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<p class="MsoNormal"><span style="font-size:11.0pt;color:#1F497D">I have a couple of comments in the Ry survey Google doc. Nothing earth-shattering. I made a similar correction in the Rr doc, but am not intending to step on Susan’s toes on that. Will do
a super quick review of the other surveys shortly.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;color:#1F497D"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;color:#1F497D">Kristine<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;color:#1F497D"><o:p> </o:p></span></p>
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<p class="MsoNormal"><b><span style="font-size:11.0pt">From:</span></b><span style="font-size:11.0pt"> Gnso-rpm-data [mailto:gnso-rpm-data-bounces@icann.org]
<b>On Behalf Of </b>Ariel Liang<br>
<b>Sent:</b> Wednesday, August 01, 2018 2:40 PM<br>
<b>To:</b> gnso-rpm-data@icann.org<br>
<b>Subject:</b> [Gnso-rpm-data] Updated Survey Distribution Plans<o:p></o:p></span></p>
</div>
</div>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal"><span style="font-size:11.0pt">Dear Data Sub Team members, <o:p>
</o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt">Thank you all for the input to the survey distribution plans.
<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt">Staff have contacted Brian, Lori, and GDD colleagues as per our action items, and please see the updated plans below, with revised items highlighted in yellow.
<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt">Please comment on the list if you have any additional feedback.
<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;color:black"> </span><o:p></o:p></p>
<p class="MsoNormal"><span style="font-size:11.0pt;color:black">Thank you,</span><o:p></o:p></p>
<p class="MsoNormal"><span style="font-size:11.0pt;color:black">Mary, Julie, Ariel, and Berry
</span><o:p></o:p></p>
<p class="MsoNormal"><span style="font-size:11.0pt;color:black"> </span><o:p></o:p></p>
<p class="MsoNormal"><span style="font-size:11.0pt;color:black">==</span><o:p></o:p></p>
<p class="MsoNormal"><span style="font-size:11.0pt;color:black"> </span><o:p></o:p></p>
<p class="MsoNormal"><b><span style="font-size:11.0pt;color:black">1. Registr</span></b><b><span style="font-size:11.0pt">y Survey</span></b><o:p></o:p></p>
<ul style="margin-top:0in" type="disc">
<li class="MsoNormal" style="mso-list:l5 level1 lfo1"><span style="font-size:11.0pt;color:black">ICANN Staff to send out the survey directly through the GDD Customer Support Team to Registry Operators</span>
<o:p></o:p>
<ul style="margin-top:0in" type="circle">
<li class="MsoNormal" style="color:black;mso-list:l5 level2 lfo1"><span style="font-size:11.0pt">According to GDD, the total number of unique registry companies is about 540; there are about 270 unique registry companies that manage multiple TLDs</span><o:p></o:p></li><li class="MsoNormal" style="color:black;mso-list:l5 level2 lfo1"><span style="font-size:11.0pt;background:yellow;mso-highlight:yellow">GDD is able to filter ROs based on their category (generic, community, brand, CoC exemption granted, legacy/new gTLD). Nevertheless,
AG </span><span style="font-size:11.0pt;color:windowtext;background:yellow;mso-highlight:yellow">will</span><span style="font-size:11.0pt;background:yellow;mso-highlight:yellow"> still
</span><span style="font-size:11.0pt;color:windowtext;background:yellow;mso-highlight:yellow">include</span><span style="font-size:11.0pt;background:yellow;mso-highlight:yellow"> a gating question, asking respondents to identify whether they are brand registries
or not. If they identify as brand registries, terminate the survey OR redirect them to other surveys to complete</span><o:p></o:p></li></ul>
</li><li class="MsoNormal" style="color:black;mso-list:l5 level1 lfo1"><span style="font-size:11.0pt">ICANN Staff to contact the leadership of CPH/RySG to request help</span><span style="font-size:11.0pt;color:windowtext">
</span><span style="font-size:11.0pt">distribut</span><span style="font-size:11.0pt;color:windowtext">ing</span><span style="font-size:11.0pt"> the survey to their membership & mailing list, with GDD facilitating the communication </span>
<o:p></o:p>
<ul style="margin-top:0in" type="circle">
<li class="MsoNormal" style="color:black;mso-list:l5 level2 lfo1"><span style="font-size:11.0pt">There are 85 companies in the RySG membership roster</span><o:p></o:p></li></ul>
</li><li class="MsoNormal" style="mso-list:l5 level1 lfo1"><b><span style="font-size:11.0pt">Response rate</span></b><span style="font-size:11.0pt">: To render the results statistically significant, the desired response rate is 10% of the total universe of Registry
Operators (about 50 companies). <span style="color:black">Given the current survey length, AG expects to get responses from 5% of Registry Operators.
