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<div dir="ltr">Thanks Mary,
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<div dir="ltr">As to the last point, I recall that earlier full WG discussions specifically asked this question as to how “potential registrants” would be identified, so I do believe clarity for the subteam (and full WG) on this would be welcome. 
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<div dir="ltr">Ana although somewhat tangential to this issue, I believe it is worth this subteam and AG recalling that we have been made aware that some (many?) CPs and other interested parties pinged the TMCH (for a range of reasons) such that the abandonement
 numbers will contain potentially high numbers of false positives. (There were even suggestions made that a “shadow TMCH” had been reverse-engineered, possibly this way.)</div>
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Brian<span id="draft-break"></span><br>
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<div class="null" dir="auto">On 16 June 2018 at 05:33:50 EEST, Mary Wong <mary.wong@icann.org> wrote:<br class="null">
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<p nop="MsoNormal" class="null"><span style="font_size:11.0pt; font-family:"Calibri",sans-serif" class="null">Dear all,</span></p>
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<p nop="MsoNormal" class="null"><span style="font_size:11.0pt; font-family:"Calibri",sans-serif" class="null">Thank you to Rebecca, Kristine and Michael for continuing the discussion. At the end of the last sub team call, the following appeared to be the decision
 points under consideration for the actual and potential registrant surveys:</span></p>
<ul type="disc" style="margin-top:0in" class="null">
<li nop="MsoListParagraph" style="margin-left:0in" class="null"><span style="font_size:11.0pt; font-family:"Calibri",sans-serif" class="null">The “actual registrant” and “potential registrant” surveys are two separate surveys; however, for the “actual registrant”
 target group, it may be helpful to also have a section that mirrors part of the “potential registrant” survey, so as to capture the views of those who succeeded in registering one/some domain(s) but decided not to proceed with other attempted registrations.</span></li><li nop="MsoListParagraph" style="margin-left:0in" class="null"><span style="font_size:11.0pt; font-family:"Calibri",sans-serif" class="null">In both the “actual registrant” and “potential registrant” surveys, it will be important (possibly even necessary)
 to make clear that the respondent knows what a Claims Notice looks like – this may entail actually showing the respondent (during the survey?) a copy of the Claims Notice.</span></li><li nop="MsoListParagraph" style="margin-left:0in" class="null"><span style="font_size:11.0pt; font-family:"Calibri",sans-serif" class="null">While “use cases” and illustrative examples using a hypothetical domain name can be considered but may not ultimately
 be necessary, what remains critical is eliciting responses where the respondent understands what a Claims Notice is and knows what it looks like.</span></li><li nop="MsoListParagraph" style="margin-left:0in" class="null"><span style="font_size:11.0pt; font-family:"Calibri",sans-serif" class="null">Some reordering/reformatting of the questions may be necessary in order to present respondents with a logical process
 flow and to facilitate responses.</span></li></ul>
<p nop="MsoNormal" class="null"><span style="font_size:11.0pt; font-family:"Calibri",sans-serif" class="null"> </span></p>
<p nop="MsoNormal" class="null"><span style="font_size:11.0pt; font-family:"Calibri",sans-serif" class="null">If it will be of assistance, do you wish staff to request that Greg and/or Stacey provide a more specific description, on one of your next calls with
 them,  as to what methods they and their subcontractor will be using to identify, target and reach the category of respondents that we are describing as “actual registrants” (i.e. those that succeeded in registering domain names especially in the new gTLDs)
 and “potential registrants” (i.e. those who either attempted but did not complete a new gTLD registration, or would consider a new gTLD registration in the future)?</span></p>
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<p nop="MsoNormal" class="null"><span style="font_size:11.0pt; font-family:"Calibri",sans-serif" class="null">Thanks and cheers</span></p>
<p nop="MsoNormal" class="null"><span style="font_size:11.0pt; font-family:"Calibri",sans-serif" class="null">Mary, Julie, Ariel & Berry</span></p>
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<p nop="MsoNormal" class="null"><b class="null"><span style="color:black" class="null">From:
</span></b><span style="color:black" class="null">Gnso-rpm-data <gnso-rpm-data-bounces@icann.org> on behalf of "Michael Graham (ELCA)" <migraham@expedia.com><br class="null">
<b class="null">Date: </b>Saturday, June 16, 2018 at 06:38<br class="null">
<b class="null">To: </b>"Dorrain, Kristine" <dorraink@amazon.com>, "Tushnet, Rebecca" <rtushnet@law.harvard.edu>, Ariel Liang <ariel.liang@icann.org>, "gnso-rpm-data@icann.org" <gnso-rpm-data@icann.org><br class="null">
<b class="null">Subject: </b>Re: [Gnso-rpm-data] Actions & Notes: RPM Data Sub Team 15 June 2018</span></p>
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<p nop="MsoNormal" class="null"><a name="_MailOriginalBody" class="null"><span style="font_size:11.0pt; font-family:"Calibri",sans-serif; color:#1F497D" class="null">Thanks for taking the time to go through all this, Kristine – especially since my attendance
 today was somewhat sporadic.  I do understand the scope of what we are trying to get, but I agree that we should ask specific questions about actual responses to the Claims Notice, and not ask hypotheticals.
</span></a></p>
<p nop="MsoNormal" class="null"><span style="" class="null"><span style="font_size:11.0pt; font-family:"Calibri",sans-serif; color:#1F497D" class="null"> </span></span></p>
<p nop="MsoNormal" class="null"><span style="" class="null"><span style="font_size:11.0pt; font-family:"Calibri",sans-serif; color:#1F497D" class="null">So, I can go along with asking registrants, applicants who did not obtain a registration, and potential
 domain name applicants what they understand the Claims Notice to say, what their reaction to it would be, etc.  However, I think we need to ask the same question of registrants in two classes: Those who have received Trademark Claims Notices, and those who
 have not.  More importantly, in asking, parsing, analyzing and attempting to draw any conclusions from the results, we must be sure that AG draws clear distinctions between the different groups being asked these questions, their answers, and the significance
 of their answers in light of their different levels and types of experience and concern.</span></span></p>
<p nop="MsoNormal" class="null"><span style="" class="null"><span style="font_size:11.0pt; font-family:"Calibri",sans-serif; color:#1F497D" class="null"> </span></span></p>
<p nop="MsoNormal" class="null"><span style="" class="null"><span style="font_size:11.0pt; font-family:"Calibri",sans-serif; color:#1F497D" class="null">I am therefore agreeable, but extremely cautious in light of past surveys and analyses.</span></span></p>
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<p nop="MsoNormal" class="null"><span style="" class="null"><span style="font_size:11.0pt; font-family:"Calibri",sans-serif; color:#1F497D" class="null">Michael R.</span></span></p>
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<p nop="MsoNormal" class="null"><span style="" class="null"><b class="null"><span style="font_size:11.0pt; font-family:"Calibri",sans-serif" class="null">From:</span></b></span><span style="" class="null"><span style="font_size:11.0pt; font-family:"Calibri",sans-serif" class="null">
 Dorrain, Kristine [mailto:dorraink@amazon.com] <br class="null">
<b class="null">Sent:</b> Friday, June 15, 2018 2:49 PM<br class="null">
<b class="null">To:</b> Michael Graham (ELCA) <migraham@expedia.com>; Tushnet, Rebecca <rtushnet@law.harvard.edu>; Ariel Liang <ariel.liang@icann.org>; gnso-rpm-data@icann.org<br class="null">
<b class="null">Subject:</b> RE: Actions & Notes: RPM Data Sub Team 15 June 2018</span></span></p>
