[gnso-rpm-wg] 99%+ reduction in sunrise utilization rate per TLD supports EFF call for elimination of sunrise

Volker Greimann vgreimann at key-systems.net
Mon Aug 14 12:49:41 UTC 2017

Hi George,

this is a difficult question to answer, especially for registrars 
operating a reseller channel as their users are usually not the 
registrants. For us, revenue is based on purchase price, maintenance 
cost and implementation costs. So I would assume the revenue to be 
higher for sunrise registration simply based on the fact that most 
registries have higher sunrise registration fees than standartd 
registration fees.

But this will vary from registrar to registrar. Some registrars charge 
nothing over the purchase prices and make their money with add-on 
services. It really depends on the business case.

I do agree that domains that are registered but not used are detrimental 
to the registry if there is someone who wanted to buy and use it but 
could not. But this is based mainly on my experience that the best 
advertizement for a new TLD is publicv use cases. The more a TLD is seen 
in the wild and used by its registrants, the faster it will usually 
grow, at least in my personal observation (for which I have no studies 
to back that up).



Am 14.08.2017 um 14:26 schrieb George Kirikos:
> Hi Volker,
> On Mon, Aug 14, 2017 at 8:02 AM, Volker Greimann
> <vgreimann at key-systems.net> wrote:
>> Thanks George. Having the list public serves many benefits, least of all to
>> allow registrars that could not offer new TLDs until the claims phases
>> closed to see these domains from day one simply because their systems di not
>> allow for processing of these notices.
> I agree with you 100%, that there are many benefits that should far
> exceed the costs. It should have been public from day 1, and this PDP
> has the opportunity to correct past mistakes, based on the
> experiences/data/evidence that didn't exist before the policy was
> created.
> One of the things I wanted to ask you (and other registrars and/or
> ISPs can weigh in too), is whether you have any data on ARPU (average
> revenue per user) for sunrise registrations, compared with 'normal'
> registrations (e.g. non-defensive registrations, registered in
> landrush or GA).
> The reason I ask this is that it's an important consideration when
> looking at the overall costs/benefits of the sunrise period.
> My hypothesis is that a TM holder buying a domain for defensive
> purposes *isn't* going to be buying things like webhosting, SSL, web
> design services, email hosting and all the other kinds of offerings
> from registrars and resellers (especially the consumer-oriented
> registrars like GoDaddy, Tucows, etc., as opposed to the 'brand
> protection' registrars like Markmonitor, CSC, etc.). In essense, that
> sunrise-registered domain name is blocking someone else who *would* be
> buying those high margin value-added services from registrars and
> their resellers/partners. If my hypothesis is correct, that difference
> should be reflected in the ARPU of registrars and their
> resellers/service providers. It should be measurable.
> We know that names 'captured' in sunrise have some  obvious negative
> effects on registry operators. For exampled the delayed starts,
> compliance costs,  being forced to spend on monopolistic providers
> (TMCH etc.) and regulatory burden. There's the "deprivation of oxygen"
> as defensive sunrise-registered names aren't 'used', and thus not
> promoted by the end-user which would promote the entire extension
> (e.g. just like Verisign doesn't have to spend much promoting dot-com,
> because there's are many end-users already promoting active websites
> ending in dot-com).
> But, does that also hold true for the registrars, via experience/data?
> I'm sure the registrars would guard the precise *magnitude* of that
> data (except for public companies like GoDaddy which publish their
> total ARPU). But perhaps some registrars might share the *relative*
> ARPUs for the various subsets of registered names.
> e.g. if a sunrise-registered domain name has a ARPU indexed to be 1.00
> (or $X), is the ARPU for a landrush or GA domain name higher, or
> lower, and by how much? (e.g. if it's 2.00 or $2X, then that's a real
> cost of sunrises for registrars/resellers/partners).
> This is perhaps data that should be broadly solicited from
> registrars/hosting providers/web designers, etc., and added by ICANN
> staff to the sunrise data collection document.
> Sincerely,
> George Kirikos
> 416-588-0269
> http://www.leap.com/
> _______________________________________________
> gnso-rpm-wg mailing list
> gnso-rpm-wg at icann.org
> https://mm.icann.org/mailman/listinfo/gnso-rpm-wg

Bei weiteren Fragen stehen wir Ihnen gerne zur Verfügung.

Mit freundlichen Grüßen,

Volker A. Greimann
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