[gnso-rpm-wg] A Brave New World Without Sunrises or the TMCH

Greg Shatan gregshatanipc at gmail.com
Thu Apr 13 20:35:08 UTC 2017


Of course, that was an average of 130 sunrise registration per new gTLD,
not 130 overall.  I think all of the numbers relating the new gTLD program
have been quite a bit lower than expected, so sunrise registrations is just
part of the larger trend.  Maybe the only number that has bucked that trend
is percentage of cybersquatting and other forms of abuse in at least some
of the new gTLDs.

I don't think there's any basis for most if not all of the factual
assumptions in this email.  Particularly, the percentage of gaming seems
vastly overstated (even if one uses a definition of gaming that is
overinclusive).  This also betrays a complete lack of understanding of both
the issues and solutions relative to online brand enforcement, resolving
cybersquatting, etc.  UDRP is only one of several solutions available where
there is an issue.  In addition, there are many instances where a claim
could be pursued, but the cost of pursuing all those claims is prohibitive
(so triage is necessary).

I also have to say that this statement is both false and insulting:

I think many people are overly protective of the TMCH & sunrise period
not because it's "working", but because it's an opportunity for extra
consulting, revenue streams, etc. e.g. lawyers can tell their clients
"get registered", and they can make money from the filing fees, etc.
There's a huge amount of money being wasted, in my voice, that can be
redirected to other things (like curative rights, better education,
etc.).

The stereotype of the greedy, money-grubbing lawyer who wants to suck up
all their client's money rather than represent their client's best
interests is as old as it is untrue (acknowledging that all
profession/businesses have their bad actors, whether it's lawyers or domain
investors).  Further, for anyone who has been following the discussion, it
would be easy to notice that (a) a lot of this work is handled "in-house"
so greed is even more ridiculous as a motivation and (b) most if not all of
us are very concerned with being cost-effective and prudent (or else there
would be many more TMCH registrations and less concerns about the strategic
decisions around what to put in the TMCH).

Finally, the statement about "some who feel, wrongly, that they have
exclusive rights to common dictionary terms, etc., which is
not something the law supports," is just incorrect as a statement about the
law, no matter how many times it is said.  Trademark law does not
distinguish between whether a mark is an invented (a/k/a "fanciful" or
"coined") term or a so-called "dictionary term" -- both can be equally
valid and equally strong as a trademark.  (I won't rehash the discussion of
"apple for apples" is generic and not protectable, but "apple for
computers" is arbitrary and protectable, and that in between there are
descriptive uses (which can be protectable) and suggestive uses (which are
protectable), etc.)

As such, I don't think any of the assumptions in this email are worth the
paper they're printed on.

That said, after 20 years of dealing with the abusive registration and use
of domain names based on misappropriating the value those strings have as
existing trademarks, I am open to thinking about a better way.  Sunrises
evolved over time in response to a problem.  If someone can think of a
better mousetrap, I'm all ears.  But just throwing away the mousetraps, on
the theory that the mouse damage isn't that bad, and that some of the
cheesemakers are really rats themselves, and that the cheesemongers are
protecting a broken system so they can exploit the cheesemakers, and that
cheese really belongs to everybody -- that is a rathole that will lead us
nowhere.

Greg




*Greg Shatan *C: 917-816-6428
S: gsshatan
Phone-to-Skype: 646-845-9428
gregshatanipc at gmail.com


On Thu, Apr 13, 2017 at 3:53 PM, Reg Levy <reg at mmx.co> wrote:

