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<div>I’d also like to add my view that “protection” can take a number of different forms. Stopping someone from infringing upon one’s trademark is the most obvious one but protecting brand owners from having their trademarks held for ransom at an unreasonably
high premium price is another. If, for example, [brand].TLD is priced at US$50000 as a premium domain it effectively prevents the brand owner from purchasing that domain and the website remains either non-resolved or perhaps as a registry advertisement. The
public may then see this site and mistakenly believe that the brand owner has either gone out of business or is not devoting sufficient resources to promoting its brand online. Preventing this type of negative impact on the brand is another form of “protection”.</div>
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<div>Regards,</div>
<div>Steve</div>
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<p style="padding: 0px; margin: 0px;"><span style="font-size: 18px;">Steven M. Levy, Esq.</span></p>
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<span style="font-weight:bold">From: </span><<a href="mailto:gnso-rpm-wg-bounces@icann.org">gnso-rpm-wg-bounces@icann.org</a>> on behalf of Phil Corwin <<a href="mailto:psc@vlaw-dc.com">psc@vlaw-dc.com</a>><br>
<span style="font-weight:bold">Date: </span>Friday, September 23, 2016 at 11:39 AM<br>
<span style="font-weight:bold">To: </span>Rebecca Tushnet <<a href="mailto:rlt26@law.georgetown.edu">rlt26@law.georgetown.edu</a>>, "Silver, Bradley" <<a href="mailto:Bradley.Silver@timewarner.com">Bradley.Silver@timewarner.com</a>>, "<a href="mailto:gnso-rpm-wg@icann.org">gnso-rpm-wg@icann.org</a>"
<<a href="mailto:gnso-rpm-wg@icann.org">gnso-rpm-wg@icann.org</a>><br>
<span style="font-weight:bold">Subject: </span>Re: [gnso-rpm-wg] TMCH review objectives<br>
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<p class="MsoNormal"><span style="color:#1F497D">I believe I just addressed that question in the email I posted – if unreasonably high sunrise pricing deters a rights holder from registering a domain corresponding to a verified TM registered in the TMCH then
it may be registered in the general availability period by an infringer, which in turn imposes a variety of costs on the TM owner (including those of bringing a subsequent URS, UDRP, or judicial action) and also creates the possibility of confusion and harm
for the general public.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="color:#1F497D"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="color:#1F497D">This is not to say that all Premium pricing is unreasonable, as it is generally recognized that certain words and terms have inherent additional value in the DNS context – it really requires a case by case analysis.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="color:#1F497D"><o:p> </o:p></span></p>
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<p class="MsoNormal"><b><span style="font-size: 10pt; font-family: Tahoma, sans-serif; color: navy;">Philip S. Corwin, Founding Principal</span></b><span style="font-size: 10pt; font-family: Tahoma, sans-serif; color: black;"><o:p></o:p></span></p>
<p class="MsoNormal"><b><span style="font-size: 10pt; font-family: Tahoma, sans-serif; color: navy;">Virtualaw LLC</span></b><span style="font-size: 10pt; font-family: Tahoma, sans-serif; color: black;"><o:p></o:p></span></p>
<p class="MsoNormal"><b><span style="font-size: 10pt; font-family: Tahoma, sans-serif; color: navy;">1155 F Street, NW</span></b><span style="font-size: 10pt; font-family: Tahoma, sans-serif; color: black;"><o:p></o:p></span></p>
<p class="MsoNormal"><b><span style="font-size: 10pt; font-family: Tahoma, sans-serif; color: navy;">Suite 1050</span></b><span style="font-size: 10pt; font-family: Tahoma, sans-serif; color: black;"><o:p></o:p></span></p>
<p class="MsoNormal"><b><span style="font-size: 10pt; font-family: Tahoma, sans-serif; color: navy;">Washington, DC 20004</span></b><span style="font-size: 10pt; font-family: Tahoma, sans-serif; color: black;"><o:p></o:p></span></p>
<p class="MsoNormal"><b><span style="font-size: 10pt; font-family: Tahoma, sans-serif; color: navy;">202-559-8597/Direct</span></b><span style="font-size: 10pt; font-family: Tahoma, sans-serif; color: black;"><o:p></o:p></span></p>
<p class="MsoNormal"><b><span style="font-size: 10pt; font-family: Tahoma, sans-serif; color: navy;">202-559-8750/Fax</span></b><span style="font-size: 10pt; font-family: Tahoma, sans-serif; color: black;"><o:p></o:p></span></p>
<p class="MsoNormal"><b><span style="font-size: 10pt; font-family: Tahoma, sans-serif; color: navy;">202-255-6172/Cell</span></b><b><span style="font-size: 12pt; font-family: 'Times New Roman', serif; color: navy;"><o:p></o:p></span></b></p>
<p class="MsoNormal"><b><span style="font-size: 10pt; font-family: Tahoma, sans-serif; color: navy;"><o:p> </o:p></span></b></p>
<p class="MsoNormal"><b><span style="font-size: 10pt; font-family: Tahoma, sans-serif; color: navy;">Twitter: @VlawDC</span></b><span style="font-size: 12pt; font-family: 'Times New Roman', serif; color: black;"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size: 10pt; font-family: Tahoma, sans-serif; color: black;"> <o:p></o:p></span></p>