</span></span><o:p></o:p></li></ul>
<p class="MsoNormal" style="margin-left:.75in;text-indent:2.25pt"><span style="font-size:11.0pt"> </span><o:p></o:p></p>
<p class="MsoNormal"><b><span style="font-size:11.0pt;color:black">2.</span></b><span style="font-size:11.0pt;color:black">
<b>Registrar</b></span><b><span style="font-size:11.0pt"> Survey</span></b><o:p></o:p></p>
<ul style="margin-top:0in" type="disc">
<li class="MsoNormal" style="mso-list:l3 level1 lfo2"><span style="font-size:11.0pt;color:black">ICANN Staff to send out the survey directly through the GDD Customer Support Team to
</span><span style="font-size:11.0pt">Registrars </span><o:p></o:p>
<ul style="margin-top:0in" type="circle">
<li class="MsoNormal" style="mso-list:l3 level2 lfo2"><span style="font-size:11.0pt">According to GDD, the total number of unique ICANN accredited registrar companies (including registrar families) is about 450.
<span style="background:yellow;mso-highlight:yellow">They all have signed the 2013 RAA with ICANN</span>
</span><o:p></o:p></li><li class="MsoNormal" style="mso-list:l3 level2 lfo2"><span style="font-size:11.0pt;background:yellow;mso-highlight:yellow">AG has confirmed that there a gating question in the Registrar Survey, asking respondents whether they offer any new gTLDs</span><o:p></o:p></li></ul>
</li><li class="MsoNormal" style="color:black;mso-list:l3 level1 lfo2"><span style="font-size:11.0pt">ICANN Staff to contact the leadership of CPH/RrSG to request help distribut</span><span style="font-size:11.0pt;color:windowtext">ing</span><span style="font-size:11.0pt">
the survey to their membership & mailing list, with GDD facilitating the communication </span>
<o:p></o:p>
<ul style="margin-top:0in" type="circle">
<li class="MsoNormal" style="color:black;mso-list:l3 level2 lfo2"><span style="font-size:11.0pt">There are 107 companies in the RrSG membership roster</span>
<o:p></o:p></li></ul>
</li><li class="MsoNormal" style="color:black;mso-list:l3 level1 lfo2"><b><span style="font-size:11.0pt;color:windowtext">Response rate</span></b><span style="font-size:11.0pt;color:windowtext">: To render the results statistically significant, the desired response
rate is 10% of the total universe of accredited Registrars (about 45 companies).
</span><span style="font-size:11.0pt">Given the current survey length and its experience with the TMCH review survey, AG expects to get responses from 5% of Registrars.</span><o:p></o:p></li></ul>
<p class="MsoListParagraph" style="margin-left:1.0in"><span style="font-size:11.0pt;color:#00B050"> </span><o:p></o:p></p>
<p class="MsoNormal"><b><span style="font-size:11.0pt;color:black">3.</span></b><span style="font-size:11.0pt;color:black">
<b>TM & Brand Owner</b></span><b><span style="font-size:11.0pt"> Survey</span></b><o:p></o:p></p>
<ul style="margin-top:0in" type="disc">
<li class="MsoNormal" style="color:black;mso-list:l6 level1 lfo3"><span style="font-size:11.0pt;background:yellow;mso-highlight:yellow">AG to include in the cover note of the TM survey</span><span style="font-size:11.0pt;color:windowtext;background:yellow;mso-highlight:yellow">:
</span><span style="font-size:11.0pt;background:yellow;mso-highlight:yellow">smaller TM owners and law firms that represent smaller TM owner clients are encouraged to fill out the survey</span><o:p></o:p></li><li class="MsoNormal" style="color:black;mso-list:l6 level1 lfo3"><span style="font-size:11.0pt">ICANN Staff to contact the leadership of CSG/IPC/BC to request help distribut</span><span style="font-size:11.0pt;color:windowtext">ing</span><span style="font-size:11.0pt">
the survey to their membership & mailing list</span><span style="font-size:11.0pt;color:windowtext">,
<span style="background:yellow;mso-highlight:yellow">stressing the outreach to smaller TM owners.</span>
</span><o:p></o:p></li><li class="MsoNormal" style="mso-list:l6 level1 lfo3"><span style="font-size:11.0pt;color:black">ICANN Staff to contact GSE team to request help distribut</span><span style="font-size:11.0pt">ing<span style="color:black"> the survey to their relevant contact</span></span><o:p></o:p></li><li class="MsoNormal" style="mso-list:l6 level1 lfo3"><span style="font-size:11.0pt;color:black;background:yellow;mso-highlight:yellow">Lori Schulman
