[Gnso-sc-budget] ICANN Learn - Participant Rewards, and Overall ROI

[Ayden Férdeline]

Hi,

Might we be able to get some more information please around how many tote bags ICANN Learn will be distributing, how much they have budgeted for procurement and postage, and why they are seen as a useful means of boosting enrolment in the ICANN Learn platform? I write in relation to this tweet: https://twitter.com/ICANN/status/961659806258929664

I understand that $600,000 has been allocated to this platform (and other educational activities contained within project ID # 176554) in the FY19 budget. Can we please be advised much of this will be for participant rewards, such as tote bags?

I am also left wondering whether this tool is delivering an appropriate return on investment. I find it curious that this platform is so expensive to maintain and has 2 FTEs working on it given its uptake seems to be minimal. [This tweet from ICANN](https://twitter.com/ICANN/status/958405905229348864) indicates that "Almost 300 ICANN Learn courses were taken last quarter". I took two, and from memory each took me roughly 10 minutes to complete, so it seems like they're quite expensive to deliver for what is a self-administered programme without a tutor/moderator/instructor. [And the course content is developed by community volunteers.].

Any further insights would be very helpful. Thanks!

Ayden
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