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<p nop="MsoNormal" class="null"><span style="" class="null"><span style="font_size:11.0pt; font-family:"Calibri",sans-serif; color:#1F497D" class="null">Hi Michael,</span></span></p>
<p nop="MsoNormal" class="null"><span style="" class="null"><span style="font_size:11.0pt; font-family:"Calibri",sans-serif; color:#1F497D" class="null"> </span></span></p>
<p nop="MsoNormal" class="null"><span style="" class="null"><span style="font_size:11.0pt; font-family:"Calibri",sans-serif; color:#1F497D" class="null">I do understand your concern but I think we ARE providing the Analysis Group with clear instructions about
 who to survey and how to ask the questions – and they’ve told us how they will get the participants.  That’s the point of the calls and that’s indeed what we’re discussing here, now.</span></span></p>
<p nop="MsoNormal" class="null"><span style="" class="null"><span style="font_size:11.0pt; font-family:"Calibri",sans-serif; color:#1F497D" class="null"> </span></span></p>
<p nop="MsoNormal" class="null"><span style="" class="null"><span style="font_size:11.0pt; font-family:"Calibri",sans-serif; color:#1F497D" class="null">Correct me if I’m misunderstanding, but I take your suggestion to mean you oppose surveying potential registrants
 at all.  I don’t think we are at liberty to do that and I’ll explain:  </span></span></p>
<p nop="MsoNormal" class="null"><span style="" class="null"><span style="font_size:11.0pt; font-family:"Calibri",sans-serif; color:#1F497D" class="null"> </span></span></p>
<ol start="1" type="1" style="margin-top:0in" class="null">
<li nop="MsoListParagraph" style="margin-left:0in" class="null"><span style="" class="null"><span style="font_size:11.0pt; font-family:"Calibri",sans-serif; color:#1F497D" class="null">We have charter questions that ask how understandable the Claims Notice
 is and we have some (at least anecdotal, abandonment) information that people may have been scared away by the Claims Notice.</span></span></li><li nop="MsoListParagraph" style="margin-left:0in" class="null"><span style="" class="null"><span style="font_size:11.0pt; font-family:"Calibri",sans-serif; color:#1F497D" class="null">As a result, we are expressly asked by the full WG to figure out if the
 Claims Notice is scary or needs to be re-worded.</span></span></li><li nop="MsoListParagraph" style="margin-left:0in" class="null"><span style="" class="null"><span style="font_size:11.0pt; font-family:"Calibri",sans-serif; color:#1F497D" class="null">We are also asked to figure out how people from different places of the
 world perceive the Claims Notice, as presented and worded (ideally, in a variety of languages- I have not seen how AG plans to address this)</span></span></li></ol>
<p nop="MsoListParagraph" class="null"><span style="" class="null"><span style="font_size:11.0pt; font-family:"Calibri",sans-serif; color:#1F497D" class="null"> </span></span></p>
<p nop="MsoNormal" class="null"><span style="" class="null"><span style="font_size:11.0pt; font-family:"Calibri",sans-serif; color:#1F497D" class="null">^^These, as I understand it, are not negotiable.  These are the pieces of information the WG asked to get
 survey data on.</span></span></p>
<p nop="MsoNormal" class="null"><span style="" class="null"><span style="font_size:11.0pt; font-family:"Calibri",sans-serif; color:#1F497D" class="null"> </span></span></p>
<p nop="MsoNormal" class="null"><span style="" class="null"><span style="font_size:11.0pt; font-family:"Calibri",sans-serif; color:#1F497D" class="null">Therefore, we MUST present the Claims Notice to some people (ideally, people who would actually register
 a domain name) to learn how people react to it.  Now, we can for sure get some of this information from people who succeeded in registering domain names – they completed the process.  But we are also looking to get this information from people who opted not
 to proceed for whatever reason, when presented with a claims notice.  These are “potential registrants.”  And yes, for people who actually didn’t try yet or didn’t proceed, these questions are somewhat hypothetical, but what we’re attempting to get is a REACTION
 and an idea of how it might affect future behavior, not past data.  Think of this part as market research, not historical data.</span></span></p>
<p nop="MsoNormal" class="null"><span style="" class="null"><span style="font_size:11.0pt; font-family:"Calibri",sans-serif; color:#1F497D" class="null"> </span></span></p>
<p nop="MsoNormal" class="null"><span style="" class="null"><span style="font_size:11.0pt; font-family:"Calibri",sans-serif; color:#1F497D" class="null">The “hypothetical” disagreement is just in the level detail, as I understand it. I’ve been an outspoken
 critic of hypothetical questions.  </span></span></p>
<p nop="MsoNormal" class="null"><span style="" class="null"><span style="font_size:11.0pt; font-family:"Calibri",sans-serif; color:#1F497D" class="null"> </span></span></p>
<p nop="MsoNormal" class="null"><span style="" class="null"><span style="font_size:11.0pt; font-family:"Calibri",sans-serif; color:#1F497D" class="null">My solution is to give some general use cases (you want a domain name for a blog or for your business or
 as an investment) and then ask if the Claims Notice would be scary or a deterrent and why.  Rebecca likes the idea of being more specific (providing an example name at least, maybe more of a detailed scenario). 
</span></span></p>
<p nop="MsoNormal" class="null"><span style="" class="null"><span style="font_size:11.0pt; font-family:"Calibri",sans-serif; color:#1F497D" class="null"> </span></span></p>
<p nop="MsoNormal" class="null"><span style="" class="null"><span style="font_size:11.0pt; font-family:"Calibri",sans-serif; color:#1F497D" class="null">If I’ve misunderstood, I hope you’ll set me straight.</span></span></p>
<p nop="MsoNormal" class="null"><span style="" class="null"><span style="font_size:11.0pt; font-family:"Calibri",sans-serif; color:#1F497D" class="null">Best,</span></span></p>
<p nop="MsoNormal" class="null"><span style="" class="null"><span style="font_size:11.0pt; font-family:"Calibri",sans-serif; color:#1F497D" class="null"> </span></span></p>
<p nop="MsoNormal" class="null"><span style="" class="null"><span style="font_size:11.0pt; font-family:"Calibri",sans-serif; color:#1F497D" class="null">Kristine</span></span></p>
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<p nop="MsoNormal" class="null"><span style="" class="null"><span style="font_size:11.0pt; font-family:"Calibri",sans-serif; color:#1F497D" class="null"> </span></span></p>
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<p nop="MsoNormal" class="null"><span style="" class="null"><b class="null"><span style="font_size:11.0pt; font-family:"Calibri",sans-serif" class="null">From:</span></b></span><span style="" class="null"><span style="font_size:11.0pt; font-family:"Calibri",sans-serif" class="null">
 Gnso-rpm-data [</span></span><a href="mailto:gnso-rpm-data-bounces@icann.org" class="null"><span style="" class="null"><span style="font_size:11.0pt; font-family:"Calibri",sans-serif" class="null">mailto:gnso-rpm-data-bounces@icann.org</span></span><span style="" class="null"></span></a><span style="" class="null"><span style="font_size:11.0pt; font-family:"Calibri",sans-serif" class="null">]
<b class="null">On Behalf Of </b>Michael Graham (ELCA)<br class="null">
<b class="null">Sent:</b> Friday, June 15, 2018 2:42 PM<br class="null">
<b class="null">To:</b> Tushnet, Rebecca <</span></span><a href="mailto:rtushnet@law.harvard.edu" class="null"><span style="" class="null"><span style="font_size:11.0pt; font-family:"Calibri",sans-serif" class="null">rtushnet@law.harvard.edu</span></span><span style="" class="null"></span></a><span style="" class="null"><span style="font_size:11.0pt; font-family:"Calibri",sans-serif" class="null">>;
 Ariel Liang <</span></span><a href="mailto:ariel.liang@icann.org" class="null"><span style="" class="null"><span style="font_size:11.0pt; font-family:"Calibri",sans-serif" class="null">ariel.liang@icann.org</span></span><span style="" class="null"></span></a><span style="" class="null"><span style="font_size:11.0pt; font-family:"Calibri",sans-serif" class="null">>;
</span></span><a href="mailto:gnso-rpm-data@icann.org" class="null"><span style="" class="null"><span style="font_size:11.0pt; font-family:"Calibri",sans-serif" class="null">gnso-rpm-data@icann.org</span></span><span style="" class="null"></span></a><span style="" class="null"><span style="font_size:11.0pt; font-family:"Calibri",sans-serif" class="null"><br class="null">
