[gnso-rpm-wg] TMCH data on abandonment
Volker Greimann
vgreimann at key-systems.net
Fri Jun 9 14:52:05 UTC 2017
There can be a significant drop-off due the necessity to present this
notice seperate from the purchase process.
Examples:
1) Potential Registrant pre-orders a domain: the notice cannot be
presented at the time of purchase
2) Potential Registrant orders the domain through a reseller with its
own front-end: the notice cannot be presented by the registrar in the
purchase process
Result => Notice has to be presented after the order is received but
before it is executed in an alternate process, usually email. While we
have not at the time measured the actual rate, we did note a significant
drop-off between the numbers of registrants directed to visit a website
where the notice could be presented and confirmed and the number of
mails sent. The drop-off between the number of customers visiting the
site, seeing the notice and then deciding not to pursue the registration
was smaller.
Conclusion: The current noticeconfirmation process that is supposed to
be in the registration path does not work well in real life for many
industry sales channel.
Best,
Volker
Am 09.06.2017 um 16:28 schrieb J. Scott Evans via gnso-rpm-wg:
> Brain. Point taken. I don’t mean to be flippant. That said, I am growing increasing tired of there always being a negative inference from behaviors from those that are overall hostile to RPMs in general. My point is that as a proponent of RPMs and someone who worked diligently for over 9 months to come up with these RPMs that the abandonment rate does not automatically indicate that the system is not working as intended.
>
>
> J. Scott Evans
> 408.536.5336 (tel)
> 345 Park Avenue, Mail Stop W11-544
> Director, Trademarks
> 408.709.6162 (cell)
> San Jose, CA, 95110, USA
> Adobe. Make It an Experience.
> jsevans at adobe.com
> www.adobe.com
>
>
>
>
> On 6/9/17, 7:24 AM, "Brian F. Cimbolic" <BCimbolic at pir.org> wrote:
>
> J. Scott, respectfully, what evidence is there that the Claims notice provided to registrants is not having a chilling effect for those with no intention to infringe? I understand there is not direct evidence on either side of the issue, but to say decisively that it is "Not so" about the chilling effect without providing some evidence seems unnecessarily flippant.
>
> Brian Cimbolic
> Deputy General Counsel, Public Interest Registry
> Office: +1 703 889-5752| Mobile: + 1 571 385-7871|
> https://na01.safelinks.protection.outlook.com/?url=www.pir.org&data=02%7C01%7C%7C01683e8ee1db418bc47108d4af4346a4%7Cfa7b1b5a7b34438794aed2c178decee1%7C0%7C0%7C636326150869181271&sdata=h8qAN8le9SbhQvR0IawnyuRDu%2Fb1%2Bv2fpfbG6MNipug%3D&reserved=0 | Facebook | Twitter | Instagram | YouTube
>
>
> Confidentiality Note: Proprietary and confidential to Public Interest Registry. If received in error, please inform sender and then delete.
>
> -----Original Message-----
> From: gnso-rpm-wg-bounces at icann.org [mailto:gnso-rpm-wg-bounces at icann.org] On Behalf Of J. Scott Evans via gnso-rpm-wg
> Sent: Friday, June 09, 2017 10:19 AM
> To: Rebecca Tushnet <Rebecca.Tushnet at law.georgetown.edu>; Beckham, Brian <brian.beckham at wipo.int>
> Cc: gnso-rpm-wg at icann.org
> Subject: Re: [gnso-rpm-wg] TMCH data on abandonment
> Importance: High
>
> I will remind the group that Abandonment is the point. The TM Claims notice is designed to inform would-be innocent infringers that there is an issue. A high abandonment rate show that the system is working. I realize those hostile to the TM Claims feel that a high abandonment rate is proof that the Claims notice is overreaching. Not so.
>
> J. Scott
>
>
> J. Scott Evans
> 408.536.5336 (tel)
> 345 Park Avenue, Mail Stop W11-544
> Director, Trademarks
> 408.709.6162 (cell)
> San Jose, CA, 95110, USA
> Adobe. Make It an Experience.