</span><span style="font-size:11.0pt;background:yellow;mso-highlight:yellow">to help distribute the survey to INTA’s Data Protection and Internet Committees, and to socialize the survey with other groups in INTA as needed; Lori advised not to send an email
blast to the entire INTA membership</span><o:p></o:p></li><li class="MsoNormal" style="color:black;mso-list:l6 level1 lfo3"><span style="font-size:11.0pt">Analysis Group to contact Deloitte to request help distribut</span><span style="font-size:11.0pt;color:windowtext">ing</span><span style="font-size:11.0pt"> the
survey to trademark and brand owners with validated trademarks in the TMCH and/or their trademark agents </span><o:p></o:p></li></ul>
<ul style="margin-top:0in" type="disc">
<li class="MsoNormal" style="color:black;mso-list:l1 level1 lfo4"><span style="font-size:11.0pt;color:windowtext;background:yellow;mso-highlight:yellow">Susan Payne to help
</span><span style="font-size:11.0pt;background:yellow;mso-highlight:yellow">distribute the survey to Cyberspace Team (MARQUES corollary) and the CITMA Internet Committee</span><o:p></o:p></li><li class="MsoNormal" style="color:black;mso-list:l1 level1 lfo4"><span style="font-size:11.0pt;color:windowtext;background:yellow;mso-highlight:yellow">Brian Beckham to help distribute the survey to
</span><span style="font-size:11.0pt;background:yellow;mso-highlight:yellow">ECTA:<span class="apple-converted-space"> </span><a href="http://www.ecta.org/committees/detail/internet-committee">http://www.ecta.org/committees/detail/internet-committee</a></span><o:p></o:p></li></ul>
<ul style="margin-top:0in" type="disc">
<li class="MsoNormal" style="mso-list:l8 level1 lfo5"><b><span style="font-size:11.0pt">Response rate:
</span></b><span style="font-size:11.0pt">To render the results statistically significant, the desired response rate is 50 companies that are trademark owners. Given the current survey length, AG doesn’t think the desired response rate would be attainable.
</span><o:p></o:p></li></ul>
<p class="MsoNormal"><span style="font-size:11.0pt;color:#1F497D"> </span><o:p></o:p></p>
<p class="MsoNormal"><b><span style="font-size:11.0pt;color:black">4.</span></b><span style="font-size:11.0pt;color:black">
<b>Actual Registrant</b></span><b><span style="font-size:11.0pt"> Survey</span></b><o:p></o:p></p>
<ul style="margin-top:0in" type="disc">
<li class="MsoNormal" style="color:black;mso-list:l0 level1 lfo6"><span style="font-size:11.0pt;background:yellow;mso-highlight:yellow">ICANN Staff to contact the leadership of the entire multistakeholder community to request help distributing the actual registrant
survey.</span><o:p></o:p></li><li class="MsoNormal" style="mso-list:l0 level1 lfo6"><span style="font-size:11.0pt;color:black">ICANN Staff to contact GSE team to request help distributing the survey to their relevant contact</span><o:p></o:p></li><li class="MsoNormal" style="color:black;mso-list:l0 level1 lfo6"><span style="font-size:11.0pt;color:windowtext;background:yellow;mso-highlight:yellow">GDD has concerns about requesting help from Registrars to distribute the survey. Registrars may be concerned
about this driving calls or inquires to their customer support teams which thus increases their operating expenses. To not hinder Registrars’ participation, AG will monitor the response rate and advise ICANN when to request help from Registrars as a
<u>last report option</u>. GDD can contact a few smaller Registrars to request help.</span><span style="font-size:11.0pt;color:windowtext">
</span><o:p></o:p></li><li class="MsoNormal" style="color:black;mso-list:l0 level1 lfo6"><span style="font-size:11.0pt">On each survey for other target groups, AG could ask if the respondent has registered a domain name in a new gTLD and if so if they would be willing to take another
short survey (i.e., the actual registrant survey). This could potentially bias the sample of respondents if many respondents from one target group agree to participate, (e.g., if many TM holders choose to proceed with the registrant survey). However, AG could
add a question at the beginning of the survey to indicate the respondent’s original target group for the Sub Team/WG to evaluate the results.
