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<p class="MsoNormal"><span style="font-size:11.0pt;color:#1F497D;mso-fareast-language:EN-US">Hi Ariel and subteam<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;color:#1F497D;mso-fareast-language:EN-US">Regarding the distribution of the surveys:<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;color:#1F497D;mso-fareast-language:EN-US">2 – I think relevant Registrars are those who have signed the RAA 2013 – is there a way to select for this?<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;color:#1F497D;mso-fareast-language:EN-US">3 – my colleague Nick Wood is vice–chair of the marques Cyberspace team and I’m a member of the CITMA committee so we can assist with distribution to those groups.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;color:#1F497D;mso-fareast-language:EN-US">4. – It’s important that we try to get a spread across the universe of domain registrants. For that, distributing to customers of a selection of registrars seems to
me to be the most diverse target group, provided that they do not self-select who they contact – although, I agree that they may be unwilling to do this. Contacting some specific registrars to get their buy-in would seem to be the best hope (rather than going
via the RrSG)<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;color:#1F497D;mso-fareast-language:EN-US"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;color:#1F497D;mso-fareast-language:EN-US">Susan<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;color:#1F497D;mso-fareast-language:EN-US"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;color:#1F497D;mso-fareast-language:EN-US"><o:p> </o:p></span></p>
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<p class="MsoNormal"><b><span style="font-size:11.0pt;font-family:"Arial",sans-serif;color:#76923C">Susan Payne<br>
Head of Legal Policy</span></b><b><span style="font-size:11.0pt;font-family:"Arial",sans-serif;color:#1F497D">
</span></b><span style="font-size:11.0pt;font-family:"Arial",sans-serif;color:#1F497D">|
</span><b><span style="font-size:11.0pt;font-family:"Arial",sans-serif;color:#C39209">Valideus Ltd<br>
</span></b><b><span style="font-size:11.0pt;font-family:"Arial",sans-serif;color:#76923C"><br>
</span></b><span style="font-size:11.0pt;font-family:"Arial",sans-serif;color:#1F497D">E:
</span><span style="color:#1F497D"><a href="mailto:susan.payne@valideus.com"><span style="font-size:11.0pt;font-family:"Arial",sans-serif;color:#76923C">susan.payne@valideus.com</span></a></span><span style="font-size:11.0pt;font-family:"Arial",sans-serif;color:#1F497D">
</span><b><span style="font-size:11.0pt;font-family:"Arial",sans-serif;color:#76923C"><br>
</span></b><span style="font-size:11.0pt;font-family:"Arial",sans-serif;color:#1F497D">D: +44 20 7421 8255<b><br>
</b>T: +44 20 7421 8299<b><br>
</b>M: +44 7971 661175<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;color:#1F497D"><o:p> </o:p></span></p>
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<p class="MsoNormal"><span style="font-size:11.0pt;color:#1F497D;mso-fareast-language:EN-US"><o:p> </o:p></span></p>
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<p class="MsoNormal"><b><span lang="EN-US" style="font-size:11.0pt">From:</span></b><span lang="EN-US" style="font-size:11.0pt"> Gnso-rpm-data [mailto:gnso-rpm-data-bounces@icann.org]
<b>On Behalf Of </b>Ariel Liang<br>
<b>Sent:</b> 24 July 2018 23:08<br>
<b>To:</b> gnso-rpm-data@icann.org<br>
<b>Subject:</b> [Gnso-rpm-data] Sunrise & Claims Survey Distribution Plans and Response Rate<o:p></o:p></span></p>
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<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal"><span lang="EN-US" style="font-size:11.0pt">Dear Data Sub Team members,
<o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-US" style="font-size:11.0pt"><o:p> </o:p></span></p>
<p class="MsoNormal"><span lang="EN-US" style="font-size:11.0pt">Analysis Group have discussed with staff the proposed distribution plans and target response rates for the Sunrise & Claims surveys.
