[social-media-wg] SoMe Strategy Document - Posted

[Evin Erdogdu]

Dear All,

Please find the SoMe Tactical Document Draft posted to the SMWG wiki space, under “Resources”: https://community.icann.org/x/nIrhAg.

This is the original document John shared; we shall incorporate SMWG member and community feedback in subsequent draft.

Thank you!
Evin

From: Social-media-WG <social-media-wg-bounces at atlarge-lists.icann.org> on behalf of John Laprise <jlaprise at gmail.com>
Date: Monday, June 4, 2018 at 10:44 PM
To: Susannah Gray <susannah.gray at gmail.com>
Cc: "social-media-wg at atlarge-lists.icann.org" <social-media-wg at atlarge-lists.icann.org>
Subject: Re: [social-media-wg] SoMe Strategy Document

Just sent a note to Evin...
On Mon, Jun 4, 2018, 2:39 PM Susannah Gray <susannah.gray at gmail.com<mailto:susannah.gray at gmail.com>> wrote:



On 04/06/2018 12:37, John Laprise wrote:
I'm at work but after a quick glance at Susannah's comments: what she said. Let's add it in. Maybe this becomes a wiki/living document.
- Do we have a wiki space? If someone can point me to it, I can get some stuff documented.

Cheers,

Susannah
On Mon, Jun 4, 2018, 2:33 PM Susannah Gray <susannah.gray at gmail.com<mailto:susannah.gray at gmail.com>> wrote:

Hi John,

Thank you for sending this. A couple of comments below:

On 03/06/2018 10:23, John Laprise wrote:
At Large SoMe Strategy

Distributed ALAC Social Media (SoMe) Strategy
Purpose: To enhance global engagement with At Large and build awareness
- Who do we want to engage with us - our fellow At Large colleagues, other SO/ACs, general Internet community and/or the general public?

I believe we should have different strategies and approaches depending on who we are communicating with and why and this should be the first thing we document so we are all on the same page about what we're trying to achieve (happy to put together a few ideas and circulate if you like).

For example, if we want to get more people involved, the messages and possibly the platforms should be very different than if we want to get current At-Large members to comment on an ICANN document or plan for upcoming sessions at an ICANN meeting.


Constraints: Global, disparate, multilingual user base with issues of regional import arising
Primary Media: Twitter, Facebook, LinkedIn, Instagram
- As others have pointed out, the 'big four' only work in certain regions and for certain demographics. Russia/China have their own social networks and anyone under 25 is probably not on any of these except Instagram (which, in my possibly Luddite-like view, is not going to be of much use to us as our content and focus are not very photogenic). I think it may be a good idea to have each RALO put forth the networks that work for them.



Plan:
•           RALO leadership should identify 5-10 top SoMe users within their constituencies based on engagement/followers and directly approach them to be deputy content curators.
- So the idea is that SoME deputies will forward relevant content to Evin, who will then post it on the At-Large accounts (or will she be actively following all the deputies and simply retweeting/reposting etc?). I think this is a good plan.

However, with my organisational communications hat on and as someone who manages numerous social media accounts on behalf of others, I'd personally be very wary of publishing content from an official account in a language that I couldn't understand in case it was inflammatory/incorrect/not relevant. I guess we have to be absolutely sure that SoMe deputies are crystal clear on what kind of content should be disseminated. Again I think this is something that we should try to document asap.


•           RALO leadership should select one of these deputies to be overall SoMe chair at the RALO level who will interact with the SoMe working group and with ICANN
•           Upon their agreement, those content curators should share their best At Large relevant content (in original languages)with Evin @ AtLarge for global sharing on At Large formal channels.
- Can we also get a list of formal At-Large channels?
•           RALOs should compile spreadsheets listing SoMe handles of ALSs and individual members, country of origin, and primary language of composition
•           These lists should be publicly shared and interested At Large members encouraged to connect/link/follow these account to build community sharing capacity

- Further, I think we need to separate true social media channels (FB, Twitter etc) and communication tools (WhatsApp, Skype, Slack).
The former should be used to push relevant content and disseminate information. The latter should be for discussion/news announcements as they are closed groups populated by insiders and we're not going to reach any new audiences by using these.

Thanks again for kicking this off!

Susannah
Best regards,

John Laprise
NARALO ALAC Representative




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