[social-media-wg] Newcomer
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Le 2018-06-03 13:24, social-media-wg-request at atlarge-lists.icann.org a
écrit :
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> Today's Topics:
>
> 1. SoMe Outline going into ICANN62 (John Laprise)
> 2. SoMe Strategy Document (John Laprise)
> 3. SoMe Tactical Document (John Laprise)
>
>
> ----------------------------------------------------------------------
>
> Message: 1
> Date: Sun, 3 Jun 2018 12:21:49 -0500
> From: "John Laprise" <jlaprise at gmail.com>
> To: <social-media-wg at atlarge-lists.icann.org>
> Subject: [social-media-wg] SoMe Outline going into ICANN62
> Message-ID: <017e01d3fb5f$5bcfb440$136f1cc0$@gmail.com>
> Content-Type: text/plain; charset="us-ascii"
>
> Hello everyone,
>
>
>
> In the next week we'll be sending out requests for help as well as
> strategy
> and tactics documents. It's clear that global SoMe coordination is
> problematic to say the least so we're going to devolve it to the RALO's
> and
> we'll be working with them to supercharge At Large SoM. Here's the
> draft.
>
>
>
> Hello everyone!
>
>
>
> I'm John Laprise, NARALO ALAC representative and Social Media (SoMe) WG
> chair and I'm writing to you today seeking your help. From a SoMe
> management
> perspective, it's clear that managing and coordinating global SoMe for
> At
> Large is an impossible and ultimately futile task, that's why we're
> devolving it to the RALOs and that's where you come in. The two
> attachments
> to this email are an overall global SoMe strategy and a SoMe best
> practices
> document. Share these widely within your RALO ALSs and individual
> members.
>
>
>
> Briefly what this means is that I would like each RALO to identify
> their own
> SoMe leaders leverage their expertise, language capacity, and knowledge
> to
> coordinate RALO focused SoMe activities. I will work with the chairs of
> these SoME subcommittees to develop capacity where needed and otherwise
> provide support. Furthermore, these subcommittees will when relevant,
> forward globally relevant content to Erin for posting by the At Large
> handle. We may move forward with RALO specific handles should there be
> consensus among the RALOs on this. The end goal here is to be
> responsible to
> local communities and be a relevant community to member interests in
> local
> languages.
>
>
>
> ICANN62 is approaching at the end of the month and I'd like to meet
> with you
> there to further discuss this. Also feel free to email me directly at
> jlaprise at gmail.com <mailto:jlaprise at gmail.com> and be sure to put "At
> Large
> SoMe" in the subject line.
>
>
>
> Best regards,
>
>
>
> John Laprise
>
> NARALO ALAC Representative & SoMe WG Chair
>
>
>
> Let me know how this sounds or any comments you have on this plan.
> Strategy
> and tactcs to follow in two emails
>
>
>
> Best regards,
>
>
>
> John Laprise
>
> NARALO ALAC Representative
>
>
>
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> ------------------------------
>
> Message: 2
> Date: Sun, 3 Jun 2018 12:23:10 -0500
> From: "John Laprise" <jlaprise at gmail.com>
> To: <social-media-wg at atlarge-lists.icann.org>
> Subject: [social-media-wg] SoMe Strategy Document
> Message-ID: <018301d3fb5f$8c05c690$a41153b0$@gmail.com>
> Content-Type: text/plain; charset="us-ascii"
>
> At Large SoMe Strategy
>
>
>
> Distributed ALAC Social Media (SoMe) Strategy
>
> Purpose: To enhance global engagement with At Large and build awareness
>
> Constraints: Global, disparate, multilingual user base with issues of
> regional import arising
>
> Primary Media: Twitter, Facebook, LinkedIn, Instagram
>
> Plan:
>
> . RALO leadership should identify 5-10 top SoMe users within
> their
> constituencies based on engagement/followers and directly approach them
> to
> be deputy content curators.
>
> . RALO leadership should select one of these deputies to be
> overall SoMe chair at the RALO level who will interact with the SoMe
> working
> group and with ICANN
>
> . Upon their agreement, those content curators should share
> their
> best At Large relevant content (in original languages)with Evin @
> AtLarge
> for global sharing on At Large formal channels.
>
> . RALOs should compile spreadsheets listing SoMe handles of
> ALSs
> and individual members, country of origin, and primary language of
> composition
>
> . These lists should be publicly shared and interested At
> Large
> members encouraged to connect/link/follow these account to build
> community
> sharing capacity
>
>
>
> Best regards,
>
>
>
> John Laprise
>
> NARALO ALAC Representative
>
>
>
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> ------------------------------
>
> Message: 3
> Date: Sun, 3 Jun 2018 12:24:35 -0500
> From: "John Laprise" <jlaprise at gmail.com>
> To: <social-media-wg at atlarge-lists.icann.org>
> Subject: [social-media-wg] SoMe Tactical Document
> Message-ID: <018801d3fb5f$bef1aa10$3cd4fe30$@gmail.com>
> Content-Type: text/plain; charset="us-ascii"
>
> Hello everyone,
>
>
>
> We've been running silent for a time but with ICANN 62 approaching
> shortly,
> I want to remind everyone that this is the best time to charge up our
> social
> media (SoMe) efforts. To that end I've a number of things that I'd
> like
> everyone (staff included) to consider and adopt.
