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<p>I think you are describing Google here.</p>
<p>Seriously though, in many asian countries domains are not that
relevant, search engine ranking is. Ads show no domain names but
SEO optimised search results. <br>
</p>
<p>Domains as unique identifiers are different and rightly so.</p>
<p>Volker</p>
<p><br>
</p>
<br>
<div class="moz-cite-prefix">Am 02.02.2017 um 20:08 schrieb J. Scott
Evans via gnso-rpm-wg:<br>
</div>
<blockquote cite="mid:D4B8C06E.18BFC%25jsevans@adobe.com"
type="cite">
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charset=windows-1252">
<div>
<div style="color: rgb(0, 0, 0); font-family: 'Adobe Clean',
sans-serif; font-size: 14px;">
All:</div>
<div style="color: rgb(0, 0, 0); font-family: 'Adobe Clean',
sans-serif; font-size: 14px;">
<br>
</div>
<div style="color: rgb(0, 0, 0); font-family: 'Adobe Clean',
sans-serif; font-size: 14px;">
Lori makes excellent points here.</div>
<div style="color: rgb(0, 0, 0); font-family: 'Adobe Clean',
sans-serif; font-size: 14px;">
<br>
</div>
<div style="color: rgb(0, 0, 0); font-family: 'Adobe Clean',
sans-serif; font-size: 14px;">
Back in 1999, I suggested a possible solution to this issue
that I thought would end all the trouble. It was during a
conference call the commercial and business community had with
the ICANN Board member selected to represent our interest on
the original board of directors for ICANN. I believe the
gentleman was from Dun & Bradstreet.</div>
<div style="color: rgb(0, 0, 0); font-family: 'Adobe Clean',
sans-serif; font-size: 14px;">
<br>
</div>
<div style="color: rgb(0, 0, 0); font-family: 'Adobe Clean',
sans-serif; font-size: 14px;">
Here is my proposal:</div>
<div style="color: rgb(0, 0, 0); font-family: 'Adobe Clean',
sans-serif; font-size: 14px;">
<br>
</div>
<div style="color: rgb(0, 0, 0); font-family: 'Adobe Clean',
sans-serif; font-size: 14px;">
Why not have a directory system not a first-come, first-served
system? That is, anyone can get any name in any space. This
system accommodates duplicate identical strings. As soon as
two or more holders register the domain, it is redirected to
directory page (similar to the way scrabble.com is handled).
On that page, you’d find all the identical domains with a
brief description. </div>
<div style="color: rgb(0, 0, 0); font-family: 'Adobe Clean',
sans-serif; font-size: 14px;">
<br>
</div>
<div style="color: rgb(0, 0, 0); font-family: 'Adobe Clean',
sans-serif; font-size: 14px;">
For example:</div>
<div style="color: rgb(0, 0, 0); font-family: 'Adobe Clean',
sans-serif; font-size: 14px;">
<br>
</div>
<div><font face="Adobe Clean,sans-serif"><b>D</b></font><b
style="color: rgb(0, 0, 0); font-family: 'Adobe Clean',
sans-serif; font-size: 14px;">ominos.com</b><font
face="Adobe Clean,sans-serif">: A large sugar and
confectionary manufacture located in Sugarland, Texas.</font></div>
<div><font face="Adobe Clean,sans-serif"><br>
</font></div>
<div><font face="Adobe Clean,sans-serif"><b>D</b></font><font
face="Adobe Clean,sans-serif"><b>ominos.com</b>: A pizza
restaurant chain offering the best home delivery pizza in
the business.</font></div>
<div><font face="Adobe Clean,sans-serif"><br>
</font></div>
<div><font face="Adobe Clean,sans-serif"><b>Dominos.com:</b> The
International Association of Domino Players organization. A
non-profit group promoting the fun and benefit of playing
domino games.</font></div>
<div><font face="Adobe Clean,sans-serif"><br>
</font></div>
<div><font face="Adobe Clean,sans-serif">Of course, the
first-come, first-serve system pushes artificial scarcity
and allows speculators to run a robust (some might say
extortionist) market for highly sought after domains.
