<html><head></head><body style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; color: rgb(0, 0, 0); font-size: 14px; font-family: Calibri, sans-serif;"><div>Hi Brian,</div><div><br></div><div>Sorry I don’t buy that one.</div><div><br></div><div>1.<span class="Apple-tab-span" style="white-space:pre"> </span>The significance of the abandonment rates is the relative percentage INCREASE of abandonments. For example, a rise from 20-40% is only 20 points. However, it represents a 100% increase – obviously a significant event.</div><div><br></div><div>2.<span class="Apple-tab-span" style="white-space:pre"> </span>More importantly, in the case of cart abandonment, it is material to consider why the customer abandoned the transaction and WHEN during the purchase process – it is all about attempting to decree the client’s intent. In relation to the TMCH notification, the customer has clearly evidenced his/her intent to purchase but THEREAFTER abandons the transaction. It is safe to say that the notice was THE reason for the abandonment. </div><div><br></div><div>3.<span class="Apple-tab-span" style="white-space:pre"> </span>GoDaddy and certainly most other serious registrars must measure the place along the transaction line where abandonment occurs. They certainly want to track this data so as to improve and correct any issues with the purchase routine. So, instead of guessing (and what appears to me to issue an expression of bias in favor of “no harm so no foul – lets not change the TMCH”) lets ask those who may actually know the numbers and then use the actual evidence to support a given position.</div><div><br></div><div>Paul Keating</div><div> </div><div><br></div><span id="OLK_SRC_BODY_SECTION"><div style="font-family:Calibri; font-size:11pt; text-align:left; color:black; BORDER-BOTTOM: medium none; BORDER-LEFT: medium none; PADDING-BOTTOM: 0in; PADDING-LEFT: 0in; PADDING-RIGHT: 0in; BORDER-TOP: #b5c4df 1pt solid; BORDER-RIGHT: medium none; PADDING-TOP: 3pt"><span style="font-weight:bold">From: </span> <<a href="mailto:gnso-rpm-wg-bounces@icann.org">gnso-rpm-wg-bounces@icann.org</a>> on behalf of "Beckham, Brian" <<a href="mailto:brian.beckham@wipo.int">brian.beckham@wipo.int</a>><br><span style="font-weight:bold">Date: </span> Friday, June 9, 2017 at 10:56 AM<br><span style="font-weight:bold">To: </span> "<a href="mailto:gnso-rpm-wg@icann.org">gnso-rpm-wg@icann.org</a>" <<a href="mailto:gnso-rpm-wg@icann.org">gnso-rpm-wg@icann.org</a>><br><span style="font-weight:bold">Subject: </span> [gnso-rpm-wg] TMCH data on abandonment<br></div><div><br></div><blockquote id="MAC_OUTLOOK_ATTRIBUTION_BLOCKQUOTE" style="BORDER-LEFT: #b5c4df 5 solid; PADDING:0 0 0 5; MARGIN:0 0 0 5;"><div xmlns:v="urn:schemas-microsoft-com:vml" xmlns:o="urn:schemas-microsoft-com:office:office" xmlns:w="urn:schemas-microsoft-com:office:word" xmlns:m="http://schemas.microsoft.com/office/2004/12/omml" xmlns="http://www.w3.org/TR/REC-html40"><meta http-equiv="Content-Type" content="text/html; charset=us-ascii"><meta name="Generator" content="Microsoft Word 14 (filtered medium)"><style><!--
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</o:shapelayout></xml><![endif]--><div lang="EN-US" link="blue" vlink="purple"><div class="WordSection1"><p class="MsoNormal"><span style="font-size: 10pt; font-family: Arial, sans-serif;">Dear all,<o:p></o:p></span></p><p class="MsoNormal"><span style="font-size: 10pt; font-family: Arial, sans-serif;"><o:p> </o:p></span></p><p class="MsoNormal"><span style="font-size: 10pt; font-family: Arial, sans-serif;">I’m not sure what is the right venue (i.e., in the sub-group, of which I am not a member, or to the full WG) to offer this, and it is offered merely to help fill out some of
the questions/discussion around seeking various TMCH/Claims-related data.<o:p></o:p></span></p><p class="MsoNormal"><span style="font-size: 10pt; font-family: Arial, sans-serif;"><o:p> </o:p></span></p><p class="MsoNormal"><span style="font-size: 10pt; font-family: Arial, sans-serif;">In the transcript for the Sub Team for Trademark Claims call on Friday, 02 June 2017 at 16:00 UTC, there was some discussion on abandonment rates. In summary: Rebeca Tushnet
suggested it would be helpful to compare non-TMCH-related abandonment vs “regular” abandonment. Jeff Neuman recalled that during the BIZ launch there was a high abandonment. Phil Corwin suggested that if the non-TMCH-related abandonment rate was 80% then
it may be reasonable to conclude that there’s not a material difference between those subject to claims notices.<o:p></o:p></span></p><p class="MsoNormal"><span style="font-size: 10pt; font-family: Arial, sans-serif;"><o:p> </o:p></span></p><p class="MsoNormal"><span style="font-size: 10pt; font-family: Arial, sans-serif;">Mindful that it may be difficult or even impossible to obtain the desired data (a number of reasons, including competitive (dis-)advantages, were raised on the call), a recent
GoDaddy post informs us that “An average website loses <a href="https://baymard.com/lists/cart-abandonment-rate" target="_blank">69 percent</a> of sales to abandoned carts.” A second GoDaddy article suggests it is 67%.<o:p></o:p></span></p><p class="MsoNormal"><span style="font-size: 10pt; font-family: Arial, sans-serif;"><o:p> </o:p></span></p><p class="MsoNormal"><span style="font-size: 10pt; font-family: Arial, sans-serif;">See
<a href="https://www.godaddy.com/garage/smallbusiness/market/effective-strategies-to-boost-abandoned-cart-email-conversion-rates/">
https://www.godaddy.com/garage/smallbusiness/market/effective-strategies-to-boost-abandoned-cart-email-conversion-rates/</a> and<o:p></o:p></span></p><p class="MsoNormal"><span style="font-size: 10pt; font-family: Arial, sans-serif;"><a href="https://www.godaddy.com/garage/industry/retail/ecommerce/want-to-to-increase-sales-reduce-shopping-cart-abandonment/">https://www.godaddy.com/garage/industry/retail/ecommerce/want-to-to-increase-sales-reduce-shopping-cart-abandonment/</a>.<o:p></o:p></span></p><p class="MsoNormal"><span style="font-size: 10pt; font-family: Arial, sans-serif;"><o:p> </o:p></span></p><p class="MsoNormal"><span style="font-size: 10pt; font-family: Arial, sans-serif;">There are many articles on this topic with varying figures, but they tended to generally note abandonment rates upwards of 60%.<o:p></o:p></span></p><p class="MsoNormal"><span style="font-size: 10pt; font-family: Arial, sans-serif;"><o:p> </o:p></span></p><p class="MsoNormal"><span style="font-size: 10pt; font-family: Arial, sans-serif;">The takeaway is that the TMCH-Claims rates observed here in the WG, while different/higher, are arguably not materially different than e-commerce statistics generally (certainly
not the 20% noted by Phil Corwin as signaling “a significant difference in the completion of registration.”).