<o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-US" style="font-size:11.0pt"><o:p> </o:p></span></p>
<p class="MsoNormal"><span lang="EN-US" style="font-size:11.0pt">Depending on how quickly we would be able wrap up the TM survey, we may or may not get to discuss the survey distribution plans during tomorrow’s call. We hereby relay the information and kick
off the discussion about this topic on the mailing list, so all Sub Team members could review and chime in.
<o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-US" style="font-size:11.0pt"><o:p> </o:p></span></p>
<p class="MsoNormal"><span lang="EN-US" style="font-size:11.0pt">We would greatly appreciate your input and feedback! <o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-US" style="font-size:11.0pt;color:black"> </span><span lang="EN-US" style="font-size:11.0pt"><o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-US" style="font-size:11.0pt;color:black">Thank you,</span><span lang="EN-US"><o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-US" style="font-size:11.0pt;color:black">Mary, Julie, Ariel, and Berry
</span><span lang="EN-US"><o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-US" style="font-size:11.0pt;color:black"> </span><span lang="EN-US"><o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-US" style="font-size:11.0pt;color:black">==</span><span lang="EN-US"><o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-US" style="font-size:11.0pt;color:black"> </span><span lang="EN-US"><o:p></o:p></span></p>
<p class="MsoNormal"><b><span lang="EN-US" style="font-size:11.0pt;color:black">1. Registr</span></b><b><span lang="EN-US" style="font-size:11.0pt">y Survey<o:p></o:p></span></b></p>
<ul style="margin-top:0cm" type="disc">
<li class="MsoNormal" style="mso-list:l0 level1 lfo1"><span lang="EN-US" style="font-size:11.0pt;color:black">ICANN Staff to send out the survey directly through the GDD Customer Support Team to Registry Operators</span><span lang="EN-US">
<o:p></o:p></span>
<ul style="margin-top:0cm" type="circle">
<li class="MsoNormal" style="color:black;mso-list:l0 level2 lfo1"><span lang="EN-US" style="font-size:11.0pt">According to GDD, the total number of unique registry companies is about 540; there are about 270 unique registry companies that manage multiple TLDs.
<o:p></o:p></span></li><li class="MsoNormal" style="color:black;mso-list:l0 level2 lfo1"><span lang="EN-US" style="font-size:11.0pt">Staff will ask GDD whether they can filter the different categories of Registry Operators (e.g., generic, brand, geographic) when distributing the
Registry Survey. If not, AG suggests adding a gating question at the beginning of the Registry Survey, asking respondents to identify whether they are brand registries or not.
<o:p></o:p></span></li></ul>
</li><li class="MsoNormal" style="color:black;mso-list:l0 level1 lfo1"><span lang="EN-US" style="font-size:11.0pt">ICANN Staff to contact the leadership of CPH/RySG to request help</span><span lang="EN-US" style="font-size:11.0pt;color:windowtext">
</span><span lang="EN-US" style="font-size:11.0pt">distribut</span><span lang="EN-US" style="font-size:11.0pt;color:windowtext">ing</span><span lang="EN-US" style="font-size:11.0pt"> the survey to their membership & mailing list, with GDD facilitating the communication </span><span lang="EN-US">
<o:p></o:p></span>
<ul style="margin-top:0cm" type="circle">
<li class="MsoNormal" style="color:black;mso-list:l0 level2 lfo1"><span lang="EN-US" style="font-size:11.0pt">There are 85 companies in the RySG membership roster:</span><span class="apple-converted-space"><span lang="EN-US" style="font-size:11.0pt;color:#4472C4"> </span></span><span lang="EN-US" style="font-size:11.0pt"><a href="https://www.rysg.info/rysg-membership-roster">https://www.rysg.info/rysg-membership-roster</a></span><span lang="EN-US"><o:p></o:p></span></li></ul>
</li><li class="MsoNormal" style="mso-list:l0 level1 lfo1"><b><span lang="EN-US" style="font-size:11.0pt">Response rate</span></b><span lang="EN-US" style="font-size:11.0pt">: To render the results statistically significant, the desired response rate is 10% of the
total universe of Registry Operators (about 50 companies). <span style="color:black">
Given the current survey length, AG expects to get responses from 5% of Registry Operators.