Again, I will repeat, that the entire public justification
for expanding the DNS was that, “all the good domain names
were </font><font face="Adobe Clean,sans-serif">gone” and
that SME’s and emerging economies were suffering due to the
lack of short, pithy domains. However, in the implementation
of the expansion ICANN allowed all new registries to
create “PREMIUM NAMES</font><font face="Adobe
Clean,sans-serif">” specific to their top level domain.
Basically, registries reserved all the dictionary terms that
might be most relevant to their top level domain. These
registries then charged premium prices or auctioned
these domain names off to speculators who then sought
to sell them in the secondary market. The problem is that
ICANN has never tackled the REAL problem (IMHO) which is
that domains are a commodity and the companies that run the
system are also speculators in the market creating huge
conflicts of interest and a desire to
retain artificial scarcity to keep prices on the secondary
market high.</font></div>
<div><font face="Adobe Clean,sans-serif"><br>
</font></div>
<div><font face="Adobe Clean,sans-serif">J. Scott</font></div>
<div><font face="Adobe Clean,sans-serif"><br>
</font></div>
<div style="color: rgb(0, 0, 0); font-family: 'Adobe Clean',
sans-serif; font-size: 14px;">
<div>
<p style="margin: 0px;"><font color="#7f7f7f"><b><font
face="Helvetica">J. Scott Evans</font></b> <b><span
style="font-family: Helvetica, sans-serif;">| </span><span
style="font-family: Helvetica;">Associate General
Counsel - Trademarks, Copyright, Domains &
Marketing</span> <span style="font-family:
Helvetica, sans-serif;">|</span></b></font></p>
<p style="margin: 0px;"><font face="Helvetica"
color="#ff0000"><b>Adobe </b></font></p>
<p style="margin: 0px;"><font face="Helvetica"
color="#7f7f7f">345 Park Avenue<span class="Apple-tab-span" style="white-space: pre;"></span></font></p>
<p style="margin: 0px;"><font face="Helvetica"
color="#7f7f7f">San Jose, CA 95110<br>
408.536.5336 (tel), 408.709.6162 (cell)<br>
<a moz-do-not-send="true"
href="mailto:jsevans@adobe.com" style="color: rgb(149,
79, 114);">jsevans@adobe.com</a></font></p>
<p style="margin: 0px;"><font color="#7f7f7f"><font
face="Helvetica"><a class="moz-txt-link-abbreviated" href="http://www.adobe.c">www.adobe.c</a></font><span
style="font-family: Helvetica;">om</span></font></p>
</div>
<div><font color="#7f7f7f"><span style="font-family:
Helvetica;"><br>
</span></font></div>
<br>
</div>
</div>
<div style="color: rgb(0, 0, 0); font-family: 'Adobe Clean',
sans-serif; font-size: 14px;">
<br>
</div>
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<span style="font-weight:bold">From: </span><<a
moz-do-not-send="true"
href="mailto:gnso-rpm-wg-bounces@icann.org">gnso-rpm-wg-bounces@icann.org</a>>
on behalf of Lori Schulman <<a moz-do-not-send="true"
href="mailto:lschulman@inta.org">lschulman@inta.org</a>><br>
<span style="font-weight:bold">Date: </span>Thursday,
February 2, 2017 at 10:53 AM<br>
<span style="font-weight:bold">To: </span>George Kirikos <<a
moz-do-not-send="true" href="mailto:icann@leap.com">icann@leap.com</a>>,
gnso-rpm-wg <<a moz-do-not-send="true"
href="mailto:gnso-rpm-wg@icann.org">gnso-rpm-wg@icann.org</a>><br>
<span style="font-weight:bold">Subject: </span>Re:
[gnso-rpm-wg] TMCH Blog<br>
</div>
<div><br>
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<p class="MsoNormal"><span
style="font-size:11.0pt;font-family:"Calibri",sans-serif">Recognition
of the importance of protecting trademark rights in
the DNS has been essential to ICANN’s policymaking
since before ICANN was organized. Per J Scott’s
note, trademark rights are government granted rights.
Domain names are not. While some domain names can
function as trademarks in the legal sense of the word,
domain names are licensed assets with no inherent
vested rights. This makes them fundamentally
different than trademarks. The difference creates the
tensions that we see when discussing how trademark
rights should be addressed/recognized within the
domain system. The UDRP/URS were designed to keep
costs down for both sides of a domain dispute as the
administrative process contemplated is much less
expensive and onerous than a court driven process.
