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</head>
<body lang="EN-US" link="#0563C1" vlink="#954F72">
<div class="WordSection1">
<p class="MsoNormal"><span style="font-size:11.0pt;color:black">Dear All,</span><o:p></o:p></p>
<p class="MsoNormal" style="caret-color: rgb(0, 0, 0);font-variant-caps: normal;orphans: auto;text-align:start;widows: auto;-webkit-text-size-adjust: auto;-webkit-text-stroke-width: 0px;word-spacing:0px">
<span style="font-size:11.0pt;color:black"> </span><o:p></o:p></p>
<p class="MsoNormal" style="caret-color: rgb(0, 0, 0);font-variant-caps: normal;orphans: auto;text-align:start;widows: auto;-webkit-text-size-adjust: auto;-webkit-text-stroke-width: 0px;word-spacing:0px">
<span style="font-size:11.0pt;color:black">Please see below the action items and notes captured by staff from the Data Sub Team call held on </span><span style="font-size:11.0pt">15<span style="color:black"> June 2018 (1</span>6<span style="color:black">00
UTC). Staff have posted to the wiki space the action items and notes. <i>Please note that these will be high-level notes and are not meant as a substitute for the transcript or recording.</i> The recording, AC chat, and attendance records are posted on the
wiki<span class="apple-converted-space"> </span>at: </span><a href="https://community.icann.org/x/ZYMpBQ">https://community.icann.org/x/ZYMpBQ</a>
</span><o:p></o:p></p>
<p class="MsoNormal"><span style="font-size:11.0pt"> </span><o:p></o:p></p>
<p class="MsoNormal"><span style="font-size:11.0pt">Have a great weekend!<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;color:black"> </span><o:p></o:p></p>
<p class="MsoNormal"><span style="font-size:11.0pt;color:black">Best Regards,</span><o:p></o:p></p>
<p class="MsoNormal" style="caret-color: rgb(0, 0, 0);font-variant-caps: normal;orphans: auto;text-align:start;widows: auto;-webkit-text-size-adjust: auto;-webkit-text-stroke-width: 0px;word-spacing:0px">
<span style="font-size:11.0pt;color:black">Ariel</span><o:p></o:p></p>
<p class="MsoNormal" style="caret-color: rgb(0, 0, 0);font-variant-caps: normal;orphans: auto;text-align:start;widows: auto;-webkit-text-size-adjust: auto;-webkit-text-stroke-width: 0px;word-spacing:0px">
<span style="font-size:11.0pt;color:black"> </span><o:p></o:p></p>
<p class="MsoNormal" style="caret-color: rgb(0, 0, 0);font-variant-caps: normal;orphans: auto;text-align:start;widows: auto;-webkit-text-size-adjust: auto;-webkit-text-stroke-width: 0px;word-spacing:0px">
<b><span style="font-size:11.0pt;color:black">Ariel Xinyue Liang</span></b><o:p></o:p></p>
<p class="MsoNormal" style="caret-color: rgb(0, 0, 0);font-variant-caps: normal;orphans: auto;text-align:start;widows: auto;-webkit-text-size-adjust: auto;-webkit-text-stroke-width: 0px;word-spacing:0px">
<span style="font-size:11.0pt;color:black">Policy Analyst | Washington, DC </span><o:p></o:p></p>
<p class="MsoNormal" style="caret-color: rgb(0, 0, 0);font-variant-caps: normal;orphans: auto;text-align:start;widows: auto;-webkit-text-size-adjust: auto;-webkit-text-stroke-width: 0px;word-spacing:0px">
<span style="font-size:11.0pt;color:black">Internet Corporation for Assigned Names and Numbers (ICANN) </span><o:p></o:p></p>
<p class="MsoNormal" style="caret-color: rgb(0, 0, 0);font-variant-caps: normal;orphans: auto;text-align:start;widows: auto;-webkit-text-size-adjust: auto;-webkit-text-stroke-width: 0px;word-spacing:0px">
<span style="font-size:11.0pt;color:black"> </span><o:p></o:p></p>
<p class="MsoNormal" style="caret-color: rgb(0, 0, 0);font-variant-caps: normal;orphans: auto;text-align:start;widows: auto;-webkit-text-size-adjust: auto;-webkit-text-stroke-width: 0px;word-spacing:0px">
<b><span style="font-size:11.0pt;color:black">----------------</span></b><o:p></o:p></p>