<b class="null">Subject:</b> Re: [Gnso-rpm-data] Actions & Notes: RPM Data Sub Team 15 June 2018</span></span></p>
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<p nop="MsoNormal" class="null"><span style="" class="null"><span style="font_size:11.0pt; font-family:"Calibri",sans-serif; color:#1F497D" class="null">Understood.  However, this sort of research requires a clear identification of the universe to be studied,
 the wording that will be used, and the environment in which it will be asked.  I think we need some clear parameters and questions, and I don’t think we have those yet.  Hopefully after our call today, AG can provide some guidance.</span></span></p>
<p nop="MsoNormal" class="null"><span style="" class="null"><span style="font_size:11.0pt; font-family:"Calibri",sans-serif; color:#1F497D" class="null"> </span></span></p>
<p nop="MsoNormal" class="null"><span style="" class="null"><span style="font_size:11.0pt; font-family:"Calibri",sans-serif; color:#1F497D" class="null">Michael R.</span></span></p>
<p nop="MsoNormal" class="null"><span style="" class="null"><span style="font_size:11.0pt; font-family:"Calibri",sans-serif; color:#1F497D" class="null"> </span></span></p>
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<p nop="MsoNormal" class="null"><span style="" class="null"><b class="null"><span style="font_size:11.0pt; font-family:"Calibri",sans-serif" class="null">From:</span></b></span><span style="" class="null"><span style="font_size:11.0pt; font-family:"Calibri",sans-serif" class="null">
 Tushnet, Rebecca [</span></span><a href="mailto:rtushnet@law.harvard.edu" class="null"><span style="" class="null"><span style="font_size:11.0pt; font-family:"Calibri",sans-serif" class="null">mailto:rtushnet@law.harvard.edu</span></span><span style="" class="null"></span></a><span style="" class="null"><span style="font_size:11.0pt; font-family:"Calibri",sans-serif" class="null">]
<br class="null">
<b class="null">Sent:</b> Friday, June 15, 2018 2:27 PM<br class="null">
<b class="null">To:</b> Michael Graham (ELCA) <</span></span><a href="mailto:migraham@expedia.com" class="null"><span style="" class="null"><span style="font_size:11.0pt; font-family:"Calibri",sans-serif" class="null">migraham@expedia.com</span></span><span style="" class="null"></span></a><span style="" class="null"><span style="font_size:11.0pt; font-family:"Calibri",sans-serif" class="null">>;
 Ariel Liang <</span></span><a href="mailto:ariel.liang@icann.org" class="null"><span style="" class="null"><span style="font_size:11.0pt; font-family:"Calibri",sans-serif" class="null">ariel.liang@icann.org</span></span><span style="" class="null"></span></a><span style="" class="null"><span style="font_size:11.0pt; font-family:"Calibri",sans-serif" class="null">>;
</span></span><a href="mailto:gnso-rpm-data@icann.org" class="null"><span style="" class="null"><span style="font_size:11.0pt; font-family:"Calibri",sans-serif" class="null">gnso-rpm-data@icann.org</span></span><span style="" class="null"></span></a><span style="" class="null"><span style="font_size:11.0pt; font-family:"Calibri",sans-serif" class="null"><br class="null">
<b class="null">Subject:</b> Re: Actions & Notes: RPM Data Sub Team 15 June 2018</span></span></p>
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<p class="null"><span style="" class="null"><span style="font-family:"Calibri",sans-serif; color:black" class="null">As I said on the call, this is standard comprehension research, relied on by courts and marketing departments.  When you want to know what members
 of a group take away from a message, you show it to them and ask them about it, even if they haven't seen it before.  It is precisely the kind of data driven research this working group is supposed to conduct. </span></span></p>
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<p nop="MsoNormal" class="null"><span style="" class="null"><span style="font_size:10.0pt; font-family:"Tahoma",sans-serif; color:black" class="null">Rebecca Tushnet</span></span></p>
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<p nop="MsoNormal" class="null"><span style="" class="null"><span style="font_size:10.0pt; font-family:"Tahoma",sans-serif; color:black" class="null">Frank Stanton Professor of First Amendment Law, Harvard Law School<br class="null">
703 593 6759 </span></span></p>
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<div nop="MsoNormal" align="center" style="text-align:center" class="null"><span style="" class="null">
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</span></div>
<div id="divRplyFwdMsg" class="null">
<p nop="MsoNormal" class="null"><span style="" class="null"><b class="null"><span style="font_size:11.0pt; font-family:"Calibri",sans-serif; color:black" class="null">From:</span></b></span><span style="" class="null"><span style="font_size:11.0pt; font-family:"Calibri",sans-serif; color:black" class="null">
 Michael Graham (ELCA) <</span></span><a href="mailto:migraham@expedia.com" class="null"><span style="" class="null"><span style="font_size:11.0pt; font-family:"Calibri",sans-serif" class="null">migraham@expedia.com</span></span><span style="" class="null"></span></a><span style="" class="null"><span style="font_size:11.0pt; font-family:"Calibri",sans-serif; color:black" class="null">><br class="null">
<b class="null">Sent:</b> Friday, June 15, 2018 5:12:17 PM<br class="null">
<b class="null">To:</b> Tushnet, Rebecca; Ariel Liang; </span></span><a href="mailto:gnso-rpm-data@icann.org" class="null"><span style="" class="null"><span style="font_size:11.0pt; font-family:"Calibri",sans-serif" class="null">gnso-rpm-data@icann.org</span></span><span style="" class="null"></span></a><span style="" class="null"><span style="font_size:11.0pt; font-family:"Calibri",sans-serif; color:black" class="null"><br class="null">
<b class="null">Subject:</b> RE: Actions & Notes: RPM Data Sub Team 15 June 2018</span>
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<p nop="xmsonormal" class="null"><span style="" class="null"><span style="font_size:11.0pt; font-family:"Calibri",sans-serif; color:#1F497D" class="null">Thanks, Rebecca.  From your explanation, then, we do not want to ask hypothetical questions, but want to
 ask what subjects’ understanding of the Claims Notice is?  That makes sense if asked of actual registrants or applicants who received the notices.  I don’t think it makes sense, however, to ask this question of those who have not gone through the process. 
 Then it becomes a hypothetical:  If you received this notice, what does it tell you? 
</span></span></p>
<p nop="xmsonormal" class="null"><span style="" class="null"><span style="font_size:11.0pt; font-family:"Calibri",sans-serif; color:#1F497D" class="null"> </span></span></p>
<p nop="xmsonormal" class="null"><span style="" class="null"><span style="font_size:11.0pt; font-family:"Calibri",sans-serif; color:#1F497D" class="null">Without the context of involvement in the process I don’t think “potential registrants” would provide relevant
 or useful information.  </span></span></p>
<p nop="xmsonormal" class="null"><span style="" class="null"><span style="font_size:11.0pt; font-family:"Calibri",sans-serif; color:#1F497D" class="null"> </span></span></p>
<p nop="xmsonormal" class="null"><span style="" class="null"><span style="font_size:11.0pt; font-family:"Calibri",sans-serif; color:#1F497D" class="null">I’ll go back to the questions after the weekend to see how and who they address the issue of effectiveness
 of the actual Claims Notice to.  That will better answer my concerns I hope.</span></span></p>
<p nop="xmsonormal" class="null"><span style="" class="null"><span style="font_size:11.0pt; font-family:"Calibri",sans-serif; color:#1F497D" class="null"> </span></span></p>
<p nop="xmsonormal" class="null"><span style="" class="null"><span style="font_size:11.0pt; font-family:"Calibri",sans-serif; color:#1F497D" class="null">Michael R.</span></span></p>
<p nop="xmsonormal" class="null"><span style="" class="null"><a name="x__MailEndCompose" class="null"><span style="font_size:11.0pt; font-family:"Calibri",sans-serif; color:#1F497D" class="null"> </span></a></span></p>
<div class="null">
<div style="border:none; border-top:solid #E1E1E1 1.0pt; padding:3.0pt 0in 0in 0in" class="null">
