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<body lang="EN-US" link="blue" vlink="purple">
<div class="WordSection1">
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D">Understood. However, this sort of research requires a clear identification of the universe to be studied, the wording that will be used, and the environment
in which it will be asked. I think we need some clear parameters and questions, and I don’t think we have those yet. Hopefully after our call today, AG can provide some guidance.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D">Michael R.<o:p></o:p></span></p>
<p class="MsoNormal"><a name="_MailEndCompose"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D"><o:p> </o:p></span></a></p>
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<p class="MsoNormal"><b><span style="font-size:11.0pt;font-family:"Calibri",sans-serif">From:</span></b><span style="font-size:11.0pt;font-family:"Calibri",sans-serif"> Tushnet, Rebecca [mailto:rtushnet@law.harvard.edu]
<br>
<b>Sent:</b> Friday, June 15, 2018 2:27 PM<br>
<b>To:</b> Michael Graham (ELCA) <migraham@expedia.com>; Ariel Liang <ariel.liang@icann.org>; gnso-rpm-data@icann.org<br>
<b>Subject:</b> Re: Actions & Notes: RPM Data Sub Team 15 June 2018<o:p></o:p></span></p>
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<p><span style="font-family:"Calibri",sans-serif;color:black">As I said on the call, this is standard comprehension research, relied on by courts and marketing departments. When you want to know what members of a group take away from a message, you show it
to them and ask them about it, even if they haven't seen it before. It is precisely the kind of data driven research this working group is supposed to conduct. <o:p></o:p></span></p>
<p><span style="font-family:"Calibri",sans-serif;color:black"><o:p> </o:p></span></p>
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<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Tahoma",sans-serif;color:black">Rebecca Tushnet<o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Tahoma",sans-serif;color:black">Frank Stanton Professor of First Amendment Law, Harvard Law School<br>
703 593 6759 <o:p></o:p></span></p>
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<p class="MsoNormal"><b><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:black">From:</span></b><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:black"> Michael Graham (ELCA) <<a href="mailto:migraham@expedia.com">migraham@expedia.com</a>><br>
<b>Sent:</b> Friday, June 15, 2018 5:12:17 PM<br>
<b>To:</b> Tushnet, Rebecca; Ariel Liang; <a href="mailto:gnso-rpm-data@icann.org">
gnso-rpm-data@icann.org</a><br>
<b>Subject:</b> RE: Actions & Notes: RPM Data Sub Team 15 June 2018</span> <o:p></o:p></p>
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<p class="xmsonormal"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D">Thanks, Rebecca. From your explanation, then, we do not want to ask hypothetical questions, but want to ask what subjects’ understanding of the Claims Notice
is? That makes sense if asked of actual registrants or applicants who received the notices. I don’t think it makes sense, however, to ask this question of those who have not gone through the process. Then it becomes a hypothetical: If you received this
notice, what does it tell you? </span><o:p></o:p></p>
<p class="xmsonormal"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D"> </span><o:p></o:p></p>
<p class="xmsonormal"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D">Without the context of involvement in the process I don’t think “potential registrants” would provide relevant or useful information.
</span><o:p></o:p></p>
<p class="xmsonormal"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D"> </span><o:p></o:p></p>
<p class="xmsonormal"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D">I’ll go back to the questions after the weekend to see how and who they address the issue of effectiveness of the actual Claims Notice to. That will better
answer my concerns I hope.</span><o:p></o:p></p>
<p class="xmsonormal"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D"> </span><o:p></o:p></p>
<p class="xmsonormal"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D">Michael R.</span><o:p></o:p></p>
<p class="xmsonormal"><a name="x__MailEndCompose"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D"> </span></a><o:p></o:p></p>
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<p class="xmsonormal"><b><span style="font-size:11.0pt;font-family:"Calibri",sans-serif">From:</span></b><span style="font-size:11.0pt;font-family:"Calibri",sans-serif"> Tushnet, Rebecca [<a href="mailto:rtushnet@law.harvard.edu">mailto:rtushnet@law.harvard.edu</a>]
<br>
<b>Sent:</b> Friday, June 15, 2018 2:01 PM<br>
<b>To:</b> Michael Graham (ELCA) <<a href="mailto:migraham@expedia.com">migraham@expedia.com</a>>; Ariel Liang <<a href="mailto:ariel.liang@icann.org">ariel.liang@icann.org</a>>;
<a href="mailto:gnso-rpm-data@icann.org">gnso-rpm-data@icann.org</a><br>
<b>Subject:</b> Re: Actions & Notes: RPM Data Sub Team 15 June 2018</span><o:p></o:p></p>
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<p class="xmsonormal"> <o:p></o:p></p>
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<p><span style="font-family:"Calibri",sans-serif;color:black">Surveying potential registrants (defined in the survey as those who either attempted but did not complete a new gTLD registration, or would consider a new gTLD registration in the future) for their
understanding of the meaning of the claims notice is not hypothetical--it is a standard reception survey of the target audience. The question is not generally what issues kept some potential registrants away--that is a good deal broader than our task, I believe.