<p class="MsoNormal"><b><span style="font-size:11.0pt">ACTION ITEM</span></b><span style="font-size:11.0pt"><o:p></o:p></span></p>
<ul style="margin-top:0in" type="disc">
<li class="MsoListParagraph" style="margin-left:0in;mso-list:l12 level1 lfo17"><span style="font-size:11.0pt">Staff to ask Sub Team members’ availability to join the Monday, 18 June meeting at 17:00 UTC; if low availability, staff to propose an alternative
time. <span style="background:yellow;mso-highlight:yellow">(Done)</span><o:p></o:p></span></li></ul>
<p class="MsoNormal"><b><span style="font-size:11.0pt"><o:p> </o:p></span></b></p>
<p class="MsoNormal"><b><span style="font-size:11.0pt">NOTES<o:p></o:p></span></b></p>
<p class="MsoNormal"><span style="font-size:11.0pt">Q2<o:p></o:p></span></p>
<ul style="margin-top:0in" type="disc">
<li class="MsoListParagraph" style="margin-left:0in;mso-list:l4 level1 lfo10"><span style="font-size:11.0pt">2nd option: the first new gTLD was launched in July 2013, so change 3 years to 5 years <o:p></o:p></span></li><li class="MsoListParagraph" style="margin-left:0in;mso-list:l4 level1 lfo10"><span style="font-size:11.0pt">If the following questions do not apply to the registrants, redirect them to the potential registrant survey section.
<o:p></o:p></span></li></ul>
<p class="MsoNormal"><span style="font-size:11.0pt"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt">Q2b<o:p></o:p></span></p>
<ul style="margin-top:0in" type="disc">
<li class="MsoListParagraph" style="margin-left:0in;mso-list:l0 level1 lfo11"><span style="font-size:11.0pt">Change 3 years to 5 years. <o:p></o:p></span></li></ul>
<p class="MsoNormal"><span style="font-size:11.0pt"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt">Q2c<o:p></o:p></span></p>
<ul style="margin-top:0in" type="disc">
<li class="MsoListParagraph" style="margin-left:0in;mso-list:l0 level1 lfo11"><span style="font-size:11.0pt">Change 3 years to 5 years<o:p></o:p></span></li></ul>
<p class="MsoNormal"><span style="font-size:11.0pt"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt">Q2e<o:p></o:p></span></p>
<ul style="margin-top:0in" type="disc">
<li class="MsoListParagraph" style="margin-left:0in;mso-list:l0 level1 lfo11"><span style="font-size:11.0pt">"If Yes, did you register the domain name for which you received a Claims Notice?" is a core question. We want to know why they went ahead despite receiving
a Claims Notice. We want to know qualitatively why they did so. It goes with the same set of questions below. Same rationale may apply to the second time they receive the Claims Notice, or more. <o:p></o:p></span></li><li class="MsoListParagraph" style="margin-left:0in;mso-list:l0 level1 lfo11"><span style="font-size:11.0pt">We spent a lot of time asking why people did NOT proceed, and there could be a lot of reasons. We do have a set of questions asking people why they
DO proceed. If they did so, they may have made some serious decisions here, and we need to know why. Perhaps provide some multiple-choice options listing possible reasons why they proceed in order to dive deeper. <o:p></o:p></span></li><li class="MsoListParagraph" style="margin-left:0in;mso-list:l0 level1 lfo11"><span style="font-size:11.0pt">Suggestions for options to be included in a multiple-choice question<o:p></o:p></span>
<ul style="margin-top:0in" type="disc">
