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</head>
<body lang="EN-US" link="#0563C1" vlink="#954F72">
<div class="WordSection1">
<p class="MsoNormal"><span style="font-size:11.0pt">Dear Data Sub Team members, <o:p>
</o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt">Analysis Group have discussed with staff the proposed distribution plans and target response rates for the Sunrise & Claims surveys.
<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt">Depending on how quickly we would be able wrap up the TM survey, we may or may not get to discuss the survey distribution plans during tomorrow’s call. We hereby relay the information and kick off the discussion
about this topic on the mailing list, so all Sub Team members could review and chime in.
<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt">We would greatly appreciate your input and feedback! <o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;color:black"> </span><span style="font-size:11.0pt"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;color:black">Thank you,</span><o:p></o:p></p>
<p class="MsoNormal"><span style="font-size:11.0pt;color:black">Mary, Julie, Ariel, and Berry
</span><o:p></o:p></p>
<p class="MsoNormal"><span style="font-size:11.0pt;color:black"> </span><o:p></o:p></p>
<p class="MsoNormal"><span style="font-size:11.0pt;color:black">==</span><o:p></o:p></p>
<p class="MsoNormal"><span style="font-size:11.0pt;color:black"> </span><o:p></o:p></p>
<p class="MsoNormal"><b><span style="font-size:11.0pt;color:black">1. Registr</span></b><b><span style="font-size:11.0pt">y Survey<o:p></o:p></span></b></p>
<ul style="margin-top:0in" type="disc">
<li class="MsoNormal" style="mso-list:l4 level1 lfo20"><span style="font-size:11.0pt;color:black">ICANN Staff to send out the survey directly through the GDD Customer Support Team to Registry Operators</span><o:p></o:p>
<ul style="margin-top:0in" type="circle">
<li class="MsoListParagraph" style="color:black;margin-left:0in;mso-list:l4 level2 lfo20">
<span style="font-size:11.0pt">According to GDD, the total number of unique registry companies is about 540; there are about 270 unique registry companies that manage multiple TLDs.
</span><span style="font-size:11.0pt"><o:p></o:p></span></li><li class="MsoListParagraph" style="color:black;margin-left:0in;mso-list:l4 level2 lfo20">
<span style="font-size:11.0pt">Staff will ask GDD whether they can filter the different categories of Registry Operators (e.g., generic, brand, geographic) when distributing the Registry Survey. If not, AG suggests adding a gating question at the beginning
of the Registry Survey, asking respondents to identify whether they are brand registries or not.
</span><span style="font-size:11.0pt"><o:p></o:p></span></li></ul>
</li><li class="MsoNormal" style="color:black;mso-list:l4 level1 lfo20"><span style="font-size:11.0pt">ICANN Staff to contact the leadership of CPH/RySG to request help</span><span style="font-size:11.0pt;color:windowtext">
</span><span style="font-size:11.0pt">distribut</span><span style="font-size:11.0pt;color:windowtext">ing</span><span style="font-size:11.0pt"> the survey to their membership & mailing list, with GDD facilitating the communication </span>
<o:p></o:p>
<ul style="margin-top:0in" type="circle">
<li class="MsoNormal" style="color:black;mso-list:l4 level2 lfo20"><span style="font-size:11.0pt;color:black">There are 85 companies in the RySG membership roster:</span><span class="apple-converted-space"><span style="font-size:11.0pt;color:#4472C4"> </span></span><span style="font-size:11.0pt"><a href="https://www.rysg.info/rysg-membership-roster">https://www.rysg.info/rysg-membership-roster</a></span><o:p></o:p></li></ul>
</li><li class="MsoListParagraph" style="margin-left:0in;mso-list:l4 level1 lfo20"><b><span style="font-size:11.0pt">Response rate</span></b><span style="font-size:11.0pt">: To render the results statistically significant, the desired response rate is 10% of the
total universe of Registry Operators (about 50 companies). <span style="color:black">
Given the current survey length, AG expects to get responses from 5% of Registry Operators.