The question is what people considering new gTLD registrations take away from the Claims Notice when they read it. That is one of the key questions this working group has about the functioning of the Claims Notice. </span><o:p></o:p></p>
<p><span style="font-family:"Calibri",sans-serif;color:black"> </span><o:p></o:p></p>
<p><span style="font-family:"Calibri",sans-serif;color:black">Past and future new gTLD registrants are our universe. Depending on their past experiences, including receipt of claims notices (if we get any such respondents) we may have different questions for
different subgroups. But they are the target group as a whole, and should get the same questions, except for those that don't apply to them.</span><o:p></o:p></p>
<p><span style="font-family:"Calibri",sans-serif;color:black"> </span><o:p></o:p></p>
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<p class="xmsonormal"><span style="font-size:10.0pt;font-family:"Tahoma",sans-serif;color:black">Rebecca Tushnet</span><o:p></o:p></p>
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<p class="xmsonormal"><span style="font-size:10.0pt;font-family:"Tahoma",sans-serif;color:black">Frank Stanton Professor of First Amendment Law, Harvard Law School<br>
703 593 6759 </span><o:p></o:p></p>
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<p class="xmsonormal"><b><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:black">From:</span></b><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:black"> Gnso-rpm-data <<a href="mailto:gnso-rpm-data-bounces@icann.org">gnso-rpm-data-bounces@icann.org</a>>
on behalf of Michael Graham (ELCA) <<a href="mailto:migraham@expedia.com">migraham@expedia.com</a>><br>
<b>Sent:</b> Friday, June 15, 2018 4:50:32 PM<br>
<b>To:</b> Ariel Liang; <a href="mailto:gnso-rpm-data@icann.org">gnso-rpm-data@icann.org</a><br>
<b>Subject:</b> Re: [Gnso-rpm-data] Actions & Notes: RPM Data Sub Team 15 June 2018</span>
<o:p></o:p></p>
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<p class="xxmsonormal"><span style="font-size:11.0pt;color:#1F497D">Thanks, Ariel. I will review the Tape (as they say), but believe I disagree with the last point unless the meaning is that we would send a single survey to both registrants and “potential
registrants” (although I would like to understand better how this last universe will be identified/selected) but according to which group they fall into, they will follow separate branches – registrants being asked whether they received Claims Notices and
what they did/how they reacted; and potential registrants being asked why they did not apply for registration – i.e. what hypothetical issues could arise that kept them away.
