<html>
<head>
<meta http-equiv="Content-Type" content="text/html; charset=iso-8859-2">
</head>
<body style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space;" class="">
<br class="">
<div>
<blockquote type="cite" class="">
<div class="">On Jan 17, 2018, at 1:19 PM, Warren Kumari <<a href="mailto:warren@kumari.net" class="">warren@kumari.net</a>> wrote:</div>
<br class="Apple-interchange-newline">
<div class="">
<div style="font-family: HelveticaNeue; font-size: 14px; font-style: normal; font-variant-caps: normal; font-weight: normal; letter-spacing: normal; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px; -webkit-text-stroke-width: 0px;" class="">
I ment to include the below in my original bloviation:</div>
<div style="font-family: HelveticaNeue; font-size: 14px; font-style: normal; font-variant-caps: normal; font-weight: normal; letter-spacing: normal; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px; -webkit-text-stroke-width: 0px;" class="">
I think it would be really useful to reach out to the press who published articles on the keyroll pause (e.g: BleepingComputer, Bloomberg, Modern Ghana, The Register, ITWorld, etc) - having them be told ahead of time that ICANN stopped things, got community
feedback and is proceeding cautiously (potentially) changes the narrative completely - and, at least, helps prevent the bad PR hit to ICANN (this is an ICANN list, after all) and them feeling blindsided. Converting the potential PR ding into a win would be
nice - and may also reach more people.</div>
</div>
</blockquote>
<br class="">
</div>
<div>This is a good suggestion and I will add it to the hopper of PR ideas. Please recall that in late December (<a href="https://www.icann.org/news/blog/update-on-the-root-ksk-rollover-project" class="">https://www.icann.org/news/blog/update-on-the-root-ksk-rollover-project</a>),
we wrote:</div>
<div><br class="">
</div>
<div>
<blockquote type="cite" class="">The ICANN org will monitor this mailing list and beginning on 15 January 2018, we will develop a draft plan for proceeding with the root KSK roll based on the input received and discussion on the mailing list. The plan will
be published by 31 January 2018 and undergo a formal ICANN public comment process to gather further input. </blockquote>
<div class=""><br class="">
</div>
<div class="">We are indeed planning to publish a draft plan for moving forward at the end of the month based on this discussion, and we're also planning PR activities to publicize the plan and the formal public comment, including outreach to publications that
have previously covered the root KSK roll or that we suspect would be willing to cover it.</div>
<div class=""><br class="">
</div>
<div class="">Matt</div>
<div class=""><br class="">
</div>
</div>
</body>
</html>