</span></span><o:p></o:p></li></ul>
<p class="MsoNormal" style="margin-left:.75in;text-indent:2.25pt"><span style="font-size:11.0pt"><o:p> </o:p></span></p>
<p class="MsoNormal"><b><span style="font-size:11.0pt;color:black">2.</span></b><span style="font-size:11.0pt;color:black">
<b>Registrar</b></span><b><span style="font-size:11.0pt"> Survey</span></b><o:p></o:p></p>
<ul style="margin-top:0in" type="disc">
<li class="MsoNormal" style="mso-list:l24 level1 lfo21"><span style="font-size:11.0pt;color:black">ICANN Staff to send out the survey directly through the GDD Customer Support Team to
</span><span style="font-size:11.0pt">Registrars </span><o:p></o:p>
<ul style="margin-top:0in" type="circle">
<li class="MsoListParagraph" style="margin-left:0in;mso-list:l24 level2 lfo21"><span style="font-size:11.0pt">According to GDD, the total number of unique ICANN accredited registrar companies (including registrar families) is about 450<o:p></o:p></span></li></ul>
</li><li class="MsoNormal" style="color:black;mso-list:l24 level1 lfo21"><span style="font-size:11.0pt">ICANN Staff to contact the leadership of CPH/RrSG to request help distribut</span><span style="font-size:11.0pt;color:windowtext">ing</span><span style="font-size:11.0pt">
the survey to their membership & mailing list, with GDD facilitating the communication </span><o:p></o:p>
<ul style="margin-top:0in" type="circle">
<li class="MsoListParagraph" style="margin-left:0in;mso-list:l24 level2 lfo21"><span style="font-size:11.0pt;color:black">There are 107 companies in the RrSG membership roster:</span><span class="apple-converted-space"><span style="font-size:11.0pt;color:#4472C4"> </span></span><span style="font-size:11.0pt"><a href="http://icannregistrars.org/members-list/">http://icannregistrars.org/members-list/</a></span><span style="font-size:11.0pt"><o:p></o:p></span></li></ul>
</li><li class="MsoListParagraph" style="color:black;margin-left:0in;mso-list:l24 level1 lfo21">
<b><span style="font-size:11.0pt;color:windowtext">Response rate</span></b><span style="font-size:11.0pt;color:windowtext">: To render the results statistically significant, the desired response rate is 10% of the total universe of accredited Registrars (about
45 companies). </span><span style="font-size:11.0pt;color:black">Given the current survey length and its experience with the TMCH review survey, AG expects to get responses from 5% of Registrars.</span><span style="font-size:11.0pt"><o:p></o:p></span></li></ul>
<p class="MsoListParagraph" style="margin-left:1.0in"><span style="font-size:11.0pt;color:#00B050"> </span><o:p></o:p></p>
<p class="MsoNormal"><b><span style="font-size:11.0pt;color:black">3.</span></b><span style="font-size:11.0pt;color:black">
<b>TM & Brand Owner</b></span><b><span style="font-size:11.0pt"> Survey</span></b><o:p></o:p></p>
<ul style="margin-top:0in" type="disc">
<li class="MsoListParagraph" style="color:black;margin-left:0in;mso-list:l14 level1 lfo22">
<span style="font-size:11.0pt">ICANN Staff to contact the leadership of CSG/IPC/BC to request help distribut</span><span style="font-size:11.0pt;color:windowtext">ing</span><span style="font-size:11.0pt"> the survey to their membership & mailing list</span><o:p></o:p></li><li class="MsoListParagraph" style="color:black;margin-left:0in;mso-list:l14 level1 lfo22">
<span style="font-size:11.0pt">ICANN Staff to contact GSE team to request help distribut</span><span style="font-size:11.0pt;color:windowtext">ing</span><span style="font-size:11.0pt"> the survey to their relevant contact</span><o:p></o:p></li><li class="MsoListParagraph" style="color:black;margin-left:0in;mso-list:l14 level1 lfo22">
<span style="font-size:11.0pt">Analysis Group to contact Deloitte to request help distribut</span><span style="font-size:11.0pt;color:windowtext">ing</span><span style="font-size:11.0pt"> the survey to trademark and brand owners with validated trademarks in
the TMCH and/or their trademark agents </span><o:p></o:p></li><li class="MsoListParagraph" style="margin-left:0in;mso-list:l14 level1 lfo22"><span style="font-size:11.0pt;color:black">Analysis Group to contact INTA to request help distribut</span><span style="font-size:11.0pt">ing<span style="color:black"> the survey
among their members</span>. </span><o:p></o:p>
<ul style="margin-top:0in" type="circle">
<li class="MsoListParagraph" style="margin-left:0in;mso-list:l14 level2 lfo22"><b><span style="font-size:11.0pt;background:yellow;mso-highlight:yellow">Question</span></b><span style="font-size:11.0pt">: AG asks whether it would be more effective if
<u>Lori Schulman</u> helps do the outreach to INTA, including helping <span style="color:black">
distribute the survey to INTA’s Internet and Data Protection Committee, as well as MARQUES and CITMA Internet Committees</span></span><o:p></o:p></li></ul>
</li><li class="MsoListParagraph" style="margin-left:0in;mso-list:l14 level1 lfo22"><b><span style="font-size:11.0pt">Response rate:
</span></b><span style="font-size:11.0pt">To render the results statistically significant, the desired response rate is 50 companies that are trademark owners. Given the current survey length, AG doesn’t think the desired response rate would be attainable.