</span><o:p></o:p></p>
<p class="xxmsonormal"><span style="font-size:11.0pt;color:#1F497D"> </span><o:p></o:p></p>
<p class="xxmsonormal"><span style="font-size:11.0pt;color:#1F497D">I do not think we should mix them or that we should ask purely hypothetical questions of anyone since these will only obtain opinions, beliefs, and perceptions – not what the effects of the
RPMs actually have been.</span><o:p></o:p></p>
<p class="xxmsonormal"><span style="font-size:11.0pt;color:#1F497D"> </span><o:p></o:p></p>
<p class="xxmsonormal"><span style="font-size:11.0pt;color:#1F497D">Michael R.</span><o:p></o:p></p>
<p class="xxmsonormal"><a name="x_x__MailEndCompose"><span style="font-size:11.0pt;color:#1F497D"> </span></a><o:p></o:p></p>
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<p class="xxmsonormal"><b><span style="font-size:11.0pt">From:</span></b><span style="font-size:11.0pt"> Gnso-rpm-data [<a href="mailto:gnso-rpm-data-bounces@icann.org">mailto:gnso-rpm-data-bounces@icann.org</a>]
<b>On Behalf Of </b>Ariel Liang<br>
<b>Sent:</b> Friday, June 15, 2018 11:56 AM<br>
<b>To:</b> <a href="mailto:gnso-rpm-data@icann.org">gnso-rpm-data@icann.org</a><br>
<b>Subject:</b> [Gnso-rpm-data] Actions & Notes: RPM Data Sub Team 15 June 2018</span><o:p></o:p></p>
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<p class="xxmsonormal"> <o:p></o:p></p>
<p class="xxmsonormal"><span style="font-size:11.0pt;color:black">Dear All,</span><o:p></o:p></p>
<p class="xxmsonormal" style="orphans:auto;text-align:start;widows:auto;word-spacing:0px">
<span style="font-size:11.0pt;color:black"> </span><o:p></o:p></p>
<p class="xxmsonormal" style="orphans:auto;text-align:start;widows:auto;word-spacing:0px">
<span style="font-size:11.0pt;color:black">Please see below the action items and notes captured by staff from the Data Sub Team call held on </span><span style="font-size:11.0pt">15<span style="color:black"> June 2018 (1</span>6<span style="color:black">00
UTC). Staff have posted to the wiki space the action items and notes. <i>Please note that these will be high-level notes and are not meant as a substitute for the transcript or recording.</i> The recording, AC chat, and attendance records are posted on the
wiki<span class="xxapple-converted-space"> </span>at: </span><a href="https://urldefense.proofpoint.com/v2/url?u=https-3A__community.icann.org_x_ZYMpBQ&d=DwMGaQ&c=WO-RGvefibhHBZq3fL85hQ&r=E-M4OQvQBo8UWqE1LwEiDR3PcWlfM0I-0jiI1c4ous0&m=dVCB25sV4v32Jr3F3GfVUtc7xBmftLC2KsUagHrJ2ic&s=UIY8XTmm73jDRxzakUcNoDrgTGui4wYk2paacDeoa5A&e=">https://community.icann.org/x/ZYMpBQ</a>
</span><o:p></o:p></p>
<p class="xxmsonormal"><span style="font-size:11.0pt"> </span><o:p></o:p></p>
