in 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif;" class="">********************************************************************<o:p class=""></o:p></div><div style="margin: 0in 0in 0.0001pt; background-color: white;" class=""><u class=""><span style="font-size: 12pt; font-family: Arial, sans-serif; color: rgb(51, 51, 51);" class="">Background</span></u><o:p class=""></o:p></div><div style="margin: 0in 0in 0.0001pt; background-color: white;" class=""><span style="font-size: 12pt; font-family: Arial, sans-serif; color: rgb(51, 51, 51); background-color: white; background-position: initial initial; background-repeat: initial initial;" class="">The GAC issued advice to the Board on the New gTLD Program through its<span class="Apple-converted-space"> </span></span><span style="" class=""><a href="https://urldefense.com/v3/__https:/gacweb.icann.org/download/attachments/27132037/Final_GAC_Communique_Durban_20130718.pdf?version=1&modificationDate=1375787122000&api=v2__;!!DUT_TFPxUQ!XV0iOUDqkkSOegcgoPRsTpHbRhD8Z1dp-rXGubkkrNlzuVps9GMxf94N-l1sSMqLlXw$" style="color: rgb(149, 79, 114); text-decoration: underline;" class=""><span style="font-size: 12pt; font-family: Arial, sans-serif; color: rgb(17, 85, 204); background-color: white; background-position: initial initial; background-repeat: initial initial;" class="">Beijing</span></a></span><span style="font-size: 12pt; font-family: Arial, sans-serif; color: rgb(51, 51, 51); background-color: white; background-position: initial initial; background-repeat: initial initial;" class=""><span class="Apple-converted-space"> </span>Communiqué dated 11 April 2013. In the Beijing Communiqué, the GAC advised the Board that, "For strings representing generic terms, exclusive registry access should serve a public interest goal".<o:p class=""></o:p></span></div><div style="margin: 0in 0in 0.0001pt; background-color: white;" class=""><o:p class=""> </o:p></div><div style="margin: 0in 0in 0.0001pt;" class=""><span style="font-size: 12pt; font-family: Arial, sans-serif; color: rgb(51, 51, 51); background-color: white; background-position: initial initial; background-repeat: initial initial;" class="">As part of its response to the GAC Advice, ICANN solicited comments from the community on this issue. Comments from the community expressed a diversity of views on how, and whether the Board should implement the GAC advice. </span><o:p class=""></o:p></div><div style="margin: 0in 0in 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif;" class=""><o:p class=""> </o:p></div><div style="margin: 0in 0in 0.0001pt;" class=""><span style="font-family: Arial, sans-serif;" class="">Ultimately, on 21 June 2016, the ICANN Board passed a<span class="Apple-converted-space"> </span></span><a href="https://urldefense.com/v3/__https:/www.icann.org/resources/board-material/resolutions-new-gtld-2015-06-21-en*2.a__;Iw!!DUT_TFPxUQ!XV0iOUDqkkSOegcgoPRsTpHbRhD8Z1dp-rXGubkkrNlzuVps9GMxf94N-l1siw_bg6Y$" style="color: rgb(149, 79, 114); text-decoration: underline;" class=""><span style="font-family: Arial, sans-serif; color: rgb(17, 85, 204);" class="">resolution</span></a><span style="font-family: Arial, sans-serif;" class=""><span class="Apple-converted-space"> </span>“</span><span style="font-size: 12pt; font-family: Arial, sans-serif; color: rgb(51, 51, 51); background-color: white; background-position: initial initial; background-repeat: initial initial;" class="">requesting that the GNSO specifically include the issue of exclusive registry access for generic strings serving a public interest goal as part of the policy work it is planning to initiate on subsequent rounds of the New gTLD Program, and inform the Board on a regular basis with regards to the progress on the issue.”</span><o:p class=""></o:p></div><div style="margin: 0in 0in 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif;" class=""><o:p class=""> </o:p></div><div style="margin: 0in 0in 0.0001pt;" class=""><u class=""><span style="font-family: Arial, sans-serif;" class="">Proposal for our Draft Final Report</span></u><o:p class=""></o:p></div><div style="margin: 0in 0in 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif;" class=""><o:p class=""> </o:p></div><div style="margin: 0in 0in 0.0001pt;" class=""><span style="font-family: Arial, sans-serif;" class="">The Implementation Review Team must create a Framework for Evaluating Closed Generic applications to determine whether those applications “serve a legitimate public interest goal.”