[registration-issues-wg] Fwd: CCT-Review] Research: Policy-Oriented Evaluation of the Expansion of the TLD Name Space

Carlton Samuels carlton.samuels at gmail.com
Fri Apr 7 19:40:33 UTC 2017


FYI

On Apr 5, 2017, at 8:18 PM, Carlton Samuels <carlton.samuels at gmail.com>
wrote:

Thank you for sharing, Brain.

Apropos some discussions in the At-Large pertaining types of TLDs that
might be supportable for [future] entry in the namespace, this paper
certainly provides another point of departure for consideration;
essentiality.

With your permission, might I share with the ALAC?

-Carlton


==============================
*Carlton A Samuels*

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On Wed, Apr 5, 2017 at 5:53 PM, Brian Aitchison <brian.aitchison at icann.org>
wrote:

> Dear CCTRT,
>
> Hitting you with another piece of research, although this time more
> relevant to the “Choice” aspect of the review. I met the author of the
> attached paper in Copenhagen. He’s a PhD researcher working out of Japan’s
> Daito Bunka University. His paper is entitled “Policy-Oriented Evaluation
> of the Expansion of the Top-Level Domain Name Space.”
>
> Abstract: https://papers.ssrn.com/sol3/papers.cfm?abstract_i
> d=2909852[papers.ssrn.com]
> <https://urldefense.proofpoint.com/v2/url?u=https-3A__papers.ssrn.com_sol3_papers.cfm-3Fabstract-5Fid-3D2909852&d=DwMFaQ&c=FmY1u3PJp6wrcrwll3mSVzgfkbPSS6sJms7xcl4I5cM&r=oOkZhM-vcooKF6_v3AmN7zbUWXCLjOjNm5S2_iA3wOQ&m=4kjt60Auu-ofGN4TTEtBxngpL1QZ_ZP9IObiNgl0RGk&s=GhRHQt9F5dFio3I1QNTXSFRvTC95pAU0eizFuc0Opdo&e=>
>
>
> He did an analysis of the “essentiality” of new gTLDs to consumers by
> measuring the price elasticity between generic, geographic, and
> internationalized gTLDs. He uses a regression model that employs
> registration fees and TLD type (geographic, generic, internationalized) as
> explanatory variables to predict the number of registrations in a given TLD
> (the response variable).
>
> *The most interesting finding to me pertains to geographic TLDs:* *as
> registration fees go up, so too do registration numbers*. This is in
> contrast to the generic TLDs, which show the relationship we would expect:
> as registration fees go up, registration numbers go down.
>
> The author concludes that this points to geographic TLDs being more
> “essential” to consumers, and therefore they may be willing to pay a higher
> price. He also finds that for geographic TLDs representing high income
> locales, the fee levels have no effect on registration numbers. However, in
> low income locales, registration numbers go down as fees go up.
>
> Some copy-pasted tidbits:
>
> Based on the analysis of domain name use and pricing across 418 ngTLD's,
> it is found that ngTLD's have significantly different levels of
> essentiality for domain name registrants depending on the TLD type. In
> particular, geographic and internationalised ngTLD's have a higher degree
> of essentiality than generic ngTLD's.
>
> Although these additions [of new gTLDs] were welcome from the perspective
> of increased user choice and competition in the domain name market, the
> argument of this kind has not been tested yet against user acceptance or
> behaviour. According to the result of the analysis in this study, the
> author concludes that newly added gTLD's do reflect the diversity of domain
> name demands in the Internet community with varying degrees of
> essentiality.
>
> I hope you find this useful.
>
> Best,
>
> Brian
>
> Brian Aitchison, MRes, PhD
>
> Lead Researcher
>
> Operations & Policy Research
>
> Internet Corporation for Assigned Names and Numbers (ICANN)
>
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>
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>
> Skype: brian.aitchison.icann
>
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>
> LinkedIn: *linkedin.com/in/baitchison[linkedin.com]
> <https://urldefense.proofpoint.com/v2/url?u=http-3A__linkedin.com_in_baitchison&d=DwMFaQ&c=FmY1u3PJp6wrcrwll3mSVzgfkbPSS6sJms7xcl4I5cM&r=oOkZhM-vcooKF6_v3AmN7zbUWXCLjOjNm5S2_iA3wOQ&m=4kjt60Auu-ofGN4TTEtBxngpL1QZ_ZP9IObiNgl0RGk&s=YYh4o3QCpdZTg1bhQfzqE0PN0BKXxXjxTpEL791eHY0&e=>*
>
> www.icann.org[icann.org]
> <https://urldefense.proofpoint.com/v2/url?u=http-3A__www.icann.org&d=DwMFaQ&c=FmY1u3PJp6wrcrwll3mSVzgfkbPSS6sJms7xcl4I5cM&r=oOkZhM-vcooKF6_v3AmN7zbUWXCLjOjNm5S2_iA3wOQ&m=4kjt60Auu-ofGN4TTEtBxngpL1QZ_ZP9IObiNgl0RGk&s=mSZZ18pmbzEAln7f0LJ7VEi_YdyMjw_Cp8i2RXzm7dw&e=>
>
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