<p class="xxmsonormal"><span style="font-size:11.0pt">Have a great weekend!</span><o:p></o:p></p>
<p class="xxmsonormal"><span style="font-size:11.0pt;color:black"> </span><o:p></o:p></p>
<p class="xxmsonormal"><span style="font-size:11.0pt;color:black">Best Regards,</span><o:p></o:p></p>
<p class="xxmsonormal" style="orphans:auto;text-align:start;widows:auto;word-spacing:0px">
<span style="font-size:11.0pt;color:black">Ariel</span><o:p></o:p></p>
<p class="xxmsonormal" style="orphans:auto;text-align:start;widows:auto;word-spacing:0px">
<span style="font-size:11.0pt;color:black"> </span><o:p></o:p></p>
<p class="xxmsonormal" style="orphans:auto;text-align:start;widows:auto;word-spacing:0px">
<b><span style="font-size:11.0pt;color:black">Ariel Xinyue Liang</span></b><o:p></o:p></p>
<p class="xxmsonormal" style="orphans:auto;text-align:start;widows:auto;word-spacing:0px">
<span style="font-size:11.0pt;color:black">Policy Analyst | Washington, DC </span><o:p></o:p></p>
<p class="xxmsonormal" style="orphans:auto;text-align:start;widows:auto;word-spacing:0px">
<span style="font-size:11.0pt;color:black">Internet Corporation for Assigned Names and Numbers (ICANN) </span><o:p></o:p></p>
<p class="xxmsonormal" style="orphans:auto;text-align:start;widows:auto;word-spacing:0px">
<span style="font-size:11.0pt;color:black"> </span><o:p></o:p></p>
<p class="xxmsonormal" style="orphans:auto;text-align:start;widows:auto;word-spacing:0px">
<b><span style="font-size:11.0pt;color:black">----------------</span></b><o:p></o:p></p>
<p class="xxmsonormal"><b><span style="font-size:11.0pt">ACTION ITEM</span></b><o:p></o:p></p>
<ul style="margin-top:0in" type="disc">
<li class="MsoNormal" style="mso-list:l5 level1 lfo1"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif">Staff to ask Sub Team members’ availability to join the Monday, 18 June meeting at 17:00 UTC; if low availability, staff to propose an alternative
time. <span style="background:yellow">(Done)</span></span><o:p></o:p></li></ul>
<p class="xxmsonormal"><b><span style="font-size:11.0pt"> </span></b><o:p></o:p></p>
<p class="xxmsonormal"><b><span style="font-size:11.0pt">NOTES</span></b><o:p></o:p></p>
<p class="xxmsonormal"><span style="font-size:11.0pt">Q2</span><o:p></o:p></p>
<ul style="margin-top:0in" type="disc">
<li class="MsoNormal" style="mso-list:l3 level1 lfo2"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif">2nd option: the first new gTLD was launched in July 2013, so change 3 years to 5 years </span><o:p></o:p></li><li class="MsoNormal" style="mso-list:l3 level1 lfo2"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif">If the following questions do not apply to the registrants, redirect them to the potential registrant survey section.