</span><o:p class=""></o:p></div><div style="margin: 0in 0in 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif;" class=""><o:p class=""> </o:p></div><div style="margin: 0in 0in 0.0001pt;" class=""><span style="font-family: Arial, sans-serif; background-color: white;" class="">In order to serve a legitimate public interest goal, the following criteria, at a minimum, must be satisfied:</span><o:p class=""></o:p></div><div style="margin: 0in 0in 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif;" class=""><o:p class=""> </o:p></div><ul type="disc" style="margin-bottom: 0in; margin-top: 0in;" class=""><li class="MsoNormal" style="margin: 0in 0in 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif; vertical-align: baseline;"><span style="font-family: Arial, sans-serif; background-color: white; background-position: initial initial; background-repeat: initial initial;" class="">The TLD must serve a broad base of end users above and beyond the interests of the individual registry operator. For purposes of this statement, end users mean those toward which the content and use of the TLD is directed. End Users do not mean domain name registrants.</span><span style="font-family: Arial, sans-serif;" class=""><o:p class=""></o:p></span></li><li class="MsoNormal" style="margin: 0in 0in 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif; vertical-align: baseline;"><span style="font-family: Arial, sans-serif; background-color: white; background-position: initial initial; background-repeat: initial initial;" class="">The TLD must serve a demonstrated and legitimate need of that broad base of end users.</span><span style="font-family: Arial, sans-serif;" class=""><o:p class=""></o:p></span></li><li class="MsoNormal" style="margin: 0in 0in 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif; vertical-align: baseline;"><span style="font-family: Arial, sans-serif; background-color: white; background-position: initial initial; background-repeat: initial initial;" class="">A governance council of “end users” must be established to ensure the TLD continues serving its legitimate public interest (“Governance Council”). </span><span style="font-family: Arial, sans-serif;" class=""><o:p class=""></o:p></span></li></ul><div style="margin: 0in 0in 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif;" class=""><o:p class=""> </o:p></div><div style="margin: 0in 0in 0.0001pt;" class=""><span style="font-family: Arial, sans-serif;" class="">The following factors should be used by the IRT to create such a Framework and determining whether the proposed Closed Generic application “serves a public interest goal.”</span><o:p class=""></o:p></div><div style="margin: 0in 0in 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif;" class=""><o:p class=""> </o:p></div><p style="margin-right: 0in; margin-left: 1in; margin-bottom: 0.0001pt; text-indent: -0.25in; vertical-align: baseline;" class=""><span style="font-size: 10pt; font-family: Symbol;" class=""><span class="">·<span style="font-style: normal; font-variant-caps: normal; font-weight: normal; font-stretch: normal; font-size: 7pt; line-height: normal; font-family: "Times New Roman";" class=""> <span class="Apple-converted-space"> </span></span></span></span><span style="font-family: Arial, sans-serif; background-color: white;" class="">Why is the selected string necessary for your registry / Why did you choose this string at the exclusion of others?</span><span style="font-family: Arial, sans-serif;" class=""><o:p class=""></o:p></span></p><p style="margin-right: 0in; margin-left: 1in; margin-bottom: 0.0001pt; text-indent: -0.25in; vertical-align: baseline;" class=""><span style="font-size: 10pt; font-family: Symbol;" class=""><span class="">·<span style="font-style: normal; font-variant-caps: normal; font-weight: normal; font-stretch: normal; font-size: 7pt; line-height: normal; font-family: "Times New Roman";" class=""> <span class="Apple-converted-space"> </span></span></span></span><span style="font-family: Arial, sans-serif; background-color: white;" class="">How does the proposed closed registry serve the public interest?</span><span style="font-family: Arial, sans-serif;" class=""><o:p class=""></o:p></span></p><p style="margin-right: 0in; margin-left: 1in; margin-bottom: 0.0001pt; text-indent: -0.25in; vertical-align: baseline;" class=""><span style="font-size: 10pt; font-family: Symbol;" class=""><span class="">·<span style="font-style: normal; font-variant-caps: normal; font-weight: normal; font-stretch: normal; font-size: 7pt; line-height: normal; font-family: "Times New Roman";" class=""> <span class="Apple-converted-space"> </span></span></span></span><span style="font-family: Arial, sans-serif; background-color: white;" class="">How does the proposed mission and purpose of the registry support such use and why must it be a closed model?