</span></span><span lang="EN-US"><o:p></o:p></span></li></ul>
<p class="MsoNormal" style="margin-left:54.0pt;text-indent:2.25pt"><span lang="EN-US" style="font-size:11.0pt"><o:p> </o:p></span></p>
<p class="MsoNormal"><b><span lang="EN-US" style="font-size:11.0pt;color:black">2.</span></b><span lang="EN-US" style="font-size:11.0pt;color:black">
<b>Registrar</b></span><b><span lang="EN-US" style="font-size:11.0pt"> Survey</span></b><span lang="EN-US"><o:p></o:p></span></p>
<ul style="margin-top:0cm" type="disc">
<li class="MsoNormal" style="mso-list:l7 level1 lfo2"><span lang="EN-US" style="font-size:11.0pt;color:black">ICANN Staff to send out the survey directly through the GDD Customer Support Team to
</span><span lang="EN-US" style="font-size:11.0pt">Registrars </span><span lang="EN-US"><o:p></o:p></span>
<ul style="margin-top:0cm" type="circle">
<li class="MsoNormal" style="mso-list:l7 level2 lfo2"><span lang="EN-US" style="font-size:11.0pt">According to GDD, the total number of unique ICANN accredited registrar companies (including registrar families) is about 450<o:p></o:p></span></li></ul>
</li><li class="MsoNormal" style="color:black;mso-list:l7 level1 lfo2"><span lang="EN-US" style="font-size:11.0pt">ICANN Staff to contact the leadership of CPH/RrSG to request help distribut</span><span lang="EN-US" style="font-size:11.0pt;color:windowtext">ing</span><span lang="EN-US" style="font-size:11.0pt">
the survey to their membership & mailing list, with GDD facilitating the communication </span><span lang="EN-US">
<o:p></o:p></span>
<ul style="margin-top:0cm" type="circle">
<li class="MsoNormal" style="color:black;mso-list:l7 level2 lfo2"><span lang="EN-US" style="font-size:11.0pt">There are 107 companies in the RrSG membership roster:</span><span class="apple-converted-space"><span lang="EN-US" style="font-size:11.0pt;color:#4472C4"> </span></span><span lang="EN-US" style="font-size:11.0pt"><a href="http://icannregistrars.org/members-list/">http://icannregistrars.org/members-list/</a><o:p></o:p></span></li></ul>
</li><li class="MsoNormal" style="color:black;mso-list:l7 level1 lfo2"><b><span lang="EN-US" style="font-size:11.0pt;color:windowtext">Response rate</span></b><span lang="EN-US" style="font-size:11.0pt;color:windowtext">: To render the results statistically significant,
the desired response rate is 10% of the total universe of accredited Registrars (about 45 companies).