</span><o:p></o:p></li></ul>
<p class="xxmsonormal"><span style="font-size:11.0pt"> </span><o:p></o:p></p>
<p class="xxmsonormal"><span style="font-size:11.0pt">Q2b</span><o:p></o:p></p>
<ul style="margin-top:0in" type="disc">
<li class="MsoNormal" style="mso-list:l0 level1 lfo3"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif">Change 3 years to 5 years. </span><o:p></o:p></li></ul>
<p class="xxmsonormal"><span style="font-size:11.0pt"> </span><o:p></o:p></p>
<p class="xxmsonormal"><span style="font-size:11.0pt">Q2c</span><o:p></o:p></p>
<ul style="margin-top:0in" type="disc">
<li class="MsoNormal" style="mso-list:l8 level1 lfo4"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif">Change 3 years to 5 years</span><o:p></o:p></li></ul>
<p class="xxmsonormal"><span style="font-size:11.0pt"> </span><o:p></o:p></p>
<p class="xxmsonormal"><span style="font-size:11.0pt">Q2e</span><o:p></o:p></p>
<ul style="margin-top:0in" type="disc">
<li class="MsoNormal" style="mso-list:l13 level1 lfo5"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif">"If Yes, did you register the domain name for which you received a Claims Notice?" is a core question. We want to know why they went ahead
despite receiving a Claims Notice. We want to know qualitatively why they did so. It goes with the same set of questions below. Same rationale may apply to the second time they receive the Claims Notice, or more. </span><o:p></o:p></li><li class="MsoNormal" style="mso-list:l13 level1 lfo5"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif">We spent a lot of time asking why people did NOT proceed, and there could be a lot of reasons. We do have a set of questions asking people
why they DO proceed. If they did so, they may have made some serious decisions here, and we need to know why. Perhaps provide some multiple-choice options listing possible reasons why they proceed in order to dive deeper. </span><o:p></o:p></li><li class="MsoNormal" style="mso-list:l13 level1 lfo5"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif">Suggestions for options to be included in a multiple-choice question</span><span style="font-family:"Calibri",sans-serif">
</span><o:p></o:p></li></ul>
<p class="xxmsonormal" style="margin-left:1.0in;text-indent:-.25in"><span style="font-size:11.0pt">-</span><span style="font-size:7.0pt;font-family:"Times New Roman",serif">
</span><span style="font-size:11.0pt">I would not be sued if I continued</span><o:p></o:p></p>
<p class="xxmsonormal" style="margin-left:1.0in;text-indent:-.25in"><span style="font-size:11.0pt">-</span><span style="font-size:7.0pt;font-family:"Times New Roman",serif">
</span><span style="font-size:11.0pt">I would not be subject to an action to take the domain if I continued</span><o:p></o:p></p>
<p class="xxmsonormal" style="margin-left:1.0in;text-indent:-.25in"><span style="font-size:11.0pt">-</span><span style="font-size:7.0pt;font-family:"Times New Roman",serif">
</span><span style="font-size:11.0pt">No one else had a legal right to the name</span><o:p></o:p></p>
<p class="xxmsonormal" style="margin-left:1.0in;text-indent:-.25in"><span style="font-size:11.0pt">-</span><span style="font-size:7.0pt;font-family:"Times New Roman",serif">
</span><span style="font-size:11.0pt">I had legitimate or legal right to the domain</span><o:p></o:p></p>
<p class="xxmsonormal" style="margin-left:1.0in;text-indent:-.25in"><span style="font-size:11.0pt">-</span><span style="font-size:7.0pt;font-family:"Times New Roman",serif">
</span><span style="font-size:11.0pt">It does not seem like too much trouble to continue</span><o:p></o:p></p>
<p class="xxmsonormal" style="margin-left:1.0in;text-indent:-.25in"><span style="font-size:11.0pt">-</span><span style="font-size:7.0pt;font-family:"Times New Roman",serif">
</span><span style="font-size:11.0pt">I consulted with an attorney and it was fine</span><o:p></o:p></p>
<p class="xxmsonormal" style="margin-left:1.0in;text-indent:-.25in"><span style="font-size:11.0pt">-</span><span style="font-size:7.0pt;font-family:"Times New Roman",serif">
</span><span style="font-size:11.0pt">I was committed to the domain name for person/business reasons</span><o:p></o:p></p>
<p class="xxmsonormal" style="margin-left:1.0in;text-indent:-.25in"><span style="font-size:11.0pt">-</span><span style="font-size:7.0pt;font-family:"Times New Roman",serif">
</span><span style="font-size:11.0pt">It matched investments names I already own in a portfolio (going with "theme" registrants)</span><o:p></o:p></p>
<p class="xxmsonormal" style="margin-left:1.0in;text-indent:-.25in"><span style="font-size:11.0pt">-</span><span style="font-size:7.0pt;font-family:"Times New Roman",serif">
</span><span style="font-size:11.0pt">I didn't understand the notice</span><o:p></o:p></p>
<p class="xxmsonormal" style="margin-left:1.0in;text-indent:-.25in"><span style="font-size:11.0pt">-</span><span style="font-size:7.0pt;font-family:"Times New Roman",serif">
</span><span style="font-size:11.0pt">Something else [explain] </span><o:p></o:p></p>
<ul style="margin-top:0in" type="disc">
<li class="MsoNormal" style="mso-list:l14 level1 lfo6"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif">There are portfolio registrants and they may have received many notices. May ask a quantitative question, "How many times this has happened
to you?" and let them choose via multiple-choice options. Follow up with a question "For any of the domain name that you decide to proceed with registration, check all the reasons that apply". Bearing in mind that some people could have big portfolios.
</span><o:p></o:p></li><li class="MsoNormal" style="mso-list:l14 level1 lfo6"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif">Is there anyway to encourage the survey taker to write a narrative and explain themselves? If we do get the response, it would be very helpful. </span><o:p></o:p></li><li class="MsoNormal" style="mso-list:l14 level1 lfo6"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif">Registrants with big portfolio might actually prefer a narrative option.