Having managed very large and very small portfolios of
trademarks and domains throughout my career, I can
tell you that this is empirically true no matter the
size of the business either as a plaintiff or
defendant in a dispute. Forcing trademark owners
into court will force domain registrants there too and
in much higher number than we see today. The UDRP is
a reasonable alternative to what would otherwise be an
endless stream of lawsuits overloading already
burdened court systems. The use issue forms the
fundamental core of trademark protection and different
jurisdictions have different standards for when use
must be demonstrated and what qualifies as good use.
This requires deep expertise and knowledge of
trademark law. If we were to create some kind of use
test in the TMCH beyond what is already there, costs
would significantly increase as you would need
essentially a trademark office-like system for review
and dispute resolution. In terms of gaming the
system, so far, I have seen much more gaming by
investors than I have seen by brands…as brands have
been targeted by the investors in very well publicized
instances.<o:p></o:p></span></p>
<p class="MsoNormal"><span
style="font-size:11.0pt;font-family:"Calibri",sans-serif"><o:p> </o:p></span></p>
<p class="MsoNormal"><span
style="font-size:11.0pt;font-family:"Calibri",sans-serif">In
terms of your math, George, I would be absolutely be
in favor of lowering the costs of a UDRP as it would
lower barriers of entry for small businesses and
noncommercial organization who are continually
victimized by cyber squatters.<o:p></o:p></span></p>
<p class="MsoNormal"><span
style="font-size:11.0pt;font-family:"Calibri",sans-serif"><o:p> </o:p></span></p>
<p class="MsoNormal"><span
style="font-size:11.0pt;font-family:"Calibri",sans-serif"><o:p> </o:p></span></p>
<p class="MsoNormal"><span
style="font-size:11.0pt;font-family:"Calibri",sans-serif"><o:p> </o:p></span></p>
<div>
<p class="MsoNormal"><span
style="font-size:10.0pt;font-family:"Arial",sans-serif;color:#595959">Lori
S. Schulman<o:p></o:p></span></p>
<p class="MsoNormal"><span
style="font-size:10.0pt;font-family:"Arial",sans-serif;color:#595959">Senior
Director, Internet Policy<o:p></o:p></span></p>
<p class="MsoNormal"><b><span
style="font-size:10.0pt;font-family:"Arial",sans-serif;color:#595959">International
Trademark Association (INTA)<o:p></o:p></span></b></p>
<p class="MsoNormal"><span
style="font-size:10.0pt;font-family:"Arial",sans-serif;color:#595959">+1-202-704-0408,
Skype: lsschulman<o:p></o:p></span></p>
<p class="MsoNormal"><span
style="font-size:11.0pt;font-family:"Calibri",sans-serif"><o:p> </o:p></span></p>
<p class="MsoNormal"><span
style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D"><img
moz-do-not-send="true"
style="width:2.8645in;height:1.5625in"
id="Picture_x0020_5"
src="cid:image001.jpg@01D27D5B.09F4A690"
alt="cid:image005.jpg@01D270D2.1801CD20"
height="150" width="275"></span><span
style="font-size:11.0pt;font-family:"Calibri",sans-serif"><o:p></o:p></span></p>
</div>
<p class="MsoNormal"><span
style="font-size:11.0pt;font-family:"Calibri",sans-serif"><o:p> </o:p></span></p>
<div>
<div style="border:none;border-top:solid #E1E1E1
1.0pt;padding:3.0pt 0in 0in 0in">
<p class="MsoNormal"><b><span
style="font-size:11.0pt;font-family:"Calibri",sans-serif">From:</span></b><span
style="font-size:11.0pt;font-family:"Calibri",sans-serif">
<a moz-do-not-send="true"
href="mailto:gnso-rpm-wg-bounces@icann.org">gnso-rpm-wg-bounces@icann.org</a>
[<a moz-do-not-send="true"
href="mailto:gnso-rpm-wg-bounces@icann.org">mailto:gnso-rpm-wg-bounces@icann.org</a>]
<b>On Behalf Of </b>George Kirikos<br>
<b>Sent:</b> Thursday, February 02, 2017 1:36 PM<br>
<b>To:</b> gnso-rpm-wg <<a
moz-do-not-send="true"
href="mailto:gnso-rpm-wg@icann.org">gnso-rpm-wg@icann.org</a>><br>
<b>Subject:</b> Re: [gnso-rpm-wg] TMCH Blog<o:p></o:p></span></p>
</div>
</div>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal">Hello,<br>
<br>
(and trying to combine multiple responses in one email)<br>
<br>
On Thu, Feb 2, 2017 at 12:51 PM, <<a
moz-do-not-send="true"
href="mailto:trachtenbergm@gtlaw.com%3e">trachtenbergm@gtlaw.com></a>
wrote:<br>
> I think you are trying to apply domain speculation
thinking where it is all about monetary value to
protection of trademark rights, which is not necessary
focused or valued in terms of specific monetary value.