<li class="MsoListParagraph" style="margin-left:0in;mso-list:l0 level2 lfo11"><span style="font-size:11.0pt">I would not be sued if I continued<o:p></o:p></span></li><li class="MsoListParagraph" style="margin-left:0in;mso-list:l0 level2 lfo11"><span style="font-size:11.0pt">I would not be subject to an action to take the domain if I continued<o:p></o:p></span></li><li class="MsoListParagraph" style="margin-left:0in;mso-list:l0 level2 lfo11"><span style="font-size:11.0pt">No one else had a legal right to the name<o:p></o:p></span></li><li class="MsoListParagraph" style="margin-left:0in;mso-list:l0 level2 lfo11"><span style="font-size:11.0pt">I had legitimate or legal right to the domain<o:p></o:p></span></li><li class="MsoListParagraph" style="margin-left:0in;mso-list:l0 level2 lfo11"><span style="font-size:11.0pt">It does not seem like too much trouble to continue<o:p></o:p></span></li><li class="MsoListParagraph" style="margin-left:0in;mso-list:l0 level2 lfo11"><span style="font-size:11.0pt">I consulted with an attorney and it was fine<o:p></o:p></span></li><li class="MsoListParagraph" style="margin-left:0in;mso-list:l0 level2 lfo11"><span style="font-size:11.0pt">I was committed to the domain name for person/business reasons<o:p></o:p></span></li><li class="MsoListParagraph" style="margin-left:0in;mso-list:l0 level2 lfo11"><span style="font-size:11.0pt">It matched investments names I already own in a portfolio (going with "theme" registrants)<o:p></o:p></span></li><li class="MsoListParagraph" style="margin-left:0in;mso-list:l0 level2 lfo11"><span style="font-size:11.0pt">I didn't understand the notice<o:p></o:p></span></li><li class="MsoListParagraph" style="margin-left:0in;mso-list:l0 level2 lfo11"><span style="font-size:11.0pt">Something else [explain]
<o:p></o:p></span></li></ul>
</li><li class="MsoListParagraph" style="margin-left:0in;mso-list:l0 level1 lfo11"><span style="font-size:11.0pt">There are portfolio registrants and they may have received many notices. May ask a quantitative question, "How many times this has happened to you?"
and let them choose via multiple-choice options. Follow up with a question "For any of the domain name that you decide to proceed with registration, check all the reasons that apply". Bearing in mind that some people could have big portfolios.
<o:p></o:p></span></li><li class="MsoListParagraph" style="margin-left:0in;mso-list:l0 level1 lfo11"><span style="font-size:11.0pt">Is there anyway to encourage the survey taker to write a narrative and explain themselves? If we do get the response, it would be very helpful. <o:p></o:p></span></li><li class="MsoListParagraph" style="margin-left:0in;mso-list:l0 level1 lfo11"><span style="font-size:11.0pt">Registrants with big portfolio might actually prefer a narrative option.
<o:p></o:p></span></li></ul>
<p class="MsoNormal"><span style="font-size:11.0pt"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt">Q2g<o:p></o:p></span></p>
<ul style="margin-top:0in" type="disc">
<li class="MsoListParagraph" style="margin-left:0in;mso-list:l0 level1 lfo11"><span style="font-size:11.0pt">There is an agreement to funnel this type of questions into potential registrant survey. <o:p></o:p></span></li></ul>
<p class="MsoNormal"><span style="font-size:11.0pt"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt">Q2g(i) <o:p></o:p></span></p>
<ul style="margin-top:0in" type="disc">
<li class="MsoListParagraph" style="margin-left:0in;mso-list:l0 level1 lfo11"><span style="font-size:11.0pt">The structure is a bit confusing <o:p></o:p></span></li><li class="MsoListParagraph" style="margin-left:0in;mso-list:l0 level1 lfo11"><span style="font-size:11.0pt">Need to be clear that this question should apply to anyone who is presented a Claims Notice, regardless whether he/she completed the registration or
not <o:p></o:p></span></li><li class="MsoListParagraph" style="margin-left:0in;mso-list:l0 level1 lfo11"><span style="font-size:11.0pt">Which of the following best describes your understanding of the purpose of the Claims Notice? Don’t know/Not sure -- we need a "what a heck" option
there too <o:p></o:p></span></li></ul>
<p class="MsoNormal"><span style="font-size:11.0pt"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt">Q2g(ii) – Q2h(i) <o:p></o:p></span></p>
<ul style="margin-top:0in" type="disc">