</span><span lang="EN-US" style="font-size:11.0pt">Given the current survey length and its experience with the TMCH review survey, AG expects to get responses from 5% of Registrars.<o:p></o:p></span></li></ul>
<p class="MsoListParagraph" style="margin-left:72.0pt"><span lang="EN-US" style="font-size:11.0pt;color:#00B050"> </span><span lang="EN-US"><o:p></o:p></span></p>
<p class="MsoNormal"><b><span lang="EN-US" style="font-size:11.0pt;color:black">3.</span></b><span lang="EN-US" style="font-size:11.0pt;color:black">
<b>TM & Brand Owner</b></span><b><span lang="EN-US" style="font-size:11.0pt"> Survey</span></b><span lang="EN-US"><o:p></o:p></span></p>
<ul style="margin-top:0cm" type="disc">
<li class="MsoNormal" style="color:black;mso-list:l5 level1 lfo3"><span lang="EN-US" style="font-size:11.0pt">ICANN Staff to contact the leadership of CSG/IPC/BC to request help distribut</span><span lang="EN-US" style="font-size:11.0pt;color:windowtext">ing</span><span lang="EN-US" style="font-size:11.0pt">
the survey to their membership & mailing list</span><span lang="EN-US"><o:p></o:p></span></li><li class="MsoNormal" style="color:black;mso-list:l5 level1 lfo3"><span lang="EN-US" style="font-size:11.0pt">ICANN Staff to contact GSE team to request help distribut</span><span lang="EN-US" style="font-size:11.0pt;color:windowtext">ing</span><span lang="EN-US" style="font-size:11.0pt">
the survey to their relevant contact</span><span lang="EN-US"><o:p></o:p></span></li><li class="MsoNormal" style="color:black;mso-list:l5 level1 lfo3"><span lang="EN-US" style="font-size:11.0pt">Analysis Group to contact Deloitte to request help distribut</span><span lang="EN-US" style="font-size:11.0pt;color:windowtext">ing</span><span lang="EN-US" style="font-size:11.0pt">
the survey to trademark and brand owners with validated trademarks in the TMCH and/or their trademark agents </span><span lang="EN-US"><o:p></o:p></span></li><li class="MsoNormal" style="mso-list:l5 level1 lfo3"><span lang="EN-US" style="font-size:11.0pt;color:black">Analysis Group to contact INTA to request help distribut</span><span lang="EN-US" style="font-size:11.0pt">ing<span style="color:black"> the survey
among their members</span>. </span><span lang="EN-US"><o:p></o:p></span>
<ul style="margin-top:0cm" type="circle">
<li class="MsoNormal" style="mso-list:l5 level2 lfo3"><b><span lang="EN-US" style="font-size:11.0pt;background:yellow;mso-highlight:yellow">Question</span></b><span lang="EN-US" style="font-size:11.0pt">: AG asks whether it would be more effective if
<u>Lori Schulman</u> helps do the outreach to INTA, including helping <span style="color:black">
distribute the survey to INTA’s Internet and Data Protection Committee, as well as MARQUES and CITMA Internet Committees</span></span><span lang="EN-US"><o:p></o:p></span></li></ul>
</li><li class="MsoNormal" style="mso-list:l5 level1 lfo3"><b><span lang="EN-US" style="font-size:11.0pt">Response rate:
</span></b><span lang="EN-US" style="font-size:11.0pt">To render the results statistically significant, the desired response rate is 50 companies that are trademark owners. Given the current survey length, AG doesn’t think the desired response rate would be
attainable. </span><span lang="EN-US"><o:p></o:p></span></li></ul>
<p class="MsoNormal"><span lang="EN-US" style="font-size:11.0pt;color:#1F497D"> </span><span lang="EN-US"><o:p></o:p></span></p>
<p class="MsoNormal"><b><span lang="EN-US" style="font-size:11.0pt;color:black">4.</span></b><span lang="EN-US" style="font-size:11.0pt;color:black">
<b>Actual Registrant</b></span><b><span lang="EN-US" style="font-size:11.0pt"> Survey</span></b><span lang="EN-US"><o:p></o:p></span></p>
<ul style="margin-top:0cm" type="disc">
<li class="MsoNormal" style="mso-list:l4 level1 lfo4"><span lang="EN-US" style="font-size:11.0pt;color:black">ICANN Staff to contact the leadership of NCSG/NCUC/NPOC/At-Large to request help distribut</span><span lang="EN-US" style="font-size:11.0pt">ing<span style="color:black">
the survey to their membership & mailing list</span></span><span lang="EN-US"><o:p></o:p></span></li><li class="MsoNormal" style="mso-list:l4 level1 lfo4"><span lang="EN-US" style="font-size:11.0pt;color:black">ICANN Staff to contact GSE team to request help distributing the survey to their relevant contact</span><span lang="EN-US" style="font-size:11.0pt"><o:p></o:p></span></li><li class="MsoNormal" style="mso-list:l4 level1 lfo4"><span lang="EN-US" style="font-size:11.0pt">ICANN Staff to contact Registrars to request help distributing the survey to their customers who have registered new gTLD domain names, with GDD facilitating the
communication</span><span lang="EN-US"> </span><span lang="EN-US" style="font-size:11.0pt"><o:p></o:p></span>
<ul style="margin-top:0cm" type="circle">
<li class="MsoNormal" style="mso-list:l4 level2 lfo4"><span lang="EN-US" style="font-size:11.0pt">AG thinks that the registrars may not be willing to participate in this outreach attempt; staff are following up with GDD to check the feasibility.</span><span lang="EN-US"><o:p></o:p></span></li></ul>
</li><li class="MsoNormal" style="color:black;mso-list:l4 level1 lfo4"><span lang="EN-US" style="font-size:11.0pt">On each survey for other target groups, AG could ask if the respondent has registered a domain name in a new gTLD and if so if they would be willing
to take another short survey (i.e., the actual registrant survey). This could potentially bias the sample of respondents if many respondents from one target group agree to participate, (e.g., if many TM holders choose to proceed with the registrant survey).
