[Gnso-sc-budget] ICANN Learn - Participant Rewards, and Overall ROI

[Xavier J. Calvez]

Ayden,
I passed on your questions below to Ergys Ramaj, Head of the department for Public Responsibility Support at ICANN (reporting to Sally Costerton), copied, as his department oversees ICANN Learn. He will address the questions below in a response to this group.

Thank you.

Best,

Xavier

Xavier Calvez
ICANN – SVP & CFO
12025 Waterfront Drive, Suite 300
Los Angeles, CA 90094
Phone:   310-301-5838
Mobile:  805-312-0052
Fax:        310-957-2348

From: Gnso-sc-budget <gnso-sc-budget-bounces at icann.org> on behalf of Ayden Férdeline <icann at ferdeline.com>
Reply-To: Ayden Férdeline <icann at ferdeline.com>
Date: Sunday, February 11, 2018 at 12:05 PM
To: "gnso-sc-budget at icann.org" <gnso-sc-budget at icann.org>
Subject: [Gnso-sc-budget] ICANN Learn - Participant Rewards, and Overall ROI

Hi,

Might we be able to get some more information please around how many tote bags ICANN Learn will be distributing, how much they have budgeted for procurement and postage, and why they are seen as a useful means of boosting enrolment in the ICANN Learn platform? I write in relation to this tweet: https://twitter.com/ICANN/status/961659806258929664[twitter.com]<https://urldefense.proofpoint.com/v2/url?u=https-3A__twitter.com_ICANN_status_961659806258929664&d=DwMGaQ&c=FmY1u3PJp6wrcrwll3mSVzgfkbPSS6sJms7xcl4I5cM&r=IWWGaKyGUGcKQNGe7LtArAou7HP6fPR5aWjbPBUFZ3k&m=voyQEbYo60vFsbZM3ESESa97FoaN7YASWLFfCt80xN8&s=LKiS0FFUn6cF4eZcd9PtxGtkHdOuGgk4pomVUDCJA_M&e=>

I understand that $600,000 has been allocated to this platform (and other educational activities contained within project ID # 176554) in the FY19 budget. Can we please be advised much of this will be for participant rewards, such as tote bags?

I am also left wondering whether this tool is delivering an appropriate return on investment. I find it curious that this platform is so expensive to maintain and has 2 FTEs working on it given its uptake seems to be minimal. This tweet from ICANN[twitter.com]<https://urldefense.proofpoint.com/v2/url?u=https-3A__twitter.com_ICANN_status_958405905229348864&d=DwMGaQ&c=FmY1u3PJp6wrcrwll3mSVzgfkbPSS6sJms7xcl4I5cM&r=IWWGaKyGUGcKQNGe7LtArAou7HP6fPR5aWjbPBUFZ3k&m=voyQEbYo60vFsbZM3ESESa97FoaN7YASWLFfCt80xN8&s=KiiF78vjoYahjEUejUiSaCnrSoVNNAQ_C6sKXM9BZ9I&e=> indicates that "Almost 300 ICANN Learn courses were taken last quarter". I took two, and from memory each took me roughly 10 minutes to complete, so it seems like they're quite expensive to deliver for what is a self-administered programme without a tutor/moderator/instructor. [And the course content is developed by community volunteers.].

Any further insights would be very helpful. Thanks!

Ayden


-------------- next part --------------
An HTML attachment was scrubbed...
URL: <http://mm.icann.org/pipermail/gnso-sc-budget/attachments/20180213/0b9148a9/attachment.html>