<li class="MsoListParagraph" style="margin-left:0in;mso-list:l0 level1 lfo11"><span style="font-size:11.0pt">Re virtue.food - oppose to specify as people may give a false hypothetical<o:p></o:p></span></li><li class="MsoListParagraph" style="margin-left:0in;mso-list:l0 level1 lfo11"><span style="font-size:11.0pt">May want to specify "I plan to start a business or already have a business under that name"<o:p></o:p></span></li><li class="MsoListParagraph" style="margin-left:0in;mso-list:l0 level1 lfo11"><span style="font-size:11.0pt">If we specify the business aspect, how would that help us? We don't know the background of the registrant why they proceed or not proceed. <o:p></o:p></span></li><li class="MsoListParagraph" style="margin-left:0in;mso-list:l0 level1 lfo11"><span style="font-size:11.0pt">We don't know what the registrants are thinking, so we are asking them, at least we will get some insight and useful answers if we give them an example
to think about. If we just give them a notice, they would not know what to do with that. <o:p></o:p></span></li><li class="MsoListParagraph" style="margin-left:0in;mso-list:l0 level1 lfo11"><span style="font-size:11.0pt">We did give examples on other surveys to target non-expert. <o:p></o:p></span></li><li class="MsoListParagraph" style="margin-left:0in;mso-list:l0 level1 lfo11"><span style="font-size:11.0pt">How do we know there is no brand using virtue.food. How do we know survey takers’ level of knowledge whether it would be an issue or not? <o:p></o:p></span></li><li class="MsoListParagraph" style="margin-left:0in;mso-list:l0 level1 lfo11"><span style="font-size:11.0pt">We can ask clarifying questions at the end, but ask examples first to provide some context. You may need to place the “demographic” type of questions
first to get into the mindset of the survey takers, and we can get a sense of the trend:<o:p></o:p></span>
<ul style="margin-top:0in" type="disc">
<li class="MsoListParagraph" style="margin-left:0in;mso-list:l0 level2 lfo11"><span style="font-size:11.0pt">Would you be nervous to register the domain name? -- provide options<o:p></o:p></span></li><li class="MsoListParagraph" style="margin-left:0in;mso-list:l0 level2 lfo11"><span style="font-size:11.0pt">If yes, what actions would you take? -- provide options <o:p></o:p></span></li><li class="MsoListParagraph" style="margin-left:0in;mso-list:l0 level2 lfo11"><span style="font-size:11.0pt">If no, what is the reason? -- provide options <o:p></o:p></span></li><li class="MsoListParagraph" style="margin-left:0in;mso-list:l0 level2 lfo11"><span style="font-size:11.0pt">Does trademark law matter? <o:p></o:p></span></li></ul>
</li><li class="MsoListParagraph" style="margin-left:0in;mso-list:l0 level1 lfo11"><span style="font-size:11.0pt">Concerned if asking those questions first may have a bad effect on the survey takers, e.g., asking them about trademark law knowledge. It may be super
hard to ask each survey taker to consider each scenario. Worth asking trademark only after asking some hypothetical questions, otherwise it would trigger some negative reaction. <o:p></o:p></span></li><li class="MsoListParagraph" style="margin-left:0in;mso-list:l0 level1 lfo11"><span style="font-size:11.0pt">Don't need to limit this question for the people who have not completed the registration.
<o:p></o:p></span></li><li class="MsoListParagraph" style="margin-left:0in;mso-list:l0 level1 lfo11"><span style="font-size:11.0pt">Proposed new order:
<o:p></o:p></span>
<ul style="margin-top:0in" type="disc">
<li class="MsoListParagraph" style="margin-left:0in;mso-list:l0 level2 lfo11"><span style="font-size:11.0pt">Show trademark claims notice.
<o:p></o:p></span></li><li class="MsoListParagraph" style="margin-left:0in;mso-list:l0 level2 lfo11"><span style="font-size:11.0pt">Q2g(iv) – confidence?