<p class="MsoNormal"><b><i><span style="font-size: 10pt; font-family: Tahoma, sans-serif; color: navy;">"Luck is the residue of design" -- Branch Rickey</span></i></b><span style="font-size: 10pt; font-family: Tahoma, sans-serif; color: black;"><o:p></o:p></span></p>
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<p class="MsoNormal"><span style="color:#1F497D"><o:p> </o:p></span></p>
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<p class="MsoNormal"><b><span style="font-size: 10pt; font-family: Tahoma, sans-serif;">From:</span></b><span style="font-size: 10pt; font-family: Tahoma, sans-serif;">
<a href="mailto:gnso-rpm-wg-bounces@icann.org">gnso-rpm-wg-bounces@icann.org</a> [<a href="mailto:gnso-rpm-wg-bounces@icann.org">mailto:gnso-rpm-wg-bounces@icann.org</a>]
<b>On Behalf Of </b>Rebecca Tushnet<br>
<b>Sent:</b> Friday, September 23, 2016 11:10 AM<br>
<b>To:</b> Silver, Bradley; <a href="mailto:gnso-rpm-wg@icann.org">gnso-rpm-wg@icann.org</a><br>
<b>Subject:</b> Re: [gnso-rpm-wg] TMCH review objectives<o:p></o:p></span></p>
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<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal"><a name="_MailEndCompose"><span style="color:#1F497D">TMCH’s goal of “protection” against
<i>what</i>, though? How does high pricing contribute to trademark infringement? High pricing may deter purchases of domain names, no doubt, but with what result for the system overall?</span></a><span style="color:#1F497D"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="color:#1F497D"><o:p> </o:p></span></p>
<div>
<p class="MsoNormal"><span style="color:#1F497D">Rebecca Tushnet<o:p></o:p></span></p>
<p class="MsoNormal"><span style="color:#1F497D">Georgetown Law<o:p></o:p></span></p>
<p class="MsoNormal"><span style="color:#1F497D">703 593 6759<o:p></o:p></span></p>
</div>
<p class="MsoNormal"><span style="color:#1F497D"><o:p> </o:p></span></p>
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<div style="border:none;border-top:solid #B5C4DF 1.0pt;padding:3.0pt 0in 0in 0in">
<p class="MsoNormal"><b><span style="font-size: 10pt; font-family: Tahoma, sans-serif;">From:</span></b><span style="font-size: 10pt; font-family: Tahoma, sans-serif;"> Silver, Bradley [<a href="mailto:Bradley.Silver@timewarner.com">mailto:Bradley.Silver@timewarner.com</a>]
<br>
<b>Sent:</b> Friday, September 23, 2016 11:00 AM<br>
<b>To:</b> Rebecca Tushnet; <a href="mailto:gnso-rpm-wg@icann.org">gnso-rpm-wg@icann.org</a><br>
<b>Subject:</b> RE: TMCH review objectives<o:p></o:p></span></p>
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<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal"><span style="color:#1F497D">I would add that the question of pricing feeds into the concept of effectiveness, because if the TMCH is serving as a database for registries to target brand owners for higher pricing based on the value of their
brands, then this is antithetical to the TMCH’s primary goal to provide protection for verified right holders. <o:p></o:p></span></p>
<p class="MsoNormal"><span style="color:#1F497D"><o:p> </o:p></span></p>
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<p class="MsoNormal"><b><span style="font-size: 10pt; font-family: Tahoma, sans-serif;">From:</span></b><span style="font-size: 10pt; font-family: Tahoma, sans-serif;"><a href="mailto:gnso-rpm-wg-bounces@icann.org">gnso-rpm-wg-bounces@icann.org</a> [<a href="mailto:gnso-rpm-wg-bounces@icann.org">mailto:gnso-rpm-wg-bounces@icann.org</a>]
<b>On Behalf Of </b>Rebecca Tushnet<br>
<b>Sent:</b> Friday, September 23, 2016 10:26 AM<br>
<b>To:</b> <a href="mailto:gnso-rpm-wg@icann.org">gnso-rpm-wg@icann.org</a><br>
<b>Subject:</b> [gnso-rpm-wg] TMCH review objectives<o:p></o:p></span></p>
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<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal"><span style="color:#1F497D">Hello, all. </span>On the last WG call, concerns about pricing of domain names during the Sunrise Period arose. This led to a question of whether pricing is within the remit of this WG – and the broader question
of what the purpose of our TMCH review is. There seemed to be a desire to focus on the TMCH’s effectiveness. The predicate question, then, is: effectiveness at what? Here are some suggestions for discussion: (1) minimizing the cost of operating the system
for all concerned; (2) minimizing the number of actions that ultimately need to be brought against infringing registrants; (3) minimizing the number of noninfringing registrants whose legitimate uses are blocked or deterred. If the system is reasonably balancing
those objectives, I suggest, then it is effective; potential changes should be directly related to improving performance on one or more of these metrics without unduly hampering the others.<o:p></o:p></p>
<p class="MsoNormal"><span style="color:#1F497D"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="color:#1F497D">Yours,<o:p></o:p></span></p>
<p class="MsoNormal"><span style="color:#1F497D">Rebecca Tushnet<o:p></o:p></span></p>
<p class="MsoNormal"><span style="color:#1F497D"><o:p> </o:p></span></p>
<div>
<p class="MsoNormal"><span style="color:#1F497D">Rebecca Tushnet<o:p></o:p></span></p>
<p class="MsoNormal"><span style="color:#1F497D">Georgetown Law<o:p></o:p></span></p>
<p class="MsoNormal"><span style="color:#1F497D">703 593 6759<o:p></o:p></span></p>
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