</span><span style="font-family: Arial, sans-serif;" class=""><o:p class=""></o:p></span></p><p style="margin-right: 0in; margin-left: 1in; margin-bottom: 0.0001pt; text-indent: -0.25in; vertical-align: baseline;" class=""><span style="font-size: 10pt; font-family: Symbol;" class=""><span class="">·<span style="font-style: normal; font-variant-caps: normal; font-weight: normal; font-stretch: normal; font-size: 7pt; line-height: normal; font-family: "Times New Roman";" class=""> <span class="Apple-converted-space"> </span></span></span></span><span style="font-family: Arial, sans-serif; background-color: white;" class="">What is the likely effect on competition of awarding the proposed closed registry for the same or similar goods and/or services?</span><span style="font-family: Arial, sans-serif;" class=""><o:p class=""></o:p></span></p><p style="margin-right: 0in; margin-left: 1.5in; margin-bottom: 0.0001pt; text-indent: -0.25in; vertical-align: baseline;" class=""><span style="font-size: 10pt; font-family: "Courier New";" class=""><span class="">o<span style="font-style: normal; font-variant-caps: normal; font-weight: normal; font-stretch: normal; font-size: 7pt; line-height: normal; font-family: "Times New Roman";" class=""> <span class="Apple-converted-space"> </span></span></span></span><span style="font-family: Arial, sans-serif; background-color: white;" class="">Are there other strings already delegated that serve the Applicant’s industry which can be utilized by competitors?</span><span style="font-family: Arial, sans-serif;" class=""><o:p class=""></o:p></span></p><p style="margin-right: 0in; margin-left: 1.5in; margin-bottom: 0.0001pt; text-indent: -0.25in; vertical-align: baseline;" class=""><span style="font-size: 10pt; font-family: "Courier New";" class=""><span class="">o<span style="font-style: normal; font-variant-caps: normal; font-weight: normal; font-stretch: normal; font-size: 7pt; line-height: normal; font-family: "Times New Roman";" class=""> <span class="Apple-converted-space"> </span></span></span></span><span style="font-family: Arial, sans-serif; background-color: white;" class="">If not, are there reasonable alternatives to the string that may be utilized by other entities in the Applicant’s industry in the then-current round or if proposed during a subsequent round?</span><span style="font-family: Arial, sans-serif;" class=""><o:p class=""></o:p></span></p><p style="margin-right: 0in; margin-left: 1in; margin-bottom: 0.0001pt; text-indent: -0.25in; vertical-align: baseline;" class=""><span style="font-size: 10pt; font-family: Symbol;" class=""><span class="">·<span style="font-style: normal; font-variant-caps: normal; font-weight: normal; font-stretch: normal; font-size: 7pt; line-height: normal; font-family: "Times New Roman";" class=""> <span class="Apple-converted-space"> </span></span></span></span><span style="font-family: Arial, sans-serif; background-color: white;" class="">Who are the intended “users” or beneficiaries of the TLD? </span><span style="font-family: Arial, sans-serif;" class=""><o:p class=""></o:p></span></p><p style="margin-right: 0in; margin-left: 1in; margin-bottom: 0.0001pt; text-indent: -0.25in; vertical-align: baseline;" class=""><span style="font-size: 10pt; font-family: Symbol;" class=""><span class="">·<span style="font-style: normal; font-variant-caps: normal; font-weight: normal; font-stretch: normal; font-size: 7pt; line-height: normal; font-family: "Times New Roman";" class=""> <span class="Apple-converted-space"> </span></span></span></span><span style="font-size: 12pt; font-family: Arial, sans-serif; color: rgb(81, 81, 81); background-color: white; background-position: initial initial; background-repeat: initial initial;" class="">What are the benefits to those users or beneficiaries of the TLD?</span><span style="font-family: Arial, sans-serif;" class=""><o:p class=""></o:p></span></p><p style="margin-right: 0in; margin-left: 1in; margin-bottom: 0.0001pt; text-indent: -0.25in; vertical-align: baseline;" class=""><span style="font-size: 10pt; font-family: Symbol;" class=""><span class="">·<span style="font-style: normal; font-variant-caps: normal; font-weight: normal; font-stretch: normal; font-size: 7pt; line-height: normal; font-family: "Times New Roman";" class=""> <span class="Apple-converted-space"> </span></span></span></span><span style="font-size: 12pt; font-family: Arial, sans-serif; color: rgb(81, 81, 81); background-color: white; background-position: initial initial; background-repeat: initial initial;" class="">What will the governance of the TLD be and who will constitute the Governance Council?