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<p style="margin-top:0;margin-bottom:0">I would like to make sure that the online panel will qualify both actual and potential registrants--that is, if a person on the SSI panel says "I've registered a domain name in a new gTLD," not just "I'm interested in
registering/I tried to register in a new gTLD" they should qualify for the rest of the survey. Calling them just potential registrants makes me nervous. Thanks!</p>
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Rebecca Tushnet</div>
<div style="font-family:Tahoma; font-size:13px">Frank Stanton Professor of First Amendment Law, Harvard Law School<br>
703 593 6759 </div>
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<div id="divRplyFwdMsg" dir="ltr"><font face="Calibri, sans-serif" style="font-size:11pt" color="#000000"><b>From:</b> Gnso-rpm-data <gnso-rpm-data-bounces@icann.org> on behalf of Ariel Liang <ariel.liang@icann.org><br>
<b>Sent:</b> Wednesday, August 1, 2018 5:40:20 PM<br>
<b>To:</b> gnso-rpm-data@icann.org<br>
<b>Subject:</b> [Gnso-rpm-data] Updated Survey Distribution Plans</font>
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<p class="x_MsoNormal"><span style="font-size:11.0pt">Dear Data Sub Team members,
</span></p>
<p class="x_MsoNormal"><span style="font-size:11.0pt"> </span></p>
<p class="x_MsoNormal"><span style="font-size:11.0pt">Thank you all for the input to the survey distribution plans.
</span></p>
<p class="x_MsoNormal"><span style="font-size:11.0pt"> </span></p>
<p class="x_MsoNormal"><span style="font-size:11.0pt">Staff have contacted Brian, Lori, and GDD colleagues as per our action items, and please see the updated plans below, with revised items highlighted in yellow.
</span></p>
<p class="x_MsoNormal"><span style="font-size:11.0pt"> </span></p>
<p class="x_MsoNormal"><span style="font-size:11.0pt">Please comment on the list if you have any additional feedback.
</span></p>
<p class="x_MsoNormal"><span style="font-size:11.0pt; color:black"> </span></p>
<p class="x_MsoNormal"><span style="font-size:11.0pt; color:black">Thank you,</span></p>
<p class="x_MsoNormal"><span style="font-size:11.0pt; color:black">Mary, Julie, Ariel, and Berry
</span></p>
<p class="x_MsoNormal"><span style="font-size:11.0pt; color:black"> </span></p>
<p class="x_MsoNormal"><span style="font-size:11.0pt; color:black">==</span></p>
<p class="x_MsoNormal"><span style="font-size:11.0pt; color:black"> </span></p>
<p class="x_MsoNormal"><b><span style="font-size:11.0pt; color:black">1. Registr</span></b><b><span style="font-size:11.0pt">y Survey</span></b></p>
<ul type="disc" style="margin-top:0in">
<li class="x_MsoNormal" style=""><span style="font-size:11.0pt; color:black">ICANN Staff to send out the survey directly through the GDD Customer Support Team to Registry Operators</span>
<ul type="circle" style="margin-top:0in">
<li class="x_MsoNormal" style="color:black"><span style="font-size:11.0pt">According to GDD, the total number of unique registry companies is about 540; there are about 270 unique registry companies that manage multiple TLDs</span></li><li class="x_MsoNormal" style="color:black"><span style="font-size:11.0pt; background:yellow">GDD is able to filter ROs based on their category (generic, community, brand, CoC exemption granted, legacy/new gTLD). Nevertheless, AG
</span><span style="font-size:11.0pt; color:windowtext; background:yellow">will</span><span style="font-size:11.0pt; background:yellow"> still
</span><span style="font-size:11.0pt; color:windowtext; background:yellow">include</span><span style="font-size:11.0pt; background:yellow"> a gating question, asking respondents to identify whether they are brand registries or not. If they identify as brand
registries, terminate the survey OR redirect them to other surveys to complete</span></li></ul>
</li><li class="x_MsoNormal" style="color:black"><span style="font-size:11.0pt">ICANN Staff to contact the leadership of CPH/RySG to request help</span><span style="font-size:11.0pt; color:windowtext">
</span><span style="font-size:11.0pt">distribut</span><span style="font-size:11.0pt; color:windowtext">ing</span><span style="font-size:11.0pt"> the survey to their membership & mailing list, with GDD facilitating the communication </span>
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<li class="x_MsoNormal" style="color:black"><span style="font-size:11.0pt">There are 85 companies in the RySG membership roster</span></li></ul>
</li><li class="x_MsoNormal" style=""><b><span style="font-size:11.0pt">Response rate</span></b><span style="font-size:11.0pt">: To render the results statistically significant, the desired response rate is 10% of the total universe of Registry Operators (about
50 companies). <span style="color:black">Given the current survey length, AG expects to get responses from 5% of Registry Operators.