However, AG could add a question at the beginning of the survey to indicate the respondent’s original target group for the Sub Team/WG to evaluate the results.
</span><span lang="EN-US"><o:p></o:p></span></li><li class="MsoNormal" style="mso-list:l4 level1 lfo4"><b><span lang="EN-US" style="font-size:11.0pt;color:black">Response rate:
</span></b><span lang="EN-US" style="font-size:11.0pt">To render the results statistically significant, the desired response rate is 50 complete responses. Whether the response rate is attainable will depend on how many potential respondents are reached and
how targeted the outreach is.</span><span lang="EN-US"><o:p></o:p></span></li></ul>
<p class="MsoListParagraph"><span lang="EN-US" style="font-size:11.0pt;color:black"> </span><span lang="EN-US"><o:p></o:p></span></p>
<p class="MsoNormal"><b><span lang="EN-US" style="font-size:11.0pt;color:black">5. Potential Registrant</span></b><b><span lang="EN-US" style="font-size:11.0pt"> Survey</span></b><span lang="EN-US" style="font-size:11.0pt"><o:p></o:p></span></p>
<ul style="margin-top:0cm" type="disc">
<li class="MsoNormal" style="mso-list:l2 level1 lfo5"><span lang="EN-US" style="font-size:11.0pt">Analysis Group to use Research now SSI’s online panels to reach potential registrants in North America and English-speaking countries outside of North America
(UK, Hong Kong, India, Singapore, South Africa)<o:p></o:p></span></li><li class="MsoNormal" style="mso-list:l2 level1 lfo5"><span lang="EN-US" style="font-size:11.0pt">ICANN Staff to contact the leadership of NCSG/NCUC/NPOC/At-Large to request help distributing the survey to their membership & mailing list<o:p></o:p></span></li><li class="MsoNormal" style="mso-list:l2 level1 lfo5"><span lang="EN-US" style="font-size:11.0pt">ICANN Staff to contact GSE team to request help distributing the survey to their relevant contact<o:p></o:p></span></li><li class="MsoNormal" style="mso-list:l2 level1 lfo5"><span lang="EN-US" style="font-size:11.0pt">ICANN Staff to contact Registrars to request help distributing the survey to their customers who attempted to register new gTLD domain names and received Claims
Notice, with GDD facilitating the communication <o:p></o:p></span>
<ul style="margin-top:0cm" type="circle">
<li class="MsoNormal" style="mso-list:l2 level2 lfo5"><span lang="EN-US" style="font-size:11.0pt">AG thinks that the registrars may not be willing to participate in this outreach attempt; staff are following up with GDD to check the feasibility.<o:p></o:p></span></li></ul>
</li><li class="MsoNormal" style="color:black;mso-list:l2 level1 lfo5"><b><span lang="EN-US" style="font-size:11.0pt;color:windowtext">Response rate:
</span></b><span lang="EN-US" style="font-size:11.0pt;color:windowtext">To render the results statistically significant, the desired response rate is
</span><span lang="EN-US" style="font-size:11.0pt">150 complete responses</span><span lang="EN-US" style="font-size:11.0pt;color:windowtext">.