</span><span style="font-family: Arial, sans-serif;" class=""><o:p class=""></o:p></span></p><p class="MsoNormal" style="margin: 0in 0in 12pt; font-size: 11pt; font-family: Calibri, sans-serif;"><o:p class=""> </o:p></p><div style="margin: 0in 0in 0.0001pt;" class=""><u class=""><span style="font-family: Arial, sans-serif; background-color: white;" class="">Rules</span></u><o:p class=""></o:p></div><ul type="circle" style="margin-bottom: 0in; margin-top: 0in;" class=""><li class="MsoNormal" style="margin: 0in 0in 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif; vertical-align: baseline;"><span style="font-family: Arial, sans-serif; background-color: white; background-position: initial initial; background-repeat: initial initial;" class=""> If there are more than one other application for the same or a confusingly similar string (eg., there is a contention set for the string), then none of those applications will be allowed to be a Closed Generic.</span><span style="font-family: Arial, sans-serif;" class=""><o:p class=""></o:p></span></li><li class="MsoNormal" style="margin: 0in 0in 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif; vertical-align: baseline;"><span style="font-family: Arial, sans-serif; background-color: white; background-position: initial initial; background-repeat: initial initial;" class="">A Public Interest Panel shall be appointed by the ICANN Board to evaluate whether the application and the proposed use of the Closed Generic TLD serves a legitimate public interest goal.</span><span style="font-family: Arial, sans-serif;" class=""><o:p class=""></o:p></span></li><li class="MsoNormal" style="margin: 0in 0in 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif; vertical-align: baseline;"><span style="font-family: Arial, sans-serif; background-color: white; background-position: initial initial; background-repeat: initial initial;" class="">All commitments made by the TLD Applicant in demonstrating its use will serve a public interest goal must be incorporated into the Registry Agreement as Public Interest Commitments.</span><span style="font-family: Arial, sans-serif;" class=""><o:p class=""></o:p></span></li><li class="MsoNormal" style="margin: 0in 0in 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif; vertical-align: baseline;"><span style="font-family: Arial, sans-serif; background-color: white; background-position: initial initial; background-repeat: initial initial;" class="">The Closed Registry may not modify any Public Interest Commitments unless those changes are approved by the Governance Council and the ICANN Board after a public comment period. </span><span style="font-family: Arial, sans-serif;" class=""><o:p class=""></o:p></span></li><li class="MsoNormal" style="margin: 0in 0in 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif; vertical-align: baseline;"><span style="font-family: Arial, sans-serif; background-color: white; background-position: initial initial; background-repeat: initial initial;" class="">In the event the Registry is assigned to a third party (either by Agreement or by operation of law), all of the terms and conditions imposed on the original registry must be absorbed by the new registry including the Public Interest Commitments.</span><span style="font-family: Arial, sans-serif;" class=""><o:p class=""></o:p></span></li><li class="MsoNormal" style="margin: 0in 0in 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif; vertical-align: baseline;"><span style="font-family: Arial, sans-serif; background-color: white; background-position: initial initial; background-repeat: initial initial;" class="">A Closed Generic may at any time be converted to an Open (or Open Restricted TLD) at any time, provided that at the time of such conversion, the Registry must follow all of the rules applicable to Open TLDs, including the launch of a Sunrise Process, Trademark Claims, etc. In addition, the Registry must give up the use of all names other than the 100 names reserved under the Registry Agreement for the operation of the TLD.</span><span style="font-family: Arial, sans-serif;" class=""><o:p class=""></o:p></span></li></ul><div style="margin: 0in 0in 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif;" class=""><o:p class=""> </o:p></div><div style="margin: 0in 0in 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif;" class=""><o:p class=""> </o:p></div><div style="margin: 0in 0in 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif;" class=""><o:p class=""> </o:p></div><div style="margin: 0in 0in 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif;" class=""><o:p class=""> </o:p></div><table class="MsoNormalTable" border="0" cellspacing="0" cellpadding="0" style="border-collapse: collapse;"><tbody class=""><tr class=""><td width="192" valign="bottom" style="width: 144.3pt; border-style: solid none