</span></span></li></ul>
<p class="x_MsoNormal" style="margin-left:.75in; text-indent:2.25pt"><span style="font-size:11.0pt"> </span></p>
<p class="x_MsoNormal"><b><span style="font-size:11.0pt; color:black">2.</span></b><span style="font-size:11.0pt; color:black">
<b>Registrar</b></span><b><span style="font-size:11.0pt"> Survey</span></b></p>
<ul type="disc" style="margin-top:0in">
<li class="x_MsoNormal" style=""><span style="font-size:11.0pt; color:black">ICANN Staff to send out the survey directly through the GDD Customer Support Team to
</span><span style="font-size:11.0pt">Registrars </span>
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<li class="x_MsoNormal" style=""><span style="font-size:11.0pt">According to GDD, the total number of unique ICANN accredited registrar companies (including registrar families) is about 450.
<span style="background:yellow">They all have signed the 2013 RAA with ICANN</span>
</span></li><li class="x_MsoNormal" style=""><span style="font-size:11.0pt; background:yellow">AG has confirmed that there a gating question in the Registrar Survey, asking respondents whether they offer any new gTLDs</span></li></ul>
</li><li class="x_MsoNormal" style="color:black"><span style="font-size:11.0pt">ICANN Staff to contact the leadership of CPH/RrSG to request help distribut</span><span style="font-size:11.0pt; color:windowtext">ing</span><span style="font-size:11.0pt"> the survey
to their membership & mailing list, with GDD facilitating the communication </span>
<ul type="circle" style="margin-top:0in">
<li class="x_MsoNormal" style="color:black"><span style="font-size:11.0pt">There are 107 companies in the RrSG membership roster</span>
</li></ul>
</li><li class="x_MsoNormal" style="color:black"><b><span style="font-size:11.0pt; color:windowtext">Response rate</span></b><span style="font-size:11.0pt; color:windowtext">: To render the results statistically significant, the desired response rate is 10% of the
total universe of accredited Registrars (about 45 companies). </span><span style="font-size:11.0pt">Given the current survey length and its experience with the TMCH review survey, AG expects to get responses from 5% of Registrars.</span></li></ul>
<p class="x_MsoListParagraph" style="margin-left:1.0in"><span style="font-size:11.0pt; color:#00B050"> </span></p>
<p class="x_MsoNormal"><b><span style="font-size:11.0pt; color:black">3.</span></b><span style="font-size:11.0pt; color:black">
<b>TM & Brand Owner</b></span><b><span style="font-size:11.0pt"> Survey</span></b></p>
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<li class="x_MsoNormal" style="color:black"><span style="font-size:11.0pt; background:yellow">AG to include in the cover note of the TM survey</span><span style="font-size:11.0pt; color:windowtext; background:yellow">:
</span><span style="font-size:11.0pt; background:yellow">smaller TM owners and law firms that represent smaller TM owner clients are encouraged to fill out the survey</span></li><li class="x_MsoNormal" style="color:black"><span style="font-size:11.0pt">ICANN Staff to contact the leadership of CSG/IPC/BC to request help distribut</span><span style="font-size:11.0pt; color:windowtext">ing</span><span style="font-size:11.0pt"> the survey
to their membership & mailing list</span><span style="font-size:11.0pt; color:windowtext">,
<span style="background:yellow">stressing the outreach to smaller TM owners.</span>
</span></li><li class="x_MsoNormal" style=""><span style="font-size:11.0pt; color:black">ICANN Staff to contact GSE team to request help distribut</span><span style="font-size:11.0pt">ing<span style="color:black"> the survey to their relevant contact</span></span></li><li class="x_MsoNormal" style=""><span style="font-size:11.0pt; color:black; background:yellow">Lori Schulman
</span><span style="font-size:11.0pt; background:yellow">to help distribute the survey to INTA’s Data Protection and Internet Committees, and to socialize the survey with other groups in INTA as needed;