> jsevans at adobe.com
> www.adobe.com
>
>
>
>
> On 6/9/17, 7:16 AM, "gnso-rpm-wg-bounces at icann.org on behalf of Rebecca Tushnet" <gnso-rpm-wg-bounces at icann.org on behalf of Rebecca.Tushnet at law.georgetown.edu> wrote:
>
> I agree with Paul K. Unfortunately, we need better information than
> that--we need to know about, of attempts that reached the stage at
> which a notice would be provided, how many were abandoned. It's my
> understanding--though I'd be happy to learn more--that the notice
> wouldn't come when the shopping cart was filled but at checkout.
>
> If we just don't have the data, then it may be that our only
> recommendation must be to get the data.
> Rebecca Tushnet
> Georgetown Law
> 703 593 6759
>
>
> On Fri, Jun 9, 2017 at 4:56 AM, Beckham, Brian <brian.beckham at wipo.int> wrote:
> > Dear all,
> >
> >
> >
> > I’m not sure what is the right venue (i.e., in the sub-group, of which I am
> > not a member, or to the full WG) to offer this, and it is offered merely to
> > help fill out some of the questions/discussion around seeking various
> > TMCH/Claims-related data.
> >
> >
> >
> > In the transcript for the Sub Team for Trademark Claims call on Friday, 02
> > June 2017 at 16:00 UTC, there was some discussion on abandonment rates. In
> > summary: Rebeca Tushnet suggested it would be helpful to compare
> > non-TMCH-related abandonment vs “regular” abandonment. Jeff Neuman recalled
> > that during the BIZ launch there was a high abandonment. Phil Corwin
> > suggested that if the non-TMCH-related abandonment rate was 80% then it may
> > be reasonable to conclude that there’s not a material difference between
> > those subject to claims notices.
> >
> >
> >
> > Mindful that it may be difficult or even impossible to obtain the desired
> > data (a number of reasons, including competitive (dis-)advantages, were
> > raised on the call), a recent GoDaddy post informs us that “An average
> > website loses 69 percent of sales to abandoned carts.” A second GoDaddy
> > article suggests it is 67%.
> >
> >
> >
> > See
> > https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.godaddy.com%2Fgarage%2Fsmallbusiness%2Fmarket%2Feffective-strategies-to-boost-abandoned-cart-email-conversion-rates%2F&data=02%7C01%7C%7C5323a61f9cb343c0017d08d4af42231a%7Cfa7b1b5a7b34438794aed2c178decee1%7C0%7C0%7C636326145971754867&sdata=PtxSnnbDMNsumNMyaHdzoZZY0jowSqg1LeeFXqplKq4%3D&reserved=0
> > and
> >
> > https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.godaddy.com%2Fgarage%2Findustry%2Fretail%2Fecommerce%2Fwant-to-to-increase-sales-reduce-shopping-cart-abandonment%2F&data=02%7C01%7C%7C5323a61f9cb343c0017d08d4af42231a%7Cfa7b1b5a7b34438794aed2c178decee1%7C0%7C0%7C636326145971754867&sdata=aOJ1E7T6ITmYfP4bMNsvQ7dJAj3QrswMl4YK42BQp6c%3D&reserved=0.
> >
> >
> >
> > There are many articles on this topic with varying figures, but they tended
> > to generally note abandonment rates upwards of 60%.
> >
> >
> >
> > The takeaway is that the TMCH-Claims rates observed here in the WG, while
> > different/higher, are arguably not materially different than e-commerce
> > statistics generally (certainly not the 20% noted by Phil Corwin as
> > signaling “a significant difference in the completion of registration.”).
> >
> >
> >
> > It is important here to recall too that many members of the WG have noted
> > that (for a number of reasons) registries, registrars, and registrants may
> > have been sending queries in large numbers, thus skewing the data upwards.