<o:p></o:p></span></li><li class="MsoListParagraph" style="margin-left:0in;mso-list:l0 level2 lfo11"><span style="font-size:11.0pt">Would you consult with an attorney? [maybe also “would you talk with domain name registrar, etc?]<o:p></o:p></span></li><li class="MsoListParagraph" style="margin-left:0in;mso-list:l0 level2 lfo11"><span style="font-size:11.0pt">Q2h(i) – Why you abandoned?
<o:p></o:p></span></li><li class="MsoListParagraph" style="margin-left:0in;mso-list:l0 level2 lfo11"><span style="font-size:11.0pt">Q2g(iii) – trademark law knowledge
<o:p></o:p></span></li></ul>
</li><li class="MsoListParagraph" style="margin-left:0in;mso-list:l0 level1 lfo11"><span style="font-size:11.0pt">We are making assumption that the user is going to assume the claims has something to do with the trademark. Most people don't know the difference between
trademark and copyright. That's a mistake in the premise of each Q that the analysis group needs to resolve. Maybe this is the FIRST question and there is a matrix. so different paths of questioning need to be clarified... <o:p></o:p></span></li><li class="MsoListParagraph" style="margin-left:0in;mso-list:l0 level1 lfo11"><span style="font-size:11.0pt">One possibility is to ask registrants what they imagine their use would be. If we will have enough respondents, we could sub group them. <o:p></o:p></span></li><li class="MsoListParagraph" style="margin-left:0in;mso-list:l0 level1 lfo11"><span style="font-size:11.0pt">Those general Qs should appear after the more specific responses to virtue.food<o:p></o:p></span></li></ul>
<p class="MsoNormal"><span style="font-size:11.0pt"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt">Q2h(i) <o:p></o:p></span></p>
<ul style="margin-top:0in" type="disc">
<li class="MsoListParagraph" style="margin-left:0in;mso-list:l0 level1 lfo11"><span style="font-size:11.0pt">We are asking why they did not proceed, and it is not with respect to virtue.food. Where are we asking them what they are doing with virtue.food? <o:p></o:p></span></li><li class="MsoListParagraph" style="margin-left:0in;mso-list:l0 level1 lfo11"><span style="font-size:11.0pt">This question is for people who have abandoned. Everyone should be asked for this question. It is doubtful that we will get a lot of registrant that
receives claims notice. <o:p></o:p></span></li></ul>
<p class="MsoNormal"><span style="font-size:11.0pt"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt">Discussion about the open-ended questions <o:p></o:p></span></p>
<ul style="margin-top:0in" type="disc">
<li class="MsoListParagraph" style="margin-left:0in;mso-list:l0 level1 lfo11"><span style="font-size:11.0pt">Narrative responses can become cumbersome. It is fine to have a few in the survey, but the more complicated question is, the more loaded the responses
would be. To have a lot of these questions would make it difficult for the respondent to respond, and can lower response rate and increase dropout rate. <o:p></o:p></span></li><li class="MsoListParagraph" style="margin-left:0in;mso-list:l0 level1 lfo11"><span style="font-size:11.0pt">Some open text questions may be better for interview survey. Form survey would not have the opportunity to redirect the answer. <o:p></o:p></span></li><li class="MsoListParagraph" style="margin-left:0in;mso-list:l0 level1 lfo11"><span style="font-size:11.0pt">Wide range of responses in open text field can make the analysis of the responses difficult and it would be hard to summarize the results in a simple
way. <o:p></o:p></span></li><li class="MsoListParagraph" style="margin-left:0in;mso-list:l0 level1 lfo11"><span style="font-size:11.0pt">There is difference between "Other___" and the larger open text field asking very open-ended question. <o:p></o:p></span></li></ul>
<p class="MsoNormal"><span style="font-size:11.0pt"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt">Discussion about hypothetical questions
<o:p></o:p></span></p>
<ul style="margin-top:0in" type="disc">
<li class="MsoListParagraph" style="margin-left:0in;mso-list:l0 level1 lfo11"><span style="font-size:11.0pt">Reference page 28-29 of the RFP Appendix regarding the comments for/against hypothetical questions