</span><o:p></o:p></li></ul>
<p class="xxmsonormal"><span style="font-size:11.0pt"> </span><o:p></o:p></p>
<p class="xxmsonormal"><span style="font-size:11.0pt">Q2g</span><o:p></o:p></p>
<ul style="margin-top:0in" type="disc">
<li class="MsoNormal" style="mso-list:l12 level1 lfo7"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif">There is an agreement to funnel this type of questions into potential registrant survey. </span><o:p></o:p></li></ul>
<p class="xxmsonormal"><span style="font-size:11.0pt"> </span><o:p></o:p></p>
<p class="xxmsonormal"><span style="font-size:11.0pt">Q2g(i) </span><o:p></o:p></p>
<ul style="margin-top:0in" type="disc">
<li class="MsoNormal" style="mso-list:l11 level1 lfo8"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif">The structure is a bit confusing </span><o:p></o:p></li><li class="MsoNormal" style="mso-list:l11 level1 lfo8"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif">Need to be clear that this question should apply to anyone who is presented a Claims Notice, regardless whether he/she completed the registration
or not </span><o:p></o:p></li><li class="MsoNormal" style="mso-list:l11 level1 lfo8"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif">Which of the following best describes your understanding of the purpose of the Claims Notice? Don’t know/Not sure -- we need a "what a heck"
option there too </span><o:p></o:p></li></ul>
<p class="xxmsonormal"><span style="font-size:11.0pt"> </span><o:p></o:p></p>
<p class="xxmsonormal"><span style="font-size:11.0pt">Q2g(ii) – Q2h(i) </span><o:p></o:p></p>
<ul style="margin-top:0in" type="disc">
<li class="MsoNormal" style="mso-list:l2 level1 lfo9"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif">Re virtue.food - oppose to specify as people may give a false hypothetical</span><o:p></o:p></li><li class="MsoNormal" style="mso-list:l2 level1 lfo9"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif">May want to specify "I plan to start a business or already have a business under that name"</span><o:p></o:p></li><li class="MsoNormal" style="mso-list:l2 level1 lfo9"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif">If we specify the business aspect, how would that help us? We don't know the background of the registrant why they proceed or not proceed. </span><o:p></o:p></li><li class="MsoNormal" style="mso-list:l2 level1 lfo9"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif">We don't know what the registrants are thinking, so we are asking them, at least we will get some insight and useful answers if we give them
an example to think about. If we just give them a notice, they would not know what to do with that. </span><o:p></o:p></li><li class="MsoNormal" style="mso-list:l2 level1 lfo9"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif">We did give examples on other surveys to target non-expert. </span><o:p></o:p></li><li class="MsoNormal" style="mso-list:l2 level1 lfo9"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif">How do we know there is no brand using virtue.food. How do we know survey takers’ level of knowledge whether it would be an issue or not? </span><o:p></o:p></li><li class="MsoNormal" style="mso-list:l2 level1 lfo9"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif">We can ask clarifying questions at the end, but ask examples first to provide some context. You may need to place the “demographic” type of
questions first to get into the mindset of the survey takers, and we can get a sense of the trend:</span><span style="font-family:"Calibri",sans-serif">
</span><o:p></o:p></li></ul>
<p class="xxmsonormal" style="margin-left:1.0in;text-indent:-.25in"><span style="font-size:11.0pt">-</span><span style="font-size:7.0pt;font-family:"Times New Roman",serif">
</span><span style="font-size:11.0pt">Would you be nervous to register the domain name? -- provide options</span><o:p></o:p></p>
<p class="xxmsonormal" style="margin-left:1.0in;text-indent:-.25in"><span style="font-size:11.0pt">-</span><span style="font-size:7.0pt;font-family:"Times New Roman",serif">
</span><span style="font-size:11.0pt">If yes, what actions would you take? -- provide options </span><o:p></o:p></p>
<p class="xxmsonormal" style="margin-left:1.0in;text-indent:-.25in"><span style="font-size:11.0pt">-</span><span style="font-size:7.0pt;font-family:"Times New Roman",serif">
</span><span style="font-size:11.0pt">If no, what is the reason? -- provide options </span><o:p></o:p></p>
<p class="xxmsonormal" style="margin-left:1.0in;text-indent:-.25in"><span style="font-size:11.0pt">-</span><span style="font-size:7.0pt;font-family:"Times New Roman",serif">
</span><span style="font-size:11.0pt">Does trademark law matter? </span><o:p></o:p></p>
<ul style="margin-top:0in" type="disc">
<li class="MsoNormal" style="mso-list:l10 level1 lfo10"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif">Concerned if asking those questions first may have a bad effect on the survey takers, e.g., asking them about trademark law knowledge. It
may be super hard to ask each survey taker to consider each scenario. Worth asking trademark only after asking some hypothetical questions, otherwise it would trigger some negative reaction. </span><o:p></o:p></li><li class="MsoNormal" style="mso-list:l10 level1 lfo10"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif">Don't need to limit this question for the people who have not completed the registration.