> >
> >
> >
> > Best regards,
> >
> >
> >
> > Brian
> >
> >
> >
> > Brian Beckham | Head, Internet Dispute Resolution Section | WIPO Arbitration
> > and Mediation Center
> > 34 chemin des Colombettes, 1211 Geneva 20, Switzerland | T +4122 338 8247 |
> > E brian.beckham at wipo.int | https://na01.safelinks.protection.outlook.com/?url=www.wipo.int&data=02%7C01%7C%7C5323a61f9cb343c0017d08d4af42231a%7Cfa7b1b5a7b34438794aed2c178decee1%7C0%7C0%7C636326145971754867&sdata=lenvIEKAPus7F2zCjYUJaxaYKhFe8%2B8rBpfZriFt75Y%3D&reserved=0
> >
> >
> >
> >
> > _______________________________________________
> > gnso-rpm-wg mailing list
> > gnso-rpm-wg at icann.org
> > https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fmm.icann.org%2Fmailman%2Flistinfo%2Fgnso-rpm-wg&data=02%7C01%7C%7C5323a61f9cb343c0017d08d4af42231a%7Cfa7b1b5a7b34438794aed2c178decee1%7C0%7C0%7C636326145971754867&sdata=uS2vBiv2CKXZWjfp3QvSJDUUIZFpOCXlbaqpWca83yI%3D&reserved=0
> _______________________________________________
> gnso-rpm-wg mailing list
> gnso-rpm-wg at icann.org
> https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fmm.icann.org%2Fmailman%2Flistinfo%2Fgnso-rpm-wg&data=02%7C01%7C%7C5323a61f9cb343c0017d08d4af42231a%7Cfa7b1b5a7b34438794aed2c178decee1%7C0%7C0%7C636326145971754867&sdata=uS2vBiv2CKXZWjfp3QvSJDUUIZFpOCXlbaqpWca83yI%3D&reserved=0
>
> _______________________________________________
> gnso-rpm-wg mailing list
> gnso-rpm-wg at icann.org
> https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fmm.icann.org%2Fmailman%2Flistinfo%2Fgnso-rpm-wg&data=02%7C01%7C%7C01683e8ee1db418bc47108d4af4346a4%7Cfa7b1b5a7b34438794aed2c178decee1%7C0%7C0%7C636326150869181271&sdata=ma0nDH%2FEJQFyw1WraCvCRa7PfRNCUnmMJvZhZGoIKMk%3D&reserved=0
>
>
> _______________________________________________
> gnso-rpm-wg mailing list
> gnso-rpm-wg at icann.org
> https://mm.icann.org/mailman/listinfo/gnso-rpm-wg
--
Bei weiteren Fragen stehen wir Ihnen gerne zur Verfügung.
Mit freundlichen Grüßen,
Volker A. Greimann
- Rechtsabteilung -
Key-Systems GmbH
Im Oberen Werk 1
66386 St. Ingbert
Tel.: +49 (0) 6894 - 9396 901
Fax.: +49 (0) 6894 - 9396 851
Email: vgreimann at key-systems.net
Web: www.key-systems.net / www.RRPproxy.net
www.domaindiscount24.com / www.BrandShelter.com
Folgen Sie uns bei Twitter oder werden Sie unser Fan bei Facebook:
www.facebook.com/KeySystems
www.twitter.com/key_systems
Geschäftsführer: Alexander Siffrin
Handelsregister Nr.: HR B 18835 - Saarbruecken
Umsatzsteuer ID.: DE211006534
Member of the KEYDRIVE GROUP
www.keydrive.lu
Der Inhalt dieser Nachricht ist vertraulich und nur für den angegebenen Empfänger bestimmt. Jede Form der Kenntnisgabe, Veröffentlichung oder Weitergabe an Dritte durch den Empfänger ist unzulässig. Sollte diese Nachricht nicht für Sie bestimmt sein, so bitten wir Sie, sich mit uns per E-Mail oder telefonisch in Verbindung zu setzen.
--------------------------------------------
Should you have any further questions, please do not hesitate to contact us.
Best regards,
Volker A. Greimann
- legal department -
Key-Systems GmbH
Im Oberen Werk 1
66386 St. Ingbert
Tel.: +49 (0) 6894 - 9396 901
Fax.: +49 (0) 6894 - 9396 851
Email: vgreimann at key-systems.net
Web: www.key-systems.net / www.RRPproxy.net
www.domaindiscount24.com / www.BrandShelter.com
Follow us on Twitter or join our fan community on Facebook and stay updated:
www.facebook.com/KeySystems
www.twitter.com/key_systems
CEO: Alexander Siffrin
Registration No.: HR B 18835 - Saarbruecken
V.A.T. ID.: DE211006534
Member of the KEYDRIVE GROUP
www.keydrive.lu
This e-mail and its attachments is intended only for the person to whom it is addressed. Furthermore it is not permitted to publish any content of this email. You must not use, disclose, copy, print or rely on this e-mail. If an addressing or transmission error has misdirected this e-mail, kindly notify the author by replying to this e-mail or contacting us by telephone.
More information about the gnso-rpm-wg
mailing list