</span><span style="font-size:11.0pt; background:yellow">Lori advised not to send an email blast to the entire INTA membership</span></li><li class="x_MsoNormal" style="color:black"><span style="font-size:11.0pt">Analysis Group to contact Deloitte to request help distribut</span><span style="font-size:11.0pt; color:windowtext">ing</span><span style="font-size:11.0pt"> the survey to trademark
and brand owners with validated trademarks in the TMCH and/or their trademark agents </span></li></ul>
<ul type="disc" style="margin-top:0in">
<li class="x_MsoNormal" style="color:black"><span style="font-size:11.0pt; color:windowtext; background:yellow">Susan Payne to help
</span><span style="font-size:11.0pt; background:yellow">distribute the survey to Cyberspace Team (MARQUES corollary) and the CITMA Internet Committee</span></li><li class="x_MsoNormal" style="color:black"><span style="font-size:11.0pt; color:windowtext; background:yellow">Brian Beckham to help distribute the survey to
</span><span style="font-size:11.0pt; background:yellow">ECTA:<span class="x_apple-converted-space"> </span><a href="https://urldefense.proofpoint.com/v2/url?u=http-3A__www.ecta.org_committees_detail_internet-2Dcommittee&d=DwMGaQ&c=WO-RGvefibhHBZq3fL85hQ&r=E-M4OQvQBo8UWqE1LwEiDR3PcWlfM0I-0jiI1c4ous0&m=RKp40Dg-df5bPjp8_B0hmAMF2STs8ByDXHr_dMg70mc&s=SRkktiv-D1cMMhrWWf2doJCpEty4eaZdjFd3Fkgn-o8&e=">http://www.ecta.org/committees/detail/internet-committee</a></span></li></ul>
<ul type="disc" style="margin-top:0in">
<li class="x_MsoNormal" style=""><b><span style="font-size:11.0pt">Response rate:
</span></b><span style="font-size:11.0pt">To render the results statistically significant, the desired response rate is 50 companies that are trademark owners. Given the current survey length, AG doesn’t think the desired response rate would be attainable.
</span></li></ul>
<p class="x_MsoNormal"><span style="font-size:11.0pt; color:#1F497D"> </span></p>
<p class="x_MsoNormal"><b><span style="font-size:11.0pt; color:black">4.</span></b><span style="font-size:11.0pt; color:black">
<b>Actual Registrant</b></span><b><span style="font-size:11.0pt"> Survey</span></b></p>
<ul type="disc" style="margin-top:0in">
<li class="x_MsoNormal" style="color:black"><span style="font-size:11.0pt; background:yellow">ICANN Staff to contact the leadership of the entire multistakeholder community to request help distributing the actual registrant survey.</span></li><li class="x_MsoNormal" style=""><span style="font-size:11.0pt; color:black">ICANN Staff to contact GSE team to request help distributing the survey to their relevant contact</span></li><li class="x_MsoNormal" style="color:black"><span style="font-size:11.0pt; color:windowtext; background:yellow">GDD has concerns about requesting help from Registrars to distribute the survey. Registrars may be concerned about this driving calls or inquires
to their customer support teams which thus increases their operating expenses. To not hinder Registrars’ participation, AG will monitor the response rate and advise ICANN when to request help from Registrars as a
<u>last report option</u>. GDD can contact a few smaller Registrars to request help.</span><span style="font-size:11.0pt; color:windowtext">
</span></li><li class="x_MsoNormal" style="color:black"><span style="font-size:11.0pt">On each survey for other target groups, AG could ask if the respondent has registered a domain name in a new gTLD and if so if they would be willing to take another short survey (i.e.,
the actual registrant survey). This could potentially bias the sample of respondents if many respondents from one target group agree to participate, (e.g., if many TM holders choose to proceed with the registrant survey). However, AG could add a question at
the beginning of the survey to indicate the respondent’s original target group for the Sub Team/WG to evaluate the results.