</span><o:p></o:p></li><li class="MsoNormal" style="mso-list:l10 level1 lfo10"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif">Proposed new order:
</span><o:p></o:p></li></ul>
<p class="xxmsonormal" style="margin-left:1.0in;text-indent:-.25in"><span style="font-size:11.0pt">-</span><span style="font-size:7.0pt;font-family:"Times New Roman",serif">
</span><span style="font-size:11.0pt">Show trademark claims notice. </span><o:p></o:p></p>
<p class="xxmsonormal" style="margin-left:1.0in;text-indent:-.25in"><span style="font-size:11.0pt">-</span><span style="font-size:7.0pt;font-family:"Times New Roman",serif">
</span><span style="font-size:11.0pt">Q2g(iv) – confidence? </span><o:p></o:p></p>
<p class="xxmsonormal" style="margin-left:1.0in;text-indent:-.25in"><span style="font-size:11.0pt">-</span><span style="font-size:7.0pt;font-family:"Times New Roman",serif">
</span><span style="font-size:11.0pt">Would you consult with an attorney? [maybe also “would you talk with domain name registrar, etc?]</span><o:p></o:p></p>
<p class="xxmsonormal" style="margin-left:1.0in;text-indent:-.25in"><span style="font-size:11.0pt">-</span><span style="font-size:7.0pt;font-family:"Times New Roman",serif">
</span><span style="font-size:11.0pt">Q2h(i) – Why you abandoned? </span><o:p></o:p></p>
<p class="xxmsonormal" style="margin-left:1.0in;text-indent:-.25in"><span style="font-size:11.0pt">-</span><span style="font-size:7.0pt;font-family:"Times New Roman",serif">
</span><span style="font-size:11.0pt">Q2g(iii) – trademark law knowledge </span><o:p></o:p></p>
<ul style="margin-top:0in" type="disc">
<li class="MsoNormal" style="mso-list:l7 level1 lfo11"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif">We are making assumption that the user is going to assume the claims has something to do with the trademark. Most people don't know the difference
between trademark and copyright. That's a mistake in the premise of each Q that the analysis group needs to resolve. Maybe this is the FIRST question and there is a matrix. so different paths of questioning need to be clarified... </span><o:p></o:p></li><li class="MsoNormal" style="mso-list:l7 level1 lfo11"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif">One possibility is to ask registrants what they imagine their use would be. If we will have enough respondents, we could sub group them. </span><o:p></o:p></li><li class="MsoNormal" style="mso-list:l7 level1 lfo11"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif">Those general Qs should appear after the more specific responses to virtue.food</span><o:p></o:p></li></ul>
<p class="xxmsonormal"><span style="font-size:11.0pt"> </span><o:p></o:p></p>
<p class="xxmsonormal"><span style="font-size:11.0pt">Q2h(i) </span><o:p></o:p></p>
<ul style="margin-top:0in" type="disc">
<li class="MsoNormal" style="mso-list:l1 level1 lfo12"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif">We are asking why they did not proceed, and it is not with respect to virtue.food. Where are we asking them what they are doing with virtue.food? </span><o:p></o:p></li><li class="MsoNormal" style="mso-list:l1 level1 lfo12"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif">This question is for people who have abandoned. Everyone should be asked for this question. It is doubtful that we will get a lot of registrant
that receives claims notice. </span><o:p></o:p></li></ul>
<p class="xxmsonormal"><span style="font-size:11.0pt"> </span><o:p></o:p></p>
<p class="xxmsonormal"><span style="font-size:11.0pt">Discussion about the open-ended questions </span><o:p></o:p></p>
<ul style="margin-top:0in" type="disc">
<li class="MsoNormal" style="mso-list:l4 level1 lfo13"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif">Narrative responses can become cumbersome. It is fine to have a few in the survey, but the more complicated question is, the more loaded the
responses would be. To have a lot of these questions would make it difficult for the respondent to respond, and can lower response rate and increase dropout rate. </span><o:p></o:p></li><li class="MsoNormal" style="mso-list:l4 level1 lfo13"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif">Some open text questions may be better for interview survey. Form survey would not have the opportunity to redirect the answer. </span><o:p></o:p></li><li class="MsoNormal" style="mso-list:l4 level1 lfo13"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif">Wide range of responses in open text field can make the analysis of the responses difficult and it would be hard to summarize the results
in a simple way. </span><o:p></o:p></li><li class="MsoNormal" style="mso-list:l4 level1 lfo13"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif">There is difference between "Other___" and the larger open text field asking very open-ended question. </span><o:p></o:p></li></ul>
<p class="xxmsonormal"><span style="font-size:11.0pt"> </span><o:p></o:p></p>
<p class="xxmsonormal"><span style="font-size:11.0pt">Discussion about hypothetical questions