They are not the same thing.<br>
><br>
> If life isn’t fair is an acceptable justification
then why change the current system because it is not
fair that some may have gamed it by using trademark
registrations obtained solely for the purpose of
registering valuable domain names during sunrise? You
can’t have it both ways.<br>
<br>
1. The "domain speculation thinking" is your term for
what is simply<br>
rational economic decision-making. Even for trademark
protection,<br>
rational trademark holders prioritize enforcement based
on a<br>
comparison between the economic benefit of stopping the
abuse relative<br>
to the economic cost of that enforcement.<br>
<br>
2. The "life isn't fair" in my statement was referencing
the fact that<br>
not everyone has the same wealth. That is entirely
different from<br>
those misusing trademark registrations obtained solely
for the purpose<br>
of registering valuable domain names -- those TMs would
be invalid in<br>
jurisdictions requiring use (and thus shouldn't have
been granted in<br>
the first place).<br>
<br>
3. Some folks continue to dance around the issue, and
ignore the<br>
economics completely. Each and every time you try to add
a wrinkle to<br>
the procedure (i.e. "tweaks" that seek to give better
proof of use, or<br>
other modifications), all that does is slightly change
the "costs" for<br>
some actors, but doesn't change the underlying economics
by much. i.e.<br>
it attempts to impose a "price" indirectly, rather than
explicitly and<br>
directly setting a price that would actually change
behaviour.<br>
<br>
4. For those saying "small" trademark holders would be
affected ---<br>
fine, change the economics accordingly --- should the
quota be 10,000<br>
marks? Should the cost be $1? Once you make the cost
explicitly be $1,<br>
that just says "Fine, we're going to accept all the
gaming behaviour,<br>
because we're prepared to look the other way!" That's an
invitation to<br>
those who are misusing the sunrise periods to continue
doing what<br>
they're doing.<br>
<br>
While some constituencies in the GNSO might be fine with
that balance<br>
(i.e. accept every TM, and allow all kinds of abuse of
the sunrise<br>
periods), other constituencies might draw the line for
that balance<br>
elsewhere.<br>
<br>
5. Let me give you an example -- ACPA allows damages of
up to $100,000<br>
for cybersquatting. That's an explicit cost on
cybersquatters that<br>
they take into account, and has a deterrent effect. What
if that limit<br>
instead was $500? Behaviour would obviously change
accordingly,<br>
because cybersquatters are rational.<br>
<br>
6. A further example -- it costs $1000+ to file a UDRP
(on top of<br>
legal costs, so a number like $5000 might be more
relevant for those<br>
who use lawyers). If the total costs were $300, there
would be a lot<br>
more filings (which would reduce the benefits of
cybersquatting, and<br>
thus change the economics of abuse).<br>
<br>
In conclusion, the economics of all the actors are
paramount, and seem<br>
to be mostly ignored. By focusing on those economics
directly, as<br>
policymakers we can precision-target the policies to
directly target<br>
those behaviours, and reduce all the "collateral damage"
on the<br>
innocent actors.<br>
<br>
Sincerely,<br>
<br>
George Kirikos<br>
416-588-0269<br>
<a moz-do-not-send="true" href="http://www.leap.com/">http://www.leap.com/</a><br>
_______________________________________________<br>
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href="mailto:gnso-rpm-wg@icann.org">gnso-rpm-wg@icann.org</a><br>
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href="https://mm.icann.org/mailman/listinfo/gnso-rpm-wg">https://mm.icann.org/mailman/listinfo/gnso-rpm-wg</a><br>
<br>
<o:p></o:p></p>
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</blockquote>
<br>
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