<o:p></o:p></span></p><p class="MsoNormal"><span style="font-size: 10pt; font-family: Arial, sans-serif;"><o:p> </o:p></span></p><p class="MsoNormal"><span style="font-size: 10pt; font-family: Arial, sans-serif;">It is important here to recall too that many members of the WG have noted that (for a number of reasons) registries, registrars, and registrants may have been sending queries
in large numbers, thus skewing the data upwards.<o:p></o:p></span></p><p class="MsoNormal"><span style="font-size: 10pt; font-family: Arial, sans-serif;"><o:p> </o:p></span></p><p class="MsoNormal"><span style="font-size: 10pt; font-family: Arial, sans-serif;">Best regards,<o:p></o:p></span></p><p class="MsoNormal"><span style="font-size: 10pt; font-family: Arial, sans-serif;"><o:p> </o:p></span></p><p class="MsoNormal"><span style="font-size: 10pt; font-family: Arial, sans-serif;">Brian<o:p></o:p></span></p><p class="MsoNormal"><span style="font-size: 10pt; font-family: Arial, sans-serif;"><o:p> </o:p></span></p><p class="MsoNormal" style="background:white"><span style="font-size: 8pt; font-family: Arial, sans-serif; color: rgb(0, 51, 153);">Brian Beckham</span><span style="font-size: 8pt; font-family: Arial, sans-serif; color: black;"></span><span style="font-size: 8pt; font-family: Arial, sans-serif; color: rgb(153, 0, 51);">|</span><span style="font-size: 8pt; font-family: Arial, sans-serif; color: black;"></span><span style="font-size: 8pt; font-family: Arial, sans-serif; color: rgb(0, 51, 153);">Head, Internet Dispute Resolution Section</span><span style="font-size: 8pt; font-family: Arial, sans-serif; color: black;"></span><span style="font-size: 8pt; font-family: Arial, sans-serif; color: rgb(153, 0, 51);">|</span><span style="font-size: 8pt; font-family: Arial, sans-serif; color: black;"></span><span style="font-size: 8pt; font-family: Arial, sans-serif; color: rgb(0, 51, 153);">WIPO Arbitration and Mediation Center</span><span style="font-size: 8pt; font-family: Arial, sans-serif; color: black;"><br></span><span style="font-size: 8pt; font-family: Arial, sans-serif; color: rgb(0, 51, 153);">34 chemin des Colombettes, 1211 Geneva 20, Switzerland</span><span style="font-size: 8pt; font-family: Arial, sans-serif; color: black;"></span><span style="font-size: 8pt; font-family: Arial, sans-serif; color: rgb(153, 0, 51);">|</span><span style="font-size: 8pt; font-family: Arial, sans-serif; color: black;"></span><span style="font-size: 8pt; font-family: Arial, sans-serif; color: rgb(0, 51, 153);">T +4122 338 8247</span><span style="font-size: 8pt; font-family: Arial, sans-serif; color: black;"></span><span style="font-size: 8pt; font-family: Arial, sans-serif; color: rgb(153, 0, 51);">|</span><span style="font-size: 8pt; font-family: Arial, sans-serif; color: black;"></span><span style="font-size: 8pt; font-family: Arial, sans-serif; color: rgb(0, 51, 153);">E
</span><span style="font-size:8.0pt;font-family:"Arial","sans-serif";color:black"><a href="mailto:brian.beckham@wipo.int" target="_blank"><span style="color:blue">brian.beckham@wipo.int</span></a></span><span style="font-size: 8pt; font-family: Arial, sans-serif; color: rgb(153, 0, 51);">|</span><span style="font-size:8.0pt;font-family:"Arial","sans-serif";color:black"><a href="http://www.wipo.int/" target="_blank"><span style="color:#990033">www.wipo.int</span></a></span><span style="font-size: 8pt; font-family: Arial, sans-serif;"><o:p></o:p></span></p><p class="MsoNormal"><o:p> </o:p></p></div></div></div>
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