[gnso-rds-pdp-wg] For WG Review - Redlined Problem Statement

Rob Golding rob.golding at astutium.com
Wed Aug 24 04:10:11 UTC 2016


> Research conducted by Nielsen for ICANN earlier this year found that
> 66% of consumers had _never_ tried to identify the creator of a
> website before. Of those who had, even once, tried to identify the
> creator of a website, only 5% claimed to have performed a WHOIS search
> even once. Source:
> http://newgtlds.icann.org/en/reviews/cct/phase2-data-tables-region-08jun16-en.pdf

So, 5% of 34% i.e 1.7%, so 98.3% of "consumers" have never looked at 
whois

> It may be odd to say that “general
> awareness of the WHOIS service is low” if the absolute number is in
> the millions.

Millions out of 10s of Billions is so statisticaclly low as to be for 
all intents and purposes practically zero

> BTW, Aiden, 5% is the lowest number to cite.  The research study says
> it was 5% in 2016, but 8% in 2015.

8% of 34% is still under 3% of the total !

Rob



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