[social-media-wg] SoMe Strategy Document

[Susannah Gray]

On 04/06/2018 12:37, John Laprise wrote:
> I'm at work but after a quick glance at Susannah's comments: what she 
> said. Let's add it in. Maybe this becomes a wiki/living document.
>
- Do we have a wiki space? If someone can point me to it, I can get some 
stuff documented.

Cheers,

Susannah
> On Mon, Jun 4, 2018, 2:33 PM Susannah Gray <susannah.gray at gmail.com 
> <mailto:susannah.gray at gmail.com>> wrote:
>
>     Hi John,
>
>     Thank you for sending this. A couple of comments below:
>
>
>     On 03/06/2018 10:23, John Laprise wrote:
>>
>>     At Large SoMe Strategy
>>
>>     Distributed ALAC Social Media (SoMe) Strategy
>>
>>     Purpose: To enhance global engagement with At Large and build
>>     awareness
>>
>     - Who do we want to engage with us - our fellow At Large
>     colleagues, other SO/ACs, general Internet community and/or the
>     general public?
>
>     I believe we should have different strategies and approaches
>     depending on who we are communicating with and why and this should
>     be the first thing we document so we are all on the same page
>     about what we're trying to achieve (happy to put together a few
>     ideas and circulate if you like).
>
>     For example, if we want to get more people involved, the messages
>     and possibly the platforms should be very different than if we
>     want to get current At-Large members to comment on an ICANN
>     document or plan for upcoming sessions at an ICANN meeting.
>
>>     Constraints: Global, disparate, multilingual user base with
>>     issues of regional import arising
>>
>>     Primary Media: Twitter, Facebook, LinkedIn, Instagram
>>
>     - As others have pointed out, the 'big four' only work in certain
>     regions and for certain demographics. Russia/China have their own
>     social networks and anyone under 25 is probably not on any of
>     these except Instagram (which, in my possibly Luddite-like view,
>     is not going to be of much use to us as our content and focus are
>     not very photogenic). I think it may be a good idea to have each
>     RALO put forth the networks that work for them.
>
>
>>     Plan:
>>
>>     • RALO leadership should identify 5-10 top SoMe users within
>>     their constituencies based on engagement/followers and directly
>>     approach them to be deputy content curators.
>>
>     - So the idea is that SoME deputies will forward relevant content
>     to Evin, who will then post it on the At-Large accounts (or will
>     she be actively following all the deputies and simply
>     retweeting/reposting etc?). I think this is a good plan.
>
>     However, with my organisational communications hat on and as
>     someone who manages numerous social media accounts on behalf of
>     others, I'd personally be very wary of publishing content from an
>     official account in a language that I couldn't understand in case
>     it was inflammatory/incorrect/not relevant. I guess we have to be
>     absolutely sure that SoMe deputies are crystal clear on what kind
>     of content should be disseminated. Again I think this is something
>     that we should try to document asap.
>
>>     • RALO leadership should select one of these deputies to be
>>     overall SoMe chair at the RALO level who will interact with the
>>     SoMe working group and with ICANN
>>
>>     • Upon their agreement, those content curators should share their
>>     best At Large relevant content (in original languages)with Evin @
>>     AtLarge for global sharing on At Large formal channels.
>>
>     - Can we also get a list of formal At-Large channels?
>>
>>     • RALOs should compile spreadsheets listing SoMe handles of ALSs
>>     and individual members, country of origin, and primary language
>>     of composition
>>
>>     • These lists should be publicly shared and interested At Large
>>     members encouraged to connect/link/follow these account to build
>>     community sharing capacity
>>
>     - Further, I think we need to separate true social media channels
>     (FB, Twitter etc) and communication tools (WhatsApp, Skype, Slack).
>     The former should be used to push relevant content and disseminate
>     information. The latter should be for discussion/news
>     announcements as they are closed groups populated by insiders and
>     we're not going to reach any new audiences by using these.
>
>     Thanks again for kicking this off!
>
>     Susannah
>
>>     Best regards,
>>
>>     John Laprise
>>
>>     NARALO ALAC Representative
>>
>>
>>
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>
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