<o:p></o:p></span></li><li class="MsoListParagraph" style="margin-left:0in;mso-list:l0 level1 lfo11"><span style="font-size:11.0pt">Getting into use cases is different from hypothetical. There are general categories that people fall into. Give people the general categories. <o:p></o:p></span></li><li class="MsoListParagraph" style="margin-left:0in;mso-list:l0 level1 lfo11"><span style="font-size:11.0pt">If we ask hypothetical questions of Registrants, I would like to return to TM/Brand owner survey to include some hypos. What would be the difference?<o:p></o:p></span></li><li class="MsoListParagraph" style="margin-left:0in;mso-list:l0 level1 lfo11"><span style="font-size:11.0pt">I feel like that is a different kind of request for information. That would be something to ask in the design phase of a project not necessarily an
evaluation phase.<o:p></o:p></span></li><li class="MsoListParagraph" style="margin-left:0in;mso-list:l0 level1 lfo11"><span style="font-size:11.0pt">I'm ok with the page 29 scenario since we get an understanding of what the respondent is thinking when they answer. Consider the alternative to hypothetical
listed on page 29<o:p></o:p></span></li><li class="MsoListParagraph" style="margin-left:0in;mso-list:l0 level1 lfo11"><span style="font-size:11.0pt">The questions about actual events and actions will provide metrics; hypos will prove opinions. We must somehow separate the two if we include them.
<o:p></o:p></span></li><li class="MsoListParagraph" style="margin-left:0in;mso-list:l0 level1 lfo11"><span style="font-size:11.0pt">Why the hypothetical question falls into the registrant survey? Q2g, Q2g(i), Q2g(ii) are inspired by the potential registrant survey questions. <o:p></o:p></span></li><li class="MsoListParagraph" style="margin-left:0in;mso-list:l0 level1 lfo11"><span style="font-size:11.0pt">We want to know the set of people who register domain name, and when they see the trademark claims notices, what they are doing with them. To provide
use cases is because it is hard for registrant to understand in the abstract. There is no way to ask such question without something to think about.
<o:p></o:p></span></li><li class="MsoListParagraph" style="margin-left:0in;mso-list:l0 level1 lfo11"><span style="font-size:11.0pt">The only way to get an answer to the question is by showing claims notice and see what they think. If you got a claims notice.... [Qs] AND here is a
claims notice... [ Q]<o:p></o:p></span></li><li class="MsoListParagraph" style="margin-left:0in;mso-list:l0 level1 lfo11"><span style="font-size:11.0pt">AG suggestion: <o:p></o:p></span>
<ul style="margin-top:0in" type="disc">
<li class="MsoListParagraph" style="margin-left:0in;mso-list:l0 level2 lfo11"><span style="font-size:11.0pt">Keep the hypo question for the potential registrant survey
<o:p></o:p></span></li><li class="MsoListParagraph" style="margin-left:0in;mso-list:l0 level2 lfo11"><span style="font-size:11.0pt">In the registrant survey, ask respondents did they receive claims survey, what they did to it, what was the purpose of their registration, etc. elicit
the insight without providing a hypothetical scenario? <o:p></o:p></span></li></ul>
</li><li class="MsoListParagraph" style="margin-left:0in;mso-list:l0 level1 lfo11"><span style="font-size:11.0pt">Is it possible that most people taking the survey are legacy domain name registrants? <o:p></o:p></span></li><li class="MsoListParagraph" style="margin-left:0in;mso-list:l0 level1 lfo11"><span style="font-size:11.0pt">We account for those potential respondents and try to filter them in the survey.
<o:p></o:p></span></li><li class="MsoListParagraph" style="margin-left:0in;mso-list:l0 level1 lfo11"><span style="font-size:11.0pt">It does not make a lot of sense to differentiate the registrants and potential registrants in two different surveys. There are a lot of overlapping
paths. It should be one survey with branching paths. The people who said “I have received a claims notice, but didn't have the use case” should be given the opportunity to provide useful responses.<o:p></o:p></span></li></ul>
<p class="MsoNormal"><span style="font-size:11.0pt"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt"><o:p> </o:p></span></p>
<p class="p2"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif"> </span><o:p></o:p></p>
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