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<p class="MsoNormal"><a name="_MailEndCompose"><span style="color:#1F497D">TMCH’s goal of “protection” against
<i>what</i>, though? How does high pricing contribute to trademark infringement? High pricing may deter purchases of domain names, no doubt, but with what result for the system overall?<o:p></o:p></span></a></p>
<p class="MsoNormal"><span style="color:#1F497D"><o:p> </o:p></span></p>
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<p class="MsoNormal"><span style="color:#1F497D">Rebecca Tushnet<o:p></o:p></span></p>
<p class="MsoNormal"><span style="color:#1F497D">Georgetown Law<o:p></o:p></span></p>
<p class="MsoNormal"><span style="color:#1F497D">703 593 6759<o:p></o:p></span></p>
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<p class="MsoNormal"><span style="color:#1F497D"><o:p> </o:p></span></p>
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<p class="MsoNormal"><b><span style="font-size:10.0pt;font-family:"Tahoma","sans-serif"">From:</span></b><span style="font-size:10.0pt;font-family:"Tahoma","sans-serif""> Silver, Bradley [mailto:Bradley.Silver@timewarner.com]
<br>
<b>Sent:</b> Friday, September 23, 2016 11:00 AM<br>
<b>To:</b> Rebecca Tushnet; gnso-rpm-wg@icann.org<br>
<b>Subject:</b> RE: TMCH review objectives<o:p></o:p></span></p>
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<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal"><span style="color:#1F497D">I would add that the question of pricing feeds into the concept of effectiveness, because if the TMCH is serving as a database for registries to target brand owners for higher pricing based on the value of their
brands, then this is antithetical to the TMCH’s primary goal to provide protection for verified right holders. <o:p></o:p></span></p>
<p class="MsoNormal"><span style="color:#1F497D"><o:p> </o:p></span></p>
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<p class="MsoNormal"><b><span style="font-size:10.0pt;font-family:"Tahoma","sans-serif"">From:</span></b><span style="font-size:10.0pt;font-family:"Tahoma","sans-serif"">
<a href="mailto:gnso-rpm-wg-bounces@icann.org">gnso-rpm-wg-bounces@icann.org</a> [<a href="mailto:gnso-rpm-wg-bounces@icann.org">mailto:gnso-rpm-wg-bounces@icann.org</a>]
<b>On Behalf Of </b>Rebecca Tushnet<br>
<b>Sent:</b> Friday, September 23, 2016 10:26 AM<br>
<b>To:</b> <a href="mailto:gnso-rpm-wg@icann.org">gnso-rpm-wg@icann.org</a><br>
<b>Subject:</b> [gnso-rpm-wg] TMCH review objectives<o:p></o:p></span></p>
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<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal"><span style="color:#1F497D">Hello, all. </span>On the last WG call, concerns about pricing of domain names during the Sunrise Period arose. This led to a question of whether pricing is within the remit of this WG – and the broader question
of what the purpose of our TMCH review is. There seemed to be a desire to focus on the TMCH’s effectiveness. The predicate question, then, is: effectiveness at what? Here are some suggestions for discussion: (1) minimizing the cost of operating the system
for all concerned; (2) minimizing the number of actions that ultimately need to be brought against infringing registrants; (3) minimizing the number of noninfringing registrants whose legitimate uses are blocked or deterred. If the system is reasonably balancing
those objectives, I suggest, then it is effective; potential changes should be directly related to improving performance on one or more of these metrics without unduly hampering the others.<o:p></o:p></p>
<p class="MsoNormal"><span style="color:#1F497D"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="color:#1F497D">Yours,<o:p></o:p></span></p>
<p class="MsoNormal"><span style="color:#1F497D">Rebecca Tushnet<o:p></o:p></span></p>
<p class="MsoNormal"><span style="color:#1F497D"><o:p> </o:p></span></p>
<div>
<p class="MsoNormal"><span style="color:#1F497D">Rebecca Tushnet<o:p></o:p></span></p>
<p class="MsoNormal"><span style="color:#1F497D">Georgetown Law<o:p></o:p></span></p>
<p class="MsoNormal"><span style="color:#1F497D">703 593 6759<o:p></o:p></span></p>
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