<p nop="xmsonormal" class="null"><span style="" class="null"><b class="null"><span style="font_size:11.0pt; font-family:"Calibri",sans-serif" class="null">From:</span></b></span><span style="" class="null"><span style="font_size:11.0pt; font-family:"Calibri",sans-serif" class="null">
 Tushnet, Rebecca [</span></span><a href="mailto:rtushnet@law.harvard.edu" class="null"><span style="" class="null"><span style="font_size:11.0pt; font-family:"Calibri",sans-serif" class="null">mailto:rtushnet@law.harvard.edu</span></span><span style="" class="null"></span></a><span style="" class="null"><span style="font_size:11.0pt; font-family:"Calibri",sans-serif" class="null">]
<br class="null">
<b class="null">Sent:</b> Friday, June 15, 2018 2:01 PM<br class="null">
<b class="null">To:</b> Michael Graham (ELCA) <</span></span><a href="mailto:migraham@expedia.com" class="null"><span style="" class="null"><span style="font_size:11.0pt; font-family:"Calibri",sans-serif" class="null">migraham@expedia.com</span></span><span style="" class="null"></span></a><span style="" class="null"><span style="font_size:11.0pt; font-family:"Calibri",sans-serif" class="null">>;
 Ariel Liang <</span></span><a href="mailto:ariel.liang@icann.org" class="null"><span style="" class="null"><span style="font_size:11.0pt; font-family:"Calibri",sans-serif" class="null">ariel.liang@icann.org</span></span><span style="" class="null"></span></a><span style="" class="null"><span style="font_size:11.0pt; font-family:"Calibri",sans-serif" class="null">>;
</span></span><a href="mailto:gnso-rpm-data@icann.org" class="null"><span style="" class="null"><span style="font_size:11.0pt; font-family:"Calibri",sans-serif" class="null">gnso-rpm-data@icann.org</span></span><span style="" class="null"></span></a><span style="" class="null"><span style="font_size:11.0pt; font-family:"Calibri",sans-serif" class="null"><br class="null">
<b class="null">Subject:</b> Re: Actions & Notes: RPM Data Sub Team 15 June 2018</span></span></p>
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<p class="null"><span style="" class="null"><span style="font-family:"Calibri",sans-serif; color:black" class="null">Surveying potential registrants (defined in the survey as those who either attempted but did not complete a new gTLD registration, or would
 consider a new gTLD registration in the future) for their understanding of the meaning of the claims notice is not hypothetical--it is a standard reception survey of the target audience. The question is not generally what issues kept some potential registrants away--that
 is a good deal broader than our task, I believe. The question is what people considering new gTLD registrations take away from the Claims Notice when they read it.  That is one of the key questions this working group has about the functioning of the Claims
 Notice.  </span></span></p>
<p class="null"><span style="" class="null"><span style="font-family:"Calibri",sans-serif; color:black" class="null"> </span></span></p>
<p class="null"><span style="" class="null"><span style="font-family:"Calibri",sans-serif; color:black" class="null">Past and future new gTLD registrants are our universe.  Depending on their past experiences, including receipt of claims notices (if we get
 any such respondents) we may have different questions for different subgroups. But they are the target group as a whole, and should get the same questions, except for those that don't apply to them.</span></span></p>
<p class="null"><span style="" class="null"><span style="font-family:"Calibri",sans-serif; color:black" class="null"> </span></span></p>
<div id="x_Signature" class="null">
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<p nop="xmsonormal" class="null"><span style="" class="null"><span style="font_size:10.0pt; font-family:"Tahoma",sans-serif; color:black" class="null"> </span></span></p>
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<p nop="xmsonormal" class="null"><span style="" class="null"><span style="font_size:10.0pt; font-family:"Tahoma",sans-serif; color:black" class="null">Rebecca Tushnet</span></span></p>
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<p nop="xmsonormal" class="null"><span style="" class="null"><span style="font_size:10.0pt; font-family:"Tahoma",sans-serif; color:black" class="null">Frank Stanton Professor of First Amendment Law, Harvard Law School<br class="null">
703 593 6759 </span></span></p>
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<div nop="MsoNormal" align="center" style="text-align:center" class="null"><span style="" class="null">
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</span></div>
<div id="x_divRplyFwdMsg" class="null">
<p nop="xmsonormal" class="null"><span style="" class="null"><b class="null"><span style="font_size:11.0pt; font-family:"Calibri",sans-serif; color:black" class="null">From:</span></b></span><span style="" class="null"><span style="font_size:11.0pt; font-family:"Calibri",sans-serif; color:black" class="null">
 Gnso-rpm-data <</span></span><a href="mailto:gnso-rpm-data-bounces@icann.org" class="null"><span style="" class="null"><span style="font_size:11.0pt; font-family:"Calibri",sans-serif" class="null">gnso-rpm-data-bounces@icann.org</span></span><span style="" class="null"></span></a><span style="" class="null"><span style="font_size:11.0pt; font-family:"Calibri",sans-serif; color:black" class="null">>
 on behalf of Michael Graham (ELCA) <</span></span><a href="mailto:migraham@expedia.com" class="null"><span style="" class="null"><span style="font_size:11.0pt; font-family:"Calibri",sans-serif" class="null">migraham@expedia.com</span></span><span style="" class="null"></span></a><span style="" class="null"><span style="font_size:11.0pt; font-family:"Calibri",sans-serif; color:black" class="null">><br class="null">
<b class="null">Sent:</b> Friday, June 15, 2018 4:50:32 PM<br class="null">
<b class="null">To:</b> Ariel Liang; </span></span><a href="mailto:gnso-rpm-data@icann.org" class="null"><span style="" class="null"><span style="font_size:11.0pt; font-family:"Calibri",sans-serif" class="null">gnso-rpm-data@icann.org</span></span><span style="" class="null"></span></a><span style="" class="null"><span style="font_size:11.0pt; font-family:"Calibri",sans-serif; color:black" class="null"><br class="null">
<b class="null">Subject:</b> Re: [Gnso-rpm-data] Actions & Notes: RPM Data Sub Team 15 June 2018</span>
</span></p>
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<p nop="xxmsonormal" class="null"><span style="" class="null"><span style="font_size:11.0pt; color:#1F497D" class="null">Thanks, Ariel.  I will review the Tape (as they say), but believe I disagree with the last point unless the meaning is that we would send
 a single survey to both registrants and “potential registrants” (although I would like to understand better how this last universe will be identified/selected) but according to which group they fall into, they will follow separate branches – registrants being
 asked whether they received Claims Notices and what they did/how they reacted; and potential registrants being asked why they did not apply for registration – i.e. what hypothetical issues could arise that kept them away.
</span></span></p>
<p nop="xxmsonormal" class="null"><span style="" class="null"><span style="font_size:11.0pt; color:#1F497D" class="null"> </span></span></p>
<p nop="xxmsonormal" class="null"><span style="" class="null"><span style="font_size:11.0pt; color:#1F497D" class="null">I do not think we should mix them or that we should ask purely hypothetical questions of anyone since these will only obtain opinions, beliefs,
 and perceptions – not what the effects of the RPMs actually have been.</span></span></p>
<p nop="xxmsonormal" class="null"><span style="" class="null"><span style="font_size:11.0pt; color:#1F497D" class="null"> </span></span></p>
<p nop="xxmsonormal" class="null"><span style="" class="null"><span style="font_size:11.0pt; color:#1F497D" class="null">Michael R.</span></span></p>
<p nop="xxmsonormal" class="null"><span style="" class="null"><a name="x_x__MailEndCompose" class="null"><span style="font_size:11.0pt; color:#1F497D" class="null"> </span></a></span></p>