none; border-top-width: 3pt; border-top-color: rgb(6, 23, 95); padding: 0in 5.4pt;" class=""><div style="margin: 0in 0in 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif; text-align: justify;" class=""><span style="font-family: Arial, sans-serif; border: 1pt none windowtext; padding: 0in;" class=""><span id="cid:image004.png@01D669BC.E3413D40"><image004.png></span></span><o:p class=""></o:p></div></td><td width="173" valign="bottom" style="width: 129.95pt; border-style: solid none none; border-top-width: 3pt; border-top-color: rgb(6, 23, 95); padding: 0in 5.4pt;" class=""><div style="margin: 0in 0in 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif; text-align: justify;" class=""><span style="font-family: Arial, sans-serif; color: rgb(6, 23, 95);" class="">Jeffrey J. Neuman</span><span style="font-size: 12pt; font-family: "Times New Roman", serif;" class=""><o:p class=""></o:p></span></div><div style="margin: 0in 0in 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif; text-align: justify;" class=""><span style="font-family: Arial, sans-serif;" class="">Founder & CEO</span><span style="font-size: 12pt; font-family: "Times New Roman", serif;" class=""><o:p class=""></o:p></span></div><div style="margin: 0in 0in 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif; text-align: justify;" class=""><span style="font-family: Arial, sans-serif; color: rgb(6, 23, 95);" class="">JJN Solutions, LLC</span><span style="font-size: 12pt; font-family: "Times New Roman", serif;" class=""><o:p class=""></o:p></span></div><div style="margin: 0in 0in 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif; text-align: justify;" class=""><span style="font-family: Arial, sans-serif;" class="">p: +1.202.549.5079</span><span style="font-size: 12pt; font-family: "Times New Roman", serif;" class=""><o:p class=""></o:p></span></div><div style="margin: 0in 0in 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif; text-align: justify;" class=""><span style="font-family: Arial, sans-serif;" class="">E:<span class="Apple-converted-space"> </span></span><span style="font-size: 12pt; font-family: "Times New Roman", serif;" class=""><a href="mailto:jeff@jjnsolutions.com" style="color: rgb(149, 79, 114); text-decoration: underline;" class=""><span style="font-size: 11pt; font-family: Arial, sans-serif; color: rgb(17, 85, 204);" class="">jeff@jjnsolutions.com</span></a><o:p class=""></o:p></span></div><div style="margin: 0in 0in 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif; text-align: justify;" class=""><span style="font-family: Arial, sans-serif;" class=""><a href="https://urldefense.com/v3/__http://jjnsolutions.com__;!!DUT_TFPxUQ!Rjhvan6AehRISaVu9bzgIJ4jWV3o3qPxdCcOhBa4UXL29We0qs_wpv8icSj8l4taanNW2A$" style="color: rgb(149, 79, 114); text-decoration: underline;" class="">http://jjnsolutions.com</a></span><span style="font-size: 12pt; font-family: "Times New Roman", serif;" class=""><o:p class=""></o:p></span></div></td></tr></tbody></table><div style="margin: 0in 0in 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif;" class=""><o:p class=""> </o:p></div><div style="margin: 0in 0in 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif;" class=""><o:p class=""> </o:p></div></div><hr style="caret-color: rgb(0, 0, 0); font-family: Helvetica; font-size: 12px; font-style: normal; font-variant-caps: normal; font-weight: normal; letter-spacing: normal; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration: none;" class=""><span style="caret-color: rgb(0, 0, 0); font-family: Helvetica; font-size: 12px; font-style: normal; font-variant-caps: normal; font-weight: normal; letter-spacing: normal; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px; -webkit-text-stroke-width: 0px; 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-webkit-text-stroke-width: 0px; text-decoration: none; float: none; display: inline !important;" class=""><a href="https://mm.icann.org/mailman/listinfo/gnso-newgtld-wg" class="">https://mm.icann.org/mailman/listinfo/gnso-newgtld-wg</a></span><br style="caret-color: rgb(0, 0, 0); font-family: Helvetica; font-size: 12px; font-style: normal; font-variant-caps: normal; font-weight: normal; letter-spacing: normal; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration: none;" class=""><span style="caret-color: rgb(0, 0, 0); font-family: Helvetica; font-size: 12px; font-style: normal; font-variant-caps: normal; font-weight: normal; letter-spacing: normal; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration: none; float: none; display: inline !important;" class="">_______________________________________________</span><br style="caret-color: rgb(0, 0, 0); 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