</span></li><li class="x_MsoNormal" style=""><b><span style="font-size:11.0pt; color:black">Response rate:
</span></b><span style="font-size:11.0pt">To render the results statistically significant, the desired response rate is 50 complete responses. Whether the response rate is attainable will depend on how many potential respondents are reached and how targeted
the outreach is.</span></li></ul>
<p class="x_MsoListParagraph"><span style="font-size:11.0pt; color:black"> </span></p>
<p class="x_MsoNormal"><b><span style="font-size:11.0pt; color:black">5. Potential Registrant</span></b><b><span style="font-size:11.0pt"> Survey</span></b></p>
<ul type="disc" style="margin-top:0in">
<li class="x_MsoNormal" style=""><span style="font-size:11.0pt">Analysis Group to use Research now SSI’s online panels to reach potential registrants in North America and English-speaking countries outside of North America (UK, Hong Kong, India, Singapore,
South Africa)</span></li><li class="x_MsoNormal" style=""><span style="font-size:11.0pt; color:black; background:yellow">ICANN Staff to contact the leadership of the entire multistakeholder community to request help distributing the potential registrant survey.</span></li><li class="x_MsoNormal" style=""><span style="font-size:11.0pt">ICANN Staff to contact GSE team to request help distributing the survey to their relevant contact</span></li><li class="x_MsoNormal" style="color:black"><span style="font-size:11.0pt; color:windowtext; background:yellow">GDD has concerns about requesting help from Registrars to distribute the survey. Registrars may be concerned about this driving calls or inquires
to their customer support teams which thus increases their operating expenses. To not hinder Registrars’ participation, AG will monitor the response rate and advise ICANN when to request help from Registrars as a
<u>last report option</u>. GDD can contact a few smaller Registrars to request help.</span><span style="font-size:11.0pt; color:windowtext">
</span><span style="color:windowtext"> </span></li><li class="x_MsoNormal" style="color:black"><b><span style="font-size:11.0pt; color:windowtext">Response rate:
</span></b><span style="font-size:11.0pt; color:windowtext">To render the results statistically significant, the desired response rate is
</span><span style="font-size:11.0pt">150 complete responses</span><span style="font-size:11.0pt; color:windowtext">.
</span><span style="font-size:11.0pt">AG expects that the desired response rate is achievable.
</span>
<ul type="circle" style="margin-top:0in">
<li class="x_MsoNormal" style="color:black"><span style="font-size:11.0pt">Target respondents are the people who are interested in registering a new gTLD domain name or tried to register new gTLDs in the past, not just the ones who attempted to register new
gTLD and received Claim Notice before)</span></li></ul>
</li></ul>
<p class="x_MsoNormal"><span style="font-size:11.0pt"> </span></p>
<p class="x_MsoNormal"><b><span style="font-size:11.0pt"> 6. <span style="color:black">
Other Channels (ICANN Staff to coordinate, if appropriate)</span></span></b></p>
<ul type="disc" style="margin-top:0in">
<li class="x_MsoNormal" style="color:black"><span style="font-size:11.0pt">GNSO website announcement / homepage & GNSO Twitter:
<span style="background:yellow">to be used to promote all surveys</span> </span></li><li class="x_MsoNormal" style="color:black"><span style="font-size:11.0pt">ICANN.org announcement</span><span style="font-size:11.0pt; color:windowtext"> & ICANN Social Media channels (e.g., Twitter, Linkedin, Facebook):
<span style="background:yellow">to be used to promote the actual/potential registrant surveys</span></span></li></ul>
<p class="x_MsoNormal"><span style="color:black"> </span></p>
<p class="x_MsoNormal"><b><span style="color:black">7. If unable to reach the desired response rate…</span></b></p>
<ul type="disc" style="margin-top:0in">
<li class="x_MsoNormal" style="color:black"><span style="font-size:11.0pt">If the response rate is substantially lower than the target minimums, it will be very difficult to generalize the results of the survey. The ability to draw conclusions from the results
will be weakened.</span></li><li class="x_MsoNormal" style="color:black"><span style="font-size:11.0pt">To help increase the response rate, AG will monitor the survey completion and provide status report periodically, and coordinate with ICANN staff to send out reminders in a timely manner.
</span></li><li class="x_MsoNormal" style="color:black"><span style="font-size:11.0pt">If response rate is below the baseline near the survey closing date, any further outreach or “plan B” would be driven by the analysis of whom responded to the survey.
</span></li></ul>
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