</span><o:p></o:p></p>
<ul style="margin-top:0in" type="disc">
<li class="MsoNormal" style="mso-list:l9 level1 lfo14"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif">Reference page 28-29 of the RFP Appendix regarding the comments for/against hypothetical questions
</span><o:p></o:p></li><li class="MsoNormal" style="mso-list:l9 level1 lfo14"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif">Getting into use cases is different from hypothetical. There are general categories that people fall into. Give people the general categories. </span><o:p></o:p></li><li class="MsoNormal" style="mso-list:l9 level1 lfo14"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif">If we ask hypothetical questions of Registrants, I would like to return to TM/Brand owner survey to include some hypos. What would be the
difference?</span><o:p></o:p></li><li class="MsoNormal" style="mso-list:l9 level1 lfo14"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif">I feel like that is a different kind of request for information. That would be something to ask in the design phase of a project not necessarily
an evaluation phase.</span><o:p></o:p></li><li class="MsoNormal" style="mso-list:l9 level1 lfo14"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif">I'm ok with the page 29 scenario since we get an understanding of what the respondent is thinking when they answer. Consider the alternative
to hypothetical listed on page 29</span><o:p></o:p></li><li class="MsoNormal" style="mso-list:l9 level1 lfo14"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif">The questions about actual events and actions will provide metrics; hypos will prove opinions. We must somehow separate the two if we include
them. </span><o:p></o:p></li><li class="MsoNormal" style="mso-list:l9 level1 lfo14"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif">Why the hypothetical question falls into the registrant survey? Q2g, Q2g(i), Q2g(ii) are inspired by the potential registrant survey questions. </span><o:p></o:p></li><li class="MsoNormal" style="mso-list:l9 level1 lfo14"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif">We want to know the set of people who register domain name, and when they see the trademark claims notices, what they are doing with them.
To provide use cases is because it is hard for registrant to understand in the abstract. There is no way to ask such question without something to think about.
</span><o:p></o:p></li><li class="MsoNormal" style="mso-list:l9 level1 lfo14"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif">The only way to get an answer to the question is by showing claims notice and see what they think. If you got a claims notice.... [Qs] AND
here is a claims notice... [ Q]</span><o:p></o:p></li><li class="MsoNormal" style="mso-list:l9 level1 lfo14"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif">AG suggestion: </span><span style="font-family:"Calibri",sans-serif">
</span><o:p></o:p></li></ul>
<p class="xxmsonormal" style="margin-left:1.0in;text-indent:-.25in"><span style="font-size:11.0pt">-</span><span style="font-size:7.0pt;font-family:"Times New Roman",serif">
</span><span style="font-size:11.0pt">Keep the hypo question for the potential registrant survey
</span><o:p></o:p></p>
<p class="xxmsonormal" style="margin-left:1.0in;text-indent:-.25in"><span style="font-size:11.0pt">-</span><span style="font-size:7.0pt;font-family:"Times New Roman",serif">
</span><span style="font-size:11.0pt">In the registrant survey, ask respondents did they receive claims survey, what they did to it, what was the purpose of their registration, etc. elicit the insight without providing a hypothetical scenario?
</span><o:p></o:p></p>
<ul style="margin-top:0in" type="disc">
<li class="MsoNormal" style="mso-list:l6 level1 lfo15"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif">Is it possible that most people taking the survey are legacy domain name registrants? </span><o:p></o:p></li><li class="MsoNormal" style="mso-list:l6 level1 lfo15"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif">We account for those potential respondents and try to filter them in the survey.
</span><o:p></o:p></li><li class="MsoNormal" style="mso-list:l6 level1 lfo15"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif">It does not make a lot of sense to differentiate the registrants and potential registrants in two different surveys. There are a lot of overlapping
paths. It should be one survey with branching paths. The people who said “I have received a claims notice, but didn't have the use case” should be given the opportunity to provide useful responses.</span><o:p></o:p></li></ul>
<p class="xxmsonormal"><span style="font-size:11.0pt"> </span><o:p></o:p></p>
<p class="xxmsonormal"><span style="font-size:11.0pt"> </span><o:p></o:p></p>
<p class="xxp2"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif"> </span><o:p></o:p></p>
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