</span><o:p></o:p></li></ul>
<p class="MsoNormal"><span style="font-size:11.0pt;color:#1F497D"> </span><o:p></o:p></p>
<p class="MsoNormal"><b><span style="font-size:11.0pt;color:black">4.</span></b><span style="font-size:11.0pt;color:black">
<b>Actual Registrant</b></span><b><span style="font-size:11.0pt"> Survey</span></b><o:p></o:p></p>
<ul style="margin-top:0in" type="disc">
<li class="MsoListParagraph" style="margin-left:0in;mso-list:l13 level1 lfo25"><span style="font-size:11.0pt;color:black">ICANN Staff to contact the leadership of NCSG/NCUC/NPOC/At-Large to request help distribut</span><span style="font-size:11.0pt">ing<span style="color:black">
the survey to their membership & mailing list</span></span><o:p></o:p></li><li class="MsoListParagraph" style="margin-left:0in;mso-list:l13 level1 lfo25"><span style="font-size:11.0pt;color:black">ICANN Staff to contact GSE team to request help distributing the survey to their relevant contact</span><span style="font-size:11.0pt"><o:p></o:p></span></li><li class="MsoListParagraph" style="margin-left:0in;mso-list:l13 level1 lfo25"><span style="font-size:11.0pt">ICANN Staff to contact Registrars to request help distributing the survey to their customers who have registered new gTLD domain names, with GDD facilitating
the communication</span><span style="font-size:11.0pt"><o:p></o:p></span>
<ul style="margin-top:0in" type="circle">
<li class="MsoListParagraph" style="margin-left:0in;mso-list:l13 level2 lfo25"><span style="font-size:11.0pt">AG thinks that the registrars may not be willing to participate in this outreach attempt; staff are following up with GDD to check the feasibility.</span><o:p></o:p></li></ul>
</li><li class="MsoListParagraph" style="color:black;margin-left:0in;mso-list:l13 level1 lfo25">
<span style="font-size:11.0pt">On each survey for other target groups, AG could ask if the respondent has registered a domain name in a new gTLD and if so if they would be willing to take another short survey (i.e., the actual registrant survey). This could
potentially bias the sample of respondents if many respondents from one target group agree to participate, (e.g., if many TM holders choose to proceed with the registrant survey). However, AG could add a question at the beginning of the survey to indicate
the respondent’s original target group for the Sub Team/WG to evaluate the results.
</span><o:p></o:p></li><li class="MsoListParagraph" style="margin-left:0in;mso-list:l13 level1 lfo25"><b><span style="font-size:11.0pt;color:black">Response rate:
</span></b><span style="font-size:11.0pt">To render the results statistically significant, the desired response rate is 50 complete responses. Whether the response rate is attainable will depend on how many potential respondents are reached and how targeted
the outreach is.</span><o:p></o:p></li></ul>
<p class="MsoListParagraph"><span style="font-size:11.0pt;color:black"> </span><o:p></o:p></p>
<p class="MsoNormal"><b><span style="font-size:11.0pt;color:black">5. Potential Registrant</span></b><b><span style="font-size:11.0pt"> Survey</span></b><span style="font-size:11.0pt"><o:p></o:p></span></p>
<ul style="margin-top:0in" type="disc">
<li class="MsoListParagraph" style="margin-left:0in;mso-list:l11 level1 lfo26"><span style="font-size:11.0pt">Analysis Group to use Research now SSI’s online panels to reach potential registrants in North America and English-speaking countries outside of North
America (UK, Hong Kong, India, Singapore, South Africa)<o:p></o:p></span></li><li class="MsoListParagraph" style="margin-left:0in;mso-list:l11 level1 lfo26"><span style="font-size:11.0pt">ICANN Staff to contact the leadership of NCSG/NCUC/NPOC/At-Large to request help distributing the survey to their membership & mailing list<o:p></o:p></span></li><li class="MsoListParagraph" style="margin-left:0in;mso-list:l11 level1 lfo26"><span style="font-size:11.0pt">ICANN Staff to contact GSE team to request help distributing the survey to their relevant contact<o:p></o:p></span></li><li class="MsoListParagraph" style="margin-left:0in;mso-list:l11 level1 lfo26"><span style="font-size:11.0pt">ICANN Staff to contact Registrars to request help distributing the survey to their customers who attempted to register new gTLD domain names and received
Claims Notice, with GDD facilitating the communication <o:p></o:p></span>
<ul style="margin-top:0in" type="circle">
<li class="MsoListParagraph" style="margin-left:0in;mso-list:l11 level2 lfo26"><span style="font-size:11.0pt">AG thinks that the registrars may not be willing to participate in this outreach attempt; staff are following up with GDD to check the feasibility.</span><span style="font-size:11.0pt"><o:p></o:p></span></li></ul>
</li><li class="MsoListParagraph" style="color:black;margin-left:0in;mso-list:l11 level1 lfo26">
<b><span style="font-size:11.0pt;color:windowtext">Response rate: </span></b><span style="font-size:11.0pt;color:windowtext">To render the results statistically significant, the desired response rate is
</span><span style="font-size:11.0pt;color:black">150 complete responses</span><span style="font-size:11.0pt;color:windowtext">.
