[Gnso-rpm-trademark] REMINDER - Proposed Agenda - RPM PDP WG TM Claims Sub Team - 27 March 2019

Michael Graham (ELCA) migraham at expediagroup.com
Wed Mar 27 16:15:40 UTC 2019


Brian +1 and thank you.

Michael R.

From: Gnso-rpm-trademark [mailto:gnso-rpm-trademark-bounces at icann.org] On Behalf Of BECKHAM, Brian
Sent: Wednesday, March 27, 2019 8:35 AM
To: Corwin, Philip <pcorwin at verisign.com>; icann at leap.com; gnso-rpm-trademark at icann.org
Subject: Re: [Gnso-rpm-trademark] REMINDER - Proposed Agenda - RPM PDP WG TM Claims Sub Team - 27 March 2019

Just by way of reminder, I put an email on this list probably 2 years ago on abandonment rates. From a godaddy blog it was something like 70% on average. Speaking personally, I also feel it is not necessary or a good use of this group’s time to seek to answer 1-4 from Rebecca.

Brian


Sent from my WIPO mobile
On 27 March 2019 at 11:18:11 GMT-4, Corwin, Philip via Gnso-rpm-trademark <gnso-rpm-trademark at icann.org<mailto:gnso-rpm-trademark at icann.org>> wrote:
Responding in a purely personal capacity, I find this mathematical analysis problematic for two reasons.

First, it posits that there are "2 separate rates, namely the abandonment rate for cybersquatters, and the abandonment rate for good faith registrants". But there was likely a third group that might well have constituted a majority of non-completed registrations -- parties who had no intention of ever registering a domain but simply wished to test whether a particular mark had been recorded in the TMCH.

Second, we have no baseline abandonment rate for domain registrations that do not generate a Claims Notice.

Philip S. Corwin
Policy Counsel
VeriSign, Inc.
12061 Bluemont Way
Reston, VA 20190
703-948-4648/Direct
571-342-7489/Cell

"Luck is the residue of design" -- Branch Rickey

-----Original Message-----
From: Gnso-rpm-trademark <gnso-rpm-trademark-bounces at icann.org<mailto:gnso-rpm-trademark-bounces at icann.org>> On Behalf Of George Kirikos
Sent: Wednesday, March 27, 2019 8:25 AM
To: gnso-rpm-trademark at icann.org<mailto:gnso-rpm-trademark at icann.org>
Subject: [EXTERNAL] Re: [Gnso-rpm-trademark] REMINDER - Proposed Agenda - RPM PDP WG TM Claims Sub Team - 27 March 2019

Just to build on Rebecca's comment, we can create a mathematical model to understand things more easily, and try to transform the "descriptive" analysis into a more quantitative analysis.

The overall abandonment rate (93.7% actual data from the Analysis Group report) really represents a blended rate consisting of 2 separate rates, namely the abandonment rate for cybersquatters, and the abandonment rate for good faith registrants (unproblematic domains like "cloud" or "hotel" or "one"). It's a weighted average of those 2 different abandonment rates, and we're not sure what the true "weights" should be.

So, let's define some variables. Let:

C = percentage of cybersquatting registration attempts G = good faith / unproblematic registration attempts P = abandonment rate for cybersquatting registration attempts presented with the TM Claims notices Q = abandonment rate for good faith registration attempts presented with the TM Claims notices R = overall abandonment rate (blended rate, a weighted average)

It should be clear that:

CP + GQ = R

It's also true that  C + G = 100% = 1.000 = 1, so let's simplify the above even further

C + G = 1 ----> G = 1 - C

CP + (1-C)Q = R

Let's go even further, and isolate our attention on "Q", which is essentially collateral damage of the TM Claims system. A high value of Q means a high abandonment rate for good faith registration attempts.
Rearranging the above equation:

Q = (R - CP) / (1-C)

So, as "P" increases, then Q decreases, which should be obvious, since we're doing a weighted average of 2 different rates. Let's imagine a "best case" scenario, where P is the highest possible value, namely 100% ( = 1.0000), which would minimize the value of Q. That means 100% of cybersquatting attempts are thwarted by the TM Claims notices! The above equation becomes:

Q = (R - C) / (1-C)

Of course we know what R is empirically, the 93.7% figure from the Analysis Group report (0.937). Thus, we can simplify even futher:

