[social-media-wg] SoMe Strategy Document
Susannah Gray
susannah.gray at gmail.com
Mon Jun 4 19:39:13 UTC 2018
On 04/06/2018 12:37, John Laprise wrote:
> I'm at work but after a quick glance at Susannah's comments: what she
> said. Let's add it in. Maybe this becomes a wiki/living document.
>
- Do we have a wiki space? If someone can point me to it, I can get some
stuff documented.
Cheers,
Susannah
> On Mon, Jun 4, 2018, 2:33 PM Susannah Gray <susannah.gray at gmail.com
> <mailto:susannah.gray at gmail.com>> wrote:
>
> Hi John,
>
> Thank you for sending this. A couple of comments below:
>
>
> On 03/06/2018 10:23, John Laprise wrote:
>>
>> At Large SoMe Strategy
>>
>> Distributed ALAC Social Media (SoMe) Strategy
>>
>> Purpose: To enhance global engagement with At Large and build
>> awareness
>>
> - Who do we want to engage with us - our fellow At Large
> colleagues, other SO/ACs, general Internet community and/or the
> general public?
>
> I believe we should have different strategies and approaches
> depending on who we are communicating with and why and this should
> be the first thing we document so we are all on the same page
> about what we're trying to achieve (happy to put together a few
> ideas and circulate if you like).
>
> For example, if we want to get more people involved, the messages
> and possibly the platforms should be very different than if we
> want to get current At-Large members to comment on an ICANN
> document or plan for upcoming sessions at an ICANN meeting.
>
>> Constraints: Global, disparate, multilingual user base with
>> issues of regional import arising
>>
>> Primary Media: Twitter, Facebook, LinkedIn, Instagram
>>
> - As others have pointed out, the 'big four' only work in certain
> regions and for certain demographics. Russia/China have their own
> social networks and anyone under 25 is probably not on any of
> these except Instagram (which, in my possibly Luddite-like view,
> is not going to be of much use to us as our content and focus are
> not very photogenic). I think it may be a good idea to have each
> RALO put forth the networks that work for them.
>
>
>> Plan:
>>
>> • RALO leadership should identify 5-10 top SoMe users within
>> their constituencies based on engagement/followers and directly
>> approach them to be deputy content curators.
>>
> - So the idea is that SoME deputies will forward relevant content
> to Evin, who will then post it on the At-Large accounts (or will
> she be actively following all the deputies and simply
> retweeting/reposting etc?). I think this is a good plan.
>
> However, with my organisational communications hat on and as
> someone who manages numerous social media accounts on behalf of
> others, I'd personally be very wary of publishing content from an
> official account in a language that I couldn't understand in case
> it was inflammatory/incorrect/not relevant. I guess we have to be
> absolutely sure that SoMe deputies are crystal clear on what kind
> of content should be disseminated. Again I think this is something
> that we should try to document asap.
>
>> • RALO leadership should select one of these deputies to be
>> overall SoMe chair at the RALO level who will interact with the
>> SoMe working group and with ICANN
>>
>> • Upon their agreement, those content curators should share their
>> best At Large relevant content (in original languages)with Evin @
>> AtLarge for global sharing on At Large formal channels.
>>
> - Can we also get a list of formal At-Large channels?
>>
>> • RALOs should compile spreadsheets listing SoMe handles of ALSs
>> and individual members, country of origin, and primary language
>> of composition
>>
>> • These lists should be publicly shared and interested At Large
>> members encouraged to connect/link/follow these account to build
>> community sharing capacity
>>
> - Further, I think we need to separate true social media channels
> (FB, Twitter etc) and communication tools (WhatsApp, Skype, Slack).
> The former should be used to push relevant content and disseminate
> information. The latter should be for discussion/news
> announcements as they are closed groups populated by insiders and
> we're not going to reach any new audiences by using these.
>
> Thanks again for kicking this off!
>
> Susannah
>
>> Best regards,
>>
>> John Laprise
>>
>> NARALO ALAC Representative
>>
>>
>>
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>
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