</span><span style="font-size:11.0pt">AG expects that the desired response rate is achievable.
</span><span style="font-size:11.0pt"><o:p></o:p></span>
<ul style="margin-top:0in" type="circle">
<li class="MsoListParagraph" style="margin-left:0in;mso-list:l11 level2 lfo26"><span style="font-size:11.0pt;color:black">Target respondents are the people who are interested in registering a new gTLD domain name or tried to register new gTLDs in the past,
not just the ones who attempted to register new gTLD and received Claim Notice before)</span><span style="font-size:11.0pt"><o:p></o:p></span></li></ul>
</li></ul>
<p class="MsoNormal"><span style="font-size:11.0pt"><o:p> </o:p></span></p>
<p class="MsoNormal"><b><span style="font-size:11.0pt"> 6. </span></b><b><span style="font-size:11.0pt;color:black">Other Channels (ICANN Staff to coordinate, if appropriate)</span></b><b><span style="color:black"><o:p></o:p></span></b></p>
<ul style="margin-top:0in" type="disc">
<li class="MsoListParagraph" style="color:black;margin-left:0in;mso-list:l8 level1 lfo28">
<span style="font-size:11.0pt">ICANN.org announcement</span><o:p></o:p></li><li class="MsoListParagraph" style="color:black;margin-left:0in;mso-list:l8 level1 lfo28">
<span style="font-size:11.0pt">GNSO website announcement / homepage</span><o:p></o:p></li><li class="MsoListParagraph" style="color:black;margin-left:0in;mso-list:l8 level1 lfo28">
<span style="font-size:11.0pt">ICANN & GNSO Social Media Channels (e.g., Twitter, LinkedIn, Facebook)</span><o:p></o:p></li></ul>
<p class="MsoNormal"><span style="color:black"><o:p> </o:p></span></p>
<p class="MsoNormal"><b><span style="color:black">7. If unable to reach the desired response rate…<o:p></o:p></span></b></p>
<ul style="margin-top:0in" type="disc">
<li class="MsoListParagraph" style="color:black;margin-left:0in;mso-list:l12 level1 lfo29">
<span style="font-size:11.0pt">If the response rate is substantially lower than the target minimums, it will be very difficult to generalize the results of the survey. The ability to draw conclusions from the results will be weakened.</span><o:p></o:p></li><li class="MsoListParagraph" style="color:black;margin-left:0in;mso-list:l12 level1 lfo29">
<span style="font-size:11.0pt">To help increase the response rate, AG will monitor the survey completion and provide status report periodically, and coordinate with ICANN staff to send out reminders in a timely manner.
</span><o:p></o:p></li><li class="MsoListParagraph" style="color:black;margin-left:0in;mso-list:l12 level1 lfo29">
<span style="font-size:11.0pt">If response rate is below the baseline near the survey closing date, any further outreach or “plan B” would be driven by the analysis of whom responded to the survey.
</span><o:p></o:p></li></ul>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal"><b><span style="font-size:11.0pt">8. Beta Testing <o:p></o:p></span></b></p>
<ul style="margin-top:0in" type="disc">
<li class="MsoListParagraph" style="margin-left:0in;mso-list:l16 level1 lfo30"><span style="font-size:11.0pt">AG suggests having 3-4 volunteers from the WG (members not necessarily from the Data Sub Team and not extremely familiar with the survey questions)
as the testing subject for the Beta Testing. <b><o:p></o:p></b></span></li></ul>
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