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<p nop="xxmsonormal" class="null"><span style="" class="null"><b class="null"><span style="font_size:11.0pt" class="null">From:</span></b></span><span style="" class="null"><span style="font_size:11.0pt" class="null"> Gnso-rpm-data [</span></span><a href="mailto:gnso-rpm-data-bounces@icann.org" class="null"><span style="" class="null"><span style="font_size:11.0pt" class="null">mailto:gnso-rpm-data-bounces@icann.org</span></span><span style="" class="null"></span></a><span style="" class="null"><span style="font_size:11.0pt" class="null">]
<b class="null">On Behalf Of </b>Ariel Liang<br class="null">
<b class="null">Sent:</b> Friday, June 15, 2018 11:56 AM<br class="null">
<b class="null">To:</b> </span></span><a href="mailto:gnso-rpm-data@icann.org" class="null"><span style="" class="null"><span style="font_size:11.0pt" class="null">gnso-rpm-data@icann.org</span></span><span style="" class="null"></span></a><span style="" class="null"><span style="font_size:11.0pt" class="null"><br class="null">
<b class="null">Subject:</b> [Gnso-rpm-data] Actions & Notes: RPM Data Sub Team 15 June 2018</span></span></p>
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<p nop="xxmsonormal" class="null"><span style="" class="null"> </span></p>
<p nop="xxmsonormal" class="null"><span style="" class="null"><span style="font_size:11.0pt; color:black" class="null">Dear All,</span></span></p>
<p nop="xxmsonormal" style="orphans:auto; text-align:start; widows:auto; word-spacing:0px" class="null">
<span style="" class="null"><span style="font_size:11.0pt; color:black" class="null"> </span></span></p>
<p nop="xxmsonormal" style="orphans:auto; text-align:start; widows:auto; word-spacing:0px" class="null">
<span style="" class="null"><span style="font_size:11.0pt; color:black" class="null">Please see below the action items and notes captured by staff from the Data Sub Team call held on </span></span><span style="" class="null"><span style="font_size:11.0pt" class="null">15<span style="color:black" class="null">
 June 2018 (1</span>6<span style="color:black" class="null">00 UTC).  Staff have posted to the wiki space the action items and notes.  <i class="null">Please note that these will be high-level notes and are not meant as a substitute for the transcript or recording.</i> The
 recording, AC chat, and attendance records are posted on the wiki<span nop="xxapple-converted-space" class="null"> </span>at:
</span></span></span><a href="https://urldefense.proofpoint.com/v2/url?u=https-3A__community.icann.org_x_ZYMpBQ&d=DwMGaQ&c=WO-RGvefibhHBZq3fL85hQ&r=E-M4OQvQBo8UWqE1LwEiDR3PcWlfM0I-0jiI1c4ous0&m=dVCB25sV4v32Jr3F3GfVUtc7xBmftLC2KsUagHrJ2ic&s=UIY8XTmm73jDRxzakUcNoDrgTGui4wYk2paacDeoa5A&e=" target="_BLANK" class="null"><span style="" class="null"><span style="font_size:11.0pt" class="null">https://community.icann.org/x/ZYMpBQ</span></span><span style="" class="null"></span></a><span style="" class="null"><span style="font_size:11.0pt" class="null">
</span></span></p>
<p nop="xxmsonormal" class="null"><span style="" class="null"><span style="font_size:11.0pt" class="null"> </span></span></p>
<p nop="xxmsonormal" class="null"><span style="" class="null"><span style="font_size:11.0pt" class="null">Have a great weekend!</span></span></p>
<p nop="xxmsonormal" class="null"><span style="" class="null"><span style="font_size:11.0pt; color:black" class="null">  </span></span></p>
<p nop="xxmsonormal" class="null"><span style="" class="null"><span style="font_size:11.0pt; color:black" class="null">Best Regards,</span></span></p>
<p nop="xxmsonormal" style="orphans:auto; text-align:start; widows:auto; word-spacing:0px" class="null">
<span style="" class="null"><span style="font_size:11.0pt; color:black" class="null">Ariel</span></span></p>
<p nop="xxmsonormal" style="orphans:auto; text-align:start; widows:auto; word-spacing:0px" class="null">
<span style="" class="null"><span style="font_size:11.0pt; color:black" class="null"> </span></span></p>
<p nop="xxmsonormal" style="orphans:auto; text-align:start; widows:auto; word-spacing:0px" class="null">
<span style="" class="null"><b class="null"><span style="font_size:11.0pt; color:black" class="null">Ariel Xinyue Liang</span></b></span></p>
<p nop="xxmsonormal" style="orphans:auto; text-align:start; widows:auto; word-spacing:0px" class="null">
<span style="" class="null"><span style="font_size:11.0pt; color:black" class="null">Policy Analyst | Washington, DC </span></span></p>
<p nop="xxmsonormal" style="orphans:auto; text-align:start; widows:auto; word-spacing:0px" class="null">
<span style="" class="null"><span style="font_size:11.0pt; color:black" class="null">Internet Corporation for Assigned Names and Numbers (ICANN) </span></span></p>
<p nop="xxmsonormal" style="orphans:auto; text-align:start; widows:auto; word-spacing:0px" class="null">
<span style="" class="null"><span style="font_size:11.0pt; color:black" class="null"> </span></span></p>
<p nop="xxmsonormal" style="orphans:auto; text-align:start; widows:auto; word-spacing:0px" class="null">
<span style="" class="null"><b class="null"><span style="font_size:11.0pt; color:black" class="null">----------------</span></b></span></p>
<p nop="xxmsonormal" class="null"><span style="" class="null"><b class="null"><span style="font_size:11.0pt" class="null">ACTION ITEM</span></b></span></p>
<ul type="disc" style="margin-top:0in" class="null">
<li nop="MsoNormal" style="" class="null"><span style="" class="null"><span style="font_size:11.0pt; font-family:"Calibri",sans-serif" class="null">Staff to ask Sub Team members’ availability to join the Monday, 18 June meeting at 17:00 UTC; if low availability,
 staff to propose an alternative time. <span style="background:yellow" class="null">
(Done)</span></span></span><span style="" class="null"></span></li></ul>
<p nop="xxmsonormal" class="null"><span style="" class="null"><b class="null"><span style="font_size:11.0pt" class="null"> </span></b></span></p>
<p nop="xxmsonormal" class="null"><span style="" class="null"><b class="null"><span style="font_size:11.0pt" class="null">NOTES</span></b></span></p>
<p nop="xxmsonormal" class="null"><span style="" class="null"><span style="font_size:11.0pt" class="null">Q2</span></span></p>
<ul type="disc" style="margin-top:0in" class="null">
<li nop="MsoNormal" style="" class="null"><span style="" class="null"><span style="font_size:11.0pt; font-family:"Calibri",sans-serif" class="null">2nd option: the first new gTLD was launched in July 2013, so change 3 years to 5 years </span></span><span style="" class="null"></span></li><li nop="MsoNormal" style="" class="null"><span style="" class="null"><span style="font_size:11.0pt; font-family:"Calibri",sans-serif" class="null">If the following questions do not apply to the registrants, redirect them to the potential registrant survey
 section. </span></span><span style="" class="null"></span></li></ul>
<p nop="xxmsonormal" class="null"><span style="" class="null"><span style="font_size:11.0pt" class="null"> </span></span></p>
<p nop="xxmsonormal" class="null"><span style="" class="null"><span style="font_size:11.0pt" class="null">Q2b</span></span></p>
<ul type="disc" style="margin-top:0in" class="null">
<li nop="MsoNormal" style="" class="null"><span style="" class="null"><span style="font_size:11.0pt; font-family:"Calibri",sans-serif" class="null">Change 3 years to 5 years. </span></span><span style="" class="null"></span></li></ul>
<p nop="xxmsonormal" class="null"><span style="" class="null"><span style="font_size:11.0pt" class="null"> </span></span></p>
<p nop="xxmsonormal" class="null"><span style="" class="null"><span style="font_size:11.0pt" class="null">Q2c</span></span></p>
<ul type="disc" style="margin-top:0in" class="null">
<li nop="MsoNormal" style="" class="null"><span style="" class="null"><span style="font_size:11.0pt; font-family:"Calibri",sans-serif" class="null">Change 3 years to 5 years</span></span><span style="" class="null"></span></li></ul>
<p nop="xxmsonormal" class="null"><span style="" class="null"><span style="font_size:11.0pt" class="null"> </span></span></p>
<p nop="xxmsonormal" class="null"><span style="" class="null"><span style="font_size:11.0pt" class="null">Q2e</span></span></p>
<ul type="disc" style="margin-top:0in" class="null">
<li nop="MsoNormal" style="" class="null"><span style="" class="null"><span style="font_size:11.0pt; font-family:"Calibri",sans-serif" class="null">"If Yes, did you register the domain name for which you received a Claims Notice?" is a core question. We want