> I concur. There was some indication that the claims notice might be more
> helpful—registries are only required to provide claims notice for 90 days
> but the TMCH itself provides ongoing claims notices (for ongoing fees, to
> continue to justify its existence). I’m happy to allow that state of
> affairs to continue if the TMCH and its customers desire.
>
> /R
>
>
> Reg Levy
> VP Compliance + Policy | Minds + Machines Group Limited
> C: +1-310-963-7135 <(310)%20963-7135>
> S: RegLevy2
>
> Current UTC offset: -7
>
> On 13 Apr 2017, at 11:59, George Kirikos <icann at leap.com> wrote:
>
> Hi folks,
>
> (changing the subject accordingly)
>
> On Thu, Apr 13, 2017 at 2:15 PM, J. Scott Evans via gnso-rpm-wg
> <gnso-rpm-wg at icann.org> wrote:
>
> I think all of this is a huge red herring. If my memory serves me, there
> have only been about 130 Sunrise Registrations. That is a very small number
> when compared to the number of second level domains registered in the new
> TLDs. I think it is safe to assume that there has been some gaming. We
> don’t
> need to do an exhaustive investigation. What we need to do is look at
> reasonable solutions to the gaming problem. I have not seen any proposals
> for you on how to handle the problem. We need to close down this
> unproductive discussion and move on to finding solutions to the problem of
> gaming.
>
>
> These numbers stand for the proposition that the sunrise period should
> be entirely eliminated, given that folks concede it "is a very small
> number", and thus is not conferring many benefits to those who
> register them defensively, since they're not utilizing the procedure.
> And the gaming that does exist is amplified, since it means that a
> higher percentage of the sunrise registrations are gamed. It could be
> that 30%, or even 50% of sunrise registrations are gamed, given the
> various blog posts and examples provided to this mailing list already
> (and how many others might exist "under the radar", that some folks
> are trying to keep hidden due to the lack of transparency of the
> TMCH).
>
> Consider a "thought experiment" as to what would happen if Sunrise
> registrations and the TMCH were eliminated. Those 130 registrations
> would shift to either landrush or to general availability.
>
> For those who are "gaming" the sunrise, they'd now be on an equal
> footing as everyone else.
>
> For those legitimate TM holders, they can either register in landrush
> (or general availability), *or* they have curative rights protection
> mechanisms (courts, cease and desist letters, UDRP, URS, etc.) *if*
> domains which conflict with their TM rights are registered by someone
> else and misused.
>
> I could even support a "hybrid" (horse trading, as Phil called it
> yesterday) model, where landrush imposed **additional burdens** on
> registrants, e.g. paying costs if they lose a UDRP), but then that
> extra burden is eliminated during general availability (as it is
> today). This way, TM holders and legitimate end users who don't have
> trademarks but have non-conflicting uses, etc. are on equal footing
> during a landrush.
>
> I think many people are overly protective of the TMCH & sunrise period
> not because it's "working", but because it's an opportunity for extra
> consulting, revenue streams, etc. e.g. lawyers can tell their clients
> "get registered", and they can make money from the filing fees, etc.
> There's a huge amount of money being wasted, in my voice, that can be
> redirected to other things (like curative rights, better education,
> etc.).
>
> Suppose that of the 130 sunrise registrations, half of them got
> registered by legitimate TM owners in landrush. Of the 65 that were
> registered by someone else, how many of those would actually be cases
> of cybersquatting? I would suggest it's a small number, given the
> overall stats of UDRPs relative to registrations. Even if it was a
> massive 2% (actual percentage is much, much lower), that might mean 1
> extra UDRP per TLD? With 1000+ TLDs launched over 4 years, that might
> mean an extra 250 UDRPs per year. That's a relatively negligible
> amount.
>
> If the "all-in" costs of those 250 UDRPs (lawyers fees + filing fees)
> is $5,000 or so, that's $1.25 million/yr.
>
> TMCH revenues, by contrast, are on the order of $5 million/yr for
> Deloitte. And perhaps another $5 million or more per year for all the
> TM agents, etc. filing on behalf of clients. Let's call it $10
> million+ for TMCH-related fees on those using that system.
>
> Trading $10 million/yr in "preventive" costs for $1.25 million/yr in
> "enforcement" costs -- that's a no-brainer for TM holders.
>
> And if, as I argued above, if some of those UDRP enforcement costs are
> shifted to the losers (for landrush registrations), then the economics
> are even that much stronger for the elimination of the sunrise period
> (since that $1.25 million becomes even lower, due to cost recovery).
>
> And of course, a system that has no landrush definitely benefits
> ordinary registrants and prospective registrants who simply want a
> "good" name, or at least a fair chance at one, and don't want to see
> "THE" or "FLOWERS" or "HOTEL" or all of the other common words being
> grabbed in sunrise.
>
> Processes would be simplified for registry operators and registrars,
> if sunrises and TMCH were eliminated, which saves them money (which
> gets passed along as savings for consumers). TLDs would launch faster,
> too. The best second-level strings would be "spread around" more,
> which is probably a good thing (except to some who feel, wrongly, that
> they have exclusive rights to common dictionary terms, etc., which is
> not something the law supports).
>
> So, I hope folks will give serious consideration to what would happen
> if sunrise was completely eliminated. With a few small tweaks (as
> noted above), it could be much better than we have for most people
> (except for those exploiting the current system).
>
> Sincerely,
>
> George Kirikos
> 416-588-0269 <(416)%20588-0269>
> http://www.leap.com/
>
> P.S. I know I've not written much above about the TM Claims notice
> aspect of the TMCH, but those are obviously have a chilling effect,
> with a 96%+ abandonment rate of registrations. A 90 day claims notice,
> which determined cybersquatters are going to ignore anyway, simply
> confuses legitimate registrants. The "ongoing notifications service"
> aspect of the TMCH is available through other companies, e.g.
> DomainTools or other domain monitoring services.
>
> P.P.S. Some might argue that you can never collect $5K from
> registrants if they lose a UDRP. Shift some of that to the registrar,
> who can then police their own clients, a sort of "know your client"
> rule for those participating in landrushes. One can even envision a
> system of insurance, so that those who are involved in risky domain
> name registrations pay higher "insurance" (to indemnify their
> registrars) than less risky registrants who don't engage in
> cybersquatting. Or require a deposit at the start of the UDRP process
> (if one side doesn't post a deposit, they'd be in default).
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