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<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Arial","sans-serif"">Dear all,<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Arial","sans-serif""><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Arial","sans-serif"">I’m not sure what is the right venue (i.e., in the sub-group, of which I am not a member, or to the full WG) to offer this, and it is offered merely to help fill out some of
the questions/discussion around seeking various TMCH/Claims-related data.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Arial","sans-serif""><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Arial","sans-serif"">In the transcript for the Sub Team for Trademark Claims call on Friday, 02 June 2017 at 16:00 UTC, there was some discussion on abandonment rates. In summary: Rebeca Tushnet
suggested it would be helpful to compare non-TMCH-related abandonment vs “regular” abandonment. Jeff Neuman recalled that during the BIZ launch there was a high abandonment. Phil Corwin suggested that if the non-TMCH-related abandonment rate was 80% then
it may be reasonable to conclude that there’s not a material difference between those subject to claims notices.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Arial","sans-serif""><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Arial","sans-serif"">Mindful that it may be difficult or even impossible to obtain the desired data (a number of reasons, including competitive (dis-)advantages, were raised on the call), a recent
GoDaddy post informs us that “An average website loses <a href="https://baymard.com/lists/cart-abandonment-rate" target="_blank">69 percent</a> of sales to abandoned carts.” A second GoDaddy article suggests it is 67%.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Arial","sans-serif""><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Arial","sans-serif"">See
<a href="https://www.godaddy.com/garage/smallbusiness/market/effective-strategies-to-boost-abandoned-cart-email-conversion-rates/">
https://www.godaddy.com/garage/smallbusiness/market/effective-strategies-to-boost-abandoned-cart-email-conversion-rates/</a> and<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Arial","sans-serif""><a href="https://www.godaddy.com/garage/industry/retail/ecommerce/want-to-to-increase-sales-reduce-shopping-cart-abandonment/">https://www.godaddy.com/garage/industry/retail/ecommerce/want-to-to-increase-sales-reduce-shopping-cart-abandonment/</a>.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Arial","sans-serif""><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Arial","sans-serif"">There are many articles on this topic with varying figures, but they tended to generally note abandonment rates upwards of 60%.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Arial","sans-serif""><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Arial","sans-serif"">The takeaway is that the TMCH-Claims rates observed here in the WG, while different/higher, are arguably not materially different than e-commerce statistics generally (certainly
not the 20% noted by Phil Corwin as signaling “a significant difference in the completion of registration.”).
<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Arial","sans-serif""><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Arial","sans-serif"">It is important here to recall too that many members of the WG have noted that (for a number of reasons) registries, registrars, and registrants may have been sending queries
in large numbers, thus skewing the data upwards.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Arial","sans-serif""><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Arial","sans-serif"">Best regards,<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Arial","sans-serif""><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Arial","sans-serif"">Brian<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Arial","sans-serif""><o:p> </o:p></span></p>
<p class="MsoNormal" style="background:white"><span style="font-size:8.0pt;font-family:"Arial","sans-serif";color:#003399">Brian Beckham</span><span style="font-size:8.0pt;font-family:"Arial","sans-serif";color:black">
</span><span style="font-size:8.0pt;font-family:"Arial","sans-serif";color:#990033">|</span><span style="font-size:8.0pt;font-family:"Arial","sans-serif";color:black">
</span><span style="font-size:8.0pt;font-family:"Arial","sans-serif";color:#003399">Head, Internet Dispute Resolution Section</span><span style="font-size:8.0pt;font-family:"Arial","sans-serif";color:black">
</span><span style="font-size:8.0pt;font-family:"Arial","sans-serif";color:#990033">|</span><span style="font-size:8.0pt;font-family:"Arial","sans-serif";color:black">
</span><span style="font-size:8.0pt;font-family:"Arial","sans-serif";color:#003399">WIPO Arbitration and Mediation Center</span><span style="font-size:8.0pt;font-family:"Arial","sans-serif";color:black"><br>
</span><span style="font-size:8.0pt;font-family:"Arial","sans-serif";color:#003399">34 chemin des Colombettes, 1211 Geneva 20, Switzerland</span><span style="font-size:8.0pt;font-family:"Arial","sans-serif";color:black">
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</span><span style="font-size:8.0pt;font-family:"Arial","sans-serif";color:#003399">T +4122 338 8247</span><span style="font-size:8.0pt;font-family:"Arial","sans-serif";color:black">
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</span><span style="font-size:8.0pt;font-family:"Arial","sans-serif";color:#003399">E
</span><span style="font-size:8.0pt;font-family:"Arial","sans-serif";color:black"><a href="mailto:brian.beckham@wipo.int" target="_blank"><span style="color:blue">brian.beckham@wipo.int</span></a>
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<a href="http://www.wipo.int/" target="_blank"><span style="color:#990033">www.wipo.int</span></a></span><span style="font-size:8.0pt;font-family:"Arial","sans-serif""><o:p></o:p></span></p>
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