 to know why they went ahead despite receiving a Claims Notice. We want to know qualitatively why they did so. It goes with the same set of questions below. Same rationale may apply to the second time they receive the Claims Notice, or more. </span></span><span style="" class="null"></span></li><li nop="MsoNormal" style="" class="null"><span style="" class="null"><span style="font_size:11.0pt; font-family:"Calibri",sans-serif" class="null">We spent a lot of time asking why people did NOT proceed, and there could be a lot of reasons. We do have a set
 of questions asking people why they DO proceed. If they did so, they may have made some serious decisions here, and we need to know why. Perhaps provide some multiple-choice options listing possible reasons why they proceed in order to dive deeper. </span></span><span style="" class="null"></span></li><li nop="MsoNormal" style="" class="null"><span style="" class="null"><span style="font_size:11.0pt; font-family:"Calibri",sans-serif" class="null">Suggestions for options to be included in a multiple-choice question</span></span><span style="" class="null"><span style="font-family:"Calibri",sans-serif" class="null">
</span></span><span style="" class="null"></span></li></ul>
<p nop="xxmsonormal" style="margin-left:1.0in; text-xdent:-.25in" class="null"><span style="" class="null"><span style="font_size:11.0pt" class="null">-</span></span><span style="" class="null"><span style="font_size:7.0pt; font-family:"Times New Roman",serif" class="null">         
</span></span><span style="" class="null"><span style="font_size:11.0pt" class="null">I would not be sued if I continued</span></span></p>
<p nop="xxmsonormal" style="margin-left:1.0in; text-xdent:-.25in" class="null"><span style="" class="null"><span style="font_size:11.0pt" class="null">-</span></span><span style="" class="null"><span style="font_size:7.0pt; font-family:"Times New Roman",serif" class="null">         
</span></span><span style="" class="null"><span style="font_size:11.0pt" class="null">I would not be subject to an action to take the domain if I continued</span></span></p>
<p nop="xxmsonormal" style="margin-left:1.0in; text-xdent:-.25in" class="null"><span style="" class="null"><span style="font_size:11.0pt" class="null">-</span></span><span style="" class="null"><span style="font_size:7.0pt; font-family:"Times New Roman",serif" class="null">         
</span></span><span style="" class="null"><span style="font_size:11.0pt" class="null">No one else had a legal right to the name</span></span></p>
<p nop="xxmsonormal" style="margin-left:1.0in; text-xdent:-.25in" class="null"><span style="" class="null"><span style="font_size:11.0pt" class="null">-</span></span><span style="" class="null"><span style="font_size:7.0pt; font-family:"Times New Roman",serif" class="null">         
</span></span><span style="" class="null"><span style="font_size:11.0pt" class="null">I had legitimate or legal right to the domain</span></span></p>
<p nop="xxmsonormal" style="margin-left:1.0in; text-xdent:-.25in" class="null"><span style="" class="null"><span style="font_size:11.0pt" class="null">-</span></span><span style="" class="null"><span style="font_size:7.0pt; font-family:"Times New Roman",serif" class="null">         
</span></span><span style="" class="null"><span style="font_size:11.0pt" class="null">It does not seem like too much trouble to continue</span></span></p>
<p nop="xxmsonormal" style="margin-left:1.0in; text-xdent:-.25in" class="null"><span style="" class="null"><span style="font_size:11.0pt" class="null">-</span></span><span style="" class="null"><span style="font_size:7.0pt; font-family:"Times New Roman",serif" class="null">         
</span></span><span style="" class="null"><span style="font_size:11.0pt" class="null">I consulted with an attorney and it was fine</span></span></p>
<p nop="xxmsonormal" style="margin-left:1.0in; text-xdent:-.25in" class="null"><span style="" class="null"><span style="font_size:11.0pt" class="null">-</span></span><span style="" class="null"><span style="font_size:7.0pt; font-family:"Times New Roman",serif" class="null">         
</span></span><span style="" class="null"><span style="font_size:11.0pt" class="null">I was committed to the domain name for person/business reasons</span></span></p>
<p nop="xxmsonormal" style="margin-left:1.0in; text-xdent:-.25in" class="null"><span style="" class="null"><span style="font_size:11.0pt" class="null">-</span></span><span style="" class="null"><span style="font_size:7.0pt; font-family:"Times New Roman",serif" class="null">         
</span></span><span style="" class="null"><span style="font_size:11.0pt" class="null">It matched investments names I already own in a portfolio  (going with "theme" registrants)</span></span></p>
<p nop="xxmsonormal" style="margin-left:1.0in; text-xdent:-.25in" class="null"><span style="" class="null"><span style="font_size:11.0pt" class="null">-</span></span><span style="" class="null"><span style="font_size:7.0pt; font-family:"Times New Roman",serif" class="null">         
</span></span><span style="" class="null"><span style="font_size:11.0pt" class="null">I didn't understand the notice</span></span></p>
<p nop="xxmsonormal" style="margin-left:1.0in; text-xdent:-.25in" class="null"><span style="" class="null"><span style="font_size:11.0pt" class="null">-</span></span><span style="" class="null"><span style="font_size:7.0pt; font-family:"Times New Roman",serif" class="null">         
</span></span><span style="" class="null"><span style="font_size:11.0pt" class="null">Something else [explain]
</span></span></p>
<ul type="disc" style="margin-top:0in" class="null">
<li nop="MsoNormal" style="" class="null"><span style="" class="null"><span style="font_size:11.0pt; font-family:"Calibri",sans-serif" class="null">There are portfolio registrants and they may have received many notices. May ask a quantitative question, "How
 many times this has happened to you?" and let them choose via multiple-choice options. Follow up with a question "For any of the domain name that you decide to proceed with registration, check all the reasons that apply". Bearing in mind that some people could
 have big portfolios. </span></span><span style="" class="null"></span></li><li nop="MsoNormal" style="" class="null"><span style="" class="null"><span style="font_size:11.0pt; font-family:"Calibri",sans-serif" class="null">Is there anyway to encourage the survey taker to write a narrative and explain themselves? If we do get the response,
 it would be very helpful. </span></span><span style="" class="null"></span></li><li nop="MsoNormal" style="" class="null"><span style="" class="null"><span style="font_size:11.0pt; font-family:"Calibri",sans-serif" class="null">Registrants with big portfolio might actually prefer a narrative option.
</span></span><span style="" class="null"></span></li></ul>
<p nop="xxmsonormal" class="null"><span style="" class="null"><span style="font_size:11.0pt" class="null"> </span></span></p>
<p nop="xxmsonormal" class="null"><span style="" class="null"><span style="font_size:11.0pt" class="null">Q2g</span></span></p>
<ul type="disc" style="margin-top:0in" class="null">
<li nop="MsoNormal" style="" class="null"><span style="" class="null"><span style="font_size:11.0pt; font-family:"Calibri",sans-serif" class="null">There is an agreement to funnel this type of questions into potential registrant survey. </span></span><span style="" class="null"></span></li></ul>
<p nop="xxmsonormal" class="null"><span style="" class="null"><span style="font_size:11.0pt" class="null"> </span></span></p>
<p nop="xxmsonormal" class="null"><span style="" class="null"><span style="font_size:11.0pt" class="null">Q2g(i) </span></span></p>
<ul type="disc" style="margin-top:0in" class="null">
<li nop="MsoNormal" style="" class="null"><span style="" class="null"><span style="font_size:11.0pt; font-family:"Calibri",sans-serif" class="null">The structure is a bit confusing </span></span><span style="" class="null"></span></li><li nop="MsoNormal" style="" class="null"><span style="" class="null"><span style="font_size:11.0pt; font-family:"Calibri",sans-serif" class="null">Need to be clear that this question should apply to anyone who is presented a Claims Notice, regardless whether
