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<p>Hi Kurt and Rebecca,</p>
<p>Tx for kicking this off. I think Rebecca's paragraphs build on
Kurt's paragraphs in a positive and constructive way. <br>
</p>
<p>Best, Kathy<br>
</p>
<br>
<div class="moz-cite-prefix">On 1/20/2018 4:47 PM, Tushnet, Rebecca
wrote:<br>
</div>
<blockquote
cite="mid:CY1PR0701MB16964DB7A31D02D105037B9A99EE0@CY1PR0701MB1696.namprd07.prod.outlook.com"
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<p style="margin-top:0;margin-bottom:0">Thanks for beginning the
discussion, Kurt. I like the personal information point,
though we may ultimately be asking people to talk about
specific experiences. I would suggest being somewhat less
directive in terms of question formulation, as well as less
discouraging about the task at hand. I doubt that there are
fewer registrants and potential registrants than registrars
and registries. Moreover, even sample sizes in the
mid-hundreds may be sufficient to make good projections, if
the samples are taken well. Here are some suggested tweaks:</p>
<p style="margin-top:0;margin-bottom:0"><br>
</p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal">Regarding the Survey to Domain Name
Registrants and Potential Registrants<o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal">The surveys of registrants and potential
registrants address the broadest universe of potential
respondents in the covered categories. The bidder should
consider (1) the survey contents, in terms of questions that
registrants and potential registrants will be able to answer,
and that, when answered, will provide meaningful information,
and (2) the methodology of reaching registrants and potential
registrants to provide meaningful results.
<o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal">The ICANN volunteer policy team developing
registrant survey questions has only created the rough drafts.
Answers to these questions will inform the discussion of the
Charter questions that you have read. ICANN staff and policy
volunteers will continue to hone the survey questions during
the vendor selection process and then will work with the
selected survey provider to create a set of questions and
methodology to economically and effectively elicit the
requisite data.
<o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal">Our guidance on this is:<o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal">To increase the likelihood that registrants
respond: <o:p></o:p></p>
<p class="MsoNormal">The survey should be relatively short <o:p></o:p></p>
<p class="MsoNormal">It should follow other best practices in
question formulation and sequence to avoid leading questions
and elicit usable responses<o:p></o:p></p>
<p class="MsoNormal">Requests for personal information should be
avoided<o:p></o:p></p>
<br>
<p style="margin-top:0;margin-bottom:0"><br>
</p>
<div id="Signature">
<div style="font-family:Tahoma; font-size:13px">
<div style="font-family:Tahoma; font-size:13px">
<div><br>
</div>
Rebecca Tushnet</div>
<div style="font-family:Tahoma; font-size:13px">Frank
Stanton Professor of First Amendment Law, Harvard Law
School<br>
703 593 6759 </div>
</div>
</div>
</div>
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<div id="divRplyFwdMsg" dir="ltr"><font style="font-size:11pt"
face="Calibri, sans-serif" color="#000000"><b>From:</b>
Gnso-rpm-data <a class="moz-txt-link-rfc2396E" href="mailto:gnso-rpm-data-bounces@icann.org"><gnso-rpm-data-bounces@icann.org></a> on
behalf of Kurt Pritz <a class="moz-txt-link-rfc2396E" href="mailto:kurt@kjpritz.com"><kurt@kjpritz.com></a><br>
<b>Sent:</b> Saturday, January 20, 2018 4:27:10 PM<br>
<b>To:</b> Mary Wong; Julie Hedlund<br>
<b>Cc:</b> <a class="moz-txt-link-abbreviated" href="mailto:gnso-rpm-data@icann.org">gnso-rpm-data@icann.org</a><br>
<b>Subject:</b> [Gnso-rpm-data] Registrant Questions
Paragraphs for RFP</font>
<div> </div>
</div>
<div class="" style="word-wrap:break-word">Hi Mary, Julie, et.al.:
<div class=""><br class="">
</div>
<div class="">Below are a couple paragraphs that might be
included in the RFP for a survey provider. The “Our Guidance”
paragraphs are optional but I think it is a good opportunity
to steer the proposals in the right direction. </div>
<div class=""><br class="">
</div>
<div class="">Here you go:</div>
<div class=""><br class="">
</div>
<div class=""><br class="">
</div>
<div class=""><b class="">Regarding the Survey to Registrants
and Potential Registrants</b>
<div class=""><br class="">
</div>
<div class="">The surveys of registrants has the twin risks
of: </div>
<div class="">
<ul class="x_MailOutline">
<li class="">Being the most expensive part of the work,
and</li>
<li class="">Returning little or no value if not done
properly</li>
</ul>
<div class=""><br class="">
</div>
</div>
<div class="">Therefore the bidders proposal must address:</div>
<div class="">
<ul class="x_MailOutline">
<li class="">The survey contents, i.e., questions that: :
<ul class="">
<li class="">registrants are willing to answer and </li>
<li class="">When answered, will provide meaningful
information</li>
</ul>
</li>
<li class="">The survey methodology, the manner of
economically reaching registrants in sufficient numbers
to provide statistically meaningful results. (Less than
1% of the world’s population has registered a domain
name.)</li>
</ul>
<div class=""><br class="">
</div>
</div>
<div class="">The ICANN volunteer policy team developing
registrant survey questions has only created the rough
drafts. These questions, when answered by registrant in
significant numbers, will inform the discussion of the
Charter questions that you have read. ICANN staff and policy
volunteers will continue to hone the survey questions during
the vendor selection process and then will work with the
selected survey provider to create a set of questions and
methodology to economically and effectively elicit the
requisite data. </div>
<div class=""><br class="">
</div>
<div class="">Our guidance on this is:</div>
<div class=""><br class="">
</div>
<div class="">To increase the likelihood that registrants
respond and to control costs: </div>
<div class="">
<ul class="">
<li class="">The survey should be relatively short</li>
<li class="">Most or all of the questions should be
multiple choice </li>
<li class="">Open ended questions (if any) should be at
the end </li>
<li class="">Requests for personal information should be
avoided</li>
</ul>
</div>
<div class=""><br class="">
</div>
<div class="">To reach a requisite number of respondents, the
survey provider might: </div>
<div class="">
<ul class="">
<li class="">Use access to large survey panels</li>
<li class="">Using domain industry contacts, develop
incentives, and work with registrars to directly reach
out to their customers </li>
</ul>
</div>
<div class=""><br class="">
</div>
<div class=""><br class="">
</div>
</div>
</div>
<br>
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