</span><span lang="EN-US" style="font-size:11.0pt">AG expects that the desired response rate is achievable.
<o:p></o:p></span>
<ul style="margin-top:0cm" type="circle">
<li class="MsoNormal" style="color:black;mso-list:l2 level2 lfo5"><span lang="EN-US" style="font-size:11.0pt">Target respondents are the people who are interested in registering a new gTLD domain name or tried to register new gTLDs in the past, not just the
ones who attempted to register new gTLD and received Claim Notice before)<o:p></o:p></span></li></ul>
</li></ul>
<p class="MsoNormal"><span lang="EN-US" style="font-size:11.0pt"><o:p> </o:p></span></p>
<p class="MsoNormal"><b><span lang="EN-US" style="font-size:11.0pt"> 6. <span style="color:black">
Other Channels (ICANN Staff to coordinate, if appropriate)</span></span></b><b><span lang="EN-US" style="color:black"><o:p></o:p></span></b></p>
<ul style="margin-top:0cm" type="disc">
<li class="MsoNormal" style="color:black;mso-list:l1 level1 lfo6"><span lang="EN-US" style="font-size:11.0pt">ICANN.org announcement</span><span lang="EN-US"><o:p></o:p></span></li><li class="MsoNormal" style="color:black;mso-list:l1 level1 lfo6"><span lang="EN-US" style="font-size:11.0pt">GNSO website announcement / homepage</span><span lang="EN-US"><o:p></o:p></span></li><li class="MsoNormal" style="color:black;mso-list:l1 level1 lfo6"><span lang="EN-US" style="font-size:11.0pt">ICANN & GNSO Social Media Channels (e.g., Twitter, LinkedIn, Facebook)</span><span lang="EN-US"><o:p></o:p></span></li></ul>
<p class="MsoNormal"><span lang="EN-US" style="color:black"><o:p> </o:p></span></p>
<p class="MsoNormal"><b><span lang="EN-US" style="color:black">7. If unable to reach the desired response rate…<o:p></o:p></span></b></p>
<ul style="margin-top:0cm" type="disc">
<li class="MsoNormal" style="color:black;mso-list:l3 level1 lfo7"><span lang="EN-US" style="font-size:11.0pt">If the response rate is substantially lower than the target minimums, it will be very difficult to generalize the results of the survey. The ability
to draw conclusions from the results will be weakened.</span><span lang="EN-US"><o:p></o:p></span></li><li class="MsoNormal" style="color:black;mso-list:l3 level1 lfo7"><span lang="EN-US" style="font-size:11.0pt">To help increase the response rate, AG will monitor the survey completion and provide status report periodically, and coordinate with ICANN staff to
send out reminders in a timely manner. </span><span lang="EN-US"><o:p></o:p></span></li><li class="MsoNormal" style="color:black;mso-list:l3 level1 lfo7"><span lang="EN-US" style="font-size:11.0pt">If response rate is below the baseline near the survey closing date, any further outreach or “plan B” would be driven by the analysis of whom responded
to the survey. </span><span lang="EN-US"><o:p></o:p></span></li></ul>
<p class="MsoNormal"><span lang="EN-US"><o:p> </o:p></span></p>
<p class="MsoNormal"><b><span lang="EN-US" style="font-size:11.0pt">8. Beta Testing
<o:p></o:p></span></b></p>
<ul style="margin-top:0cm" type="disc">
<li class="MsoNormal" style="mso-list:l6 level1 lfo8"><span lang="EN-US" style="font-size:11.0pt">AG suggests having 3-4 volunteers from the WG (members not necessarily from the Data Sub Team and not extremely familiar with the survey questions) as the testing
subject for the Beta Testing. <b><o:p></o:p></b></span></li></ul>
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