Q = (0.937 - C) / (1 - C)

Let's try different values of "C" (percentage of cybersquatting
attempts) to see what that implies about the value of Q in this best case scenario:

C = 10% = 0.10   -----> Q = 0.93 = 93%
C = 20% = 0.20   -----> Q = 0.92125 = 92.125%
C = 30% = 0.30   -----> Q = 0.91 = 91%
C = 40% = 0.40   -----> Q = 0.895 = 89.5%
C = 50% = 0.50   -----> Q = 0.874 = 87.4%
C = 60% = 0.60   -----> Q = 0.8425 = 84.25%
C = 70% = 0.70   -----> Q = 0.79 = 79%
C = 80% = 0.80   -----> Q = 0.685 = 68.5%
C = 90% = 0.90   -----> Q = 0.37 = 37%

The above figures should be startling. And remember, these are the *best case* scenarios. If it turns out that P, the abandonment rate for cyberquatters, is less than 100%, then the values calculated for Q (abandonment rate for good faith registration attempts) would become even higher. Indeed, because it's a weighted average, if P turns out to actually be lower than 93.7% (i.e. hardcore cybersquatters are ignoring the TM Claims notices, and proceeding to registration), then that means *all* the values above for Q would have to be *higher* than 93.7% (and that would put constraints/bounds on the value of "C", otherwise one would generate impossible values of Q that exceed 100%).

But wait, there's more! What's a realistic value for "C"? That's a critical value....do we have any evidence as to what percentage of registration attempts are problematic//cybersquatting, vs. those that are made in good faith and non-problematic? We do! We have the top 10 most frequently requested strings as per the analysis report, which Rebecca referenced, ALL of which were common terms like "ONE" or "HOTEL" or "CLOUD" which have multiple legitimate and non-infringing uses. (We also know that the number of domains disputed via a URS or UDRP is also small) Thus, we can infer from that empirical data that the value of "C" is not close to 100%, but is closer to 0%. That implies that the collateral damage, even in the best case scenario with 100% effectiveness of TM claims notices on cybersquatting registration attempts, swamps the possible benefits of the TM Claims notices.

Sincerely,

George Kirikos
416-588-0269
http://www.leap.com/

On Tue, Mar 26, 2019 at 1:31 PM Tushnet, Rebecca <rtushnet at law.harvard.edu<mailto:rtushnet at law.harvard.edu>> wrote:
>
> I was unable to attend the Kobe meeting, so I wanted to post my view on the first tentative answer:
>
> QUESTION 1 Is the Trademark Claims service having its intended effect?
>
>
> (a) Is the Trademark Claims service having its intended effect of
> deterring bad-faith registrations and providing Claims Notice to
> domain name applicants?
>
> Tentative answer of Subteam in Kobe session:  Probably
>
> RT: We don't have enough information to make any kind of judgment about this.  It might be a deterrent, if you believe that cybersquatters can be deterred by a notice, but we have collected zero data that indicate that this is true.
>
> Where data are absent: (1) what percentage of registration attempts that received a notice turned back because of the notice, with a huge potential range; (2) what percentage of registration attempts that received a notice were “cybersquatting” or even “inadvertent trademark conflict” as opposed to completely unproblematic uses of strings like cloud and hotel; (3) whether the cohort that turned back was (a) proportionate to the problem intended to be solved, (b) disproportionately made of cybersquatters or other potential infringers, or (c) disproportionately made of legitimate potential registrants (since we have no data on what deters cybersquatters nor any other information about how people who intend to cybersquat respond to notices); (4) whether the absolute number or relative percentage of cybersquatting attempts changed when there was no longer a notice in place (as a change in behavior post-notice period, or its absence, could have provided relevant evidence); (5) we have no data about what the general incidence of cybersquatting in the new gTLDs is in the first place, whether in absolute terms or as compared to legacy gTLDs without the notice system.  In sum, there is evidence that notice may increase costs and deter registrations, but no evidence about what those registrations would have been in the absence of notice.
>
>
> At best, it is "possible" that the Claims service is having its intended effect. There is insufficient evidence that this effect is "probably" happening.
>
>
>
>
>
>
> Rebecca Tushnet
> Frank Stanton Professor of First Amendment Law, Harvard Law School
> 703 593 6759
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