 he/she completed the registration or not </span></span><span style="" class="null"></span></li><li nop="MsoNormal" style="" class="null"><span style="" class="null"><span style="font_size:11.0pt; font-family:"Calibri",sans-serif" class="null">Which of the following best describes your understanding of the purpose of the Claims Notice? Don’t know/Not
 sure -- we need a "what a heck" option there too </span></span><span style="" class="null"></span></li></ul>
<p nop="xxmsonormal" class="null"><span style="" class="null"><span style="font_size:11.0pt" class="null"> </span></span></p>
<p nop="xxmsonormal" class="null"><span style="" class="null"><span style="font_size:11.0pt" class="null">Q2g(ii) – Q2h(i)
</span></span></p>
<ul type="disc" style="margin-top:0in" class="null">
<li nop="MsoNormal" style="" class="null"><span style="" class="null"><span style="font_size:11.0pt; font-family:"Calibri",sans-serif" class="null">Re virtue.food - oppose to specify as people may give a false hypothetical</span></span><span style="" class="null"></span></li><li nop="MsoNormal" style="" class="null"><span style="" class="null"><span style="font_size:11.0pt; font-family:"Calibri",sans-serif" class="null">May want to specify "I plan to start a business or already have a business under that name"</span></span><span style="" class="null"></span></li><li nop="MsoNormal" style="" class="null"><span style="" class="null"><span style="font_size:11.0pt; font-family:"Calibri",sans-serif" class="null">If we specify the business aspect, how would that help us? We don't know the background of the registrant why
 they proceed or not proceed. </span></span><span style="" class="null"></span></li><li nop="MsoNormal" style="" class="null"><span style="" class="null"><span style="font_size:11.0pt; font-family:"Calibri",sans-serif" class="null">We don't know what the registrants are thinking, so we are asking them, at least we will get some insight and
 useful answers if we give them an example to think about. If we just give them a notice, they would not know what to do with that. </span></span><span style="" class="null"></span></li><li nop="MsoNormal" style="" class="null"><span style="" class="null"><span style="font_size:11.0pt; font-family:"Calibri",sans-serif" class="null">We did give examples on other surveys to target non-expert. </span></span><span style="" class="null"></span></li><li nop="MsoNormal" style="" class="null"><span style="" class="null"><span style="font_size:11.0pt; font-family:"Calibri",sans-serif" class="null">How do we know there is no brand using virtue.food. How do we know survey takers’ level of knowledge whether
 it would be an issue or not? </span></span><span style="" class="null"></span></li><li nop="MsoNormal" style="" class="null"><span style="" class="null"><span style="font_size:11.0pt; font-family:"Calibri",sans-serif" class="null">We can ask clarifying questions at the end, but ask examples first to provide some context. You may need to place
 the “demographic” type of questions first to get into the mindset of the survey takers, and we can get a sense of the trend:</span></span><span style="" class="null"><span style="font-family:"Calibri",sans-serif" class="null">
</span></span><span style="" class="null"></span></li></ul>
<p nop="xxmsonormal" style="margin-left:1.0in; text-xdent:-.25in" class="null"><span style="" class="null"><span style="font_size:11.0pt" class="null">-</span></span><span style="" class="null"><span style="font_size:7.0pt; font-family:"Times New Roman",serif" class="null">         
</span></span><span style="" class="null"><span style="font_size:11.0pt" class="null">Would you be nervous to register the domain name? -- provide options</span></span></p>
<p nop="xxmsonormal" style="margin-left:1.0in; text-xdent:-.25in" class="null"><span style="" class="null"><span style="font_size:11.0pt" class="null">-</span></span><span style="" class="null"><span style="font_size:7.0pt; font-family:"Times New Roman",serif" class="null">         
</span></span><span style="" class="null"><span style="font_size:11.0pt" class="null">If yes, what actions would you take? -- provide options </span></span></p>
<p nop="xxmsonormal" style="margin-left:1.0in; text-xdent:-.25in" class="null"><span style="" class="null"><span style="font_size:11.0pt" class="null">-</span></span><span style="" class="null"><span style="font_size:7.0pt; font-family:"Times New Roman",serif" class="null">         
</span></span><span style="" class="null"><span style="font_size:11.0pt" class="null">If no, what is the reason? -- provide options </span></span></p>
<p nop="xxmsonormal" style="margin-left:1.0in; text-xdent:-.25in" class="null"><span style="" class="null"><span style="font_size:11.0pt" class="null">-</span></span><span style="" class="null"><span style="font_size:7.0pt; font-family:"Times New Roman",serif" class="null">         
</span></span><span style="" class="null"><span style="font_size:11.0pt" class="null">Does trademark law matter? </span></span></p>
<ul type="disc" style="margin-top:0in" class="null">
<li nop="MsoNormal" style="" class="null"><span style="" class="null"><span style="font_size:11.0pt; font-family:"Calibri",sans-serif" class="null">Concerned if asking those questions first may have a bad effect on the survey takers, e.g., asking them about
 trademark law knowledge. It may be super hard to ask each survey taker to consider each scenario. Worth asking trademark only after asking some hypothetical questions, otherwise it would trigger some negative reaction. </span></span><span style="" class="null"></span></li><li nop="MsoNormal" style="" class="null"><span style="" class="null"><span style="font_size:11.0pt; font-family:"Calibri",sans-serif" class="null">Don't need to limit this question for the people who have not completed the registration.
</span></span><span style="" class="null"></span></li><li nop="MsoNormal" style="" class="null"><span style="" class="null"><span style="font_size:11.0pt; font-family:"Calibri",sans-serif" class="null">Proposed new order:
</span></span><span style="" class="null"></span></li></ul>
<p nop="xxmsonormal" style="margin-left:1.0in; text-xdent:-.25in" class="null"><span style="" class="null"><span style="font_size:11.0pt" class="null">-</span></span><span style="" class="null"><span style="font_size:7.0pt; font-family:"Times New Roman",serif" class="null">         
</span></span><span style="" class="null"><span style="font_size:11.0pt" class="null">Show trademark claims notice.
</span></span></p>
<p nop="xxmsonormal" style="margin-left:1.0in; text-xdent:-.25in" class="null"><span style="" class="null"><span style="font_size:11.0pt" class="null">-</span></span><span style="" class="null"><span style="font_size:7.0pt; font-family:"Times New Roman",serif" class="null">         
</span></span><span style="" class="null"><span style="font_size:11.0pt" class="null">Q2g(iv) – confidence?
</span></span></p>
<p nop="xxmsonormal" style="margin-left:1.0in; text-xdent:-.25in" class="null"><span style="" class="null"><span style="font_size:11.0pt" class="null">-</span></span><span style="" class="null"><span style="font_size:7.0pt; font-family:"Times New Roman",serif" class="null">         
</span></span><span style="" class="null"><span style="font_size:11.0pt" class="null">Would you consult with an attorney? [maybe also “would you talk with domain name registrar, etc?]</span></span></p>
<p nop="xxmsonormal" style="margin-left:1.0in; text-xdent:-.25in" class="null"><span style="" class="null"><span style="font_size:11.0pt" class="null">-</span></span><span style="" class="null"><span style="font_size:7.0pt; font-family:"Times New Roman",serif" class="null">         
</span></span><span style="" class="null"><span style="font_size:11.0pt" class="null">Q2h(i) – Why you abandoned?
</span></span></p>
<p nop="xxmsonormal" style="margin-left:1.0in; text-xdent:-.25in" class="null"><span style="" class="null"><span style="font_size:11.0pt" class="null">-</span></span><span style="" class="null"><span style="font_size:7.0pt; font-family:"Times New Roman",serif" class="null">         
</span></span><span style="" class="null"><span style="font_size:11.0pt" class="null">Q2g(iii) – trademark law knowledge
</span></span></p>
<ul type="disc" style="margin-top:0in" class="null">
<li nop="MsoNormal" style="" class="null"><span style="" class="null"><span style="font_size:11.0pt; font-family:"Calibri",sans-serif" class="null">We are making assumption that the user is going to assume the claims has something to do with the trademark.