</span><o:p></o:p></li><li class="MsoNormal" style="mso-list:l0 level1 lfo6"><b><span style="font-size:11.0pt;color:black">Response rate:
</span></b><span style="font-size:11.0pt">To render the results statistically significant, the desired response rate is 50 complete responses. Whether the response rate is attainable will depend on how many potential respondents are reached and how targeted
the outreach is.</span><o:p></o:p></li></ul>
<p class="MsoListParagraph"><span style="font-size:11.0pt;color:black"> </span><o:p></o:p></p>
<p class="MsoNormal"><b><span style="font-size:11.0pt;color:black">5. Potential Registrant</span></b><b><span style="font-size:11.0pt"> Survey</span></b><o:p></o:p></p>
<ul style="margin-top:0in" type="disc">
<li class="MsoNormal" style="mso-list:l2 level1 lfo7"><span style="font-size:11.0pt">Analysis Group to use Research now SSI’s online panels to reach potential registrants in North America and English-speaking countries outside of North America (UK, Hong Kong,
India, Singapore, South Africa)</span><o:p></o:p></li><li class="MsoNormal" style="mso-list:l2 level1 lfo7"><span style="font-size:11.0pt;color:black;background:yellow;mso-highlight:yellow">ICANN Staff to contact the leadership of the entire multistakeholder community to request help distributing the potential
registrant survey.</span><o:p></o:p></li><li class="MsoNormal" style="mso-list:l2 level1 lfo7"><span style="font-size:11.0pt">ICANN Staff to contact GSE team to request help distributing the survey to their relevant contact</span><o:p></o:p></li><li class="MsoNormal" style="color:black;mso-list:l2 level1 lfo7"><span style="font-size:11.0pt;color:windowtext;background:yellow;mso-highlight:yellow">GDD has concerns about requesting help from Registrars to distribute the survey. Registrars may be concerned
about this driving calls or inquires to their customer support teams which thus increases their operating expenses. To not hinder Registrars’ participation, AG will monitor the response rate and advise ICANN when to request help from Registrars as a
<u>last report option</u>. GDD can contact a few smaller Registrars to request help.</span><span style="font-size:11.0pt;color:windowtext">
</span><span style="color:windowtext"> </span><o:p></o:p></li><li class="MsoNormal" style="color:black;mso-list:l2 level1 lfo7"><b><span style="font-size:11.0pt;color:windowtext">Response rate:
</span></b><span style="font-size:11.0pt;color:windowtext">To render the results statistically significant, the desired response rate is
</span><span style="font-size:11.0pt">150 complete responses</span><span style="font-size:11.0pt;color:windowtext">.
</span><span style="font-size:11.0pt">AG expects that the desired response rate is achievable.
</span><o:p></o:p>
<ul style="margin-top:0in" type="circle">
<li class="MsoNormal" style="color:black;mso-list:l2 level2 lfo7"><span style="font-size:11.0pt">Target respondents are the people who are interested in registering a new gTLD domain name or tried to register new gTLDs in the past, not just the ones who attempted
to register new gTLD and received Claim Notice before)</span><o:p></o:p></li></ul>
</li></ul>
<p class="MsoNormal"><span style="font-size:11.0pt"> </span><o:p></o:p></p>
<p class="MsoNormal"><b><span style="font-size:11.0pt"> 6. <span style="color:black">
Other Channels (ICANN Staff to coordinate, if appropriate)</span></span></b><o:p></o:p></p>
<ul style="margin-top:0in" type="disc">
<li class="MsoNormal" style="color:black;mso-list:l4 level1 lfo8"><span style="font-size:11.0pt">GNSO website announcement / homepage & GNSO Twitter:
<span style="background:yellow;mso-highlight:yellow">to be used to promote all surveys</span>
</span><o:p></o:p></li><li class="MsoNormal" style="color:black;mso-list:l4 level1 lfo8"><span style="font-size:11.0pt">ICANN.org announcement</span><span style="font-size:11.0pt;color:windowtext"> & ICANN Social Media channels (e.g., Twitter, Linkedin, Facebook):
<span style="background:yellow;mso-highlight:yellow">to be used to promote the actual/potential registrant surveys</span></span><o:p></o:p></li></ul>
<p class="MsoNormal"><span style="color:black"> </span><o:p></o:p></p>
<p class="MsoNormal"><b><span style="color:black">7. If unable to reach the desired response rate…</span></b><o:p></o:p></p>
<ul style="margin-top:0in" type="disc">
<li class="MsoNormal" style="color:black;mso-list:l7 level1 lfo9"><span style="font-size:11.0pt">If the response rate is substantially lower than the target minimums, it will be very difficult to generalize the results of the survey. The ability to draw conclusions
from the results will be weakened.</span><o:p></o:p></li><li class="MsoNormal" style="color:black;mso-list:l7 level1 lfo9"><span style="font-size:11.0pt">To help increase the response rate, AG will monitor the survey completion and provide status report periodically, and coordinate with ICANN staff to send out reminders
in a timely manner. </span><o:p></o:p></li><li class="MsoNormal" style="color:black;mso-list:l7 level1 lfo9"><span style="font-size:11.0pt">If response rate is below the baseline near the survey closing date, any further outreach or “plan B” would be driven by the analysis of whom responded to the survey.
</span><o:p></o:p></li></ul>
<p class="MsoNormal"> <o:p></o:p></p>
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