<html><body style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; ">Dear Sirs,<br><br>On behalf of Phenomena Group (Applicant of the new gTLD .PROMO), I would like to submit the following comments as suggestions to the questions posed:<br><br><div>We propose that ICANN should implement the following measures to hasten the evaluation of applications and to support a single batch (in order of importance):<br></div><div><b><br></b></div><div><b>1. Consolidating applications which use the same back end registry services provider: the 1930 applicants shared just 40 registry service providers. It is unnecessary to evaluate all applications in great detail if their technical plans are identical.<br></b></div><div><b><br></b></div><div><b>2. Allowing each applicant to submit one application to go forward first (with the owners of multiple applications through different bodies being restricted to just one with everyone else)</b></div><div><b><br></b></div><div><b>3. Removing from the batch all applications in contention – so there is some urgency in publishing String Contention sets.</b><br><br></div><div><b>4. Allowing applicants who are happy to wait to opt out and to be processed alongside those in Contention Sets</b></div><div><b><br></b></div><div><b>5. Consolidating applications by type: it will be easier for the evaluators to focus, for example, on a sub-set of applications such as all city or closed brand registries etc.</b><br><br></div><div><b>6. Giving a financial incentive to those who are prepared to wait: eg. A refund of $25k</b><br><br></div><div>I hope these comments help ICANN in making sure the given schedule can be kept.</div><div><br></div><div>I would kindly request a confirmation of receipt of this message.</div><div><br></div><div>Thank you very much in advance!</div><div><br></div><div>Kind Regards,</div><div>Markus Stahlberg</div><div><br></div><div apple-content-edited="true"><span class="Apple-style-span" style="border-collapse: separate; color: rgb(0, 0, 0); font-family: Helvetica; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-align: -webkit-auto; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; -webkit-text-decorations-in-effect: none; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; font-size: medium; "><span class="Apple-style-span" style="border-collapse: separate; color: rgb(0, 0, 0); font-family: Helvetica; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-align: -webkit-auto; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; -webkit-text-decorations-in-effect: none; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; font-size: medium; "><div style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; ">---<br>Markus Ståhlberg<br>Group Managing Director<br><a href="mailto:markus.stahlberg@phenomena.com">markus.stahlberg@phenomena.com</a><br>GSM +358 40 565 1099<br><br>Phenomena Group Ltd.<br>The Shopper Marketing Company <br><br>#1 IN SHOPPER PROMOTIONS</div></span></span>
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