 Most people don't know the difference between trademark and copyright. That's a mistake in the premise of each Q that the analysis group needs to resolve. Maybe this is the FIRST question and there is a matrix. so different paths of questioning need to be
 clarified... </span></span><span style="" class="null"></span></li><li nop="MsoNormal" style="" class="null"><span style="" class="null"><span style="font_size:11.0pt; font-family:"Calibri",sans-serif" class="null">One possibility is to ask registrants what they imagine their use would be. If we will have enough respondents,
 we could sub group them. </span></span><span style="" class="null"></span></li><li nop="MsoNormal" style="" class="null"><span style="" class="null"><span style="font_size:11.0pt; font-family:"Calibri",sans-serif" class="null">Those general Qs should appear after the more specific responses to virtue.food</span></span><span style="" class="null"></span></li></ul>
<p nop="xxmsonormal" class="null"><span style="" class="null"><span style="font_size:11.0pt" class="null"> </span></span></p>
<p nop="xxmsonormal" class="null"><span style="" class="null"><span style="font_size:11.0pt" class="null">Q2h(i)
</span></span></p>
<ul type="disc" style="margin-top:0in" class="null">
<li nop="MsoNormal" style="" class="null"><span style="" class="null"><span style="font_size:11.0pt; font-family:"Calibri",sans-serif" class="null">We are asking why they did not proceed, and it is not with respect to virtue.food. Where are we asking them what
 they are doing with virtue.food? </span></span><span style="" class="null"></span></li><li nop="MsoNormal" style="" class="null"><span style="" class="null"><span style="font_size:11.0pt; font-family:"Calibri",sans-serif" class="null">This question is for people who have abandoned. Everyone should be asked for this question. It is doubtful that
 we will get a lot of registrant that receives claims notice. </span></span><span style="" class="null"></span></li></ul>
<p nop="xxmsonormal" class="null"><span style="" class="null"><span style="font_size:11.0pt" class="null"> </span></span></p>
<p nop="xxmsonormal" class="null"><span style="" class="null"><span style="font_size:11.0pt" class="null">Discussion about the open-ended questions  </span></span></p>
<ul type="disc" style="margin-top:0in" class="null">
<li nop="MsoNormal" style="" class="null"><span style="" class="null"><span style="font_size:11.0pt; font-family:"Calibri",sans-serif" class="null">Narrative responses can become cumbersome. It is fine to have a few in the survey, but the more complicated question
 is, the more loaded the responses would be. To have a lot of these questions would make it difficult for the respondent to respond, and can lower response rate and increase dropout rate. </span></span><span style="" class="null"></span></li><li nop="MsoNormal" style="" class="null"><span style="" class="null"><span style="font_size:11.0pt; font-family:"Calibri",sans-serif" class="null">Some open text questions may be better for interview survey. Form survey would not have the opportunity to redirect
 the answer. </span></span><span style="" class="null"></span></li><li nop="MsoNormal" style="" class="null"><span style="" class="null"><span style="font_size:11.0pt; font-family:"Calibri",sans-serif" class="null">Wide range of responses in open text field can make the analysis of the responses difficult and it would be hard
 to summarize the results in a simple way. </span></span><span style="" class="null"></span></li><li nop="MsoNormal" style="" class="null"><span style="" class="null"><span style="font_size:11.0pt; font-family:"Calibri",sans-serif" class="null">There is difference between "Other___" and the larger open text field asking very open-ended question. </span></span><span style="" class="null"></span></li></ul>
<p nop="xxmsonormal" class="null"><span style="" class="null"><span style="font_size:11.0pt" class="null"> </span></span></p>
<p nop="xxmsonormal" class="null"><span style="" class="null"><span style="font_size:11.0pt" class="null">Discussion about hypothetical questions
</span></span></p>
<ul type="disc" style="margin-top:0in" class="null">
<li nop="MsoNormal" style="" class="null"><span style="" class="null"><span style="font_size:11.0pt; font-family:"Calibri",sans-serif" class="null">Reference page 28-29 of the RFP Appendix regarding the comments for/against hypothetical questions
</span></span><span style="" class="null"></span></li><li nop="MsoNormal" style="" class="null"><span style="" class="null"><span style="font_size:11.0pt; font-family:"Calibri",sans-serif" class="null">Getting into use cases is different from hypothetical. There are general categories that people fall into. Give
 people the general categories. </span></span><span style="" class="null"></span></li><li nop="MsoNormal" style="" class="null"><span style="" class="null"><span style="font_size:11.0pt; font-family:"Calibri",sans-serif" class="null">If we ask hypothetical questions of Registrants, I would like to return to TM/Brand owner survey to include some
 hypos.  What would be the difference?</span></span><span style="" class="null"></span></li><li nop="MsoNormal" style="" class="null"><span style="" class="null"><span style="font_size:11.0pt; font-family:"Calibri",sans-serif" class="null">I feel like that is a different kind of request for information. That would be something to ask in the design
 phase of a project not necessarily an evaluation phase.</span></span><span style="" class="null"></span></li><li nop="MsoNormal" style="" class="null"><span style="" class="null"><span style="font_size:11.0pt; font-family:"Calibri",sans-serif" class="null">I'm ok with the page 29 scenario since we get an understanding of what the respondent is thinking when they answer.
 Consider the alternative to hypothetical listed on page 29</span></span><span style="" class="null"></span></li><li nop="MsoNormal" style="" class="null"><span style="" class="null"><span style="font_size:11.0pt; font-family:"Calibri",sans-serif" class="null">The questions about actual events and actions will provide metrics; hypos will prove opinions.  We must somehow
 separate the two if we include them.  </span></span><span style="" class="null"></span></li><li nop="MsoNormal" style="" class="null"><span style="" class="null"><span style="font_size:11.0pt; font-family:"Calibri",sans-serif" class="null">Why the hypothetical question falls into the registrant survey? Q2g, Q2g(i), Q2g(ii) are inspired by the potential
 registrant survey questions. </span></span><span style="" class="null"></span></li><li nop="MsoNormal" style="" class="null"><span style="" class="null"><span style="font_size:11.0pt; font-family:"Calibri",sans-serif" class="null">We want to know the set of people who register domain name, and when they see the trademark claims notices, what
 they are doing with them. To provide use cases is because it is hard for registrant to understand in the abstract. There is no way to ask such question without something to think about.
</span></span><span style="" class="null"></span></li><li nop="MsoNormal" style="" class="null"><span style="" class="null"><span style="font_size:11.0pt; font-family:"Calibri",sans-serif" class="null">The only way to get an answer to the question is by showing claims notice and see what they think. If you got
 a claims notice.... [Qs] AND here is a claims notice... [ Q]</span></span><span style="" class="null"></span></li><li nop="MsoNormal" style="" class="null"><span style="" class="null"><span style="font_size:11.0pt; font-family:"Calibri",sans-serif" class="null">AG suggestion:  </span></span><span style="" class="null"><span style="font-family:"Calibri",sans-serif" class="null">
</span></span><span style="" class="null"></span></li></ul>
<p nop="xxmsonormal" style="margin-left:1.0in; text-xdent:-.25in" class="null"><span style="" class="null"><span style="font_size:11.0pt" class="null">-</span></span><span style="" class="null"><span style="font_size:7.0pt; font-family:"Times New Roman",serif" class="null">         
</span></span><span style="" class="null"><span style="font_size:11.0pt" class="null">Keep the hypo question for the potential registrant survey
</span></span></p>
<p nop="xxmsonormal" style="margin-left:1.0in; text-xdent:-.25in" class="null"><span style="" class="null"><span style="font_size:11.0pt" class="null">-</span></span><span style="" class="null"><span style="font_size:7.0pt; font-family:"Times New Roman",serif" class="null">         
</span></span><span style="" class="null"><span style="font_size:11.0pt" class="null">In the registrant survey, ask respondents did they receive claims survey, what they did to it, what was the purpose of their registration, etc. elicit the insight without
 providing a hypothetical scenario? </span></span></p>
<ul type="disc" style="margin-top:0in" class="null">
<li nop="MsoNormal" style="" class="null"><span style="" class="null"><span style="font_size:11.0pt; font-family:"Calibri",sans-serif" class="null">Is it possible that most people taking the survey are legacy domain name registrants? </span></span><span style="" class="null"></span></li><li nop="MsoNormal" style="" class="null"><span style="" class="null"><span style="font_size:11.0pt; font-family:"Calibri",sans-serif" class="null">We account for those potential respondents and try to filter them in the survey.
</span></span><span style="" class="null"></span></li><li nop="MsoNormal" style="" class="null"><span style="" class="null"><span style="font_size:11.0pt; font-family:"Calibri",sans-serif" class="null">It does not make a lot of sense to differentiate the registrants and potential registrants in two different surveys.
 There are a lot of overlapping paths. It should be one survey with branching paths. The people who said “I have received a claims notice, but didn't have the use case” should be given the opportunity to provide useful responses.</span></span><span style="" class="null"></span></li></ul>
<p nop="xxmsonormal" class="null"><span style="" class="null"><span style="font_size:11.0pt" class="null"> </span></span></p>
<p nop="xxmsonormal" class="null"><span style="" class="null"><span style="font_size:11.0pt" class="null"> </span></span></p>
<p nop="xxp2" class="null"><span style="" class="null"><span style="font_size:11.0pt; font-family:"Calibri",sans-serif" class="null"> </span></span></p>
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<span style="color:#054356; font-size:20px"><strong><span style="font-family:arial,helvetica,sans-serif">INNOVATION</span></strong></span><br>
<span style="color:#054356"><span style="font-family:arial,helvetica,sans-serif"><strong><span style="font-size:20px">INDEX</span>
</strong></span></span><strong><span style="font-size:20px"><span style="color:#2d9ec0"><span style="font-family:arial,helvetica,sans-serif">2018</span></span></span></strong></td>
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<div align="right"><span style="color:#2d9ec0; font-size:11px"><span style="font-family:arial,helvetica,sans-serif">#GII2018</span></span></div>
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