>
>
>
> 1. I'm @johnlaprise on Twitter. Shout out to each other and follow each
> other. On twitter there is strength in numbers (of followers)
> 2. Warn your followers with a head's up message that you will be
> posting about Internet policy more than usual during ICANN61.
> 3. Glance at your account analytics (Twitter)
> 4. On FB consider unfollowing all non-people. From personal experience
> (this week) it really cleans up my feed and makes it more personal.
> 5. #ICANN61 is the hashtag. Use it. I'm personally not a fan of
> subordinate hashtags for particular sessions as it clutters the feed.
> On the
> other hand use thematic hashtags such as #GDPR or #privacy as
> warranted.
> 6. Tweet in your native language first and English second if possible.
> We're a global community so let's talk to everyone.
> 7. Engage with other SoMe users and conduct conversations with them but
> remember, keep it civil
> 8. Adopt and become familiar with tweetdeck, twitters console for
> advanced users. This is absolutely essential for monitoring multiple,
> custom
> threads.
> 9. Use/subscribe to lists to monitor groups of handles. To give
> everyone a head start, here are two of my own that I monitor on
> tweetdeck:
> <https://twitter.com/JohnLaprise/lists/Netgov-Organizations>
> @JohnLaprise/Netgov-Organizations
> <https://twitter.com/JohnLaprise/lists/Netgov-Individuals>
> @JohnLaprise/Netgov-Individuals
> 10. Adopt the free version of a SoMe aggregator like
> <https://buffer.com/> buffer or <https://hootsuite.com/> Hootsuite
> which
> allows you to schedule and coordinate postings from multiple SoMe
> accounts.
> I use it for FB, Twitter, and LinkedIn. Schedule posts in the morning
> and
> let the app send them out throughout the day.
> 11. Use <https://www.reddit.com/> Reddit to keep track of trending
> stories
> 12. Use <http://www.rightrelevance.com/> rightrelevance to identify
> key
> SoMe voices in the topic areas of interest.
> 13. Usually someone tracks top SoMe contributors at ICANN. Pay
> attention
> to who they are. Meet them in person if possible and engage with them
> online.
> 14. When composing tweets (and especially live tweeting) remember to
> try
> and include the following
>
> a. Smart
> b. Funny
> c. Insightful
> d. Picture
> e. Link
>
> This can be very difficult especially when you're live tweeting but the
> more
> of these checkboxes you check off, the stickier your post and the more
> likely it is to be shared.
>
> 15. DO NOT ENGAGE WITH TROLLS. I can't say it more clearly.
>
> a. My policy is to mute (I don't block.free speech supporter) and if
> offensive, report to Twitter for Terms of Service violation. In my
> experience, they're pretty good.
> b. I also maintain a public list for trolls and place the offending
> tweeter on it. (my choice there)
>
> 16. If you see spam/ads on the #ICANN61 as we will as the hashtag
> trends, mute and report the tweet as being spam. Twitter will deal with
> them
> and it helps keep the feed clear for meaningful content.
>
>
>
> That's all I can think of for now. I encourage all of you to go through
> the
> lists and adopt/utilize what you can. If you have helpful tips/tricks,
> please share them to this thread.
>
>
>
> At ICANN61 I'd like to convene an informal meeting of WG members who
> are
> attending. Details TBA.
>
>
>
> Staff: please also go through and adopt/utilize as appropriate. This is
> a
> rough take but after you look it over for editing/formatting, let's
> make it
> available on the wiki if there are no objections.
>
>
>
> Going forward, I'd really like to see a core of SoME leaders in each
> RALO,
> supporting the messaging by region. Let me know if you're interested or
> have
> ideas.
>
>
>
> Best regards,
>
>
>
>
>
> Best regards,
>
>
>
> John Laprise
>
> SoMe WG Chair
>
>
>
>
>
>
>
>
>
> Best regards,
>
>
>
> John Laprise
>
> NARALO ALAC Representative
>
>
>
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>
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> ------------------------------
>
> End of Social-media-WG Digest, Vol 39, Issue 1
> **********************************************
Hello All and John Laprise,
I hope you are well.
I'm Montresor KONAN, I come from Ivory Coast and I'm Digital Manager at
Phoenix PHD.
I want to participate to the developpement of the social media of
Atlarge community
I'm a newcomer and i want to know what i have to doing.
Best regards
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